Getting free traffic to your dropshipping store is great when your budget is tight, but it's also great when you want to save on advertisement costs!
There are many ways to get free traffic to your dropshipping store. Think about using SEO, creating a blog or YouTube channel, being present on social media, or simply answering questions on niche forums.
Just remember that getting free traffic takes time and consistency before you see results!
SEO (short for Search Engine Optimization) is a great way to get free traffic to your dropshipping store.
I will show you several ways to rank in the search engines with your dropshipping store.
After that, I will give you links to articles and videos where you can best learn the basics of SEO!
Having a blog on your dropshipping store
Creating a blog on your dropshipping store is a great way to start with SEO and get free web traffic.
Free traffic is not the only reason you should start a blog.
It's also great to show that you know a lot about your niche, and it's great to keep your visitors longer on your dropshipping store.
If you don't have a niche for your dropshipping store yet, then I suggest reading this article here on how to select the best niche possible.
How to create a blog on your Shopify store
The first step is to go to your Shopify admin page and then select blog posts - under sales channels.
After that, you can press "Create blog post":
Then, you can add a new blog post!
As you can see in the picture below, it's really simple to see where you need to put the title, the content, and so on:
Optimizing your dropshipping store for search engines
Adding a blog to your dropshipping store is not the only way to get free traffic from search engines.
You can also optimize your store so that your other pages, like product pages, will also rank!
This way, your product could end up number one on search engines when people type the name of that product.
For example, 'talking hamster':
I suggest reading this SEO checklist from Shopify to see what things are important to check and double-check for your store.
Learning SEO for your dropshipping store
If you're interested in learning SEO to improve the search rankings of your dropshipping store, I have some great resources for you:
- If you have a Shopify store and want to learn how to optimize it for search engines, this is a great Udemy course.
- You can also go to Shopify Learn. They've got a free course there called 'SEO Training for Beginners.' Shopify Learn is free, so you can learn from them even if you currently don't have a Shopify store:
Remember that SEO is a long-term strategy because it takes time before you start ranking for keywords!
For example, if I write an article on Do Dropshipping, it will take around six months before Google has ranked it correctly. Sometimes even longer.
This could be shorter when your website or store is older, and you've published more content already, but if you’re just a beginner, this will definitely be a tough pill to swallow!
You might decide to focus on free traffic, like organic traffic, but know that it will take a long time before Google will show it in the search results (if they ever do); it might never rank at all.
Creating a YouTube channel is a great way to build a brand around your dropshipping store.
It's great not only to improve the strength of your brand but also to get free traffic!
This free traffic will come to you for two reasons.
Ever searched for something and found YouTube videos on the top?
Well, that's because YouTube videos are extremely visible in search engines if you learn to use SEO for your YouTube videos as well:
Another reason is that YouTube is basically another search engine where people search for information.
What to use your YouTube channel for?
If you decide to create a YouTube channel for your online business, then I've got some great examples for you of what kind of content you can create for your channel!
Testimonials from customers
The best way to increase people's trust in your dropshipping store is to show them other people who bought products from you.
This way, they know they are not alone and can see that you made other people happy with your product(s).
You can ask your past customers to make a video of them talking about the product they bought and why they like it.
Another way to build this trust if you don't want to ask your customers for videos is to ask them for picture reviews and place these on your product pages. You can learn more about this here.
Of course, don't forget that you can give your customers something in return for this, and ask them for permission before you use their video or pictures.
A great way to spark some interest in your products is to make a review video of them.
This way, you can link back to that product in your YouTube video description.
Something like the video below. You can see that the link to the product is in the description:
These are videos that are going to educate the people inside your industry (your niche).
For example, if you sell dog products, you could share tips and tricks on making your dog the happiest dog in the world or how to learn your dog tricks:
These are videos that your target audience is going to love. They will be happy with the information they just learned from you.
If that happens, they can remember your name and maybe even come to your store later on!
3. Social media
Creating social media profiles is another great way to build your brand and get free traffic to your dropshipping store.
Remember that building up your social media profile(s) also takes time and consistency. Don't expect to get free traffic the next day.
Also, this might be harder if you have a general dropshipping store because you don't have a clear target audience.
For example, if you have a dog niche dropshipping store, then you know what kind of content to post.
Creating an Instagram page for your dropshipping store is great!
It's also necessary if you want to advertise on Instagram later on, like using Instagram influencer shoutouts.
I suggest reading this article if you want to learn more about creating your own Instagram account for your dropshipping store. You will also learn all the possible ways to grow your Instagram account from scratch!
Another option is to take a look at these 11 dropshipping Instagram account examples to see what they are doing well.
Facebook is the biggest social media platform out there.
There is a 99% chance you have already heard about FB. That's why I won't bore you with what Facebook is.
A great way to build more trust if you decide to run Facebook advertisements is to create your own Facebook page:
People can see that your store is active.
Also, having some likes on your page helps people trust you more when they decide to click on your advertisement that they saw on their Facebook feed.
That's why it's great to start building up your audience from the beginning.
Another great option to use Facebook for free traffic is to join Facebook groups.
Almost every niche has its own Facebook groups!
Join these groups to answer questions, provide value, and so on.
Try to build up your reputation inside your niche!
If the group allows it, you can join Facebook groups with the page you created for your dropshipping store, or you can join them with your personal Facebook profile.
Another great way to increase your presence inside your niche is to create a Twitter profile for your dropshipping store.
Here are a few things you can do to grow your Twitter account:
- You can follow people inside your niche. There's a great chance that they will follow you back.
