Black Friday, the day when many consumers are looking for the best deals on the internet. In this article, you will find 10 Black Friday product examples that you can sell online in 2024!

So, if you are on the lookout for the best Black Friday product examples, you will definitely find some here!

I’ve found almost all of these Black Friday product examples with the product research tool Sell The Trend.

Keep in mind; lots of products can be sold online on Black Friday. So if you have access to Sell The Trend or any other product research tool, go ahead and take a look on it yourself if you’re looking for more inspiration.

In addition to giving you some Black Friday product examples, I'm also going to tell you about why Black Friday is such a big event for ecommerce, and which products perform the best on this crazy day!

Black Friday Ecommerce Statistics

Black Friday has grown into one of, if not the most significant online shopping events throughout the year. On this day, loads of people are looking to snatch some discounted products off of the web.

Amazon Black Friday homepage
Amazon's Black Friday homepage

It is a day of opportunity for shoppers, but maybe even more for you as an online store owner!

In case you are not convinced that Black Friday is one of the largest online shopping events of the year, let us show you some statistics:

  • A record-breaking 154.5 million consumers shopped online during Black Friday.
  • Black Friday reached around $9.12 billion in online sales in the US alone in 2022.
  • The average adult spent $362 on Black Friday sales in 2022.

As you can see, the potential is definitely there.

It's up to you to make the most out of it!

What makes a winning Black Friday product?

Of course, some products on Black Friday have more potential than others.

So, before showing you our list of the 10 best Black Friday product examples, let me walk you through some of the things we have looked at to decide whether or not a product fitted in our product examples list:

  • High profit margin: As an online store, you want to attract as many customers as possible. On Black Friday, the way to attract the most customers is to have the best deals. The average discount for products on Black Friday is 37%, so you will need a product with a high profit margin to compete with that. The higher your profit margin, the higher the discount can be without selling at a loss.
  • High perceived value: Products with a high perceived value are worth a lot of money from the customers' perspective. Examples are watches, cosmetics, perfume, drones, smart home devices, and kitchen appliances. These products are amazing to sell on Black Friday since you can set up a high discount on them.
  • Medium- or High-ticket products: Sometimes, people who aren't in a rush to buy a particular product or don't have the money for it will intentionally wait for the Black Friday discount before buying it. This happens the most with high-ticket products since they are the most expensive, but it can happen with medium-ticket products as well.
  • Evergreen products: Evergreen products are products that have a steady interest in them throughout the year. These products often do really well during Black Friday because shoppers already have had an interest in them during the year. So, they already want to make the purchase, and often the extra discount will make them pull the trigger!

Products with these characteristics have the highest chance of selling well on Black Friday.

The best Black Friday deals above are split into product categories like TVs, beauty, smart home, earbuds, smartwatches, toys, and appliances. These products often have high margins, and high perceived values, and usually cost more than $50.

This is why most online stores can sell these products at such discounts; they are probably still making a profit!

The list of 10 Black Friday product examples to sell online in 2024

Using this knowledge, we have compiled a list of 10 outstanding Black Friday product examples for you to sell in 2024!

You can use this list as an inspiration, or you can even try to sell one of these products yourself!

Just remember to always be unique and don't copy the product photos or descriptions directly from another store.

If you would like some inspiration on the topic of product descriptions, check out our article that showcases 8 Awesome Product Description Examples.

We will use AliExpress and Sell The Trend to showcase these products, but you don’t have to use AliExpress as a supplier yourself, of course.

If the product is available on AliExpress, it's probably available at other suppliers as well! For example, you can take a look at these AliExpress alternatives or these 17 free US dropshipping suppliers.

Looking for more inspiration? You will find more winning product examples here -> 18 Winning Product Examples

Let's start!

1. Wireless portable electric crusher

Black Friday product example wireless portable electric crusher

Remember the success of Blendjet? Well, this product is similar but slightly different.

Instead of making smoothies, this portable electric crusher allows you to crush all kinds of different foods! You can quickly chop vegetables, fruits, meat, or even ice cubes.

This product would be fantastic for crushing food like garlic. Or, you can easily make guacamole as well. Put in the ingredients and push the button; it's as easy as that!

It's available in multiple colors, and this would also make for a fantastic gift for someone who loves cooking.

On Black Friday, there are always people already looking to purchase some Christmas or Thanksgiving gifts for a sweet discount.

Oh, that's not all! It also has a high perceived value, and it's an evergreen product, making it a fantastic product to sell on Black Friday!

2. Smartwatch with Bluetooth earbuds

Black Friday product example smartwatch with Bluetooth earbuds

As we have seen above, both smartwatches and wireless earbuds are very popular during Black Friday.

We have arrived at the second product in our list of 10 Black Friday product examples. And guess what? It features both a smartwatch and wireless earbuds in one!

This is a great product for anyone who loves fitness and would like to track their performance, all while listening to their favorite songs.

It's all you need! Behind the display, you will find 2 Bluetooth earbuds that will connect to your phone, allowing you to play your favorite music. I've never seen anything like that, did you?

Sell The Trend says that the product costs $49.90, and the selling price should be $72.84. However, you can actually find this product at a lower price. I'm sure this product can be sold for more than $72.84 with the right marketing and product branding!

Are you interested in the best way to price your product? Check out our full pricing strategy guide!

So, you have a high margin and a high perceived value!

Be aware, though. Before selling electronic products like this, always purchase a sample for yourself to check if the quality is good and if it's worth selling. Curious to read about other niches you should avoid if you're a beginner? Check out our article!

3. Action camera gimbal stabilizer

Black Friday product example action camera stabilizer

With Black Friday coming up, you can be assured that action camera manufacturers like GoPro are going to have some nice discounts, which will result in more action cameras that will be sold.

