Learning to brand a dropshipping store is key to improving your store and beating your competition. If your customers are coming back to purchase more, then that’s not only a great feeling, but it’s also a great way to save money on acquiring new customers! Follow me below to learn how to brand your dropshipping store.
What Is Branding and Why Should You Care About Branding Your Dropshipping Store?
Branding a dropshipping store gives you the opportunity to create a long-term ecommerce store.
Branding is also great to increase the percentage of customers returning to your store.
The opportunity of a branded dropshipping store is great in 2020 because not everyone wants to put this amount of time into their business.
If you want to learn more about why branding is so important for dropshipping stores, then I suggest reading Dropshipping Branding: What Is It & Why Should You Care?
7+ Tips for Branding Your Dropshipping Store in 2020!
Now you hopefully know how important branding for a dropshipping store is, right?
And not only that, it’s important for most ecommerce stores and services out there!
Let’s continue this by learning how to brand your dropshipping store in 2020.
Below you will find all my tips that will help you with the branding of your store.
1) Get a memorable name and or logo
Let’s start with this one.
In this tip, I will explain why having a rememberable name and or logo is important for a brand.
If you want to learn how to choose the perfect name for your store or how to get a logo for your store, then I suggest reading this article here.
The importance of having a great name for your dropshipping store
Do you know why it is important to name your dropshipping store correctly?
Because the name is the identity of your dropshipping store.
Just like what your personal name is with you.
If your marketing is great, then that name will be “stuck” with people.
For example, you probably know what brand I’m talking about when I write down the following words:
That’s the power of having an awesome name for your store (or service).
The importance of having a great logo for your dropshipping store
Now you know that choosing the perfect name is important, let’s continue with why having a great logo is also important for your dropshipping store.
Just like the name of your store, a logo can be remembered easily by your visitors.
I can’t say it better than Chrysalis:
A logo is an important part of your company’s brand, and makes a significant impact on a company’s public perception. In fact, a logo is one of the most important branding investments a business can make.From Chrysalis
For example, you can probably name all the three brands below:
How did you do? Easy?
2) Put some effort into designing your dropshipping store
This step is so important, but the reason I add it is that most people don’t put any effort and time into their dropshipping stores.
Firstly, do you know why so many people don’t put any effort into their stores?
Well, because a lot of “gurus” advertise dropshipping as an easy way to earn money.
Most of the people that follow these “gurus” open a store in a few hours, and start advertising almost directly.
Here is more information about these “gurus”, and why they are selling courses.
And do you know what the saddest thing is?
After all that “work”, they expect to be rich the new day or maybe the next week.
Because dropshipping is so easy, right?
No, it’s not!
I’m sorry to burst your dreams!
So what to do then?
You got to put time and effort into your dropshipping store!
This is great because now you can also focus on creating a brand.
Because how high do you think the chance is that a dropshipping store looking like the one below will be remembered as a brand by a lot of people?
Step 1. Be unique
This one is the most important one.
You can’t try to build a dropshipping brand while you look exactly like other dropshipping stores out there!
If your dropshipping store looks something like the dropshipping store example above, then take some time to redesign your store before you’re looking at creating a brand!
So, my biggest tip to be unique is to not just copy everyone else.
Be different than your dropshipping competitors!
If you want to learn more things that you can do to be more unique, then I suggest reading my other article here.
Step 2. Creating the basic pages
Next up is creating the basic pages for your dropshipping store.
Do you know what the funny thing is?
Most dropshipping stores don’t have all the basic pages in their store.
Some don’t have any pages at all…
Creating these basic pages will increase trust, and will make people trust you more.
And that’s great to have when you’re trying to build a brand!
Because why would people trust a store that doesn’t even have a Refund Policy? Or why should they trust a store if there is no way to contact the owner or support team of that store?
Below you will find the pages that you could create right now in Shopify.
- Refund Policy (Click here to learn how to write an awesome Refund Policy)
- Shipping Policy (Click here for an example of a Shipping Policy)
And here are some other pages that you can put effort into:
- Contact page
- About page
- FAQ page (Click here to learn more about how to create a FAQ page and why it is important to have)
- Homepage (Click here to get inspiration from the homepages from other successful dropshipping stores)
If you want to learn more about these basic pages, then I suggest reading the article I linked to below:
That article will also include some optional pages that you can add. For example, a reviews page and a track your order page!
Step 3. Creating a Favicon
If you followed me above, then you probably got a logo right now. Or maybe you have an idea for your logo!
The favicon is small, but it has a significant impact on brand recognition. (Source)
I will use my own blog as an example for you.
Do you see my favicon next to the name of the blog?
I suggest watching the video from Shopify below if you want to learn how to add a favicon to your Shopify store.
They will also give you information about creating your own favicon.
Step 4. Color design
The next one is choosing your colors.
Most people don’t care that much about the colors on their dropshipping store, for example, take a look at these 5 bad dropshipping store examples.
