Do you know what a great way is to increase the chance of your dropshipping store surviving in 2019? This! Reading about the reasons why most people fail with dropshipping. Let’s learn from these mistakes other dropshipping stores make! Are you ready?
1. They think about their own pockets first instead of their customers
Customer service is one of the most important things that you need to do at your dropshipping store.
And more importantly, you need to do it right!
Start thinking about your customers first, instead of your own pockets. This will definitely help you kickstart your dropshipping store and will help you keep it alive as well!
You don’t want any bad reviews, trust me.
But I know you’re probably skeptic.
That’s why I got some examples below for you. You will see what will happen with your review or Facebook page after giving bad customer service to your customers.
Do you see the trend?
Well, if you’re worried now or if you want to see some more examples of dropshipping stores who have bad customer service (or not at all), then I suggest reading my complete guide regarding how to do customer service when dropshipping here.
2. They think they will be rich overnight with their dropshipping store
If you’re new to dropshipping, then you probably think something like “dropshipping equals getting rich fast” or “dropshipping equals easy money”.
Let me burst those dreams for you, I’m sorry…
A lot of so-called “guru’s” talk about this, but do you know what they all have in common? They got a course (and most are not even that cheap)!
Maybe you should buy their course and follow them step-by-step to get rich, right?
Then what can you do?
First off, you can learn dropshipping for free. See for example my blog posts below that will give you a lot of resources to learn dropshipping for free!
- Top 10 Dropshipping & Ecommerce Blogs
- The 14 Best Free Dropshipping Courses
- The Complete Guide: Can You Start Dropshipping Without Money in 2019? I think this article will be interesting for you as well!
Secondly, you need to change your mindset!
Instead of thinking, you will be rich the next day; you will need to start treating your dropshipping store like a real business (which it is)!
Put your time and effort in it instead of opening up a store in a few hours, importing a few products and starting advertisements already without trying to be unique at all.
If you do the second one, then that’s the correct recipe to the failure of your dropshipping store.
I will talk more about being unique below!
3. They don’t put any effort into their dropshipping store
This is what I talked about above! Most people fail with their dropshipping store because they are not unique.
There are so many people learning about dropshipping and starting dropshipping stores right now.
For example, type in Google Trend “Dropshipping”.
Do you see how popular dropshipping is?
Everyone wants a piece of it because so many of these “guru’s” advertised it as an easy way to earn money online.
But you know what the sad thing is? Most of them don’t put any effort into their dropshipping store.
Just like I said above; they open their store, import some products without changing anything and start advertising.
This means that a lot of people that are dropshipping are selling the same products with the same information they got from maybe even the same dropshipping suppliers.
Of course, having the same product is not a bad thing yet, but to also have the same images, descriptions and so on will definitely not help you!
So, how to be more unique than other dropshipping stores out there?
Don’t try to copy everything to save some time!
Here are some great tips to be more unique (I will link to the article that will learn you to do that).
- Having your own product images. Most dropshipping stores use the same product images everyone else is using to sell that product. Beat them by having unique product images. There are a lot of ways to do this.
- Having your own product descriptions. Same as with your product image, most people just copy the descriptions that their suppliers provide. These won’t help you sell your product!
4. They don’t research what kind of products are best to avoid when dropshipping
If you pick the wrong products to dropship, then this could haunt you in the future.
I suggest reading my article here to find out 13 products that are better to be avoided when dropshipping.
But in case you don’t know what I mean with this; think about products that are copyrighted (you will probably be sued in the end if you don’t have a proper license) or “waterproof” products (what is going to happen when the product is not as waterproof as you advertised?).
With that article I want you to think properly before selling a new product. I want you to think about possible things that could happen now, or in the future, when selling the product that you want to sell.
5. They don’t manage their money flow correctly
Another reason why people fail with their dropshipping store is that they don’t manage their money correctly.
They don’t know what’s coming in (sales) and what’s going out (advertisement costs, platform costs, buying the product, and so on).
Maybe they didn’t even calculate their profit margins. (Click here if you want to know how to calculate your profit margins)
If you’re this currently, then please write something down and search a way to manage your money that suits you well, but for now just write at least something down, for example in Excel.
This way you will know how much of your sales is profit.
If you know that you can decide if you want to grow further with that product (or products) or if you want to choose a different one because maybe your profit margins are not as good as you expected.
Another great reason to keep track of your money is you will know how much you have left. This way you won’t be surprised by a sudden empty budget!
I do have a great article that will explain to you why the profit margins are so tight when dropshipping (and how to increase it). Yes, it’s for dropshipping with AliExpress, but you can also use these tips and insights if you dropship from somewhere else!
It also includes some tips to price your products correctly!
6. They focus on too many products at the beginning of their dropshipping journey
This is another mistake most people make when they start with dropshipping. They focus on too many products at the same.
Alright, let me start off with saying that you can focus on as many products as you want, but if you don’t have any experience regarding dropshipping, ecommerce, marketing or anything related, then I do suggest to focus on only a few products (1-3 products) at the same time.
The reason I said only really focus on 1-3 products is that a lot of people seem to think quantity equals quality, but if you can’t sell 1 product, then there is no way that you will be able to sell 10 products at the same time.
