Ever heard of a Shopify app called PageFly?

Regular Shopify themes have limited customization options, but PageFly allows you to create fully customizable drag-and-drop pages!

In this article, we will take an in-depth look at this amazing page builder that can take your Shopify store to the next level.

PageFly Overview
Shopify App Store Rating4.9 out of 5.0 (9k+ reviews)
Trustpilot Rating5.0 out of 5.0 (500+ reviews)
Pros- Easy to use
- A wide selection of page templates
- Intuitive page editor
- Additional analytics
- PageFly integrations
- Great customer support
Cons- More complex than a basic Shopify theme
- Adds recurring costs to your business
Pricing$0 / $24 / $99 per month
Alternatives- GemPages
- Shogun
- ClickFunnels
Free trial?Get the free version with full feature access here!

With hours of research, we found all the best features and cons of PageFly and listed them below.

But before we dive into them, let's discuss what PageFly is!

PageFly Review: Great Landing Pages for Shopify?

What is PageFly?

Homepage of Pagefly

PageFly is a Shopify app that allows you to build custom web pages, landing pages, product pages, and homepages with simple drag-and-drop technology.

Since founded in 2017, it has become one of Shopify's most popular page builders.

The usage of PageFly is at an all-time high, with over 100,000 active users.

Even Google Trends prove this:

Google trends graph of Pagefly Shopify app

PageFly has become popular because it is easy to use and offers excellent features. While the customization options of Shopify themes can be limited, PageFly gives you much more freedom with its drag-and-drop editor.

On top of that, they have a great customer support team with live chat in case you need any help.

Overview: PageFly vs. Basic Shopify Theme

When creating an online store, PageFly is the clear winner in terms of available features and customizability.

How exactly?

Take a look at the following table to get a comparison of the available features:

PageFlyShopify Themes
116 free templates to choose from (categorized into different use cases)A bit harder to use for beginners11 free themesLack of free themes, and the paid ones are really expensive
Almost full customization freedom with its drag-and-drop editorEasy to use from the startLacks in terms of customization freedom, you can't edit whatever you want (if you don't know how to code)
Offers more advanced analytics, which is divided into different pages
Gives you the ability to create proper sales funnel landing pages

Let's go through a couple of real examples of the differences. Here is the home page created by PageFly:

Example site created by Pagefly
A homepage created by PageFly

Here is a home page created by a basic Shopify theme:

Example store created by Shopify basic theme
A homepage created with a basic Shopify theme

In short, PageFly offers more customization freedom and free templates. However, if you need an easy solution, Shopify's themes are faster to start using and better for beginners who need a basic online store.

The pros and cons of PageFly

To help you understand PageFly, we will review its pros and cons, including the platform's features.


Let's start with the pros!

1. Easy to use

Many expect designing custom pages to be time-consuming and difficult, but PageFly makes it easy.

You can easily create modern and professionally designed pages without any coding experience.

While signing up, the interface of PageFly is also quite beginner-friendly.

Admin interface of Pagefly

You can find all of the necessary stuff from the left sidebar, such as creating pages and sections, adding integrations, and checking analytics.

You can also contact the 24/7 customer service from the homepage:

24/7 customer service of Pagefly

2. A wide selection of page templates

PageFly has a selection of 116 stunning page templates that you can customize to your liking:

Templates of Pagefly

The templates are divided into different categories:

  • Holiday page (31 themes)
  • Landing page (19 themes)
  • Home page (42 themes)
  • Product page (25 themes)
  • Collection page (9 themes)
  • About page (10 themes)
  • Contact page (8 themes)
  • Blog post page (3 themes)
  • Password page (4 themes)
  • FAQ & Policy page ( 1 theme)

When creating pages with PageFly, you can start from scratch without using any templates, but they can give you a great headstart.

Before selecting a template, you can preview it to ensure it's the one you want.

Preview template in Pagefly

3. Intuitive page editor

PageFly comes with a drag-and-drop page editor, giving you much customization freedom.

After selecting your template or deciding to start from a blank page, you will get straight into the page editor.

This is what the PageFly page editor looks like:

Page editor interface of Pagefly

The PageFly editor works with different sections, and inside each section, you can add different elements, rows, and columns.

In the middle, you can see your page in real-time and make changes to it. From the right side, you can make more technical changes, such as spacing, fonts, and sizes. From the left side, you can add elements to your site.

The elements determine your website's content, so it is important to understand them.

PageFly's elements are divided into three different categories:

  • Basic elements. PageFly has around 30 built-in elements, such as headers, slideshows, social icons, buttons, and lists.
Add elements section on Pagefly
  • Shopify elements. The great news is that PageFly integrates all Shopify's elements as well, so anything you can add to a basic Shopify website, you can also add to your PageFly site.
Shopify elements on Pagefly
  • Third-party elements. One of the best parts of PageFly is its third-party elements. PageFly integrates with over 70 of the most popular Shopify apps, ranging from review apps to different marketing apps to order tracking.