- Answer questions that people ask inside your niche or related to your products.
- You can grow your Twitter account by using hashtags correctly. A great site to find hashtags that you can use on Twitter is Hashtagify.
Pinterest is also a great social media platform to get free traffic to your online store.
Your goal with Pinterest is to create images that get people to click to go to your site or to get them to re-pin it to their own Pinterest board(s).
Just don't forget to research if your target audience is on Pinterest!
I suggest reading the article I linked to below to get a basic understanding of what you need to do if you want to grow your Pinterest account:
If you're going to use Pinterest to get free traffic to your dropshipping store, I suggest you use Tailwind.
Tailwind helps you with scheduling all your Pinterest pins! This will save you so much time.
Currently, it’s $25 if you pay monthly. However, you get the first month for free if you sign up here!
4. Answering questions
Another great tactic to get free traffic to your dropshipping store and to build authority inside your niche is to start answering questions on Quora, Reddit, or forums.
You could link back to a blog post you wrote on your store or to your whole store each time you answer.
This could lead to people liking your writing and checking out your store or article.
You need to find a subreddit that fits your niche or is related to the product(s) you sell:
You can, of course, join multiple subreddits if they all fall inside your niche. Your goal is to give as much value as possible.
Don't start by directly posting a new post with a link to your store or blog post.
You need to start by giving value before you post any link back to your store.
Quora is a question- and answer-based website.
Someone can place a question on the site so that other people can reply with their answers.
You can reply to questions inside your niche or regarding products you're selling:
The great thing about this is that you can show that you're knowledgeable inside your niche, and you can link back to your store or a blog post you wrote each time you answer.
But don't forget that it's the same as I said above with Reddit. You need to give as much value as possible.
Another great way to educate people inside your niche and make yourself known is to join forums.
A lot of niches have their own forums:
Just ensure you provide value before you post any link back to your store or blog post. Otherwise, it could hurt your reputation and your business.
I have a great tip for you if you want to use forums.
You can add your store link to your forum signature. Visitors to the forum who liked what you wrote could visit your store!
5. Write an eBook
If you know a lot of information about your niche, then another great way to build your authority inside your niche and get your name out there is to create an eBook.
You can write an eBook around a certain topic inside your niche.
Your goal is to educate the people inside your niche. Basically, it's the same as if you're writing a blog post on your store!
After you have created your eBook (this might take some time), it's time to promote it!
You could give the eBook away for free, you can sell it, or you can give it in exchange for their email address.
6. Commenting on other websites
Commenting on other websites is another great and easy way to get more traffic and rank better in search engines.
Basically, you go to other websites inside your niche and then start commenting on their articles.
Like giving your view on the article, adding suggestions, and so on.
Just please keep in mind that your comments need to add value. Don't just type something like "Great article" and expect people to visit your store.
Spamming comments is not only bad because you won't get that much, if any, traffic from them, but it could also give your business a bad reputation inside your niche.
This is not only with spamming comments on other websites but also on social media platforms, forums, and so on.
7. Start an affiliate program for your dropshipping store
Adding an affiliate program is a great way to motivate others to market your product(s) for you.
You pay these people a certain percentage of the sales they bring in!
The great thing is that you won't have to pay a dime for online advertising. Just the percentage of the sales that you pay your affiliate partner.
You could use this to motivate visitors or past customers of your dropshipping store to invite people they know to your store.
The only problem with this is that you need to have traffic already to make this work.
If you're interested in using affiliate marketing for your dropshipping store, check our complete beginner's guide to affiliate marketing for ecommerce!
And if you're interested in learning more about the difference between affiliate marketing and dropshipping, then check out this comparison guide here!
8. Email marketing
The last way to get free traffic does need traffic to work, but it's a great way to keep getting your visitors back to your store!
You aim to have your customers or visitors on your store's blog subscribe to your email list.
This way, you can use email marketing to get them back to your store, get them to buy more, or build more trust before presenting them with an offer!
If you want to learn more about how to use email marketing for your dropshipping store, then I suggest reading the article I linked to below:
That article will explain everything you need to know about email marketing.
So, there you have it! Eight amazing ways to get free traffic to your dropshipping store.
You can use most tactics to get free traffic, even if you're just beginning with your dropshipping store!
Since you made it this far, I wanted to share another method with you. You can also take a look at dropshipping with the Facebook Marketplace.
If you have any suggestions for the methods that are on this list, or if you have a method that's not on this list but works really well for you, then let me know by commenting below or contacting me directly by pressing the "Contact Us" button at the top!
Good luck with your journey of getting free traffic to your dropshipping store.
Just please don't forget that it will take time and consistency before you will see results. Just don't give up!
Getting started with dropshipping in 2024
So, are you ready to get started with dropshipping? Or maybe you have already started, but you’re looking to get some inspiration?
If so, I suggest reading my complete Shopify dropshipping guide!
It's a huge article, but it contains everything that you need to know to create your own Shopify dropshipping store in 2024. It's like a dropshipping course, but for free!
Reading this article will help you to get started and stay motivated while beginning and continuing your dropshipping journey!
Just don’t forget that success takes time. Keep improving each and every day!
Here are some of our best articles:
- The 9 Best Free Product Research Tools for Dropshipping
- The Complete Guide: Can You Start Dropshipping Without Money in 2024?
- 12 Reasons Why Most People Fail With Dropshipping in 2024 | Beat Them!
- 23 Awesome Shopify Dropshipping Store Examples
Also, if you don't have a Shopify store yet, then you can click here to get a free 3-day trial + 1 month for $1!