How to Write Product Descriptions for Dropshipping Stores?

Product descriptions for your dropshipping store might be the most overlooked part ever.

Many people just copy the descriptions of their suppliers and expect to be "rich" the next day.

So, what if you want to be better than these people?

Well, create your own product descriptions!

Writing product descriptions for dropshipping that sell

Alright, it's time to create your own product descriptions for your dropshipping store!

Before I begin, I want to say that although I suggest creating awesome product descriptions for every product, it might be better to make 1-3 products perfect and to start advertising with these.

Also, a big part of writing product descriptions is learning copywriting. You can click here to learn everything about copywriting for dropshipping stores.

Let's begin!

Step 1. Formulate your unique selling proposition (USP)

Before you start writing your product descriptions, it's important to figure out what makes your dropshipping store special.

This is known as your unique selling proposition, or USP.

There are probably many other dropshipping stores selling the same products, so standing out is important.

Ask yourself: What sets your store apart from others?

Maybe you offer free shipping worldwide or provide exceptional customer service that goes the extra mile. Perhaps you only sell products that are eco-friendly, support a charity, or come with exclusive bonuses like an e-book.

For example, the USP of Hears is that they're reddot winner:

However, your USP can be smaller.

For example, if you're selling kitchen gadgets, your USP could be that you include exclusive recipe guides with each purchase. If you're in the fashion niche, maybe you can offer personalized styling advice to your customers.

Step 2. Know who will read your product descriptions

It's a cliché, but understanding who your customers are is super important for writing product descriptions.

You need to write your product description using "the voice" of your target audience.

That means that you need different kinds of words depending on who visits your store.

For example, if you're selling fidget spinners to teenagers, you need to use language and phrasing that they can relate to.

To extend that example: you will not use that same language and phrasing again when you want to write a product description for a baby product for parents!

Also, double-check your product description for grammar and spelling mistakes by using a tool like Grammarly:

You can learn more about the reasons to use a tool like Grammarly here.

Step 3. Gather your product's benefits

When describing your products, it's important to focus on the benefits rather than just listing features.

Features are the basic facts about the product, like size, color, or material. Benefits explain how the product can improve the customer's life.

Customers want to know what's in it for them. How will this product solve their problems or make things better?

To do this, take each feature and ask yourself, "So what?"

This helps you dig deeper to find the real value the product offers.

For example:

• Feature. The jacket is waterproof.
• So what?
• Benefit. You'll stay dry and comfortable even in heavy rain.
• So what?
• Benefit. You can enjoy outdoor activities without worrying about the weather.

Another example:

• Feature. The blender has a powerful 1000-watt motor.
• So what?
• Benefit. You can easily blend tough ingredients like ice and frozen fruits.
• So what?
• Benefit. Making smoothies is quick and easy.

You could also add benefits like these:

• Great as a gift
• Easy to use or install

If you need inspiration, you can also check how others are selling the product.

For instance, checking Amazon might give ideas for the product descriptions you're writing.

As you can see, there are a lot of bullet points that could give you some ideas of how to structure your own product description.

Also, it could give you some ideas on what kind of information you were missing.

Just remember that you're writing your own product descriptions here. Don't just copy the product descriptions of someone else.

It could hurt your chances of ranking in search engines. Search engines don't like duplicate content.

Step 4. Finding the perfect product description format

Now that you have all the information and the benefits of the products, it's time to find the perfect product description format for your dropshipping store.

Having the same product description format for all your products is a great way to stay consistent throughout your dropshipping store.

But don't worry—you don't have to stick with the same product description format forever!

Pick a kind of product description you like and then stick with it until you do some advertisement tests.

After you've made some sales, or if you can't make any sales, you could always change and tweak your product descriptions to increase your conversion rates!

For example, here's a product description from Chubbies Shorts:

And here are some great lists of awesome product description examples or store examples. Take these as inspiration on how you want your own to look:

• 8 Product Description Examples for Ecommerce (+ 5 Tips)
• The 17 Top Dropshipping Store Examples
• 12 Branded Dropshipping Store Examples
• 23 Most Successful Shopify Dropshipping Store Examples

When you look at other dropshipping stores, you can see many things that you could include in your own product descriptions!

Step 5. Using social proof in your product descriptions

Including social proof in your product descriptions is a great way to build more trust with your store visitors.

A great way to get social proof is to include product reviews.

For example, Rheal Superfoods includes many helpful user reviews to help its visitors decide whether to purchase the product:

Bonus tip: For even better results, you could include reviews with a picture from your customers.

Step 6. Optimizing for conversions

After you've added your social proof, there are a few elements and strategies left that you can optionally use to improve your dropshipping product descriptions for conversions.

The first technique is scarcity and urgency.

Phrases like "limited time offer," "only a few left in stock," or "don't miss out on this exclusive deal" can make customers buy now rather than wait and possibly forget:

However, it's important to be honest.

Only use urgency and scarcity if they are genuine.

Misleading customers can damage your reputation and lead to negative reviews.

Next, it's important to be transparent about your shipping times, especially if you're dropshipping and their quite lengthy.

Even though your shipping times are longer, customers appreciate knowing when to expect their orders. Surprises with long shipping times always lead to frustration.

