In this article, I'll take an in-depth look at Debutify - one of the most popular Shopify themes out there.

I spent tens of hours researching Debutify's best and worst features to help you decide if it's a suitable theme for you.

Debutify Theme Overview
Trustpilot Rating4.7 out of 5.0 (9k+ reviews)
Pros- An easy and familiar design interface
- Customizable header and footer
- Conversion-focused product pages
- More than 55 extra add-ons to use in your Debutify store
- Debutify review tool
- Debutify integrations
- Fast loading speed on every site
- Great customer support
Cons- Lacking features on the more affordable plans
- Not the most affordable option
Pricing$0 / $22 / $60 / $112 per month
Alternatives- Booster Theme
- Shoptimized
- Ecom Solid
Free trial?Get a free 14-day trial here (Cancel anytime.)

Let's first look at what Debutify exactly is.

Debutify Theme Review: Is It the Right Theme for You?

What is Debutify?

Home page of Debutify

Debutify is a Shopify theme designed to turn your store into a high-converting sales machine.

Whether you are a beginner or a seasoned vet in the ecommerce world, this theme promises to provide everything you need to create a successful online store.

It is packed with over 50 add-ons to help you with everything from social proof to marketing and sales.

Add-ons of Debutify

All of these add-ons are designed to help you increase your conversion rate and sales.

Debutify is also mobile-friendly and responsive, so your store will look great on all devices.

What's best, Debutify offers a 14-day free trial with no credit card required, so you can try it out before deciding if it's the right theme for your store.

Debutify: Review

While Debutify offers loads of different features, I outlined only the most beneficial ones.

To help you decide if Debutify is the right theme for you, let's look at all of these features, including the platform's pros and cons.

The pros of Debutify

Let's start with the pros!

1. An easy and familiar design interface

Editing Debutify theme

The design of a Debutify theme takes place within Shopify, and you start designing after your Debutify store has been integrated (we will go through the integration process later in this article).

If you are familiar with the basic Shopify themes, you will feel at home with Debutify. The design interface is very similar, so you shouldn't have trouble getting around.

Even if you have no previous experience with Shopify, the Debutify design interface will be easy to learn.

You can do all the editing from the left sidebar, change the theme settings, fonts, colors, and much more.

Left side editing bar of Debutify

It is possible to add various sections to your stores, such as FAQ blocks, blog posts, collection lists, and galleries.

New section feature Debutify

Debutify comes with multiple add-ons and integrations (we'll discuss those later), and they can also be added from the left sidebar.

Debutify add ons bar

The top menu allows you to switch between designing different pages such as product, checkout, cart, and all the others.

Changing the editing page Debutify

No coding skills are needed to design your website with Debutify, but you can edit the code if you have the technical skills.

If you are thinking about choosing a basic Shopify theme or Debutify, I recommend Debutify. Thanks to its +55 add-ons, your store's conversion rates will be much higher, and it will pay back in the long run.

2. Customizable header and footer

There is a lot of flexibility when it comes to customizing the header and footer on Debutify.

As for the header, you can edit your logo, add social media links and a navigation menu, and add and edit an announcement bar. You can also choose between a transparent and a sticky header.

Example header of Debutify store
Example header from Debutify demo store.

As for the footer, you can include your contact details, social media links, and a newsletter sign-up form. You can also add customized menus to your footer.

Example footer from Debutify store
Example footer from Debutify demo store.

Debutify also offers a built-in live search feature, which is excellent for helping your customers find what they're looking for.

Search our store feature of Debutify
Example live search from the Debutify demo store.

3. Conversion-focused product pages

Debutify conversion focused product pages

One of the biggest reasons why Debutify became such a success story is its conversion-focused product pages.

As ecommerce experts themselves, Debutify founders know how vital the product page is for a successful website.

Everything in the Debutify product pages is designed to raise your conversions, whether it's custom texts, trust badges, or money-back guarantees.

Example product page of Debutify store
Example product page from Debutify demo store.

