You've likely heard of Shopify, haven't you?

It's one of the biggest platforms out there, helping millions of businesses set up their online stores.

Now, while Shopify is fantastic on its own, it's the apps that really make it shine.

But with so many apps, how do you pick the best ones?

To help you, we crawled over 2.6 million Shopify stores on October 10, 2023, and analyzed the data to find the 15 most popular Shopify apps!

Let's get started!

15 Most Popular Shopify Apps: An Overview

Before we dive into the details, here is an overview of the 15 most popular Shopify apps:

Shopify AppNumber of installs
Shopify Inbox375,141
Klaviyo: Email Marketing & SMS277,738 Product Reviews239,012
Shopify Privacy & Compliance204,528
Instafeed ‑ Instagram Feed184,114
DSers ‑ AliExpress Dropshipping170,863
Loox Product Reviews & Photos165,056
Mailchimp: Email Marketing160,857
Printful: Print on Demand146,210
Klarna On‑Site Messaging103,038
17TRACK Order, PayPal Tracking97,682
PageFly Landing Page Builder75,888
Omnisend Email Marketing & SMS72,589

The 15 most installed Shopify apps

Are you ready to see all the details on these apps?

We'll tell you all about their statistics (like how many new installs the app has had in the last 90 days), their key features, pricing, and more!

Disclaimer: Due to minor imperfections in the crawling system, please know that we can't guarantee 100% data accuracy. Nevertheless, we are confident that these numbers closely represent reality due to the large amount of data captured.

1. Geolocation

Works if your needs are very basic and you don't mind the very rudimentary styling, but causes problems in a country like Finland where most people have browser language as English but still would like to browse the site in Finnish.

Made of Sundays (Geolocation app user)
Geolocation (most popular Shopify app overall)
CreatedFebruary 4, 2020
Installed on20.8% of Shopify stores
Total number of installs459,245
Installs in the last 90 days41,958
Shopify App Rating2.5 out of 5.0
Use it forRecommending the best country and language for your visitors.
Key features- Personalized recommendations based on the visitor's country.
- Automatic matching of your store’s theme colors.
- Preview feature before publishing on your store.

If you want to make your store more global-friendly, the Geolocation app might be helpful.

Developed by Shopify itself, this app aims to improve the shopping experience for your international customers.

It recommends the most suitable country and language settings based on your visitor's location:

Geolocation country recommendations

Pretty cool, right?

But let's keep it honest.

While the idea behind the app sounds fantastic, it seems like it's not meeting everyone's expectations.

With an overall rating of 2.5 out of 5 stars from 306 reviews, it's clear that some users have faced issues:

Geolocation Shopify app reviews

For instance, some had trouble with the app showing incorrect rates or not working as expected on mobile.

2. Shopify Inbox

We needed a simple chat plugin that was easy to onboard and Shopify Inbox met those needs perfectly. It being a free app for us to try live chat with was also a big selling feature. We do miss the integration with Messenger though!

Bubbles & Balms (Shopify Inbox app user)
Shopify Inbox Shopify app
CreatedAugust 14, 2019
Installed on17.0% of Shopify stores
Total number of installs375,141
Installs in the last 90 days16,045
Shopify App Rating4.5 out of 5.0
Use it forConnecting with visitors through live chat.
Key features- Seamless workflow in the Shopify admin.
- Get a quick understanding of who your customers are with profile and cart details.
- Send product recommendations, photos, and discounts directly within the chat.

Have you ever thought about how real-time chat could boost your sales?

It's definitely a valid thought: According to Shopify's annual research report, 41% of consumers want a live chat when shopping online.

That's a pretty impressive stat, right?

Shopify Inbox is a free messaging tool designed to help you chat with customers as they browse your store.

And here's another fun fact: According to Shopify Inbox, 70% of chats lead to a sale!

Shopify Inbox chats

With a solid 4.5 out of 5 stars from nearly 2,000 reviews, it's clear that many store owners are finding value in this app.

Users love the app's ability to manage all interactions into one handy dashboard. Plus, instant notifications mean you can quickly respond to customer queries.

