Getting enough sales can be hard, right?
Look, if you’re looking to start or expand your dropshipping business, what can you do to make sure that you’re successful?
In this article, we got the answer for you with 11 tips for boosting your dropshipping sales in 2022!
11 Tips to boost your dropshipping sales
Let’s take a quick look at the 11 tips that you can implement even today to boost your dropshipping sales:
- Have a professional, conversion-optimized website
- Don’t have all products at a discount
- Use bundles to increase AOV
- Use a blog to further increase your revenue in the long term
- Offer discount after purchase to increase customer retention
- Use SMS marketing
- Enhance your email marketing
- Try to sell evergreen products
- Build a brand, not just a dropshipping store
- Have custom images and videos of your products
- Have outstanding customer service
Looks great, right? Let’s go over them in more detail now!
1. Have a professional, conversion-optimized website
Getting traffic is hard and, most of the time, expensive too.
Of all of the clicks that your potential customers do (based on average online stores that are seven-ten clicks), only one happens on ads.
The rest are on your website.
Hence, no question, you need to have a website that looks great, is user-friendly, and converts well.
It helps you to be able to maximize your profits and grow your business more effectively.
Your store should look like an established e-commerce business with real backing behind it and not just some hobby project of yours.
You can use a custom-coded website, or the easier choice is to pick one of the best themes
Key elements for your online store
When it comes to online business – dropshipping business in particular -it’s especially important that your website looks professional and trustworthy.
When you are starting out, you are likely selling a product that many other dropshipping businesses also have on their website.
The way you can stand out from the competition is where you have more control: your website.
This is because customers are much more likely to purchase products from an established e-commerce site than from a new and unproven dropshipping store.
There are several things you can do to optimize your dropshipping store for conversions, including the following:
Use high-quality images
When dropshipping, it’s important to use high-quality images on your product pages.
This makes it easier for customers to visualize what they’re buying and increases the likelihood that they’ll make a purchase.
Video can be a powerful tool for increasing conversions on your dropshipping store. It can help you showcase your products in a more engaging way, which can result in more sales.
Use effective copy
Your product page copy is one of the most important factors that determine whether or not a customer makes a purchase.
Make sure to write persuasive and interesting copy that accurately describes your products.
Need inspiration for your product description? Try out Jasper AI here!
Use UGC (user-generated content)
When dropshipping, it’s a good idea to use UGC on your website. UGC can help you build trust with customers and increase conversions.
Social proof is one of the most effective ways to convince customers to make a purchase. Make sure to showcase reviews and testimonials from happy customers on your website.
Use a strong call to action
A strong call to action is essential for convincing customers to make a purchase. Make sure your call to action is clear and easy to see and that it stands out from the rest of the page.
Use trust seals
Trust seals help you build trust with your customers. Make sure to display a few different trust seals on each product page of your dropshipping store.
Optimize for mobile
It’s important that your dropshipping website is optimized for mobile devices. Many people browse the internet on their smartphones these days, and this number is only going to increase in 2022 and beyond.
Other things you can do to optimize your dropshipping site include A/B testing, improving navigation, reducing loading times, etc…
Simplify your online store
The more clicks and steps you have on your dropshipping website, the less likely it is that customers will make a purchase.
Make it as easy as possible for customers to find what they’re looking for and make a purchase.
You also need to put effort into speed optimization so that your website loads as quickly as possible.
Based on statistics, slow loading speed will increase the bounce rate drastically.
2. Don’t have all products at a discount
When you are starting out, it’s important to offer discounts on your products in order to attract more customers.
However, you should not keep all of your products at a discount for the entire year. This will devalue your brand and make it seem like you’re not a credible dropshipping business.
Instead, it’s best to have a sale every few months or so. This will help you attract new customers without devaluing your brand.
This will help you keep your brand fresh in the minds of your customers and make them more likely to purchase from you when they’re not on sale.
Keep in mind that it’s important to strike a balance between discounts and regular prices so that your customers don’t get used to always getting a good deal.
If you offer too many discounts, your customers may start expecting them all the time, and this could lead to fewer sales in the long run.