Of course, photography and videography is a very passionate hobby. Many people will want to take their shots to the next level and purchase some cool accessories for their brand-new cameras. So, what would help them to take their videos to the next level?

Right! An action camera handheld gimbal!

It looks like this action camera gimbal stabilizer has a fantastic quality, and it has excellent reviews.

The great thing is that it's compatible with multiple action cameras, it's waterproof, and it even ships out of the US!

4. Dog tennis ball launcher

Black Friday product example dog tennis ball launcher

The pet niche will always stay one of the best niches out there. Some people spend more on entertainment for their pets than for themselves.

Looking for more niche inspiration? Check out our article -> The 25 Best Niche Ideas for Your Store

This is a toy for your dog. It's an interactive tennis ball launcher. This lets your dog play fetch by himself, for moments when you aren't around!

I suggest viewing this video if you would like to see how this product works and have a laugh.


One more awesome thing about this product is that it has a high perceived value and can therefore be sold for a high selling price.

Sell The Trend recommends a selling price of $69.99, and the product only costs $8.86! You will have enough room to set up a big Black Friday discount there.

5. Robot vacuum

Black Friday product examples to sell online robot vacuum

Almost halfway through the list of Black Friday product examples, and we've got another product for you that ticks all the boxes!

It's a high-ticket evergreen product. It also has a high perceived value and can be sold at a high margin.

I hear you thinking: "High margin? The product cost is $139.99 already!"

That is true, but these robot vacuum cleaners can sell for as high as $1000. So, with good marketing and a branded website, you will definitely be able to sell this product for a good profit!

Be aware that multiple suppliers offer vacuum robots, so do your research and pick a high-quality one that is a good value for money!

6. Cat paw seat cushions

Black friday product example to sell cat paw seat cushions

Let's continue with a product offering multiple use cases.

These plushy seat cushions are both cute and comfortable!

They are the perfect solution for reducing stress after a hard day of work or study. You can simply sit on them, take a nap, enjoy the peace, and relax.

Since the cushions are formed as cat paws, they will also appeal to cat lovers. Speaking of which, people with a cat may even buy two pieces, one for their cat and one for themselves!

In short, these cushions will be ideal for relaxing, providing a resting place for your pets, or simply serving as a decoration piece.

7. Premium XL extended LED mouse pad

Black Friday product example XL LED mouse pad

With more people working from home than ever, the world is in need of computer equipment and accessories.

The massive discounts on Black Friday will probably cause many people to buy new keyboards, mouses, monitors, and other computer accessories to work from home more comfortably.

So, why wouldn't they buy a nice new mouse pad at the same time?

This mouse pad will definitely stand out among all the others! It's enormous, features a customizable RGB LED light around it, and there's a world map printed on it. Always handy in case you ever need to quickly look up where some cities are located, for example.

It's available in lots of different sizes, from a small one with a price of $3.51 to the biggest, which will cost you $26.24.

8. Foldable 3-in-1 cat bed

Black Friday product examples foldable 3-in-1 cat bed

We aren't done with the pet niche yet. If the dogs get some new toys, the cats deserve to get a gift as well!

This Black Friday product example is a cat bed. But not just an ordinary one; this pet bed can be folded in three different shapes.

Everyone knows that cats love their hiding holes; they always chill, rest, and sleep in them. So, if it's cold and your cat is tired, this pet bed can be folded into a small cat house!

However, in the summer, it might be a bit too hot. So instead of needing to buy a different pet bed, you can simply fold it into a cat sofa where your cat can rest and sleep comfortably.

When you're feeling glamorous, you can even fold it into a honey jar form, allowing your cat to play hide-and-seek with you.

This cat bed is available in different sizes, so you will know that your customers will find a size that suits their cats!

9. Neck massager

Black Friday product example neck massager

After working from home the whole day, your neck could use a nice and warm massage.

That was probably also in the minds of many of the thousands of people who bought this product.

As you can see, this is a massive winning product; it has almost 20k orders and is close to reaching $2 million in sales, according to Sell The Trend!

It has a very high perceived value and a massive margin as well. Most stores sell it for around $92.09, and although it says that the product cost is $4.90 on the image, it actually sells for a bit more than that on AliExpress, around $26.

Still, you will have plenty of room to add a sweet discount during the Black Friday weekend!

10. Temperature display thermal flask

Black Friday product example temperature display flask

As I've told in the 25 Best Niche Ideas article, high-end water bottles is a niche that is doing really well right now.

People are increasingly more aware of their health and the fact that they should stay hydrated.

This product I'm showing you here isn't an ordinary water bottle because it has a pretty cool feature!

A thermometer is incorporated in the lid that allows you to check your drink's temperature at any time! It will enable you to differentiate yourself from your competition and make you unique. Pretty cool, huh?


There you have it! 10 Awesome Black Friday product examples that you can sell or get inspiration from to find other products.

Remember, picking a product is only one part of the preparation for this hectic last quarter of the year (Q4).

After you have picked your product, I recommend checking out my guide on what you can expect in Q4 and the other steps to prepare yourself for it!

I have mainly used Sell The Trend today, but don't forget there are many other product research methods out there. If you are looking for one, check out this article.

If you are also interested in the product research tool I used, you may want to check our full review of it here.

If you decide to try them, you can click here to get a free 7-day trial! Don’t worry; you can cancel anytime (even before you start paying)!

I hope that I have provided you with some great ideas today. If you have seen any other awesome products lately, don't forget that you can leave a comment below to share them with us!

Have a great rest of your day!

Want to learn more about ecommerce?

Ready to move your online store to the next level? Check out the articles below:

Plus, don't forget to check out our in-depth how to start an online store guide here.

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