Designing the product pages is easy and can be done using the help of the left sidebar inside of the editor.

You can add many things to a product page, including different sections, FAQ blocks, testimonials, and add-ons.

Designing product page Debutify

You can customize your product page's color scheme, call-to-action buttons, and typography to match your brand.

Color settings of Debutify

Debutify's product page features earn five out of five stars from me. The customization options are on the next level compared to basic Shopify themes.

The add-ons you can add to your product page make it even more special.

To help you understand them, we'll cover all the Debutify add-ons next, including product page add-ons and all the other store add-ons.

4. More than 55 extra add-ons to use in your Debutify store

Add on examples of Debutify

Debutify offers a massive library of add-ons that are designed to help you increase your conversion rate and make more sales.

All of the Debutify add-ons are included at no extra cost. Depending on your plan, you can use between five and 55 add-ons simultaneously. It's good to note that the add-ons are not included in the free plan.

These add-ons will also save money because most of these add-ons would cost you extra if you were using other themes or apps.

Add-on savings of Debutify

The best part is that the add-ons are built-in, meaning you don't have to worry about installing any third-party apps to use them.

Usually, add-ons affect page speed, but since these are built-in, they don't negatively impact your site's loading speed, even if you activate them all.

The add-ons are divided into different sections, with the goal of helping you to make your store stand out.

To make it easier for you to understand what add-ons Debutify has to offer, let's go through the different add-on sections!

Cart Maximizer add-ons
Cart maximizer apps of Debutify

Debutify cart maximizer add-ons are designed to increase the average order value and decrease cart abandonment.

The cart maximizer add-ons are the following:

Debutify cart maximizer add-onsPros of this add-on
Add-to-cart animationAllows you to add an animation to your product page add-to-cart button.
Cart goalHelps you to create free shipping offers when a specific total amount is reached.
Cart reminderDisplay a cart banner on the bottom of the page, when the customer has a product in the cart.
Cart savingsShows the customer the total amount of savings in the cart.
Cart upsellAllows you to add up-sells and cross-sells directly in your cart.
Collection add-to-cartAllows visitors to add products to their cart directly from the collection page.
Gift WrapAllows customers to mark orders as gifts and add personalized gift messages.
Minimum orderAllows store owners to set minimum order amount before customers can go into the checkout.
Conversion trigger add-ons
Conversion trigger add ons of Debutify

Debutify conversion triggers are apps that help increase your conversion rate by adding urgency, social proof, and trust to your store.

Debutify has the following conversion trigger add-ons:

Debutify conversion trigger add-onsPros of this add-on
Cart discountCustomers can enter discount codes in the cart before they checkout.
Customizable productsDifferent options and fields that help you customize your products.
Discount savedAllows you to show the saved amount of on-sale products on the product page.
Skip cartAllows you to remove the cart page from your website and send customers directly to checkout.
Social discountYou can reward your customers with a discount if they share your products on their social media pages.
Sticky add-to-cartAllows you to create a sticky add-to-cart button.
Trust badgeYou can add payment icons and custom trust badges under your checkout and add-to-cart buttons.
Upsell bundlesHelps you to create a bundle so customers can buy multiple products in one click.
Upsell pop-upCustomizable upsell pop-up that triggers when customers add products to the cart.
Loyalty builder add-ons
Loyalty builder add ons of Debutify

Debutify loyalty builder add-ons are designed to increase customer loyalty and create repeat purchases.

At the moment, Debutify offers three different loyalty builder add-ons, which are the following:

Debutify loyalty builder add-onsPros of this add-on
Newsletter pop-upCreate a customizable newsletter pop-up that helps you to collect customer emails before they leave your site.
Order feedbackCustom field that helps you understand your customers better by asking them questions like "How did you hear from us"?
Wish listWith this add-on, customers can add their favorite products to their wish list, which they can later come back to.
Shopping enhancer add-ons
Shopping enchancer add ons of Debutify

Debutify shopping enhancer add-ons are designed to improve the overall shopping experience for your customers, including add-ons for product pages and upsells.

