Looking for beauty products to sell online?
With the beauty industry continuing to grow at a rapid pace, it's a smart move to consider this niche!
And the good news is that there are plenty of products to choose from, ranging from DIY hair tools to accessories and fake eyelashes.
In this article, we have compiled a list of 12 great beauty product examples to get you started!
Whether you are a seasoned online store owner or just starting out in the beauty niche, these products will help you attract a large and diverse customer base.
So, let's explore these 12 beauty products you can sell online!
12 Beauty products to sell online
We have used Sell The Trend's product research tool to find the best beauty products to sell online.
You can check our review here to learn how we use Sell The Trend to find winning products across popular niches.
Be aware: We don't recommend beginners dropship products in the beauty niche. We suggest exploring safer niche ideas listed in our article on the best dropshipping niche ideas or on our list of the 13 safest dropshipping products.
1. Rechargeable epilator
A rechargeable epilator is a convenient hair removal tool that is cordless and easy to operate, making it an excellent option for anyone on the go.
While the upfront cost may be a bit high, a rechargeable epilator can save your customers money in the long run.
But don't just take our word for it – let's look at the numbers.
According to Sell The Trend, rechargeable epilators are a low-competition product with a high-profit margin.
And with total sales of over $500,000 and 7,500+ orders, this niche isn't saturated at all!
So why not add rechargeable epilators to your online store? Your customers will appreciate the convenience and cost-saving benefits, and you'll enjoy the margins.
It's a win-win for everyone involved.
2. Magnetic septum ring
Looking for a unique but profitable product for your online beauty store? Then you must consider magnetic septum rings!
Magnetic septum rings are circular pieces of jewelry worn in the septum of the nose. Unlike traditional septum rings, magnetic ones have a small magnet on either end to keep the jewelry securely in place.
So they are perfect for those who want to rock a septum ring without piercing their nose.
Magnetic septum rings are pretty popular, with more than $14,000 in sales in the previous 12 months for this one vendor alone. But surprisingly, not many stores sell them!
This may be because magnetic septum rings are considered low-value items with a cost price of only $1 and an average selling price of $20.
To boost profitability, you can offer cross-sells and upsells or even sell them in bundles to entice customers to make additional purchases.
Just ensure you don’t sell nickel rings since they are known to cause allergic irritations for most people.
3. Magnetic eyelashes
Magnetic eyelashes are one of the best beauty products to sell online.
Just look at Glamentic, a magnetic false eyelash brand that made an astonishing $50 million in just one year!
Magnetic eyelashes are popular because they are an easy-to-use alternative to traditional glue-based eyelashes. They are easy to apply and remove, reducing the risk of irritation or damage to the natural lashes.
What makes magnetic eyelashes a great product to sell is that they are relatively low-cost and have a high profit margin.
You can sell complimentary products like eyeliner, makeup removal swabs, and eyebrow pencils to make more out of selling magnetic eyelashes.
4. Makeup brush sets
Makeup brush sets are a must-have for any online beauty store since they have a high demand among makeup fans and professionals.
Makeup brush sets come in many materials, sizes, and shapes. So you can offer a diverse selection of makeup brush sets to appeal to different preferences and needs.
For example, you can sell an eye makeup brush set with a mascara brush, angle brush, eyeliner applicator, and eyeshadow brush.
Now, let's look at the above image from Sell The Trend. The competition is low, and the number of orders is impressive despite the popularity of the makeup brushes!
However, the profit margins aren't as high as other products on the list. But, you can increase profitability by adding cross-sells like makeup bags, makeup remover, and facial hair remover on the checkout page.
Offering such complementary products can help you build customer loyalty and keep them returning for more.
5. Fake nails
Fake nails are a trendy accessory, making them one of the best beauty products to sell online.
They can instantly enhance the look of your nails without having to spend time and money on a salon appointment.
Plus, fake nails are affordable and accessible. While salon nail treatments can be expensive, fake nails are a cost-effective solution that can be applied easily at home.
The Sell The Trend report indicates a profit margin of approximately 20 times the cost price. And that's not all!
Fake nails are a low-competition product but have a high number of suppliers available. This provides you with plenty of options if some suppliers don't work out.
You can also consider bundling fake nails with other beauty products to create a value pack and offer promotions to increase sales.
6. Facial hair remover
Facial hair remover is a popular and effective solution for a common problem, making it a brilliant addition to your online beauty store!
With the rise of social media, the focus on our faces is higher than ever, and facial hair remover can help customers feel more confident.
In addition, facial hair remover is a relatively inexpensive product with a good profit margin.
If you look at the Sell The Trend report, facial hair remover is a low-competition product with a high search volume, which means there is a demand for this product in the market.
To increase sales, you can offer cross-sells like facial toner and bundle facial hair remover with other lightweight and compact beauty products.
7. Bridal hair pin
Selling bridal hair pins can be a lucrative addition to your online beauty store because they cater to a specific target audience with a high purchasing power – brides.
Brides are willing to spend money to look their best on their big day, making bridal hair pins a high-value product.
Plus, bridal hair pins are a relatively small and lightweight product, making them easy and cost-effective to ship.
According to Sell The Trend, bridal hair pins are a low-competition product with a good history of orders. However, bridal pins are a seasonal product, and you’ll most likely see high sales only in the summer.
8. Wedding tiara
Wedding tiaras can be a complementary product to bridal hair pins in your beauty store!