3. Use bundles to increase AOV
There are a few reasons why it’s important for an ecommerce store to increase its average order value:
- Increasing your AOV can help you increase your profits. You pay for the customer once (ads). If let’s say, once purchase costs you $10 on Facebook, it does matter if you get $20 or $40 value for it. Essentially, it increases your ROAS.
- It can help you grow your business. When customers buy more items at once, they’re more likely to become repeat customers. This means that you’ll be able to generate more revenue over time by increasing your AOV.
- Finally, it can help you compete with other businesses in your industry. If you can offer customers a better value, they’re more likely to choose your business over a competitor.
Bundles are a great way to increase the average order value of each customer who purchases from you because they allow customers to buy multiple products at once for less money than if they bought them individually.
This means that not only will you get more orders due to bundling, but also those orders will be larger in size, so you’ll make even more profit!
Bundling can be done by grouping together related products or complementary products into one bundled product listing, which has its own unique SKU number assigned specifically for this bundle sale.
You can also offer discounts on bundled products in order to increase sales.
Make sure to experiment with different types of bundles and see which ones work best for your dropshipping store.
4. Use a blog to further increase your revenue in the long term
Blogs are a great way to increase dropshipping sales because they allow you to share your knowledge and expertise with potential customers.
They also help build trust and credibility, which is important for dropshippers who want people to buy from them.
And you not just build trust and credibility but also can significantly decrease your expenses in relation to your ecommerce store.
One significant cost for a dropshipping business is ads.
With blogging, you can reduce your cost dramatically as customers will come organically thanks to the search engines.
However, we have to highlight the fact that the blog extension to your blog won’t product result overnight. It will take time; however, in the long run, definitely worth it.
If you’re looking to further increase dropshipping revenue in the long term, then start blogging about topics related to what you sell on your store today!
5. Offer discount after purchase to increase customer retention
One way to increase dropshipping sales is by offering a discount to customers after they make a purchase.
This will encourage them to come back and buy from you again in the future plus, offering a discount code is cheaper than showing an ad to them to come back.
What are the ways to offer discounts post-purchase?
There are a few ways that you can offer discounts to customers after they’ve made a purchase.
The first is through coupon codes. You can create coupon codes that are specific to each customer and give them a discount on their next purchase.
Another way to offer discounts is by automatically applying them to the customer’s account after they’ve made a purchase. This will encourage them to come back and buy from you again in the future.
Finally, you could also send out an email thanking the customer for their purchase and include a discount code that they can use on their next order.
6. Use SMS marketing
SMS marketing is a great way to increase dropshipping sales because it allows you to reach potential customers quickly and easily.
It’s also an affordable way to market your store, which is important for dropshippers who are on a tight budget.
A few ways to increase your dropshipping sales with SMS marketing
The first is by sending out text messages about new products or promotions that are happening in your store.
Another thing that you can do is send out text message reminders about items that the customer has left in their cart. This will encourage them to come back and finish their purchase.
You can also use SMS marketing to build relationships with customers by sending them updates on how their order is coming along.
Another thing that you can do with SMS marketing in order to increase dropshipping sales is by setting up a drip campaign where messages are sent out automatically at certain intervals based on when the customer made their last purchase from your store.
You could also use this type of campaign to send discounts or coupons for repeat purchases, which will encourage them to come back and buy again in the future.
If you want to have a successful online business, SMS marketing is a great addition.
For more information, check out this article here!
7. Enhance your email marketing
Email marketing is frequently used amongst online retailers.
Hence, not surprisingly, it is one of the most effective dropshipping marketing strategies to increase dropshipping sales.
Email marketing allows you to communicate with your customers on a regular basis and build trust between them in order to drive more sales.
How do you make your email marketing better?
Email marketing can be made even more effective by adding additional content to your emails.
For example, you could include images, videos, or gifs to catch the reader’s attention.
You could also write articles that are related to your products and include them in your email newsletters.
This will help to increase the chances that the reader will be interested in what you have to say and will be more likely to make a purchase.
Another way to enhance your email marketing is by segmenting your email lists so that you can send out different messages to different groups of people. (Tip: you can do this with your email marketing service!)
This will allow you to target specific customers with the information that they’re most likely to be interested in.
Finally, you could also personalize your dropshipping email marketing by including the customer’s name at the top of each email or adding their first name to the subject line.