It is the most extensive add-on section, and I have listed the most notable add-ons here:

Debutify shopping enhancer add-onsPros of this add-on
Automatic geolocationAbility to set currencies and default languages based on customers' location.
Back in stockCustomers can fill back in the stock form.
Collection filtersVisitors can filter products by parameters on the collection page.
Color swatchesYou can create color swatches for your product options.
Custom currenciesAllows you to show prices in multiple currencies.
Delivery dateCustomers can select their preferred delivery date.
Delivery timeEstimated delivery time box.
Facebook MessengerYou can add a Facebook Messenger chat widget to your store.
FAQ sectionAllows you to create a frequently asked questions bar.
Instagram feedShow your latest Instagram feed.
Menu barCreate a scrollable menu under your header.
Order trackingYour customers can track their orders directly from your store.
Page speed boosterMakes your store load faster.
Pricing tableAllows you to create a side-by-side comparison table where you can showcase products, upgrade options, and much more.
Size chartYou can create customizable size guides with tables and images.
Shop protector add-ons
Shop protector add-ons of Debutify theme

Debutify comes with four different shop protector add-ons designed to protect you and your customers from legal activities.

Their shop protector add-ons include:

Debutify shop protector add-onsPros of this add-on
Age checkGives you the option to add an age check pop-up before customers can enter your store.
Agree to termsAsks customers to agree with terms of service before they can check out.
Cookie boxHelps you to make your website GDPR compliant by displaying a cookie box.
Shop protectProtects your content from being stolen by your competitors.

5. Debutify review tool

Debutify reviews tool

Not included in the Debutify theme but worth mentioning is the Debutify Reviews tool.

Debutify Reviews is a tool that helps you collect customer reviews and display them on your website. After a customer makes a purchase and receives the product, Debutify will automatically send an email to the customer asking for feedback.

Depending on the level of features you want and the number of emails you send, you will have to pay anywhere from $0 to $79 per month in added costs to use Debutify Reviews.

What makes it great is that it is designed to work hand in hand with your Debutify store.

In short, the Debutify review tool helps you with the following:

  • Collect reviews: With automated emails, you can collect reviews from customers. You can customize your emails and analyze the performance with built-in analytics.
  • Manage reviews: Debutify Reviews tool comes with a built-in review management dashboard that allows you to moderate reviews, respond to feedback, and publish the reviews you want.
  • Maintain reputation: You can block and hide reviews that include offensive language and multiple reviews from the same ID.

As I said, this tool is not included in the Debutify theme plan. It is an additional product from Debutify, which comes with an extra cost. If you want to learn more about this tool and its pricing, check out this page from Debutify.

6. Debutify integrations

Integrations of Debutify

On top of having a long list of built-in add-ons and features, Debutify also integrates with some of the most popular Shopify apps.

Some of these apps include:

  • Loox Reviews: Helps you to collect and add reviews to your store.
  • Cart Loop: Helps you to recover abandoned carts.
  • Firepush: All-in-one marketing tool that helps you to increase conversions.
  • Spocket: Allows you to source and sell products all over the world.
  • Cart Hook: Enables you to create post-purchase offers to your online store.

The benefit of this feature is that these integrations are built using Debutify's Primary Parlance Protocol, which means all of their integrations use the same "language."

As a result, the apps won't slow down your website, regardless of the fact that they are third-party apps.

The app integration process is simple. Simply download the app from the Shopify App store, and after that, you can enable it from the Debutify settings. 

7. Fast loading speed on every site

When doing a site speed test with GTmetrics, we can see that Debutify stores are designed to load quickly. In fact, our test store got fully loaded in 2.1 seconds.

Page speed of Debutify

Fast loading speed is essential because your conversion rates drop by an average of 4.42% with each additional second of load time.

8. Great customer support

Debutify offers excellent customer service and support.

They have an email support system for all of their plans, so you can easily reach out if you have any questions or need help with something.

As part of the Enterprise plan, they also offer 24/7 live chat (also available in the Pro plan), priority email support, phone support, and development support.