3. Klaviyo: Email Marketing & SMS

We've been using Klaviyo for a few years and it's awesome. It's fairly easy to use and for anything that we struggle with, their support is fantastic.

Klaviyo Shopify app
CreatedSeptember 20, 2012
Installed on12.6% of Shopify stores
Total number of installs277,738
Installs in the last 90 days2,577
Shopify App Rating3.8 out of 5.0
Use it forEmail and SMS marketing automation
Key features- Built-in templates like 'Welcome,' 'Back in Stock,' and 'Price Drop.'
- Automated marketing across email, SMS, forms, mobile push, and reviews.
- Get revenue data per automation.
Pricing$0 to $35 per month (for up to 500 contacts)

If you're searching for a tool that goes beyond the basics of email marketing, check out Klaviyo, one of the top email marketing services.

This app is all about using data to its fullest potential, helping you create more personalized and effective campaigns:

Klaviyo data email marketing

For instance, imagine you run an online clothing store.

With Klaviyo, you could set up an automated flow that sends a personalized 'Back in Stock' notification to customers who showed interest in a particular item that had run out.

Many users have praised Klaviyo's useful tools and features that enable marketing teams to deliver outstanding results. Plus, the app has a top-notch customer support team.

On the other hand, some users have mentioned that the initial setup requires some training.

One person even said: 'It seems like you need a degree in computer science just to navigate the basics.'

Still, with a free plan available, why not give it a try?

4. Product Reviews

We've been using for years now. It works so well and I appreciate all the additional features and integrations they keep adding. Any time I've had to reach out to their tech support they reply quickly and a very helpful.

RAD Children's Furniture ( app user) Shopify app
CreatedJune 25, 2015
Installed on10.8% of Shopify stores
Total number of installs239,012
Installs in the last 90 days24,961
Shopify App Rating5.0 out of 5.0
Use it forCollecting and displaying product reviews
Key features- Send unlimited email review requests with options for photos and videos.
- Share reviews on social media platforms and Google Shopping.
- Engage with reviewers using coupons and email marketing integrations.
Pricing$0 / $15 per month

Alright, so we've talked about connecting with customers through emails and chats, but what about after they purchase?

This is where comes in.

Say you've just launched a new line of eco-friendly skincare products.

With, you collect reviews from customers who've tried your products and showcase them on your product pages.

Imagine a potential buyer seeing real photos and videos from satisfied customers sharing their positive experiences. product reviews

That's a game-changer!

With a stellar rating of 5.0 out of 5 stars from over 18,000 reviews, it's clear that is a favorite among Shopify stores.

5. Shopify Privacy & Compliance

Good app, it does what it says. Please make the colors customizable and the "privacy policy" translatable. Then it's perfect.

Mapmio Stadtkunst (Shopify Privacy & Compliance app user)
Shopify Privacy & Compliance Shopify app
CreatedSeptember 30, 2020
Installed on9.3% of Shopify stores
Total number of installs204,528
Installs in the last 90 days-4,817
Shopify App Rating2.5 out of 5.0
Use it forManaging GDPR consent and data sharing
Key features- Comply with legal requirements for GDPR and US State Privacy Laws.
- Customize and configure your cookie banner design.

In today's digital industry, ensuring your customers' privacy and data protection is crucial.

That's where Shopify Privacy & Compliance can help.

The app is developed by Shopify and is designed to help you manage consent and data sharing, ensuring you comply with legal requirements like GDPR and US State Privacy Laws.

Shopify Compliance GDPR and US laws

However, it's worth noting that the app has received mixed feedback.

With a rating of 2.5 out of 5 stars from 87 reviews, some users have found it great and easy to use, while others have faced challenges, especially with the banner's visibility based on customer IP locations.

Plus, with more deletes than installs in the last 90 days, the number of Shopify stores using this app is slowly declining.

6. Instafeed ‑ Instagram Feed

We have been using Instafeed on our website homepage for months. It is a great way to add an interesting feature to our homepage - much higher impact than just saying "Follow us on Instagram".

