When dropshipping, most people advertise their stores with platforms like Facebook and Instagram, but have you ever taken a look at the possibilities of dropshipping with Pinterest?
Well, I did, and I must say that Pinterest is a very underrated platform to advertise your dropshipping store!
You can advertise your dropshipping store with Pinterest in two ways. First of all, you can create paid ads where you pay per impression. But, Pinterest is also suitable if you’re looking for a method to expose your brand organically. With the right strategies and consistent posting, I was able to reach 750k total monthly impressions organically!
Pretty impressive that it’s possible to get this many impressions on Pinterest for free, right?
And I can tell you that it was not hard at all. I promise that you could achieve these numbers or even higher as well!
In this article, you will acquire all information necessary to promote your dropshipping store with Pinterest, both organically and via paid ads.
Let’s get started!
Why do people use Pinterest?
Pinterest is a social platform built on beautiful and shareable imagery.
The main reason why people use Pinterest is to find inspiration and ideas for their interests and hobbies.
When people have an idea they would like to share, they can make a Pin (image) that can be searched for and found by other users. The great thing about a Pin is that you can add a link to it, which makes it great for driving traffic to your dropshipping store!
Once immersed in Pinterest, people are drawn deeper and deeper into the world of fascinating photography, leading to even more ideas and inspiration.
At the end of 2019, Pinterest reported having more than 320 million active monthly users.
While Pinterest is growing very fast, it still doesn’t come close to the number of monthly users of Facebook or Instagram.
This is why it is important to take a look at what audience Pinterest has, and therefore which dropshipping niches will work the best to advertise your dropshipping store with Pinterest!
What niches are best for Pinterest?
Before discussing what niches work the best with Pinterest, we will take a look at exactly what kind of people use Pinterest.
This is the same group that makes 80% of buying decisions for US households. They use Pinterest to absorb ideas from others, visualize their future, and potentially make a purchase to realize that future!
When looking at these stats, it’s tempting to only use Pinterest if you have a female audience. But, Pinterest reports that 40% of US dads also use Pinterest! They are mainly looking to shop for their fatherhood, such as DIY project ideas to do with their kids.
Not only is Pinterest popular with older females or dads, 34% of people aged 18-29 use Pinterest as well. These social-savvy millennials use Pinterest to look for new ideas and are increasingly more likely to make a purchase through Pinterest.
93% of Pinterest users plan to purchase through the platform, and 40% of Pinterest users have a household income of $100k+.Source: Pinterest
For some businesses, this audience is a gold mine. You’ve got a huge amount of users ready, willing, and able to spend money on your product.
You will have the most chance at success if you’re in a niche that is searched for a lot on Pinterest.
These are the most popular interests on Pinterest:
- Home decor
- Antiques & collectibles, which is a major industry dominated by Pinterest (see picture below)
- For more Pinterest categories, check out this article from Tailwind
But, don’t think only businesses in these niches will see great results on Pinterest. If your business falls outside these interests, it may require some extra fine-tuning or creative angles to achieve your desired results. For example, I’ve seen great ads from businesses in the photography or education niche.
Methods to advertise your dropshipping store with Pinterest
Just like with most other social media platforms, you will have two options to advertise your dropshipping store with Pinterest; paid advertisement and organically (free traffic).
Personally, I prefer growing your Pinterest account organically because I’ve experienced greater success with this method and it is cheaper. However, I encourage you to try out both methods and see which one works best for you!
Method 1: Paid advertisements
Paid advertisements on Pinterest are also known as Promoted Pins. These work on an auction/bid system, like many other pay-per-click systems.
The setup of paid advertisements on Pinterest looks a lot like setting up Facebook ads, so if you are familiar with that, you will grasp Pinterest’s ad system in no-time!
I will walk you through on how to create a Promoted Pin, show you where it will pop up on Pinterest and what strategies you should apply for the best results!
Where do Promoted Pins show up?
First of all, you should know that Promoted Pins can show up when doing two different activities on Pinterest:
1. Pinterest feed
The Pinterest feed works just like Instagram’s explore page. Pinterest will show you pictures based on your past behavior on the platform and which Pins you saved.
2. Search results
Here, the ad will show up when you were searching for a certain topic on Pinterest. In this case, I have typed in “Electronic Gadgets”, and this Promoted Pin came up:
How to create a Promoted Pin to advertise a dropshipping store?
When you have a business account, go to the main Pinterest homepage. From there, go to the “Ads” dropdown menu and click on “Create Ad” to get started!
The first step is to choose your business goal; these are your options:
- Brand awareness: Pinterest will try to show your ad to as many people as possible. You are charged per 1.000 impressions.
- Video views: Closely related to Brand Awareness business goal, but with Videos.
- Traffic: Pinterest will try to drive the most amount of traffic to your website. You are charged per click.
- Conversions: Pinterest will show your ad to people who are most likely to make a certain action on your website, often this action is a purchase.
- Catalog sales: Closely related to Conversions, goal is to promote your product inventory with shopping ads.