As for self-services, they have something called Launchpad, where you can take free courses on topics like product page optimization, shipping, and conversion rate optimization.

Launchpad courses of Debutify

On top of that, they also have an extensive help center and FAQ section that's filled with helpful articles and tutorials.

No matter what plan you're on, you can be confident that you'll be able to get the help and support you need.

The cons of Debutify

Even though Debutify is one of the best Shopify themes out there, it's not perfect.

Some things could be improved, and here are some of the cons:

1. Lacking features on the more affordable plans

The biggest downside of Debutify is that most of the features are only available on the more expensive plans.

For example, if you want to use more than five built-in add-ons simultaneously, you'll need to be on the Pro or Enterprise plan. The same goes for if you want access to live chat support.

This could be a turn-off for some people because it means that you'll need to spend more money to get access to all of the features.

2. Not the most affordable option

Compared to some of its alternatives, Debutify is not the most affordable option out there. Their free plan and Started plan are both affordable, but the features on those plans are extremely limited.

However, it remains the most versatile Shopify theme for those willing to invest in their Pro or Enterprise plan.

Debutify pricing

Debutify comes with four different plans, and the cheapest plan is free.

Their prices range from $0 to $149 per month, and they also have a 14-day free trial for all of the paid plans.

Pricing plans of Debutify

As no credit card is required, you will automatically opt for the most expensive plan when signing up, which comes with all the available features.

That is something you have to consider because if you want to change your plan later on to a more affordable one, you will lose most of the features you previously had access to.

On top of that, the free plan is very limited and doesn't give you access to most of the features, like the add-ons that make Debutify a great theme.

How do you get started with Debutify on Shopify?

Debutify is advertised as having a seamless integration with Shopify- and that's true!

We will go through the process to make it easy for you!

Before we get started, it is good that you know that you should have an existing Shopify account before starting the integration process. If you need help with setting up your Shopify store, check our guide on that.

Now that you know that, let's get started with integrating Debutify on your Shopify store:

You first have to head to their home page and click on the "Start 14-Day Free Trial Now" button.

14 Day free trial of Debutify

You will be headed to a new page where you will be able to start filling in your information, including your personal information and your Shopify store domain.

Sign up process of Debutify

As soon as you've filled out the required information, you'll be redirected to your Debutify admin dashboard, where you'll get a quick guide on getting started.

After that, you need to download the Debutify theme from the "Download Theme" section in the Debutify admin dashboard.

Theme download page of Debutify

You should get the .zip file downloaded to your computer.

The last thing you need to do is to go to your Shopify admin dashboard and navigate to "Online Store > Themes," and click "Add Theme."

Shopify Themes section

By clicking "Add Theme," you can upload the .zip file you just downloaded. The .zip file includes your Debutify theme.

The theme will show up in your Shopify "Themes" section, and by clicking "Customize," you will be able to start changing things around according to your preferences.

That's it! After uploading the theme, you can start using it immediately!

FAQs about Debutify

To help you understand Debutify better, we've collected some of the most frequently asked questions and answered them for you!

Is Debutify legit?

Yes, Debutify is legit, and it's one of the most popular themes on Shopify. Over 50,000 stores use it, and it has a rating of 4.8 on Trustpilot.

Do I need a Shopify Store to use Debutify?

Yes, you need a Shopify store to use Debutify, as it's a Shopify theme. If you need help with the Shopify setup process, check out our tutorial.

Do I need to know coding to use Debutify?

No, you don't need to know coding to use Debutify, as it's a drag-and-drop theme. However, knowing some basic HTML and CSS might be helpful if you want to make more advanced customizations.

Are there any Debutify store examples?

Yes, there is one available demo store provided by the Debutify team.

What do other users say about Debutify?

Reading user reviews before making a purchase decision is always a great idea.

With the help of review apps, we've found what users most say about Debutify.

Debutify has a mind-blowing 4.8/5 stars rating on Trustpilot, which is one of the most popular review platforms.