Ruby Jones Home (Instafeed app user)
Instafeed Shopify app
CreatedSeptember 30, 2016
Installed on8.3% of Shopify stores
Total number of installs184,114
Installs in the last 90 days5,536
Shopify App Rating4.9 out of 5.0
Use it forShowing your Instagram content directly on your Shopify store.
Key features- Show posts (photos, Reels, videos) in a grid or slider layout.
- Manual or auto-optimized layout with custom rows and columns for mobile.
- Tag multiple products on your posts to create shoppable Instagram feeds
Pricing$0 / $6 / $19 per month

A picture is worth a thousand words, and with Instafeed, you can integrate your Instagram content into your Shopify store:

Instafeed example

Not only does it keep your Shopify store fresh and engaging, but it also provides an opportunity for customers to shop directly from your Instagram feed.

With a rating of 4.9 out of 5.0 stars from over 1,300 reviews, it's clear that merchants love Instafeed, especially its aesthetic appeal and user-friendly interface.

Related article: 11 Dropshipping Instagram Account Examples | Inspiration

7. DSers ‑ AliExpress Dropshipping

The app is awesome, I've been using it for some years. The support is really good, they always answer all my questions.

Boutique Baby Kids (DSers app user)
DSers Shopify app
CreatedOctober 26, 2018
Installed on7.7% of Shopify stores
Total number of installs170,863
Installs in the last 90 days7,994
Shopify App Rating5.0 out of 5.0
Use it forAliExpress dropshipping
Key features- Bulk order placement on AliExpress
- Auto synchronization of tracking numbers
- Real-time order status updates
Pricing$0 / $19.90 / $49.90 per month

If you're familiar with dropshipping, especially with AliExpress, you've probably heard of DSers.

It's one of the most popular AliExpress dropshipping apps, but what makes it stand out?

For starters, it allows you to place bulk orders on AliExpress, which can reduce your order fulfillment time by 96.7%!

Place order to AliExpress DSers

Once your order is out for delivery, DSers will automatically sync the tracking information to your store. This means your customers are always updated.

DSers also lets you create product bundles from different AliExpress suppliers.

So, if you want to sell a smartphone bundle that includes a case, screen protector, and earphones from different suppliers, DSers makes it possible.

Learn more: DSers Review: Is It the Best App for AliExpress? (2024)

8. Loox Product Reviews & Photos

Loox is our go-to review app. Works so well and looks good too! Also, we love that it allows us to display our reviews on Google.

AnxietlessLife (Loox app user)
Loox Shopify app
CreatedOctober 16, 2015
Installed on7.5% of Shopify stores
Total number of installs165,056
Installs in the last 90 days5,125
Shopify App Rating4.9 out of 5.0
Use it forCollecting and showing customer reviews
Key features- Automated collection of product reviews.
- Offer next-purchase discounts for adding photos or videos to reviews.
- Sync reviews to Google Search, Google Shopping, and Meta Shops.
Pricing$10 / $35 / $300 per month

Remember when we talked about and how it lets your customers share their thoughts on your products?

Well, now it's the turn of a popular alternative, Loox.

The main difference between Loox and is that Loox focuses more on the visuals (photo and video reviews), while is considerably cheaper and even offers a free plan.

Imagine you come across a positive review of a product. Nice, right?

Now, imagine that the review also has a photo or even a video of a real person using or wearing that product.

Suddenly, it feels more real, more trustworthy.

That's what Loox does:

Loox visual reviews

It encourages your customers not just to write about their experiences but to show them.

And the best part?

Loox can automatically ask your customers for reviews and even give them a little discount to add a photo or video.

9. Mailchimp: Email Marketing

I've used Mailchimp in the past and it was great but I can now see why all the reviews are so bad. You expect to pay $13 a month, according to what you see in the Shopify app section, then go to their website and find that it's $40/mo.

Ivy and Pearl Boutique (Mailchimp app user)
Mailchimp Shopify app
CreatedNovember 28, 2018
Installed on7.3% of Shopify stores
Total number of installs160,857
Installs in the last 90 days-1,454
Shopify App Rating3.5 out of 5.0
Use it forEmail marketing
Key features- Email automation templates.
- AI-powered suggestions for copy.
Pricing$0 / $13 / $20 / $350 per month (depending on the number of contacts)

Mailchimp once was the go-to email marketing app for many Shopify stores.