But it is important if you want to brand your dropshipping store!
Plus, it’s important if you want your dropshipping store to look good.
But don’t worry, I will help you with this.
First of all, I suggest you read Branding colors: everything you need to choose your brand’s color palette by 99designs.
And secondly, I got a few tools for you that will help you with picking colors for your dropshipping store!
The first tool is called Coolors.
And the second tool is called Color Calculator from Sessions College.
And I suggest watching this great video from Neil Patel:
Step 5. Picking your fonts
And the last step from this tip is picking your fonts.
Pick no more than two fonts to avoid unnecessarily confusing visitors.
One for headings and one for body text. (This doesn’t include the font you might use in your logo)
You can use FontPair to browse from a wide selection of fonts that go well together.
You can even download them if necessary.
If you’re interested in going more in-depth on picking fonts for your brand, then I suggest reading one (or more) of the articles I linked to below:
- Build your brand: How to choose the right fonts
- Everything You Need to Know About Picking Brand Fonts
And I suggest watching the video below:
3) Write a slogan
In case you don’t know what a slogan is, then this is for you from MakeWebBetter:
A slogan is a small group of words that describe your company. I’m loving it…this slogan of McDonald’s was on every kid’s mind. Through the slogan, your customers can remember you throughout their life.From MakeWebBetter
Slogans can also be used for dropshipping stores, but it might be a bit harder to come up with something original!
Definitely, if you’re running a general dropshipping store.
Most general dropshipping stores have something like this:
- “We are on the hunt for the best products over the whole world”
- “Shop with us and get the lowest price on everything”
You get my point.
It will be more catchy if you can think of a slogan when you’re running a niche dropshipping store.
- Cat store. “Let’s make cats great again”
- Dog store. “Making dogs happier, one paw at the time”
See where I’m going with this?
Just to note, I didn’t check for any trademarks for these slogans, they are just an example!
And you don’t need to add your niche to your slogan.
For example, Nike only got: “Just do it” as a slogan.
Not: “Just use these shoes”.
Here are some more examples from companies with amazing slogans (Credits to Shopify for making this list, and explaining what kind of slogan it is):
- Stake your claim: Death Wish Coffee—”The World’s Strongest Coffee”
- Make it a Metaphor: Redbull—“Redbull gives you wings.”
- Adopt your customers’ attitude: Nike—”Just do it.”
- Leverage labels: Cards Against Humanity—”A party game for horrible people”.
- Write a rhyme: Folgers Coffee: “The best part of wakin’ up is Folgers in your cup.”
- Describe it literally: Aritzia—”Women’s fashion boutique”
Keep in mind that you can always change your slogan.
For example, did you know Pepsi has gone through over 30 slogans in the past few decades? (Source)
If you’re interested now in creating a slogan for your dropshipping store, then I suggest checking out the free Slogan Maker from Shopify here.
I also suggest you take a look at the video below:
4) Build a brand by taking care of your customers
If you want your customers to come back to your dropshipping store and remain loyal to your brand, then you need to focus on providing a great purchasing experience.
One of the things that you can do to improve this is by providing great top customer service.
Start thinking about your customers first, instead of your own pockets.
This will definitely help you kickstart your dropshipping store and will help you keep it alive as well!
You don’t want any bad reviews, trust me. (Although, it can have its benefits if you handle it correctly)
But I know you’re probably skeptical.
That’s why I got some examples below for you. You will see what will happen with your review or Facebook page after giving bad customer service to your customers.
Do you see the trend?
Well, if you’re worried now or if you want to see some more examples of dropshipping stores who have bad customer service (or not at all), then I suggest reading the articles that I linked to below:
- Customer Service for Dropshipping Stores – Complete Guide!
- Dropshipping Returns & Refunds: Everything You Need to Know
I also included a link to how to handle refunds and returns when dropshipping, because that is a topic that most dropshipping beginners don’t understand, and if you don’t understand something, then you can’t be the best for your customers!
Also, do you know what happens to happy customers? This:
Happy customers who get their issue resolved tell about 4-6 people about their experience. (Source)
So that means that if your customers are happy that they are more likely to tell others about your store!
Meaning more customers for you!
Rewarding loyal customers
Another way to be the best for your customers is to reward loyal customers.
This way, you have more chance that your current customers keep coming back to your store.
And that is great for building a long-term brand!
If you want to learn more about how to reward loyal customers, then I suggest reading the articles I linked to below:
- 7 Proven Customer Loyalty Programs That Work by Sleeknot
- How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales by BigCommerce
- Ecommerce Loyalty Programs: 25 Strategies Backed by 36 Examples and Over 100 Results & Stats by Shopify
Or watch the video below:
This tip will be short because Shopify has a great article about this!
The article is called: How to Build a Brand Story: Lessons from Retail Branding Experts.
They go in-depth on how to share your brand story by showing you a few examples, and explaining what needs to be in it!