Since your goal is to advertise your dropshipping store with Pinterest and get as many sales as possible, the Conversions business goal is the best.
However, to choose it, you will first have to install a Pinterest tag into your Shopify admin.
When you live in the US or Canada, you will easily be able to do this with the help of the Shopify Pinterest app.
If you don’t live in these two countries, you will have to install the Pinterest tag into your Shopify account manually. This guide will show you how, step-by-step.
Another obstacle that prevents you from choosing the Conversions goal, is the fact that you will not have any data on your Pinterest tag. That is why you should start with the ‘Traffic goal’ and after you get some purchases, switch to ‘Conversions’.
Since I also don’t have any recent data on my Pinterest tag, I will show you how to set up a Traffic campaign, and at the same time, tell you how the setup of the Conversions campaign will be different!
Now, you will have to choose the Targeting option for your Promoted Pins.
The first option is a Target Audience, which works like Facebook’s custom audiences. Here, you can create “act-alike” audiences based on your email list, recent site activity, or users who interacted with a certain Pin.
This part is optional and more suited for advertisers who already have data from previous advertisement campaigns. If this is your first campaign, you can leave this part as it is.
Next, you will have to choose your Target Interests. You should select the interests which are most closely related to the product you are selling. By doing this, your Promoted Pin will be shown to people that are interested in your niche!
The next step is selecting your Keywords. This is a step you should do carefully. The keywords you choose determine on which searches your Promoted Pin will show up!
As I have said, this step is extra important because people who are searching for a product are already pretty far in the buying process.
When you first enter a keyword, Pinterest will show you suggestions for related keywords. This tool is great for coming up with keywords you would not necessarily come up with in the first place.
Try to not only go for the obvious keywords but think creatively and test some keywords that are related but not literally the name/niche of your product! For example, if your product is a projector, you can try adding a keyword such as “Home movie night”.
Next, you can select some basic targeting criteria such as Genders, Ages, Locations, Languages, and Devices. There is no clear-cut best setting here, try experimenting, and think about how your target demographic looks like!
Next up are the advanced options for the ad targeting. This option will determine the placement of your ad on Pinterest. You can choose between “All”, “Browse” or “Search”. The last two options are the ad placements “Pinterest feed” and “Search results” I showed you above. I recommend keeping this setting to “All”.
You are now done with the Targeting section! The next step is to add your starting Budget, if you are just starting out, you can begin with a budget of 10-20$ a day.
For Optimization & Delivery, I recommend leaving the bidding in automatic.
You are almost finished now. I hope you are ready for that first Pinterest sale!
The last step is to select a pin that you want to promote. If you are dropshipping, this will probably be a picture or video of your product.
When selecting your Promoted Pin, I recommend choosing one of the best-performing pins of your products.
If you don’t have that many pins yet, you can also create a pin here!
Check out this article about 9 Awesome Facebook Ad Examples. You can use it as inspiration to create Pinterest ads as well!.
Make sure that the pin you select has a title, description, and a website link.
Once you are happy with all settings of your Promoted Pin, click on “Launch”, and you’re all set! Your campaign will be submitted for a review. Once it’s approved, it will begin running on the scheduled start date!
Method 2: Organically
Many people will try dropshipping with Pinterest by launching paid advertisements.
But, don’t forget that Pinterest is a platform based on sharing beautiful imagery with the community!
When you become the person who is sharing the content, you will have a consistent audience who is viewing your pins. And with Pinterest, you can add your website link to the pin.
That’s what makes Pinterest a great tool to advertise your dropshipping store organically, which means that this is a perfect method to start advertising your dropshipping store for free.
Building a theme page on Facebook or Instagram is hard now, but since Pinterest is still relatively unknown, it is much easier!
Here are some analytics of what I was able to achieve organically in a period of 2 months:
That’s right! A grand total of over 2 million impressions, all for free! And I promise you, with the right strategies, you can achieve this as well!
Before we get started, you will have to understand some essential elements of Pinterest:
1. Pinterest Boards
A Pinterest Board is a collection of Pins concentrated on a certain topic. Boards are an awesome way of engaging with your audience or promoting your product.
You can create as many Pinterest Boards as you want.
For example, if you are a travel brand, you can create boards about destinations, award-winning hotels, travel styles, and 5-minute getaways (and many more)!
Whenever you see an image or pin you would like to add to your boards, you can do so by clicking on the “Save” button!
Always try to collect and save Pins from others when you are browsing the web. By collecting many pins related to your board, you will build a strong Pinterest media library.
This will allow your followers to find more Pins that interests them. With a big board, you will become the go-to resource for inspiration and information around the topic of your board. Now, people will have exposure to your business and view it as an authority within your board topic!
A secret trick that will help your business gain more exposure from repinning is adding a note to your repin:
Always try to link to your own website here! You can add a short story about the pin you’re repinning and the relevance to your product.
Be aware that repinning also works if you were browsing the internet and spotted an image you would like to save to your Pinterest boards!
For example, if I’m reading the article about 10 Standard Pages for a Shopify Store & How to Create Them and would like to repin one of the images used there, I can simply hover over the image and click on the “Pin It” button:
How to advertise your dropshipping store with Pinterest organically?
