From Amazon to Etsy and everything in between, it's no secret that the internet has opened up many possibilities for purchasing items.

But have you ever stopped wondering what people are buying most often online?

Well, look no further!

Today, we’re bringing you an exciting list of the hottest products currently being purchased on the web.

Let's dive right in!

Overview: What people buy the most online right now

So what exactly is everyone buying most these days?

We did some digging and uncovered an answer!

The following table shows the products that are most sold online:

Product NameMarket Value
Apparel$1.53 trillion
Electronics$1.14 trillion
Footwear$381.9 billion
Pet care$280 billion
Toys$104 billion
Power-driven hand tools$45.6 billion
Writing instruments$22.5 billion
Reusable water bottles$8.64 billion
Wireless charging stations$5.48 billion
Puzzles$840 million

Let's go over them in more detail now!

10 Popular products people are buying online in 2024

From fashion staples to the latest tech gadgets, the internet has become a go-to source for everything we need.

Here is a list of the ten products that people buy the most:

1. Apparel

Apparel supplier: BrandsGateway
Apparel supplier: BrandsGateway

According to Statista, the apparel market size was $1.53 trillion in 2022 and will reach close to $2 trillion by 2025.

This makes apparel the most popular online purchase!

In the US, the apparel and accessory market even accounted for 29.5% of all online sales in 2021.

That's huge, right?

According to Amazon, the top three most-sold apparel items are Crocs and men's sweatshirts:

Amazon Best Sellers in clothing, shoes, and jewelry

If you're interested in selling apparel on your online store, check out the best clothing suppliers in our article here!

Reasons why apparel is bought a lot online

So, why is apparel one of the top-selling products online?

In a few words, the fashion industry is constantly changing.

Here are some detailed points explaining why apparel is bought a lot online:

  • Different styles are dominating the fashion industry. Fashion is developing every day. People want to stay stylish, so they buy new items!
  • Increasing social media trends. Social media has dramatically influenced fashion in the last few years. Posts from influencers encourage lots of people to purchase new items.
  • Old clothes wear out. You usually can't keep the same T-shirt for years on end. Eventually, it wears out, and you must purchase a new one!

2. Electronics

Electronics supplier: Syncee
Electronics supplier: Syncee

The global trends for electronics are rapidly growing, making them one of the most bought items online.

Every household owns electrical products, so the need for electronic products is nonetheless invaluable.

The most used technology products are mobile phones and computers.

Nowadays, mobile phones are so affordable that over seven billion people will start using smartphones by 2027.

As the usage of mobile phones is increasing, mobile accessories are also on the rise. Some of them are mobile holders, camera tripods, wireless chargers, and phone cases.

However, electronics isn't all about mobile phones.

According to Amazon, the top three most-sold electronics are AirPods and smart home remotes:

Amazon Best Sellers in electronics

If you want to sell electronics on your online store, Syncee could be a great supplier for you. Click here to read our review of Syncee!

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Reasons why electronics are bought a lot online

People often have a busy life and always need something that eases their work. And various electronics are bringing evolution in this regard.

For instance, mobile technology and its accessories like power banks, wireless chargers, and headphones increase the comfort and safety of a long-distance journey.

Meanwhile, electronics such as television, cameras, and home theaters are used for entertainment.

So, large numbers of people are choosing to buy them!

3. Footwear

Footwear supplier: BrandsGateway
Footwear supplier: BrandsGateway

As the apparel industry grows, footwear brands are also profiting.

Statista shows that in 2022, the footwear market was worth $381.9 billion and would grow to $508 billion by 2027.

As we saw previously, Crocs are one of the most sold footwear items. However, lace-up loafers and running shoes are also very popular:

Amazon Best Sellers in footwear

If you want to sell footwear online, take a look at BrandsGateway or any other of these 12 suppliers!

Reasons why footwear is bought a lot online

People of different age groups prefer trendy yet comfortable shoes.

Here are some other thoughts about why footwear is such a popular product:

  • Different styles. Footwear these days consists of many different styles. Celebrities and influencers also promote this by wearing different styles of footwear daily.
  • Various sports footwear. Even in the sports category, there are many styles of footwear. Famous brands such as Puma, Nike, Adidas, and Reebok compete for a bigger market share yearly.
  • Manufacturing cheap shoes. Many shoes are also relatively affordable. These come from cheap shoe exporters, which are mainly India and China.

4. Pet care

Pet care supplier: Spocket
Pet care supplier: Spocket

In 2022, the market size of products in the pet niche was valued at $280 billion.

The expectation is that the market value will rise by 7% from 2023 to 2032, with the US being the primary market.

Many pet owners are willing to spend any amount to keep their pets healthy and happy, and the demand for pet products is gradually rising.

The market even received a boost during the pandemic as more people started adopting pets.

