Are you wondering how to beat the competition of your dropshipping in 2020? Well, stop wondering! Follow me step-by-step in this guide on how to be better than your competition! Let’s bring your dropshipping store to the next level together!

How to Figure out Who the Competition Is of Your Dropshipping Store?

Before learning how to beat your competition, it’s important to know who your competition is or will be.

I said will be as well, because it’s important to know who else is selling inside your niche or if you’re a general store, who are selling the same products that you plan on selling.

Even if your dropshipping store is not yet online.

This step is called competitor research.

If you’re unsure about how to do competitor research, then I suggest reading one of the blog posts below.

Some extra steps you can take to find the competitors of your dropshipping store:

  • Do a reverse image search on Google. This way, you can see all the other stores with the same product images (don’t forget to use the images from your supplier, and not your custom made images where we’re going to talk about below).
  • Search the name of the product or niche in Google. This is another great way to find people selling the same product. You can even add something like myshopify or Shopify at the end. Another option with this is to search broader, for example, only searching for your niche (pets, cooking, and so on).

If you can’t find any direct competitors yet, then search a bit broader, for example, pets instead of dogs.

This way, you can still see what others are doing in almost the same space, and what you can do to be better than them!

How to Beat the Competition of Your Dropshipping Store?

As more and more people jump into the e-commerce world to get a slice of the global $23.445 trillion dollar pie, it’s going to become incredibly important to learn how to stay relevant and ahead of your competition

From Smart Insights

Now that you know who your competition is, it’s time to learn how to beat them!

In case you don’t know, with the beating I mean being better than the other store dropshipping store.

For example, Coca Cola vs Pepsi or Apple vs Samsung!

You probably won’t compete with big brands, but it’s just an example so you know what I’m talking about.

For you, this could be petsandtoys.com vs pets24.com (just an example).

Are you ready to see what things you can do to be better than your dropshipping competition?

Then let’s go!

1) Be unique

How to Beat the Competition of Your Dropshipping Store | Be Unique

Most people fail with their dropshipping store because they are not unique.

There are so many people learning about dropshipping and starting dropshipping stores right now.

For example, type in Google Trends “Dropshipping”.

Click here to go to Google Trends

Do you see how popular dropshipping is?

Everyone wants a piece of it because so many of these “guru’s” advertised it as an easy way to earn money online. (Source)

But do you know what the sad thing is?

Most of them don’t put any effort into their dropshipping store.

They open their store, import some products without changing anything and start advertising.

This means that a lot of people that are dropshipping are selling the same products with the same information they got from maybe even the same dropshipping suppliers.

Of course, having the same product is not a bad thing yet, but to also have the same images, descriptions and so on will definitely not help you!

So, how to be more unique than other dropshipping stores out there?

Don’t try to copy everything to save some time!

Here are some great tips to be more unique (I will link to the article that will learn you to do that).

Including videos in product listings is still a rare practice. But seeing as videos can rocket organic traffic up to 157%, adding product showcases is a no-brainer to get ahead of the competition.

From A Better Lemonade Stand

Also, I understand that this could take some time if you want to do it for all your products in your dropshipping store.

That’s why I recommended making only 1-3 products perfect.

These products are going to be the first products that you’re going to start advertising with.

The rest of the products are there to make your store look alive and real!

If you want to learn more about this, then I suggest reading How Many Products Should You Have to Start Dropshipping? by me!

In that article, I will explain everything to you about this topic.

From why focusing on a few products is the best, and what to do with the rest of your products in the mean (hint: you’re not going to leave them with the default information your supplier gave you!)

2) Make your prices the best

How to Beat the Competition of Your Dropshipping Store | Make your prices the best
Infographic from Visiture

A great way to beat the competition is to have a lower price than them.

For example, selling your product for $19,99 instead of their $21.

If you want to learn how to correctly price your products, then I suggest reading this here.

Do keep in mind that undercutting in price is not always the answer.

That’s why I suggest you also read Why You Shouldn’t Compete on Price in eCommerce by SaleHoo.

3) Add product ratings and reviews

How to Beat the Competition of Your Dropshipping Store | Add product ratings and reviews
From AliReviews

One study found that 88% of consumers trust online reviews as much as personal recommendations, and 72% of consumers say positive reviews make them trust businesses more.

Millennials, in particular, trust user-generated content 50% more than other media.

The problem is that customers are more likely to share bad experiences than good ones.

If you want to learn more about this, then I suggest reading User Generated Reviews: Do They Affect Conversions? by CXL.

