Branding a dropshipping store. This is one of the most important things if you want to keep your dropshipping store alive in 2020, but most people just don’t want to spend that amount of time on their store. They keep it simple & easy.
But do you know what happens to simple & easy? Well, let’s just say they probably won’t be around for long!
Branding a dropshipping store gives you the opportunity to create a long-term eCommerce store. Branding is also great to increase the percentage of customers returning to your store. The opportunity of a branded dropshipping store is great in 2020 because not everyone wants to put this amount of time into their business.
What Is a Brand?
Let’s start this article with the most obvious question people might have now.
What is a brand?
If you already know the answer, then feel free to scroll down!
Ignyte makes a great explanation of this:
A brand is the way a company, organization, or individual is perceived by those who experience it. More than simply a name, term, design, or symbol, a brand is the recognizable feeling a product or business evokes.
Brands, then, live in the mind. They live in the minds of everyone who experiences them: employees, investors, the media, and, perhaps most importantly, customers.
Simply put, brands are perceptions.From Ignyte
Although defining branding is hard. Just take a look at Defining What a Brand Is: Why Is It So Hard? by Emotive Brand.
Some brand examples are:
And much more.
You probably already know from which brand this logo is:
Or maybe you know the “Apple” brand so well that if you look at a normal apple that you think about the brand.
Or perhaps, for the Starbucks example, that if you see coffee that you think about Starbucks.
The reason branding is hard to explain is that not everyone got the same feelings for a brand.
Not everyone thinks about the “Apple” brand when seeing a real apple, not everyone thinks about Heineken when they see something green bubbling, but some do!
Here is a great video about the brand marketing of Heineken:
Ecommerce Brand Examples for Your Dropshipping Store
Now that you know a bit what a brand is, it’s time to see some examples of eCommerce stores that are branding their store.
I hope this will give you some great inspiration for your dropshipping store.
1. Dollar Shave Club
You have probably heard of the Dollar Shave Club before. Their video marketing is great!
Just take a look at their ad if you don’t know them:
They received nearly 5 million views within the first 90 days!
How awesome is that?
If you want to learn more about why the marketing of Dollar Shave Club is so great, then I suggest reading 8 Content Marketing Tricks That Helped Dollar Shave Club Go Viral by Quicksprout.
2) 5TH Watches
The next example of a great eCommerce brand is the 5TH Watches.
Of course, there are many other great watch brands out there. Like MVMT watches!
But I picked this one because I think it’s a great example!
The 5TH started with having scarcity times 100.
You might guess it already because of their name, but every 5th of the month, it’s their day!
Every 5th of the month, they opened their online store for only 5 days.
All the watches gone?
Then you would have to wait for the next month!
Although they changed it now a bit, you can purchase watches for the whole month now.
I recommend you watch this great video from the co-founder of the 5TH Watches:
You will surely learn something new from that video!
Or you can read The Australian Watchmaker Using A Subtle Psychology Trick To Sell Less on Forbes.
3) BOOM by Cindy Joseph
The next brand example is BOOM by Cindy Joseph.
This eCommerce store is co-founded by the popular Ezra Firestone, who is a genius marketing guy!
He also got two courses on the free Shopify Compass platform.
Ezra got some great case studies of his BOOM by Cindy Joseph store on his blog.
For example, you can read this Facebook Ads Case Study.
That article goes over how he turned $434,256.72 into $1,422,500.15 in 30 days using Facebook, Instagram, Pinterest, Google, and Shopify.
And the last example is going to be a niche dropshipping store called Meowingtons.
So you can see that branding is great for dropshipping stores as well!
Although I think they also got a local supplier now because their US shipping times are really low.
I guess that means they are doing great!
I suggest watching this great video if you want to learn more about why this store is such a great example:
Why Should You Brand Your Dropshipping Store?
So why should you brand your dropshipping store?
I will give you some bullet points below!
- If you want to sell your store in the future, then a good brand is worth more. Here is more information about how much your eCommerce store is worth. Plus, you can watch the video from the 5TH co-founder above!
- Get customers to come back (acquiring new customers is expensive). It costs around 6 to 7 times more to attract a new customer than to retain an old one. (Source)
- 89% of shoppers stay loyal to brands that share their values. (Source)
If you want more information on why you should brand your dropshipping store, then I suggest watching this great video from Zach Inman:
Why Should You Care About Branding Your Dropshipping Store?
So now you know what a brand is, and you saw some eCommerce brand examples.
I even explained to you why you should brand your dropshipping store.
But why should you care about branding your dropshipping store?
Branding is only for big stores or companies, right?
Branding could be the way for you to differentiate yourself from your dropshipping competition.
Because not many people are willing to put their time into branding a dropshipping store.
Because dropshippers are unfortunately lazy…
There are so many people learning about dropshipping and starting dropshipping stores right now.
For example, type in Google Trends “Dropshipping”.
Do you see how popular dropshipping is?
Everyone wants a piece of it because so many of these “gurus” advertised it as an easy way to earn money online. (Source)
But do you know what the sad thing is?
Most of them don’t put any effort into their dropshipping store.
They open their store, import some products without changing anything and start advertising.
This means that a lot of people that are dropshipping are selling the same products with the same information they got from maybe even the same dropshipping suppliers.
And do you think that these people that are not changing anything from their dropshipping supplier and opening their store in a few hours are branding their dropshipping store?
I don’t think so.
I think they open their store as fast as possible to get some “easy money”…
So this is where you can step in.
You can put time and effort into your dropshipping store, and beat them all!
Sounds awesome, right?
If you want to learn some extra tips on how to beat your competition, then I suggest reading 7 Tips to Beat the Competition of Your Dropshipping Store in 2020!
How to Brand Your Dropshipping Store in 2020?
Next up is learning how to brand your dropshipping store!
I wrote a separate article for that which contains a lot of tips on how to brand. I’ll link to it below:
Getting Started with Dropshipping in 2020
So, are you ready to get started with dropshipping? Or maybe you have already started, but you’re looking to get some inspiration?
If so, then I suggest reading my complete Shopify dropshipping guide!
It’s a huge article, but it contains everything that you need to know to create your own Shopify dropshipping store in 2020. It’s like a dropshipping course, but then for free!
Reading this article will surely help you to get started and to stay motivated while beginning and continuing your dropshipping journey!
Just don’t forget that success takes time. Keep improving each and every day!
And here are some of my best articles:
- AliExpress Dropshipping Complete Guide for Beginners! (2020)
- The Complete Guide: Can You Start Dropshipping Without Money in 2020?
- 12 Reasons Why Most People Fail With Dropshipping in 2020 | Beat Them!
- The 14 Best Winning Dropshipping Product Research Tools
And also, if you want you to get started with Shopify, then you can click here to get a free 14-day trial!
Did you know that branding was so important for dropshipping stores and eCommerce stores in general?
I hope this article made you see that branding your dropshipping store (and putting time into it) could be really beneficial for you in the long-term!
Just ask yourself this question first: “Am I here for the easy money, or do I want to put time into my store, and I know that this is a real business that I’m starting?”
If you got any other reasons why branding is important or if you got any questions about dropshipping in general, then let me know by commenting below or contacting me directly by pressing the “Contact Me” button at the top!
Also, are you currently branding your dropshipping store? Or do you plan on branding it after reading this article?
If you’re going to brand your dropshipping store, then I wish you the best!