On Amazon, pet supplies that people buy the most include dog poop bags, dog pee pads, and cat litter:

Amazon Best Sellers in pet supplies

If you want to sell pet accessories online, Spocket can be a great supplier for you. To learn more about them, you can read our review of Spocket here!

Reasons why pet care items are bought a lot online

Pet products are always in demand. Over the years, pet food has been the most trending product online.

So, let's see what makes pet products trendy:

  • Showcasing different categories of foods. Many shops offer different categories of pet products, such as pet food, pet cages, pet groomers, or pet supplements.
  • Increased pet adoption. Pet ownership has been increasing. Whether for security reasons or people's will to pet a dog or cat. A significant increase happened during the pandemic when people spent much more time with pets.

5. Toys

Toys supplier: AppScenic
Toys supplier: AppScenic

Toys are a major selling item online. Although kids make up a significant part of the target audience for toys, many adults use them as well.

Parents mostly want this product for their kids for recreational activity and the development of their children's emotional and mental growth.

The total toy market revenue in recent years has been astonishing. In 2021, the global toy market had a record over $104 billion in revenue, a growth of more than 13% since 2018.

Right now, Amazon shows the most bought toy products are Pokemon cards, scratch-off card games, and legos.

Amazon Best Sellers in toys and games

If selling toys online sounds interesting to you, you may be able to find some great suppliers or product ideas at AppScenic!

Reasons why toys are bought a lot online

Mostly, toys are the reflection of different cultures and civilizations. So, parents want to introduce this to their children with various toys.

Other factors that work behind this product being one of the most bought items are:

  • Attractive design. Kids' toys are crafted with various designs and images. Kids love to see these colorful objects!
  • Keeping children occupied. Kids love to play with toys and games. Different games such as puzzles, board games, and musical toys are games that stimulate their brain and enhance their creativity.
  • Developing a child's mental and social growth. Some kids love to play with toys all day long and cannot spare a moment without them!

6. Power-driven hand tools

Power-drive hand tools supplier: AliExpress
Power-drive hand tools supplier: AliExpress

Power-driven hand tools are one of the most popular products among consumers.

This category of product is always in high demand for construction work.

As urbanization has drastically changed the way of work, requirements for different power tools have been raised.

In 2021, approximately $45.6 billion in revenue has been generated in the power-driven hand tools market, and experts anticipate it reaching $56.1 billion by 2025 (source).

The power tools that are most popular right now include cordless drills and portable air pumps:

Amazon Best Sellers in power tools

Reasons why power-driven hand tools are bought a lot online

Professionals and enthusiast workers find power tools the major instrument for their renovation or construction works.

  • High demand from professionals. In construction work, plumbers and professionals use electric saws, grinders, or drilling machines to ease their work. It is expected that the usage of power tools will increase significantly by the year 2025.
  • Increase in the DIY trend. Self-made products are increasing in popularity as the days go by. People love to show their creativity and crafts with self-made products!

7. Writing instruments

Writing instruments supplier: Syncee
Writing instruments supplier: Syncee

Pens and pencils are some of the trendy products that have been top-selling items in recent years.

Writing instruments are widely used, especially in education and business.

In 2020, the global writing instruments revenue was $15.89 billion, and researchers expect a 7.4% growth from 2019 to 2025.

Amazon shows the most-sold education and craft supplies are dry-erase markers, acrylic paint, and basic wood-cased pencils:

Amazon Best Sellers in education and craft supplies

Are you interested in selling writing instruments online? If so, we would recommend checking out Syncee!

Reasons why writing instruments are bought a lot online

Students are the largest consumers of pens and pencils. In the education sector, writing instruments are the most important thing.

On the other hand, growing demand among painters and artists raises the total revenue for pens and pencils.

All in all, the demand increases due to the following:

  • The growing importance of education. We know pens and pencils are the most used things in the education sector. Whether people are in an office, school, or university, they always need pens and pencils.
  • Promotional apparel and calendars. Fashion artists draw different designs and crafts in apparel in the fashion industry. They use pens and pencils to work on the apparel.

8. Reusable water bottles

Reusable water bottle supplier: Spocket
Reusable water bottle supplier: Spocket

Plastic bottles have been used globally, and the wastages are high. Worldwide usage of plastic bottles is touching a million every minute.

To prevent creating a large waste of plastic, we need a replacement for plastic water bottles.

As a result, the reusable water bottle market is quite a large one, with a global market value of $8.64 billion in 2021.

For this reason, reusable water bottle was one of the most bought items online in the past year.

Amazon shows that the most frequently bought reusable water bottles right now are focused on being used during sports or as a shaker bottle:

Amazon Best Sellers in travel and to-go drinkware

If you're looking for a supplier to source reusable water bottles, take a look at Spocket!