A good practice for dropshipping is to use an estimated delivery date app like "DT: Estimated Delivery Date":

Your customers will see an estimated timeline of events, which helps them manage expectations and gives them the feeling that you will be actively working to fulfill their orders.

Lastly, it's a good idea to add an extra trust signal around the "Add to Cart" button.

For example, you can offer a "30-Day Money-Back Guarantee" if customers don't like the product and/or add payment provider logos (Visa, Mastercard, PayPal):

This can assure customers your website is safe and reliable!

Dropshipping product description template

Struggling with writing your dropshipping product description?

Here's a high-converting template that will work for most niches!

A. Product title

Your product title is the first thing customers see, so it's important to make it clear and appealing.

A good title is specific, uses keywords that customers might search for, and is easy to read and understand quickly.

To ensure the full title is visible in search results, try not to use more than 60 characters, but make sure the title reads naturally and isn't just a list of keywords.

Examples:

• Eco-Friendly Stainless Steel Water Bottle – 1 Liter
• Wireless Bluetooth Earbuds with Noise Cancellation
• Organic Cotton Baby Swaddle Blanket

B. Engaging opening sentence

After the title, the opening sentence of your product description should hook the reader and make them want to learn more.

You can ask a question (let the reader think about a problem they have), make a bold statement (present a benefit), or address a pain point (mention an issue that your product solves).

A good opening sentence encourages people to read the rest of your description:

Examples:

• Tired of your drinks quickly becoming warm on hot days?
• Imagine enjoying crystal-clear sound without any background noise interrupting your music.
• Give your baby the comfort they deserve with the softest swaddle blanket they'll ever snuggle in.

C. 3 Key benefits (with icons or bullet points)

People often skim product descriptions, so showing three quick benefits with icons or bullet points makes it easy for them to see the most important information quickly.

Example:

D. Detailed product description

After grabbing your customer's attention with an engaging opening and highlighting the most important benefits, it's time to go into more detail.

The detailed product description is where you explain how your product improves the customer's life.

Use the steps from the start of this article to write one! You can also use dropdown tabs to make the design look cleaner and not overwhelm your customers.

Example:

E. Social proof

At the end of your product description, it's a good idea to include social proof to make people trust that your product delivers on its promises.

People tend to look for validation from others before making a purchase, especially online.

Example:

Bonus tip: Using AI to write a dropshipping product description

If you're still stuck with creating your own product description, then don't worry!

Even though you should write your own product descriptions, luckily, there are some great tools available that can speed up the process.

One of our favorites is PagePilot:

This AI tool can generate an entire product page for you in just a few clicks!

It's really simple to use as well. You start with an AliExpress or Shopify product like this baby towel:

You take the AliExpress link and paste it into PagePilot:

It will handle the page's layout, description, and copywriting.

And just look at the result!

All of this is generated in under a minute!

If you're interested, click here to try PagePilot 100% free!

Should you write your own product descriptions?

Yes.

Too short?

Well, let me ask you this question: do you want your product descriptions to be the same as everyone else?

Or do you want something unique; something that you can test and edit the way you want so that it fits perfectly with your target audience?

Of course, copying the product descriptions of your supplier will be easy and it might be the best option if you don't want to spend any time on your dropshipping store (read: be like everyone else).

But, as I said before, to be able to succeed in dropshipping, you need to put time and effort into your dropshipping store.

Another problem with using the product descriptions of your suppliers is that they often don’t go beyond the physical features of a product and don’t describe the benefits and results.

This is what most customers need to make their decision.

Below you will find an example of a product description from a product on AliExpress. You will see that it's poorly formatted and just mentions features and some benefits:

Beat your competition: Put some time into your product descriptions!

Here is your chance to beat your competition.

Most people who start a dropshipping store don't want to put that much time into it and just want to get "rich over night."

These people just blindly copy these product descriptions and wonder why not many of their store visitors want to buy their product(s).

Also, if you use product descriptions from multiple suppliers for different products, you have a great chance of your product descriptions being inconsistent.

Some descriptions might be long, some might be short. Another might only contain a sizing guide. While another might only contain some featured bullet points.

This could become something negative if someone decides to browse around your store more and see more products.

They could lose trust in your dropshipping store, and they might decide to leave.

That's why creating your own product descriptions for your dropshipping store is a great idea.

You could have the same kind of description for all of your products. Plus, you will know what to split test to get the perfect product descriptions for your target audience!

Quick tip. Writing unique product descriptions is not the only way to beat your dropshipping competition. You can click here to learn seven ways to beat your competition!

Conclusion

Now you hopefully know that creating your own product descriptions is a must to beat your competition.

Yes, it might take some time, but it will definitely be worth it!

Just follow these six steps whenever you want to create a new product description for your dropshipping store. And don't forget to learn more about copywriting as well!

If you have any suggestions or if something is unclear to you, please don't hesitate to comment below, or you can contact us directly by pressing the "Contact Us" button at the top!

Don't forget to keep learning and improving every single day!

Want to learn more about dropshipping?

Ready to move your dropshipping store to the next level? Check out the articles below:

• How to Start Dropshipping in 2024: Your 7-Step Guide
• The 17 Best Winning Dropshipping Product Research Tools
• 67 Best Dropshipping Products to Sell in Your Store in 2024

Plus, don’t forget to check out our in-depth guide on how to start dropshipping here!