How to Find out If a Dropshipping Niche Could Be Profitable in 2025?

Alright, let me ask you this question: do you want to choose a dropshipping niche because you're passionate about it, or because someone told you it's profitable?

If it's just because you like it, you're not alone!

One of the biggest mistakes new dropshippers make is jumping into a niche without checking if it's truly profitable.

You must verify whether there is genuine demand and sufficient room for profit. In other words, will people actually buy these products, and can you make money from selling them?

In this article, I'll guide you through a step-by-step process to determine if a dropshipping niche is profitable.

If you're ready, then let's go!

4 Ways to check if a dropshipping niche is profitable

So you've got your list of possible niches for your dropshipping store!

Let's figure out if one of them has the potential to be profitable.

Just to note, when I say 'profitable,' I don't mean that it's a 100% sure bet that you'll turn a profit with that niche.

It simply means that it has a better chance of becoming a profitable dropshipping niche store than another niche.

Also, if you do choose a niche, please select one that interests you at least a bit.

I wrote a great piece about that in my other article here:

This is another big reason why people fail with their dropshipping store. They pick a niche for their dropshipping store just because they think they can earn money with it.

They don't think about the future, “the grind”, the time that they need to work, and work on their store before they see success (if they ever do) - for example, the time before you see your first sale might be a while.

If you're not interested at all in your niche, then this period will be really hard for you.

A lot of people give up after some time, simply because they are bored with their niche.

For example, don't pick gardening as your dropshipping niche if you hate gardening yourself.

You will have a hard time communicating with your customers, maybe making blog posts, coming up with newsletters, or simply writing product descriptions that convert your target audience into buyers (people that love gardening).

From this article written by me

In the next steps, I will use the dog niche as an example, targeting the United States as my primary market.

You probably know it's a profitable niche, but you hopefully also know that there is a lot of competition in that niche, since many dropshippers begin with a dog store.

So, let's use this as an example of how to conduct niche profitability research!

1. Check other dropshipping stores

Let's start by checking if other dropshipping stores are selling within the niche you're currently researching.

What's the great thing about checking other dropshipping stores?

Inspiration!

If you see other dropshipping stores selling products within the niche you're interested in, there is a high chance that the niche is profitable. Especially if you can find numerous dropshipping stores within that niche.

And even better is if these dropshipping stores are established and have a proven track record. (More information about checking how old a website is here.)

Because why would they keep their store open if their niche is not generating any revenue?

Finding other dropshipping stores

Okay, the first step is to find other dropshipping stores in your niche.

If you're not sure how to find other dropshipping stores, then I suggest reading one of my articles I've linked below:

• How to Find Other Dropshipping Stores? (5 Amazing Tips)
• How to Figure out Who the Competition Is of Your Dropshipping Store?

Check if these dropshipping niche stores are looking great

Now that you have found some dropshipping stores within your niche, it's time to assess whether they are great or not.

Why?

Well, if these dropshipping stores are just ordinary dropshipping stores with nothing special, and it doesn't appear that they are generating any traffic, then that might mean the niche isn't benefiting them.

Another great thing about this is that if you decide to pick the niche where you know who your competition is, you know what they are able to do better!

For example, take a look at these 5 bad dropshipping store examples.

I went through everything that they are doing wrong and that they could do better.

You can apply this critical thinking when researching dropshipping stores within your niche.

But how to check if they are looking great or not?

Let's find out:

How to check if these dropshipping stores are looking great?

I will give you a bullet point list of what you can look at below:

• Their store design. Do they all appear to be typical dropshipping stores (requiring little to no time & effort)? Then, that might be a sign that no money is being made (or it means that everyone you picked is lazy, so don't take this point too literally!).
• However, if you have a store like Meowingtons in between them, then that could be a sign that money can be made within that niche. (More information about Meowingtons here.)

• Their social media pages. Go through all the social media pages you can find. Some stores will add a link to them from their store website. With others, you might need to dig a bit deeper!
  
  If you've found their social media pages, take a look to see if they are getting a lot of likes and how their posts are doing. Does it look like there are a lot of people active inside your niche on that social media platform?
• Their Facebook Ads. Check if they are currently running any Facebook Ads. And if so, how are they looking? A lot of engagement? Click here to learn more about how to see what Facebook Ads a dropshipping store is running.