Reasons why reusable water bottles are bought a lot online

As the rising water bottle waste increases and people want to have durable and cost-effective bottles, reusable water bottles are constantly taking the place of casual bottles.

Let's see why people bought reusable bottles:

  • Rapid demand for packed beverage items. Mexico alone consumed over 72 gallons of packed beverage water bottles per capita in 2020. Most bought packed products are alcoholic beverages, milk, and dairy.
  • Easily customizable. Reusable water bottles are easily customizable in different sizes and shapes.
  • More durable. Reusable water bottles are more durable than traditional plastic bottles. Traditional bottles can be flimsy, but reusable bottles have a strong build around them, so these bottles will rarely get any cracks.

9. Wireless charging stations

Wireless charging stations supplier: Syncee
Wireless charging stations supplier: Syncee

Wireless charging stations have been popular products in recent years.

The wireless charging station global market was worth $5.48 billion in 2021, and it's predicted to grow by a staggering 22.73% year-over-year till 2030.

So, what makes wireless charging so convenient?

Wireless charging transmits energy to the consuming device without any physical connection. The transmitter supplies the power, and the receiver takes power and charges the battery.

According to Amazon, the most popular wireless charger right now is the charging station that allows you to charge three devices at once, including your phone, earbuds, and smartwatch:

Amazon Best Sellers in wireless chargers

If you're interested in sourcing wireless charging stations, take a look at Syncee!

Reasons why wireless charging stations are bought a lot online

One of the primary reasons for buying a wireless charging station is convenience.

Let's see what the other reasons are for making this one of the most-bought items online:

  • Improved technology and efficient output. Wireless charging stations include various designs and power. You can simultaneously charge two to four phones at a time, and the chargers are becoming increasingly efficient.
  • Maintains constant power transfer. The power transfer of charging stations is consistent and constant, just like a physical charger.

10. Puzzles

Puzzles supplier: AppScenic
Puzzles supplier: AppScenic

Although it's the smallest market size on this list, you may be surprised to see that puzzles are very popular products people buy online.

'Chill but challenging.'

This is the main theme of puzzles, and people love brain-teasing and find it satisfying while passing their free time, resulting in a global market size of $840 million and an expected annual growth of 6.01% (source).

Here are the most sold puzzles on Amazon:

Amazon Best Sellers in puzzles

If you're interested in selling puzzles as well, take a look at AppScenic!

Reasons why puzzles are bought a lot online

There are several reasons for puzzles to be one of the most commonly bought items online.

Parents want their kids to play with something that keeps them busy. On the other hand, adults find it relaxing and lucrative to pass their free time.

  • Passing free time. Jigsaw puzzles are great for passing free time. Parents want their kids to pass their time learning new things at every moment.
  • Relaxing. Both kids and grown-ups love puzzles!

What people buy the most products?

If you're looking to be successful as an online seller, it's important to have a clear definition of your target audience.

And if you really want to shoot for the stars, you may wonder what people buy the most products.

In reality, many factors contribute to what people buy the most products, so it's difficult to determine.

Age, income, and location all play a role in purchasing decisions.

For example, a young person with a low income living in a rural area is likely to have different buying habits than an older person with a higher income living in an urban area.

In general, income is the most important factor for how many products people buy, but location can be important too.

In a study of the biggest online spenders, it was found that people in the United Kingdom spend the most on ecommerce purchases per capita:

Who spends the most online table

It means that people in the United Kingdom buy the most products online!

Pretty interesting table, right?

However, remember that you don't necessarily have to target the biggest markets. That also means you will have to deal with the high competition!

So, if you're interested in some niche ideas for your online store, take a look at this article to spark your inspiration!

FAQs about what people buy the most online

If you have any more questions about what's popular online right now, check out these FAQs below:

What is the most popular online purchase?

The most popular online purchase is an apparel item. The apparel market is the largest online market globally, with a market value of $1.53 trillion.

What products are in high demand right now?

Products that are in high demand right now include wireless earbuds, reusable water bottles, and workout dumbbells. You can find products that are in high demand right now on Amazon's best sellers lists.

What do females buy the most online?

Females buy fashion items the most online. 71% of females in the US said they bought fashion products online (source).


Before we go to the final verdict, we've created a quick summary of this article for you, so you can easily remember it:

  • The most-bought products online right now include products in the apparel, electronics, and footwear categories.
  • Other frequently-bought items are pet products, toys, and power-driven hand tools.
  • People that buy the most products online live in the United Kingdom and have a high income.


Ultimately, this article is all about what people buy the most online.

Trendy products constantly change with users' choices and cultures.

So, experiment with the products above and try to catch the trends before they're over!

What product did you like the most? Let us know in the comments below!

Want to learn more about ecommerce?

Ready to move your online store to the next level? Check out the articles below:

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