What to Do After You Find a Dropshipping Product That Sells?

It's a big moment when you find a winning product for your dropshipping store.

So, congratulations!

But now comes the next challenge: how to grow and make the most of this success.

Therefore, this guide will explain what you should do once you’ve found a product that’s performing well.

Let’s start!

8 Things to do after finding a winning dropshipping product

It’s easy to think that once you have a product that sells, you only need to sit back and watch the sales come in.

But to truly build a long-term, profitable business, you need to take some smart next steps that will help you attract more customers, lower your costs, and build a lasting brand.

1. If you have a general store, switch to a niche or one-product store

If you’re running a general store with many different products, switching to a niche store or even a one-product store can be a great idea.

There are four main reasons why.

First, you can build more trust with your audience.

If you’re selling all kinds of unrelated items in a general store, like watches, earbuds, and pet leashes, it can confuse visitors and make them wonder if you’re really an expert in any of these things:

On the other hand, if your store only focuses on one product or a related group of products, customers feel like you really know your stuff!

Marketing also becomes a lot easier when you’re promoting a niche or one-product store. Instead of trying to target all kinds of customers with different ads, you can create one clear, focused message.

Thirdly, a one-product or niche store gives your customers a better experience.

When they visit your site, they won’t be overwhelmed with too many choices. Instead, they’ll see exactly what they’re looking for.

Lastly, it’s much easier to build a strong brand with a one-product or niche store. You can develop a unique story around the product, making your store stand out to customers.

So, the next question is: Should you switch to a niche or one-product store?

Well, if your winning product is part of a larger trend or category, then you can build a niche store around it.

For example, if your winning product is a skincare tool, you could build a store dedicated to skincare or beauty products.

However, if your winning product stands out on its own, consider creating a one-product store.

This way, all your attention can go to making that one product shine through great marketing and a perfect customer experience.

If you want to learn more, read our article on starting a niche store here or our article on starting a one-product store here!

2. Invest in your own ad creatives

One of the best ways to increase your sales even more is by investing in better ad creatives.

When people scroll through their social media feeds, they see a lot of ads.

If your ad looks like the same dropshipping ads or old stock photos that everyone else is using, they’ll scroll right past it:

But if you have unique, eye-catching ads that show your product in a real-life situation or through a customer’s eyes, people are much more likely to pay attention:

One way to invest in your ad creatives is to get your own UGC videos.

UGC is content that appears to come directly from your customers.

People love seeing real customers using a product because it feels more genuine and relatable than a standard ad.

If you don’t have videos of your customers using your products, you can buy UGC videos from a platform like Billo:

You can also consider hiring a photographer or even doing your own photo shoot to show your product in the best possible light.

When you have original, high-quality photos that no one else is using, your store looks more legitimate and trustworthy.

You can show your product from different angles, in use, or with people interacting with it to give visitors a better idea of what they’re getting and build more trust!

3. Optimize your product page (and store) for a higher revenue-per-visitor

Another way of increasing your profitability is to get more out of every visitor that comes to your store.

One of the key performance indicators (KPIs) of your dropshipping store is the revenue-per-visitor (RPV).

This metric is becoming increasingly popular because it combines your conversion rate and average order value (AOV).

Usually, increasing the AOV (for example, by increasing prices) lowers the conversion rate. The RPV metric gives you immediate insight into whether the lower conversion rate is worth it.

In simple terms, to increase revenue-per-visitor, you want to convert more visitors into buyers and get them to spend more on each purchase.

Here are four ways to do that:

Improve your product description

Your product description and product page layout are some of the most important parts of your dropshipping store.

It’s your chance to explain why someone should buy your product and how it solves their problem.

We’ve written an entire article explaining how to write product descriptions for dropshipping here!

If you need more inspiration for your product description, you can also use a tool like PagePilot:

Add social proof or other trust elements

Trust is crucial for convincing visitors to make a purchase, especially if they’ve never heard of your store before.

Adding social proof (like customer reviews) or other trust elements can help build that confidence.