We have now finally come to the last section about organically advertising your dropshipping store on Pinterest.
Here, I will discuss and explain to you my strategy with which I was able to get over 2 million impressions in 2 months!
Be aware that this is not a short-term strategy. You will need dedication and consistency to successfully advertise your dropshipping store organically with Pinterest.
You can compare it with growing an Instagram account for your store, that takes time as well.
1. Before you begin, make sure to have a complete Pinterest business profile
You will have to make sure that you are coming across as a real business, not as a personal page.
Tell a short story about your business in the “About your profile” section, and include a link to your website so people who are interested in your business will know where to go to!
Also, it’s essential to claim and connect your website, Instagram, and Youtube account to your Pinterest profile. (More information about that here)
Visitors who visit your profile will be able to visit your profiles there and it will also help you to get more stats about each pin.
Having a complete Pinterest business profile will help you to distribute your content and offer you additional Pinterest features and content.
2. Create around 5 (or more!) different Pinterest boards to your account
Try to create a minimum of 5 Pinterest boards. The objective is to use your boards to sell a lifestyle and not just your brand/products.
You should not only pin your own products on your boards. Try to make your boards as interesting and valuable as possible for people who are interested in the topic of your dropshipping niche.
For example, if you are in the home improvement niche, you could create boards like DIY furniture, best of…, woodworking project, and DIY Christmas projects.
3. Fill up your boards with valuable content
The goal of this strategy is to create a valuable source of inspiration for people who are interested in your niche.
You have created boards that are related to the products you are selling. Make sure you have plenty of interesting/valuable product pictures which you could upload to your board.
Search the internet for lifestyle images centered around your topic and inspirational examples of results people can get with your products.
Here is an example of a perfect board from Nordace:
They did not fill their board with just pictures of their backpack; instead they show their product in action. This board is filled with beautiful imagery, which also includes their products.
Nordace shows the lifestyle you could have with their product, and that is exactly what you should aim for.
If you would like to take your product images to the next level, we have also written an article about Getting Awesome Product Images When Dropshipping.
4. Be consistent with posting
The main secret of growing your Pinterest account organically is to be very consistent.
For each board, this is roughly what I try to post per day:
- 1 Value/Lifestyle Pin
- 1 Repin
- 0.5 Own Product Pin
In the beginning, you won’t have a lot of exposure. You won’t have many impressions on your posts. Just keep going and one day, a certain post will go viral and appear on other people’s explore feed.
You should aim for around 100-200 Pins per board, which is a great balance between size and value.
If you’re not interested in manually pinning, then I suggest you take a look at Tailwind. They help you schedule your pins and repins in advance.
Another great feature of Tailwind is Tribes. Take a look at the image below to learn exactly what it does:
You basically help each other grow on Pinterest by posting each other’s pins. If you’re interested in learning more about Tailwind, then I suggest clicking here.
When I finished creating my board, this was my result:
I’m sure that you could achieve this as well!
Adding your own links to your Pins is not only for people to be able to find your website.
Another at least equally important reason is that it drastically improves your SEO score.
Each link you add to a Pin you create adds another backlink to your website, which means that your business will climb up in the Google rankings, and people will find you organically through Google as well.
So, not only did I get extra sales for my business because of people who saw my Pins, my website ranked higher on Google, which means more and more people see my website appear in Google each day!
If you are looking for more information on how to improve your SEO score, check out this article about SEO for Dropshipping Stores: 7 Ways to Increase Your Traffic.
There you have it! After reading this article, you should understand how Pinterest works and how you can utilize it to advertise your dropshipping store, both organically and paid!
A lot of dropshippers only advertise their store on Facebook or Instagram, but why shouldn’t you try Pinterest as well?
I’m hoping you are going to and will get great results with it!
Don’t hesitate to contact me or drop a comment down below if you have any questions, suggestions for this article or want to share your Pinterest advertising stories!
Looking for more advertisement possibilities? Then check out these two articles:
- Should You Use Google Ads for Your Dropshipping Store?
- Should You Use Facebook Ads for Your Dropshipping Store?
If you have made it all the way here, I want to thank you so much for reading everything and wish you great advertising success with Pinterest!
Getting Started with Dropshipping in 2021
So, are you ready to get started with dropshipping? Or maybe you have already started, but you’re looking to get some inspiration?
If so, then I suggest reading this complete Shopify dropshipping guide.
It’s a huge article, but it contains everything that you need to know to create your own Shopify dropshipping store in 2021. It’s like a dropshipping course, but then for free!
Reading this article will surely help you to get started and to stay motivated while beginning and continuing your dropshipping journey.
Just don’t forget that success takes time. Keep improving each and every day!
And here are the articles I suggest you read next:
- 23 Awesome Shopify Dropshipping Store Examples
- 10 Ways to Advertise Your Dropshipping Store (No Facebook!)
- Complete Guide: Can You Start Dropshipping Without Money?
- How to Find Winning Dropshipping Products? (Product Research Methods)