Let's take a look at some of the user reviews we found from Trustpilot:

  • Users love their customer support. Here are a few examples:

I faced some issues on Debutify and I message them and book a call with them. One of their team members joined the call. He solved every problem and told me some things that helped me a lot. Thanks for your great support!

Response on time, Love the service. Debutify is the way!

So far am happy with the Debutify theme. They have what I needed and support is very helpful.

  • Their versatile features get a lot of praise. Check out these reviews:

The Debutify theme is really good with all the features. It feels like a wave when you are using this theme. Everything is set up already, all you gotta do is just do a little touchup. Why does it feel like a wave? Just because it's so smooth and everything works seamlessly. Cheers!

I am on a free trial right now and so far I am extremely satisfied. This theme rocks, especially with multiple functionalities coming with Add-Ons. Good choice for anyone without programming skills but looking forward to creating easy-to-customize pages.

3 Debutify alternatives

As you know, most people have different budgets, stores, and needs, so if you think that Debutify doesn't fit with you right now, don't worry!

If you're not convinced about Debutify, here are three alternatives that you should definitely check out:

1. Booster Theme

Home page of Booster Theme

Booster Theme is another Shopify theme designed to boost your conversions and sales.

One notable difference between Debutify is their pricing. Booster Theme offers yearly plans starting from $249, making it more cost-effective in the long run.

Sure, Debutify is more affordable if you go with one of their more affordable plans, but you'll be missing out on some of the essential features.

If you struggle to pick, we have also created a comprehensive article on the Booster Theme.

2. Shoptimized

Home page of Shoptimized theme

Shoptimized is a theme that's been designed with one purpose: to help you make more sales by cutting out all the unnecessary and keeping what's essential for conversions.

Like Booster Theme, Shoptimized offers yearly and lifetime plans starting from $199 per year.

Right now, they are offering +30 Built-in conversion boosting apps worth over $2000 per year, in their opinion.

The apps are similar to Debutify, but one thing Shoptimized stands out on is their English-speaking support, which is available 7-days a week.

Shoptimized has been around for a while, and they are one of the most popular themes on Shopify.

Both themes have a large user base and are constantly updated with new features. The Shoptimized Facebook group has around 8,000 members, while the Debutify Facebook group has over 25,000 members.

3. Ecom Solid

Home page of Ecom Solid

Like other options on this list, Ecom Solid provides a clean and minimal design that is a good option for Shopify store owners. It is another theme that is designed to raise your conversions.

The theme comes with an intuitive visual editor, mobile-responsive pages, fast loading speed, and sales boosters such as a countdown timer.

Compared to Debutify, Ecomsolid comes as a more affordable solution as their prices range from $0 to $39 per month.

However, in terms of features, it lacks the depth that Debutify offers.

I would call Ecom Solid a good budget version of the Debutify theme. For those who can't handle that much monthly investment, it's a great option.

Taking action

Reading and absorbing information and knowledge is great (definitely if it's free!), but do you know what's even better?

Taking action!

If you are convinced that Debutify is the right theme for you, take a look at the following bullet points to get started:

  • Start by creating your own Shopify account, where you can later integrate your Debutify theme.
  • Sign up for Debutify and go through the Shopify integration process (which is easy).
  • If you are not ready to pay for the most expensive Debutify plan after your free trial, which is already selected when you sign up, select a more affordable plan before you start designing.
  • Start designing your Debutify store, and publish it!

If you are interested in a more comprehensive tutorial on creating a Shopify store, check out our tutorial!


In conclusion, Debutify is one of the best Shopify themes out there. It's packed with features, and it has excellent customer support. If you're looking for an easy-to-use and customizable theme, Debutify is a great choice.

Still not sure if you should use Debutify or not? I recommend taking advantage of their free plan and checking out the features yourself. You can even launch your store with the free plan, and if it's not for you, you can just cancel your plan.

And if you have any additional questions about Debutify, you can always contact the Debutify team or leave a comment below!

Thanks for checking out our article!

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