    You will have to pay for the subscription cost for each app, but the integration process is easy, and you have much more freedom with the apps than with a basic Shopify theme.
Third party integrations of Pagefly

On top of these great element features, other additional features of the page editor worth noting are:

  • Device view mode. You can edit your pages while viewing them on different devices, such as a desktop, laptop, tablet, or mobile.
  • Visibility option. It's possible to hide certain sections on a page, depending on the device.
  • Custom code editor. You can also add custom HTML, CSS, and JavaScript code to your pages. If you don't know how to code yourself, PageFly support can do some basic changes, but you can't expect too much.
  • Content and style settings. You can customize the content of your pages, such as fonts, colors, images, and other elements.
  • Page outline. It allows you to see an overview of your page's sections.
  • Version history. If you want to restore an old version of your page, you can do it with the version history feature.

Also, if you are creating a large general store, one of the most beneficial available features is the page assignment feature.

Page assignment feature of Pagefly

If you create a product page for a specific product, you can copy the same outline for other products using the Page Assignment feature. This saves you a lot of time, as you don't have to create new pages for all of the products (it's possible if you want).

4. Additional analytics

On top of being a feature-rich page builder, PageFly offers quite good analytics for its users.

Analytics of Pagefly

From the analytics, you can see different things, such as:

  • The number of sessions and visitors
  • The number of product views
  • Your conversion rate
  • The number of add-to carts
  • The total revenue

You get your own analytics bar for each page you create, which is a great benefit over the basic Shopify analytics, where this is impossible.

Although PageFly does not offer an A/B testing feature, technically, you can do it by comparing the analytics of two different pages for the same product.

You can also sort the analytics by date range.

5. PageFly integrations

As we talked about a bit before, PageFly directly integrates with over 70 different third-party apps that help you extend your online store's capabilities.

Integrations page of Pagefly

The apps include almost all of the most popular Shopify apps, so you can be sure to find something matching.

6. Great customer support

PageFly takes pride in its great customer support, and for a reason!

You can reach the PageFly support team 24/7 through live chat, and it's available for all plans. You can even contact the live chat when visiting their website without creating an account.

Whether you need help signing up, selecting a plan, or customizing your site, their team can help!

While PageFly doesn't promise it on their website, we even found some customer reviews where they assisted their users with adding custom code.


Let's go through some of the cons of PageFly as well:

1. More complex than a basic Shopify theme

While PageFly offers a lot of customization freedom, it is more complex and takes longer to create a website than with a basic Shopify theme. This can be seen as a good or bad thing, but it is definitely a con for beginners.

We recommend opting for a free Shopify theme if you are just starting with website building.

If you decide between a paid Shopify theme and PageFly, we recommend PageFly due to its customizability.

2. Comes up with an additional cost

If you are tight on budget, PageFly might not be the right solution for you.

On top of paying your Shopify plan, you will have to select a plan from PageFly, ranging from $24 to $199 a month.

Sure, PageFly has a free plan, but it's limited to creating one page only, which doesn't mean the whole website, but rather one page, such as the home page.

PageFly pricing plans

Pricing plans of Pagefly

PageFly offers three different pricing plans, from the free plan to the enterprise plan.

The Free plan allows you to create one page and includes basic features, while the Enterprise Plan allows for unlimited pages and more advanced features.

The free plan is definitely just for getting familiar with the platform, as you can only create one page with it, such as the home page (not the whole website).

The best option for most people is the 'Pay as you go plan,' which starts at 24$ a month and increases if you want to create more than ten pages.

How do you get started with PageFly?

Getting started with building your PageFly store is straightforward, and to make it even easier, we will go through the process step-by-step.

1. Create an account with Shopify

The first step in getting started with PageFly is creating an account on Shopify.

To do this, you will have to head to the home page of Shopify and create an account.

Get a free trial on the Do Dropshipping Shopify trial page

2. Install PageFly from the Shopify app store

The second step is installing PageFly into your Shopify store.

This is quite simple as well; just head into your Shopify admin dashboard, and in the top search bar, search for 'PageFly,' and you should get this:

Search result for Pagefly inside of Shopify admin dashboard

You can install PageFly without adding any credit card information or selecting a plan.

Once you have installed PageFly, you will be automatically redirected to the PageFly dashboard. The PageFly app will also appear in the 'Apps' section of the Shopify dashboard.

3. Start designing your PageFly store

Once you have installed PageFly, you can get straight into designing. The designing happens inside the PageFly editor, which is not the same place for basic Shopify themes.