For example, they went through this about us page from Renogy:
I also suggest watching this great video by Neil Patel:
5) Using content marketing
You can use content marketing to increase your brand awareness.
Here is an example from MakeWebBetter:
Whether it’s social media posting, sending emails to your customer, providing offers/discounts/rewards for all these things you need content. Without content, you can’t accomplish any of the tasks. Your every ecommerce branding strategies are incomplete without content.From MakeWebBetter
Or take a look at this great infographic from SevenAtoms:
But how to add content marketing to your dropshipping store?
To do that, I suggest reading these awesome articles below:
- How to Use Content Marketing to Increase Brand Awareness by WebFX
- 7 Awesome Ecommerce Content Marketing Examples by Search Engine Journal
- E-Commerce Content Marketing: 15 Ways to Get Started ASAP by Neil Patel
And to make the end of this tip even better, I suggest watching the video below if you want to learn a content creation strategy for ecommerce stores:
6) Improving the delivery time
The next tip that I got for you that will help you on your branding journey is to do something with your delivery time.
If you didn’t know having a fast delivery time is important while dropshipping, then this is for you:
A report of late 2017 shows that the maximum delivery time that shoppers will accept in order to receive free shipping is on average 4.5 days. That’s down a full day from 5.5 days in a similar survey in 2012.
To make it even worse, prime members expect their free deliveries to arrive on average within a maximum of 3.8 days.
If you’re dropshipping with AliExpress, then you’re probably thinking: “How am I going to send the order in less than 4 days?”
There are so many other platforms or services that you can source your products from.
But most people are stuck thinking that AliExpress is the only method for dropshipping.
Luckily this is not the case!
Why do you need a faster delivery time when you want to build a branded dropshipping store?
Do you think your customers will return to your store after they have waited an average of 3 weeks for their order?
And do you think they will order again if they see the ugly package of your AliExpress supplier? (More on that in my next tip)
I don’t think so.
So, what can you do?
Use a dropshipping supplier that can deliver your order quickly to your customer.
I suggest checking out these two articles of mine if you want to learn more about this:
- 15 Alternatives to Dropshipping With AliExpress in 2020!
- How to Have a Fast Delivery Time When Dropshipping in 2020?
If you don’t want to read another article right now, then I got an example for you here.
You can take at Spocket if you’re dropshipping to the US.
Most of their suppliers are based in the US or Europe, which means that you can cut your shipping times by a lot!
7) Branded packaging while dropshipping
The last tip for you on this list will go over why branded packaging will help your dropshipping store!
For example, take a look at this great design from At Pace Design:
That’s great but how to do that while dropshipping?
If you’re using AliExpress, then you will need to contact your supplier to see what’s possible with custom packaging. More information about that in this video:
But you can add even more if you have a great dropshipping supplier that can add these things. Here are some examples:
- You could add a business card of your company (your store) inside the package with a discount code for a second purchase.
- You could leave a (personal) note for your customers to make them feel special!
Don’t forget that these last examples are harder to do while you’re dropshipping.
These things become easier when you decide to start ordering in bulk instead of dropshipping. More information about that in the video below.
If you want to learn more about this, then I suggest reading How to Use Ecommerce Packaging to Create a Memorable Unboxing Experience for Your Brand by Shopify.
I will also include a great video for you below. Just don’t forget what I said before about these YouTube dropshipping “gurus”.
One last thing, if you’re interested in learning more about private labeling products, then I suggest reading 29 Private Label Products To Kickstart A $100K+ Brand by Ecommerce CEO.
Getting Started with Dropshipping in 2020
So, are you ready to get started with dropshipping? Or maybe you have already started, but you’re looking to get some inspiration?
If so, then I suggest reading my complete Shopify dropshipping guide!
It’s a huge article, but it contains everything that you need to know to create your own Shopify dropshipping store in 2020. It’s like a dropshipping course, but then for free!
Reading this article will surely help you to get started and to stay motivated while beginning and continuing your dropshipping journey!
Just don’t forget that success takes time. Keep improving each and every day!
And here are some of my best articles:
- AliExpress Dropshipping Complete Guide for Beginners! (2020)
- The Complete Guide: Can You Start Dropshipping Without Money in 2020?
- 12 Reasons Why Most People Fail With Dropshipping in 2020 | Beat Them!
- The 16 Best Winning Dropshipping Product Research Tools
And also, if you want you to get started with Shopify, then you can click here to get a free 14-day trial!
So there you have it! All my tips to help you brand your dropshipping store.
I hope this article made you see that creating a dropshipping brand doesn’t have to be a waste of time.
And I hope you see now that’s it better to look like a real business (which it is!), than a one-day scam store!
If you have any suggestions for this article or if you got any questions about dropshipping in general, then let me know by commenting below or contacting me directly by pressing the “Contact Me” button at the top!
Also, are you currently branding your dropshipping store, or are you going to do it in the future?
If you’re going to brand your dropshipping store soon, then good luck with that!