If you look at successful dropshipping stores or ecommerce brands, you’ll see that all of them have social proof or other trust elements on the product page:

Offer upsells, cross-sells, post-purchase upsells, and quantity breaks

Getting a customer to buy more than just one product can significantly boost your average order value (AOV).

Depending on your product, you can focus on different strategies, such as upsells, cross-sells, and quantity breaks, to increase the total value of each sale.

Here’s how to use these strategies:

• Upsells. Offer a better version of the product at a higher price or a bundle deal. For example, if someone is buying a skincare product, you could offer a set that includes multiple items for a discount.
• Cross-sells. Suggest related products that complement the original item. If someone is purchasing a portable blender, offer a drink lid or isolating sleeve in the checkout process:

• Post-purchase upsells. After the customer has completed their purchase, show them another offer before they leave the site, such as an add-on or accessory.
• Quantity breaks. Encourage customers to buy more by offering discounts for purchasing multiple items. For example, “Buy 2, get 1 free” or “Save 20% when you buy 3 or more.”

A/B test everything

Even if you’ve made some great changes, you can always improve by running A/B tests.

This involves testing two versions of the same page to see which one performs better.

You can test things like:

• Different product descriptions or headlines
• The placement or wording of your call-to-action buttons (e.g., “Buy Now” vs. “Add to Cart”)
• Different types of upsells or cross-sells
• Page layouts
• Prices

With A/B testing, you’ll learn what works best for your customers and continue to improve your conversion rate and average order value over time.

4. Check if a dropshipping agent can help you get cheaper COGS or faster shipping

If you have a successful product, it’s great to try and lower your cost of goods sold (COGS) and shipping times.

This is where a dropshipping agent can make a big difference:

Because your sales have grown, you’re ordering more products from your supplier, which puts you in a better position to negotiate lower prices.

A dropshipping agent can help you with this.

Agents often have relationships with multiple suppliers and can negotiate lower costs on your behalf.

A dropshipping agent can also help with finding faster shipping options.

Some agents work with fulfillment centers that can process orders faster or have access to faster shipping lines to your target markets.

To learn more, you can read our guide on how to get started with a dropshipping agent here.

5. Look into white label dropshipping or even creating your own brand from the product

This is when you really want to go next level with your winning product.

One of the best ways to do this is by creating your own brand.

With white label dropshipping, you can sell the same product but with your own logo and packaging.

For example, instead of using a supplier’s generic packaging for a handcrafted soap, you can add your own brand name, logo, and design to make it look like a unique product from your store.

You can do this with a dropshipping supplier like Supliful:

The downside of white label dropshipping is that for some products, there are no suppliers that support branded dropshipping, or you don’t have as much design freedom to make the product exactly as you envision it.

In that case, you can take it a step further with private labeling.

With private labeling, you can fully customize the product packaging (and sometimes even the product itself) to your liking.

The downside is that you often have to buy a minimum number of products from your supplier at once (a.k.a. a minimum order quantity).

When building your own brand out of your winning dropshipping product, it’s often best to find a great supplier on Alibaba for the best branding options and prices.

6. Consider stocking the product and partnering with a 3PL center

If you choose the private label/branded product route, remember that you will have to figure out your own solution for storing and fulfilling your inventory.

Often, the best way of doing this is to work with a 3PL (Third-Party Logistics) center.

A Third-Party Logistics (3PL) center is a company that handles all the warehousing, packing, and shipping of your products.

It has several benefits over working directly with a dropshipping supplier, such as faster shipping times, better control over the inventory, and handling a higher volume of orders more smoothly.

If you’re selling in a single country, you can partner with a 3PL in that country.

However, if you sell internationally, you can also partner with a 3PL in China.

A great example of a Chinese 3PL is Ecomflow:

As you can see, they can ship super fast, in just 3-10 days for worldwide delivery, with a 99.8% order accuracy.

And since your supplier is probably also in China, you’ll have up to 75% faster lead times compared with working with a local 3PL. (You don’t have to ship your inventory with sea freight, which takes several weeks.)

7. Double down on marketing

After finding a product that sells and sorting your supply, it’s time to double down on your marketing efforts.