Marketing automation email platform Mailchimp

While it's still an incredibly popular Shopify app, things seem to be going in the wrong direction.

It's been getting some mixed reviews on Shopify. Some people have run into issues, and others feel there are better options out there.

Plus, more users are hitting the 'delete' button than 'install,' which is never a good sign.

10. Printful: Print on Demand

If you are considering starting a legitimate clothing brand or just looking to make some extra money selling your designs, please do yourself a favor and go with Printful.

BRICK (Printful app user)
Printful Shopify app
CreatedNovember 25, 2013
Installed on6.6% of Shopify stores
Total number of installs146,210
Installs in the last 90 days419
Shopify App Rating4.6 out of 5.0
Use it forPrint on demand
Key features- User-friendly design tools.
- Offers high-quality products.
- Custom branding options.

Printful is a print on demand service that lets you create and sell custom products.

And the best part?

You design, and they handle the printing and shipping.

Awesome, right?

It's like having your own merchandise factory without the hassle.

Printful custom products

With a 4.6 out of 5.0-star rating on the Shopify App Store, it's clear many store owners find it valuable.

11. Klarna On‑Site Messaging

It's working pretty good. Only one big problem that I found is Ad blocker. If my customer use Ad blocker then this app doesn't show at all on the website.

Alfa-Jewelry (Klarna On-Site Messaging app user)
Klarna Shopify app
CreatedJune 10, 2019
Installed on4.7% of Shopify stores
Total number of installs103,038
Installs in the last 90 days4,645
Shopify App Rating2.7 out of 5.0
Use it forPromoting your partnership with Klarna
Key features- Show the availability of payment options like Klarna.
- Personalize your messaging.

Klarna is a payment gateway that's all about offering flexible payment options, and with their On-Site Messaging app, you can let your customers know about it.

It reminds your customers that they have more ways to pay, like spreading the cost over a few months:

Klarna Shopify app example demo store

A fun fact: Klarna is very popular in Germany, and that shows! 40.3% of Klarna On‑Site Messaging app installs are on German Shopify stores.

Unfortunately, it seems some users have faced challenges, especially with the app's visibility on their sites.

12. 17TRACK Order, PayPal Tracking

If you're looking for a must-have tool for your online business, look no further than 17TRACK.

Eurika (17TRACK app user)
17TRACK Shopify app
CreatedJanuary 4, 2021
Installed on4.4% of Shopify stores
Total number of installs97,682
Installs in the last 90 days3,674
Shopify App Rating4.9 out of 5.0
Use it forProviding a self-service tracking page
Key features- Global order tracking.
- Customized tracking page directly on your site.
- Triggered email notifications.
Pricing$0 / $9 / $79 / $239 per month

Next up is an app for a crucial aspect of online shopping: tracking orders.

Imagine a customer places an order on your site.

They're excited, maybe a bit anxious, and they want to know where their package is.

With 17TRACK, you can offer them real-time tracking updates right on your website:

17TRACK branded tracking page

No more redirecting to third-party sites or receiving endless emails asking where a package is.

And here's a cherry on top: 17TRACK integrates with PayPal.

So, if you're using PayPal for transactions, the tracking info syncs up automatically, which reduces your chances of getting banned.

13. CJdropshipping

Overall, for me, CJdropshipping is the best platform for ecommerce and dropshipping. I would recommend it to anyone looking for a reliable supplier. Their outstanding customer service and fast processing times set them apart from other similar companies.

VitaWatch (CJdropshipping app user)
CJdropshipping Shopify app
CreatedJanuary 6, 2020
Installed on3.5% of Shopify stores
Total number of installs76,118
Installs in the last 90 days6,559
Shopify App Rating4.9 out of 5.0
Use it forAn all-in-one dropshipping solution.
Key features- Thousands of dropshipping products.
- Global warehouses.
- Quality inspection.

If you're looking to start a dropshipping businessCJdropshipping is a great platform to use.