Email marketing campaigns
Here are some examples of email campaigns that can help boost your dropshipping business:
- Abandoned cart emails
- Welcome email series
- Product review requests
- Back-in-stock alerts/product upsells
If you’re interested in learning more about email marketing, check out our complete beginner’s guide here!
Plus, check out this free email marketing course on Shopify Learn!
8. Try to sell evergreen products
The reason why most of the dropshipping businesses go down is because of the only trend-based products.
While it is important to offer products that are of the current trends, it is also important to have a good mix of evergreen products.
This will help to ensure that your sales remain consistent, regardless of what is happening in the world outside of your business.
Being able to offer products that are always in demand can help you weather any drops in sales.
Also, it can ensure that you will always have products in stock.
Trendy products are being sold by a lot of other store owners as well, which can cause some shortages with the dropshipping suppliers to fulfill your orders if you rely on only these products.
9. Build a brand, not just a dropshipping store
Dropshipping business model is great, and it makes online business accessible to many entrepreneurs who don’t want to invest their money into stocking and storing inventory.
But accessibility should not mean that you don’t take it seriously as a business.
In order for your dropshipping store to be successful, you need to put in the extra effort to build a brand.
This means creating a unique identity for your business and doing everything you can to make sure that customers remember who you are and what you stand for.
A dropshipping store that doesn’t have a brand is much more likely to fail than one that does.
So despite it taking time and effort, it is well worth it in the end.
Tip: Not sure yet about your profit margin? Check our dropshipping profit margin guide here!
10. Have custom images and videos of your products
Most dropshipping businesses don’t have custom images and videos of their products, which can be a big mistake.
Being able to offer images and videos that are unique to your business can help you stand out from the competition.
This is especially important if you are dropshipping products that are commonly found in other stores.
Custom images and videos can also help to improve your customer’s shopping experience, as they will have a better idea of what the product looks like and how it works.
If you are not currently using custom images and videos, start by creating a few for your most popular products.
You can then gradually create more over time.
If you are not good at creating these yourself, then consider hiring someone who is.
It will be worth it in the long run. Check out this article here to learn more!
11 Have outstanding customer service
In dropshipping business, it can be hard to stand out from the crowd.
But one of the best ways to do this is by offering outstanding customer service.
This means more than simply selling a product at the lowest price or having a quick delivery time.
It also means doing what you can to provide excellent customer service and resolving any issues that may arise in a timely manner.
For example, if someone orders an item but does not receive it within 24 hours, then contact them about it immediately instead of waiting for them to contact you first (which they might not).
If there is an issue with their order, such as the wrong shipping address was provided, or even credit card payment declined due to some reason, then contact them about it immediately and let them know what is going on.
This can help to build trust with your dropshipping customers, which will make them more likely to buy from you again in the future.
It also helps to reduce returns and complaints that might otherwise happen if people were left waiting for their orders without any response at all.
Related article: Ready to upgrade your customer service? Check out our complete guide here!
Is dropshipping still profitable in 2022?
Dropshipping is a business model that has been around for many years, and it doesn’t look like it will be going away anytime soon.
This is because it is a great way for entrepreneurs to start their own online businesses without having to invest a lot of money into a stocking and storing inventory.
But despite its popularity, there are some people who are unsure if dropshipping is still profitable in 2022.
Well, we firmly believe that you can do a successful dropshipping business in 2022 and beyond.
Let’s look at some statistics:
- 2017: USD 102.2 Billion
- 2020: USD 149.4 Billion
- *2025: USD 557.9 Billion *revenue estimation
We can see that the dropshipping market is only going to continue growing in the years to come, no doubt about it.
However, if you are interested in more detail about the future of dropshipping, I recommend checking out this post!
Dropshipping sales are not as easy to come by these days.
There is a lot of competition out there, so it can be difficult for dropshippers with limited budgets and/or no advertising experience to stand out from the crowd.
But there are also some dropshipping tips that have been shown to work time and time again – like having custom images or videos of your products, providing outstanding customer service, leveraging UGC, etc.
Just don’t forget to correctly track your sales, which you can learn more about here!
If you’re looking for more dropship advice on how to increase your dropshipping sales, then check back soon because we post tips and tricks regularly.
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