If you’re already running ads on platforms like Facebook, Instagram, or Google, and they’re bringing in profitable sales, increase your ad spend.

That's because with a winning product, it makes sense to invest more in ads to increase traffic and conversions.

When scaling your ad budget, make sure you do it gradually.

For example, you can increase it by 20% every day to avoid shocking the algorithm and keep your cost-per-acquisition (CPA) low.

Secondly, if you’ve been focusing on just one or two advertising platforms, now is also a good time to explore new channels to diversify your traffic.

For example, you might start with TikTok Ads, email marketing, or influencer marketing.

While trying new channels and strategies is important, don’t forget to focus on what’s already working for you.

Look at your current data to see which marketing channels are bringing the best results.

If your Facebook Ads are performing well, keep optimizing them. If email marketing is giving you a lot of purchases, invest more time in growing your email list.

When you find something that works, don’t be afraid to scale it up!

8. Register your business legally and check your taxes

At the end of the day, dropshipping is a real business, so it’s important to make sure everything is legally in order.

If you haven’t already, it’s time to officially register your business as a Sole Proprietorship or LLC (Limited Liability Company).

Make sure to check the specific requirements for registering a business in your country or region, as rules can vary.

In some countries, you’ll also need to apply for an Employer Identification Number (EIN) or a similar business tax identification number.

This number is like a social security number for your business and is required when filing taxes, opening a business bank account, or hiring employees (if you plan to in the future).

Lastly, dropshipping taxes are one of the less fun parts of running a store, but they’re super important.

Depending on where you’re selling, you might need to collect sales tax from customers.

This can get tricky, especially if you’re selling to customers in multiple states or countries, each with its own tax rules.

You’ll also need to pay taxes on the profits you make from your dropshipping business.

So, make sure to keep track of your income and expenses throughout the year so you’re ready when tax season comes around!

If you want to learn more about the business side of dropshipping, you can check out our article here.

Why you should keep on testing new products

Finding a winning product is a huge achievement, but relying on just one product isn't a good idea if you want to build a long-term, successful business.

You’re basically putting all your eggs in one basket.

If that product stops selling well for any reason, your business will take a big hit.

For example, what if your product is based on a seasonal trend?

Sales might be great during the holiday season, but they could drop off sharply afterward.

Plus, when a product starts to sell well, it’s only a matter of time before competitors notice. They might start offering the same product or even try to undercut your prices.

Having multiple products in your store combats this and even makes it easier to offer upsells and cross-sells.

If a customer buys your winning product, you can suggest other related items that complement it and increase your profits!

Taking action

Reading and absorbing information and knowledge is great (definitely if it’s free!), but do you know what’s even better?

Taking action!

So, to help you with taking action with what you have learned in this article, take a look at the bullet points:

• Switch to a niche or one-product store to focus on your winning product and build more trust.
• Invest in better ad creatives to stand out from the competition.
• Optimize your product page and store to increase conversions and average order value.
• Work with a dropshipping agent to lower costs and speed up shipping times.
• Consider white labeling or building your own brand.
• Partner with a 3PL center to improve fulfillment and customer satisfaction as you scale.
• Double down on marketing by scaling your ads and testing new marketing channels.
• Register your business and handle your taxes to stay legally compliant.
• Keep testing new products to avoid relying on one winner.

Conclusion

Now that you’ve found a product that sells, the challenge is to make the most of your success and continue to grow your business.

By taking the actions from this article, you can build a sustainable business that can continue to grow and adapt over time.

Keep pushing forward, keep learning, and stay focused on creating value for your customers.

And don’t forget to celebrate your successes along the way!

Want to learn more about dropshipping?

Ready to move your dropshipping store to the next level? Check out the articles below:

• The 40 Most Insightful Dropshipping Statistics in 2024
• The 12 Best Dropshipping Suppliers in 2024 (Free & Paid)
• Can You Hide the Chinese Address When Dropshipping? (Guide)

Plus, don’t forget to check out our in-depth guide on how to start dropshipping here!