When you’re just beginning you need to learn so much like how to market your dropshipping products, how to write awesome converting product descriptions and so on.
It’s just to much work if you need to learn all of that and at the same time put that directly in action for around 10 products.
You can read more about this in my article here that goes over how many products I suggest to have when starting with dropshipping (and also how on many to focus at the same time)!
7. They try to reinvent the wheel
When you’re just beginning with dropshipping and you don’t have any experience in ecommerce, marketing or anything related, then it’s okay to “use the same wheel other people already tried”.
Keep in mind that I’m not saying with this that you should copy everyone, but don’t try to come up with many new fancy things like a pop-up checkout that automatically scans your eyes and knows who you are and then checkouts directly without you entering any credit card information (#FutureTalk).
You don’t need these kinds of things when you’re trying to learn the basics for your dropshipping store! Go with something that’s been proven to work already.
So, how to do this?
What I suggest you do is to look at examples from other dropshipping stores. You will see what’s working for these dropshipping stores and why they became successful!
I got some great example blog posts for you to get you started:
- 15 Awesome Shopify Dropshipping Store Examples
- 12 Awesome Shopify Homepage Examples
- 8 Awesome Dropshipping Product Description Examples
8. They pick a niche for their dropshipping store that they are not interested in
This is another big reason why people fail with their dropshipping store. They pick a niche for their dropshipping store just because they can earn money with it.
They don’t think about the future, “the grind”, the time that they need to work and work on their store before they see success (if they ever do). For example, the time before you see your first sale might be a while.
If you’re not interested at all in your niche, then this period will be really hard for you.
A lot of people give up after some time, simply because they are bored with their niche.
For example, don’t pick gardening as your dropshipping niche if you hate gardening yourself.
You will have a hard time communicating with your customers, maybe making blog posts, coming up with newsletters or simply writing product descriptions that convert your target audience (people that love gardening).
If you want to learn how to pick the best niche for your dropshipping store, then I suggest clicking here to read my other article!
9. They don’t deal correctly with their long shipping times
This is a “deadly” one as well. Definitely if combined with bad customer service, then that’s a big chance of people asking for refunds and people leaving bad reviews (like the ones you saw at the beginning).
If you’re dropshipping from China, then I suggest reading this article here to learn 5 ways to deal with the long shipping times.
Another way to deal with this is to get a faster delivery time on your dropshipping store. You can learn here how:
10. They don’t select the right dropshipping suppliers for their store
Let me ask you this question, do you want the person who handles the production of your products and the shipment to your customers to be reliable or not?
Most people who start with dropshipping pick their supplier based on price. They go to their platform where they find dropshipping suppliers (like AliExpress), sort by price and pick the lowest one.
Because this will make you rich, right?
Wrong, all though this may work for you in the short-term. It will definitely haunt you in the long-term.
What if your supplier doesn’t respond to your messages asking where the package is? What if your supplier cannot keep up when you’re getting hundreds of orders each day?
So yes, I suggest you take your time when selecting your dropshipping suppliers for your dropshipping store.
You can read this article here if you want to learn how to find the best AliExpress dropshipping suppliers. Yes, that’s article is mainly for people that are dropshipping with AliExpress, but you can definitely use these tips if you’re not using AliExpress!
11. They don’t do their product research and testing correctly
Most people fail with their dropshipping store because nobody wants to buy their products.
This could have two reasons.
The first one is, their product is not a good product to dropship (maybe they are dropshipping toilet paper from China or something).
I will write a complete guide, later on, to do product research for your dropshipping store correctly.
But for now, I highly recommend you take a look at Sell The Trend. You have probably never heard of them before, but trust me, after looking you don’t want to use anything else anymore!
They made this tool to help you find your next winning product in seconds.
Secondly, their testing could be better.
You can test products with PPE (on Facebook) before fully advertising that product. This way you will see if that product is worth to continue advertising or not.
If you want to learn how to quickly test your dropshipping products, then I suggest reading my other article here.
12. They just give up
This is the last reason people fail with dropshipping and maybe the biggest.
Some people give up early, some people after a long time (like a year), but most of the times when people don’t see any process, they give up.
If you’re at this stage of not seeing any process, then I suggest you to keep learning. Keep trying new things. Just don’t give up!
Yes, your budget might not allow it anymore but know that there are ways to do the things that you think only cost money, for free. You can read more about this here:
You could pause your dropshipping store and advertisements for a month or so while you’re learning new things.
While you pause your store you can also think about stuff that you can change at your dropshipping store. Like the design, products, product descriptions, different images and so on.
If you really want to give up, then at least bring the things you learned from your dropshipping store into your new adventure!
So, there you have it! 12 reasons why people fail with dropshipping in 2019.
Are you confident now that your dropshipping store will succeed?
If so, then I wish you so much luck!
Otherwise, I suggest you read a bit more on my blog. It currently contains 30+ articles regarding dropshipping. Awesome, right?
If you got any more reasons why people fail with dropshipping or if you have any questions regarding dropshipping, then let me know by commenting below or contacting me directly by pressing the “Contact Me” button at the top!