You have an idea for a product, but you struggle to find the time or resources to turn it into an actual product.

So, what do you do?

What if there was a way to outsource the production of your product so you could focus on marketing, sales, and growth?

Meet white labeling.

White labeling is the process of buying a full-fledged product from another company and rebranding it as your own.

It's a great option for businesses that are just starting out because it allows them to create their own brand without investing in building their products from scratch.

Here are some examples of white label products that you could sell this year!

What is a white label product?

It's not easy to find the right product to sell online. It needs to be profitable, authentic, and in demand.

A white label product might be a good option for you.

But what is a white label product?

A white label product is an existing product without any branding attached. You can add your own branding to these products when reselling them to increase their perceived value!

White label product example from Klean Kanteen
White label product example from an ecommerce store (Source)

White label products are generally mass-manufactured, after which they are sold to several retailers who brand the product with their own name, logo, and packaging. This allows retailers to sell products for a higher price.

White label vs private label: What is the difference?

In ecommerce, the term "white label" is often used interchangeably with "private label".

The concepts of these terms are very similar, but there are some minor differences.

The difference between white label and private label is that with private label products, no other retailers can sell that exact same product. In other words, the supplier will only create a particular private label product for the retailer they work with, and no other retailers can rebrand that product to sell it as their own.

Meanwhile, white label products are generic products created by a supplier that are then rebranded for multiple different brands!

Since private label products aren't sold to other retailers, they are generally much more expensive to start selling. Your brand will be the private label supplier's only customer for the product, so suppliers often ask for high minimum order quantities.

Therefore, private label products are often only possible for established brands. Meanwhile, white label products allow retailers to sell products with their own branding for a low startup cost.

You may even find suppliers offering white label products without minimum order quantities, which is often the case for print on demand suppliers, such as Printful:

White label supplier ecommerce Printful

Pros and cons of white labeling

As with many things in life, certain approaches come with their own pros and cons. In this section, we will discuss the pros and cons of white labeling!

Pros of white labeling

An advantage that white labeling offers to ecommerce brands is that they don't have to go through the entire process of creating a product by themselves.

White label products are manufactured by third-party suppliers, which means that one party can concentrate on producing the product, while the brands can focus on their marketing and sales.

This saves ecommerce brands time, energy, and money they would typically have to spend on product development costs. In other words, it doesn't require high upfront investments!

Another advantage is that white label products offer retailers a way to sell branded products, which are usually perceived as having a higher value than generic, non-branded products.

The benefit here is that retailers can adjust their pricing strategy accordingly and generate higher profits!

To illustrate this, think about what you would pay for a Starbucks coffee vs. a regular coffee:

The final advantage of white labeling is that it allows businesses to expand their product catalog with new branded products, which could increase their competitive advantage.

Cons of white labeling

White labeling offers some significant advantages, but what is stopping every ecommerce brand from starting with it?

One of the downsides of selling white label products is that you may encounter competitors selling the same product as you, only under a different brand name.

If you are selling on a marketplace like Amazon, you may have seen an example of this when searching for a product, where two brands offer practically the same product, which can only be differentiated by the branding attributes.

Same product but different brands Amazon

The solution here is to make your brand unique and let it stand out from other brands. For instance, you could differentiate yourself by having an excellent brand story or customer experience.

Other disadvantages that white label brands may experience include the difficulty of finding a supplier offering the customization options you are looking for. Some suppliers only offer limited possibilities for branding. For example, not all white label suppliers can customize the product name, labels, and packaging based on your design preferences.

Besides that, you will only be able to choose products that you find from suppliers, and therefore, won't be selling something truly unique.

11 Great white label product examples to sell in 2024

Let's now continue with the section you came here for; white label product examples!

Most of the white label product examples on this list will be based on products that other successful ecommerce stores sell.

Sometimes, I will include a link to a supplier selling that product, but for the other products, you will have to find a supplier yourself. But don't worry, you will find more information on how to do that later in the article!