4) Go further than your competition

How to Beat the Competition of Your Dropshipping Store | Go further than your competition

This tip is about making sure that you go one step further than your competition.

For example:

Whatever your competition is doing, up the ante. If they’re selling cotton t-shirts, offer up 100% cotton t-shirts made from local manufacturers that don’t rely on sweatshops.

If they’re selling black t-shirts, add red and green and blue t-shirts to your inventory.

The basic message is this: increase the superiority and quality of your market so shoppers have no reason to look elsewhere.

From RepricerExpress

Here are a few other examples regarding dropshipping:

  • If your competitor doesn’t offer PayPal for checking out, then offer PayPal.
  • If your competitor doesn’t have trust badges, then add trust badges.
  • If your competitor doesn’t have the basic pages like a refund policy, then add those pages (note: you should always have these pages).

And there are many more examples!

5) Go global

How to Beat the Competition of Your Dropshipping Store | Go global

This is in case your competitor is not dropshipping or is only focussing on a specific country.

One great advance of dropshipping is that you can sell to the whole world.

Your supplier can send your package to almost everywhere.

If you see that your competitor is only selling in a certain country, then a great way to beat them is to sell in other countries as well.

This way, you have a chance of getting more customers than them because you’re targeting way more people than them!

6) Be the best for your customers

How to Beat the Competition of Your Dropshipping Store | Be the best for your customers

Customer service is one of the most important things that you need to do at your dropshipping store.

And more importantly, you need to do it right!

Start thinking about your customers first, instead of your own pockets. This will definitely help you kickstart your dropshipping store and will help you keep it alive as well!

You don’t want any bad reviews, trust me.

But I know you’re probably skeptical.

That’s why I got some examples below for you. You will see what will happen with your review or Facebook page after giving bad customer service to your customers.

You can find their Trustpilot page here
Status dropshipping store: Offline
You can find Their Trustpilot page here
Status dropshipping store: Offline

Do you see the trend?

Well, if you’re worried now or if you want to see some more examples of dropshipping stores who have bad customer service (or not at all), then I suggest reading the articles that I linked to below:

I also included a link to how to handle refunds and returns when dropshipping, because that is a topic that most dropshipping beginners don’t understand, and if you don’t understand something, then you can’t be the best for your customers!

Rewarding loyal customers

Another way to be the best for your customers is to reward loyal customers.

This way, you have more chance that your current customers keep coming back to your store.

How awesome is that?

Awesome, right?

If you want to learn more about how to reward loyal customers, then I suggest reading the articles I linked to below:

7) Faster delivery time

And the last tip is having a faster delivery time than your competitor.

For example, if your competitor is dropshipping with AliExpress and got a delivery time of 2-4 weeks.

Then you can beat them by finding a local dropshipping supplier and having a way lower delivery time of a few days!

Don’t forget to make it clear to your visitors then that the shipping time only takes a few days.

If you want to learn more about this, then I suggest reading How to Have a Fast Delivery Time When Dropshipping in 2020? by me!

Getting Started with Dropshipping in 2020

Learn how to get started with your dropshipping store in 2020

So, are you ready to get started with dropshipping? Or maybe you have already started, but you’re looking to get some inspiration?

If so, then I suggest reading my complete Shopify dropshipping guide!

It’s a huge article, but it contains everything that you need to know to create your own Shopify dropshipping store in 2020. It’s like a dropshipping course, but then for free!

Reading this article will surely help you to get started and to stay motivated while beginning and continuing your dropshipping journey!

Just don’t forget that success takes time. Keep improving each and every day!

Shopify Dropshipping Complete Guide 2020: Create Your Own Store

And here are some of my best articles:

And also, if you don’t have a Shopify store yet, then you can click here to get a free 14-day trial!

Conclusion

So there you have it! 7 tips to beat the competition of your dropshipping store.

Hopefully, these tips will be helpful for you to bring your store to the next level!

If you got any other tactics to beat the competition or if you have any questions regarding dropshipping, then let me know by commenting below or contacting me directly by pressing the “Contact Me” button at the top!

Good luck with being the best of the best!

Author

My name is Richard, and I created Do Dropshipping after I saw so many paid dropshipping courses popping up. The goal of Do Dropshipping is to learn everyone about dropshipping... for free! No more paid courses! It doesn't matter if you're a complete beginner or if you already know a thing or two. You will surely learn something new here on Do Dropshipping.

2 Comments

  1. Great post! Never had much luck with dropshipping, might have to give it another try.

    Keep up the great content! 🙂

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