However, your PageFly site will appear in the same place as your basic Shopify themes once you have published it.

FAQs about PageFly

Next, we'll answer some of the most frequently asked questions about PageFly:

Is PageFly easy to use?

Compared to the number of features PageFly offers, it is easy to use. In contrast to Shopify's default themes, PageFly's interface is a drag-and-drop builder with a little longer learning curve.

Does PageFly slow down your Shopify site?

In PageFly's opinion, their page builder makes your Shopify site even faster, so it shouldn't slow it down at all. The app is optimized with fast-loading codes and images.

Is PageFly good for beginners?

If you have no previous experience with website building, we recommend selecting a basic Shopify theme, such as Dawn. However, if you want to make advanced changes, PageFly is a good option!

What do other users say about PageFly?

We all love reading honest reviews before making a decision, right?

PageFly has a fantastic 4.9/5 rating on the Shopify App Store, so let's look at some!

Pagefly app inside of Shopify app store
  • Users love the customer support that PageFly provides. Check these out:

I worked many times with the PageFly Help team. The PageFly Team helped me every time with my issues, and that was very friendly and professional. I am thankful to have the opportunity to work with the Help team because otherwise, I would often struggle. Great Guys! Excellent Work.

The customer service is ABOVE AND BEYOND! I just started working on my first page tonight and had some questions and they were answered VERY fast and In way better detail than I could have asked for! THANK YOU!

  • PageFly app users also appreciate the wide selection of apps and ease of use for non-coders. Here is a review:

PageFly has made a huge difference in my ability to design a website exactly the way I want it. There are a few hiccups sometimes with the custom themes, but the support team is super helpful. This app has saved me a lot of "brute force" coding days!

3 PageFly alternatives

PageFly is great for building a fully customizable Shopify store, but it has some great alternatives as well:

Let's take a look at those:

1. GemPages

Home page of Gempages

The most popular and best alternative for PageFly is GemPages.

GemPages is another landing page builder for Shopify.

The biggest advantage of GemPages over PageFly is the A/B testing tools that it offers. If proper A/B testing tools are important, you should opt for GemPages instead of PageFly.

When we tested both platforms, we found PageFly's interface is easier to use and slightly more affordable if you are not building a large general store.

The prices for GemPages range from free to $199 a month, depending on the plan you choose.

2. Shogun

Home page of Shogun

Another alternative for PageFly is Shogun!

Shogun is a drag-and-drop website builder for Shopify stores, which is similar to PageFly, but just a little more expensive.

It also has a free plan, and the paid prices range from $39 a month to $499 a month.

However, it definitely lacks in terms of customer support when compared to PageFly, as it only offers live chat support for the 'Measure' plan and beyond, starting at $149 a month.

3. ClickFunnels (Not for Shopify)

Home page of Clickfunnels

Last but not least is ClickFunnels!

ClickFunnels is known for being a great landing page funnel builder, and it's a great alternative if you don't want to use Shopify as your platform.

It's more of an all-in-one platform, including everything from website building to email marketing to advanced analytics.

Its prices range from $147 a month to $297, making it the most expensive option on this list. In spite of this, you don't have to invest in additional apps, unlike on Shopify.

Related reviews

Not sure yet about using PageFly for your online business? Or are you interested in seeing what other companies are out there?

We’ve got you covered! Check out the reviews below to find great companies that will help you:

And for more reviews, visit the review hub!

Taking action

Reading and absorbing information and knowledge is great (definitely if it's free!), but do you know what's even better?

Taking action!

So, to help you with taking action with what you have learned in this article, take a look at the bullet points:

  • If you don't have a Shopify account yet, you will have to create one before you can build your store with PageFly.
  • After you have created your Shopify account, you can head into the Shopify App store and install PageFly. You don't need to add credit card details, and the installation process is simple!
  • Get yourself familiar with PageFly. You should quickly get an idea if it's the right solution for you. If you like designing freedom, you should like PageFly as well!
  • Start designing your store with PageFly! Make sure the site is mobile-responsive, you have everything ready such as logos, and once everything looks good, you can publish it!
  • Once your store is published, it will automatically replace your current Shopify store. The old store will be saved in the 'Online Store' section, so don't worry about losing it.


That's it, our review for the amazing PageFly Shopify website builder!

In short, if you're fed up with the customization limitations that basic Shopify themes have, then you should consider choosing PageFly.

It comes with a 14-day free trial, which is great to get started with, and the paid plans don't hurt the pocket too much.

If you're still unsure if it's the right solution, we recommend taking advantage of the free plan and seeing first-hand what PageFly offers.

If you have any questions or concerns, remember that they have 24/7 customer support, and you can also leave any questions down below, and we will help!

Want to learn more about ecommerce?

Ready to move your online store to the next level? Check out the articles below:

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