The products are chosen based on the characteristics of a winning product. For instance, a winning product could be one that solves a problem and has good profit margins.

Let’s get started with the white label product examples to give you a few ideas on what to sell:

1. Yoga gear

Yoga gear white label product example Alo Yoga

Anyone who is regularly doing yoga will be looking to purchase some yoga gear to practice their exercises at home as well.

You could start a yoga gear brand and sell products like yoga blocks, yoga straps, yoga towels, and yoga mats, as Alo Yoga does in the image above.

By looking at this brand, you will recognize one of the benefits of white labeling we have talked about before.

Alo Yoga is charging $100 for its branded yoga mat. Meanwhile, high-quality, customizable yoga mats can be found for $10 or less from suppliers on Alibaba:

Yoga mat white label Alibaba

2. Trimmers

Trimmer white label product example Manscaped

A trimmer is another great white label product example.

To do well in this segment, you will have to find a supplier offering a trimmer that at least matches the features of some of your competitors, and you will also need to be on top of your marketing game!

Trimmer from a supplier on Alibaba

An example that is currently doing well by selling trimmers is called Manscaped. It's a great place to get some inspiration for your ecommerce store's branding! To learn more about how Manscaped became the brand it is today, check out this article.

3. Glasses

Glasses white label product example MVMT

Next up is an example of a category of products; glasses.

Glasses can be a fantastic product to sell for any ecommerce brand. There are many categories of glasses available. You could focus your efforts on selling blue light glasses as MVMT does in the image above.

However, you could also focus on a product like sunglasses, which will always be a timeless accessory and fit with many styles.

Even within a category like sunglasses, there are many niche markets to focus on. For example, you could start selling luxury sunglasses, urban sunglasses, or even sunglasses for kids!

In short, people will probably always keep buying glasses, even those who don't necessarily need them for a better sight.

4. Bags

Travel Backpack white label product example Peak Design

Bags are another excellent example of a white label product. Pretty much anyone needs some bag in their lives!

For inspiration in this product category, you could look at the company Peak Design from the image above. The brand sells both everyday bags as well as travel bags.

Using Peak Design's carry solutions, their customer base, consisting of commuters and adventurers, can keep their gear accessible, organized, and protected.

As you can see, Peak Design probably achieves significant profit margins on their sales, considering their travel backpack will set you back around $300. Meanwhile, travel backpacks on Alibaba are sold for anywhere between $5 and $50, depending on the quality.

5. Coffee products

White label coffee supplier

Coffee products are ideal products to start a white label ecommerce business with.

Sure, to start a successful coffee business, you need high-quality products, but a large part of your success will depend on your story, marketing, and branding!

A great white label supplier specialized in coffee products is Dripshipper.

Dripshipper coffee customization page

When selling coffee, customers won't be able to see if you are selling high-quality beans just by looking at them. This is an advantage for ecommerce brands, as the decision of whether or not a customer will try out your coffee mainly depends on your branding, which you can improve and influence.

Therefore, if you manage to design your own coffee brand that attracts many coffee lovers, you will be in for success!

The potential around the coffee industry is enormous. In the US alone, the industry is worth around $80 Billion. Besides, a lot of people buy coffee to consume and brew at home each month.

6. Personal care

Personal care products white label product example Native

A group of products that are perfectly suited for white labeling is personal care products.

You can think about products like deodorants, toothpaste, sunscreen, or body wash.

A great brand you could use for inspiration surrounding these products is Native.

This is because they have a great website design and sell all the personal care products that were just mentioned.

Besides, they differentiate themselves from other stores by things like offering a discounted subscription for their products, their "Tell Me More" section, and the section where they give a short explanation of every ingredient added to their product.

7. Cosmetics

Cosmetics white label product example Morphe

Cosmetics is a vast industry, taking a market size of $43.6 billion in the US alone.

Many cosmetics brands, however, aren't producing their own products.

Most cosmetics products are manufactured by just a handful of suppliers, which are then sold to cosmetics brands as either a white label or private label product.