After all, tiaras add a touch of elegance and glamor to a wedding dress and make the bride feel like a princess on her special day.
The good part is that wedding tiaras come in various styles and designs, including bohemian, modern, and vintage, which can appeal to diverse customers.
Plus, you can bundle a tiara with wedding accessories like bridal veils and jewelry sets to offer a complete bridal look.
9. Auto-rotating hair curler
Auto-rotating hair curlers are a convenient and time-saving tool for those who love to style their hair. This product can create beautiful and uniform curls without having to manually twist and turn the hair.
It checks all the right metrics in the Sell The Trend report with a good profit margin, a high number of orders, and low competition, making it an excellent addition to your online beauty store.
You can sell auto-rotating hair curlers at a high price without worrying about creating bundles or cross-sells. That said, you can create a value pack with other hair styling tools like hair dryers and straighteners.
10. Hair extensions
Hair extensions can be a good choice for your online store since they are in high demand!
They are ideal for customers who want to add length, volume, and/or color to their hair without committing to permanent changes.
Hair extensions come in various styles and types, including clip-in, tape-in, sew-in, and bonded. This means that there are various options to choose from, and you can cater to a broader audience.
Plus, hair extensions have a high profit margin and are relatively low in cost compared to other beauty products. The Sell The Trend product rating for hair extensions is 4.3, higher than most products on the list.
Their popularity is further increased by social media influencers and celebrities promoting them, making them a smart choice for a beauty product to sell online.
11. Nail art foil cutter
A nail art foil cutter is a handy tool that can help customers achieve unique designs and styles for their nails.
Thanks to social media platforms like Instagram and Pinterest, nail art has become increasingly popular in recent years.
By adding nail art foil cutters to your online store, you can tap into a niche market that is passionate about nail art.
Plus, foil cutters are inexpensive to source and have a high profit margin, as per Sell The Trend.
You can add cross-sells like nail art brushes and nail polish sets to increase the overall shopping cart values.
12. Body slimming shaper
Body slimming shaper is a controversial product in this list of best beauty products to sell online.
But it's popular among men and women who want a more toned appearance in some regions of their bodies.
People who have lost weight and want to maintain their new shape also use body slimming shapers. That's why you may want to consider selling body slimming shapers on your online store.
In fact, the global shapewear market is projected to reach $3.8 billion by 2025.
Moreover, body slimming shapers come in different styles, including full-body suits, waist trainers, and compression shorts. This means that you can cater to different body types and preferences and provide a variety of options for your customers.
According to Sell The Trend, body slimming shapers have a good profit margin and can be sold at a higher price point. Plus, you can source these products from multiple suppliers.
That said, you should know that social media platforms like Facebook don't allow advertising before-and-after pictures since they can be misleading. So make sure you read the rules and regulations to avoid being flagged or banned.
Why you should sell beauty products online
Social shopping has transformed the online beauty business so much that the online share is expected to increase to 45% in the US by 2025.
Plus, the beauty industry has many sub-niches, such as makeup, hairstyles, nails, and eyes. So you can choose either of the options to establish a loyal customer base and then expand into other niches.
For example, you can start selling nail art and accessories and expand into selling rings since they are complementary products.
To help you understand why selling beauty products online is profitable, we have listed some statistics related to the beauty industry and ecommerce:
- The overall beauty industry revenue is expected to cross $120 billion by 2025, according to Statista.
- According to Groupon, American women spend $3,756 per year on beauty products and services.
- The facial and eye cosmetics categories are the most lucrative segments of the cosmetics and beauty industry in the United States, as per Statista.
- 85% of American women apply at least 16 products on their faces, as per SkinStore.
- According to Groupon, facials, haircuts, manicures, and makeup are the top beauty expenses for women. In contrast, facial moisturizers, gym memberships, shaving products, and supplements are the primary expenditures for men.
- By 2027, the global cosmetics market is estimated to reach $463.5 billion, according to Allied Market Research.
- Google research indicates that beauty shoppers prefer YouTube as their primary source for beauty-related content.
- According to Harvard Business School, 82% of beauty customers use Instagram at least once per day.
- Projected growth in health and beauty ecommerce sales is expected to reach 77% between 2021 and 2026, as per Ascential.
As you can see, beauty shoppers invest quite a lot in beauty products throughout the year.
So if you love using beauty products, why not sell them online and utilize your knowledge of the market to cater to your customer's needs?
Before we go to the conclusion, we've created a quick summary of this article for you, so you can easily remember it:
- The top 12 beauty products to sell online are rechargeable epilators, magnetic septum rings, makeup brush sets, fake nails, facial hair removers, bridal hair pins, wedding tiaras, auto-rotating hair curlers, hair extensions, nail art foil cutters, and body slimming shaper.
- Avoid selling cosmetics since you don't know what goes into making the products. Your customers may end up with allergies or worse and could end up suing your business. (More info here)
- The online share of the beauty industry is predicted to increase to 48% in 2023.
- Women in the US spend $3,756 per year on beauty products and services.
The beauty industry is thriving, and there is a high demand for various beauty products. From hair extensions to nail art foil cutters and body slimming shapers, there are numerous products to choose from based on your target audience.
With the right marketing strategies, suppliers, and effective use of social media, you can create a successful beauty ecommerce store and take advantage of the projected growth in this industry.
If you’ve feedback or questions for us, please feel free to leave a comment below.
Good luck with your online beauty store!
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