The platform provides everything you need to start sourcing products, including a built-in marketplace, as well as order and shipping management.

CJdropshipping homepage

With a stellar 4.9 out of 5.0-star rating from over 5,000 reviews, it's clear that many dropshippers love using CJdropshipping!

Learn more: CJdropshipping Dropshipping: How To Start in 2024 (+ Review)

14. PageFly Landing Page Builder

This is by far the most valuable app I have for my Shopify site. It gives me so much flexibility to design each and every page exactly how I want.

Dora Knuteson Art (PageFly app user)
PageFly Shopify app
CreatedSeptember 28, 2017
Installed on3.4% of Shopify stores
Total number of installs75,888
Installs in the last 90 days8,661
Shopify App Rating4.9 out of 5.0
Use it forCreating stunning web pages
Key features- Intuitive drag-and-drop editor.
- Pages that don't compromise your store's speed.
- Responsive designs for mobile and tablet displays.
- Compatibility with all Shopify themes.
Pricing$0 to $99 per month

PageFly is a landing page builder that's all about making your store visually appealing.

Whether you're looking to design a homepage, a product landing page, or even a unique 'About Us' section, PageFly can help you.

And the best part? You don't need to know coding to use it.

With its drag-and-drop editor, you can easily create any pages you can imagine:

PageFly drag and drop builder

Learn more: PageFly Review: Great Landing Pages for Shopify? (2024)

15. Omnisend Email Marketing & SMS

Omnisend is a game-changer for us. Its user-friendly interface and robust features make it a breeze to create and manage highly targeted email campaigns.

PURISH (Omnisend app user)
Omnisend Shopify app
CreatedMarch 10, 2014
Installed on3.3% of Shopify stores
Total number of installs72,589
Installs in the last 90 days1,302
Shopify App Rating4.8 out of 5.0
Use it forEmail and SMS marketing campaigns
Key features- Easily create email marketing and SMS campaigns.
- Ready-made email marketing templates.
- Set up abandoned cart reminders with one click.
Pricing$0 / $16 / $59 per month

Omnisend is another popular email marketing app that integrates both email and SMS marketing.

So, whether you want to send out a newsletter, promote a sale, or just say a quick 'hello,' you can use Omnisend.

Omnisend also offers ready-made templates. So, if you're not a graphic designer, no worries!

Omnisend workflows

You can still create beautiful emails that reach your customers at just the right moment, thanks to Omisend's automation features.

With a 4.8 out of 5.0-star rating from 5,259 reviews, users clearly have a more positive experience with Omnisend compared to the previous email marketing apps (Klaviyo or Mailchimp).

How many apps does the average Shopify store use?

After seeing the list of apps, you might be curious about the number of apps most stores use.

According to our data, a Shopify store uses nine apps on average.

Someone using YouTube

But what does this mean for you?

Should you aim to have at least nine installed apps?

Well, not necessarily. That's just the average.

There is not a 'perfect' number of apps for a Shopify store.

It's more about finding the apps that complement your store's needs.

It's like cooking; some dishes require a handful of ingredients, while others might need a dozen.

The key is to ensure each ingredient (or app) adds value.

And remember, while apps can add features to your Shopify store, installing too many can slow down your site, and nobody likes a laggy shopping experience.

So, before adding an app, ask yourself: 'Does this genuinely benefit my store and my customers?'

More amazing Shopify apps

If you found some interesting Shopify apps in this list and are looking for more, we've got you!

Just check out our other articles below:


Before we go to the conclusion, we've created a quick summary of this article for you, so you can easily remember it:


We've seen quite some amazing Shopify apps, haven't we?

Each one has its special features, helping Shopify stores become even better.

But remember, it's not a numbers game.

It's more about finding those perfect-fit apps that make your store run smoother, look cooler, and feel better for your visitors.

However, trying out new apps can also set you apart. So, explore and find what works best for you.

Good luck with your Shopify store!

Want to learn more about Shopify?

Ready to move your Shopify store to the next level? Check out the articles below:

Plus, don’t forget to check out our in-depth how to start a Shopify store guide here.

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