An example of this is the cosmetics manufacturer Seed Beauty, which delivers products for Kylie Jenner's cosmetics brand, Kim Kardashian’s makeup line, and the famous brand Colourpop (source).

8. Living products

Living products white label product example Parachute

Let's continue with discussing living products. These could be eye masks, slippers, or bathrobes.

In the image above, you will see a cotton robe from the brand Parachute. From the photos on Parachute's website, it seems that it's a soft and luxurious robe, with just one label added at the top. In other words, it could be a white label product!

On Parachute's online store, you will also find all other kinds of living products like bedding sheets, bedding inserts, and even baby toys.

9. Home decor

Home decor white label product example Articture

If starting a new ecommerce store in the home decor niche sounds like an exciting idea to you, then you should definitely think about doing it with white-labeled products.

You could sell lamps, clocks, knife sets, dinnerware sets, and other decor items!

The product in the image above is a clock lamp with wireless charging sold by the home decor brand Articture. Looks pretty nice, right?

Well, guess what? We also found the same product being sold from a supplier on Alibaba here for just around one-fourth of the price:

Articture clock lamp from supplier on Alibaba

10. Fitness nutrition

White label fitness nutrition supplier ecommerce Power Body

Let's continue with another potentially lucrative product group for brands looking to sell white label products. It's fitness nutrition!

This is another field with loads of product variations. Just take a look at all the different fitness nutrition products that are available for you to buy at one of the popular nutrition stores in your region!

If you are interested in starting your own white label fitness nutrition brand, you should check out the supplier Power Body.

Power Body is a retailer and wholesaler from the UK offering white label fitness nutrition products. Besides that, they even offer a dropshipping program for those that are interested in a supplier that doesn't require a minimum order quantity:

Power Body dropshipping program

As you can see, they offer branded invoices, packaging, and labels for the fitness nutrition products you will be selling!

11. Wetsuits

Wetsuits white label product example Volcom

Let's end the list with a white label product example that is a bit more specific, wetsuits!

When selling wetsuits, you could target all kinds of audiences. Think about divers, surfers, or even swimrunners.

In the image above, you will see a branded wetsuit sold by Volcom, a company that creates durable, stylish clothing for skate, surf, and snowboarding lifestyles.

I'm sure you would be able to find similar products from white label suppliers. For example, check out this one from Alibaba:

Wetsuit on Alibaba

Where can you find white label product suppliers?

If your goal is to start a white label ecommerce business, you will need a quality white label product supplier to source your products from.

Excellent suppliers can be hard to find. There are many options on the market, but only a few of them will perform at the highest level.

Luckily, we have taken some work out of your hands and written the ultimate list of private label suppliers in 2024.

Yes, the article is for "private label" suppliers, but you will also be able to use most of them to source your white label products!

The suppliers you will find will be ranked according to a variety of factors, including customer service, pricing, product selection, quality, and more. That way, you will be sure that you have made a great choice.

Furthermore, you will find general suppliers (like Alibaba) and suppliers specialized in a specific niche (like Dripshipper).


There you go, 11 white label product examples that you could sell on your ecommerce store!

Were you hoping for more product examples? If so, check out our list of 14 great private label product examples. Those products could be used for white labeling as well!

If you are serious about selling branded products, keep in mind that it's crucial to find the right supplier. They shouldn't only offer high-quality products, but they should also provide the right branding options.

Besides that, your supplier should offer the products for a reasonable price, which could be challenging to find considering it's more work to manufacture custom branded products.

If you didn’t find a suitable white label dropshipping supplier after checking out our list, then simply try to search around on Google, and maybe even try to contact some manufacturers yourself!

And if you're interested in learning how people are starting online stores without holding any stock in their own inventory, then check out our complete dropshipping beginner's guide here!

Finally, remember that if you have any further questions about white label products or ecommerce in general, you can always contact us by commenting below.

Good luck with finding your white label dropshipping product, and we hope to see you in the following article!

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