• Their shipping time. Check their shipping time. Do they have the same shipping time as most dropshippers (2-4 weeks)? Or does it look like they've got a local supplier?

• For the example above, they have their shipping time to the US set really low. This could mean that their business is going great (and their niche) and that they are in need of store improvements, like faster delivery times.

Now let's move on to the next steps that you can take to see if your niche could be profitable in 2025 or not!

2. Check to see if free traffic is possible

This step is great.

You're going to check if it's possible to get free traffic inside your niche.

Because if there is, there is a high chance you can also sell your products through paid advertising.

If you want to learn more about getting free traffic to your dropshipping store, then I suggest clicking here or on the image below!

Google Trends

Let's continue to check Google Trends to see if people are searching for things within your niche.

As you can see, the dog niche is a steady niche throughout the year, with a spike in December.

Which means that there is a demand for this niche throughout the whole year.

And demand means that there are potential customers!

For example, this is what the opposite looks like:

Do you see that only a few days a year are when that search term is relevant?

If you have something like that that shows up when you're typing in your niche, it means that there is not much demand throughout the year, only at certain time periods.

Another example of that is Christmas!

Do you look for Christmas presents, decorations, recipes, and so on throughout the year? Or only close to the Christmas period?

Let's dive a bit deeper into Google Trends

Alright, now you know that there is a demand for your niche throughout the year.

Or you could be happy with the spikes throughout the year!

Just don't forget to look at other timestamps as well. Like the weekly ones.

Now it's time to continue with searching a bit deeper inside Google Trends by typing in less broad terms.

For example, "dog supplies," maybe even "puppy" or a specific dog breed.

You might still see spikes (around Christmas and New Year), but, unlike Valentine's Day, it doesn't drop to the bottom.

There is still demand for that throughout the year.

I suggest that you explore a few different aspects within your niche.

This way, you will have a good understanding of whether people are searching for your niche, and if so, for what?

Another great way to find out what your target audience is searching for on Google is to scroll down a bit in Google Trends:

You will find a wealth of information regarding the most popular queries and topics.

This is also a great thing to look at if you're looking for things to write about inside your niche for your blog on your store.

If you're interested in learning more about Google Trends, like how to use it with your research, then check out this article for six great tips!

Check social media platforms

Next, check social media platforms.

I won't go into detail for each social media platform, as the goal is the same for all.

The goal is to see if there are people active inside your niche, but also what kind of platforms they are most active one

You can find more information about all these free traffic options in this article here.

Facebook Groups

The first one is Facebook Groups.

If there are groups available inside your niche, then you can join these groups to answer questions, provide value, and so on.

Try to build up your reputation inside your niche!

Instagram

Next up is checking Instagram.

Check to see if there are a lot of Instagram pages inside your niche and if they've got a lot of followers!

If so, then that's a great sign that there are people in your niche.

Plus, you can see if these people are active on Instagram.

You can see that by checking how many followers most of these pages have.

Pinterest

Pinterest is a bit different because there are a few niches that will do very well on this social media platform.

For example, Pinterest works best in these niches:

• Fashion/beauty
• Food
• Auto
• Home decor
• Travel
• Antiques & collectibles, which is a major industry dominated by Pinterest (see picture below)

You can learn more about dropshipping with Pinterest in this article here.

Check websites like Reddit

Next up is checking websites like Reddit to see if you can answer questions there and to see if there are people active.

Again, I won't go into detail for each because the goal is the same for all.

We are checking to see if there are people active on these platforms!

And if so, do you think that you can get free traffic to your dropshipping store inside your niche on one (or more) of these platforms?

Reddit

The first one is checking Reddit.

Quora

The second one is checking Quora.

Forums

And the last one is checking to see if there are forums inside the niche that you're currently researching.

For example:

Check YouTube

The last one is checking on YouTube to see if there are any big YouTube channels/videos inside the niche that you're researching.

Because, as you can read here, video marketing is very important for ecommerce and dropshipping stores in 2025!

3. Check Amazon & AliExpress

You probably already checked these websites when you were researching for a niche (or maybe when you were doing product research).

Now I want you to check them again!

Look to see if your niche is selling well on these websites.

For example, are there a lot of dog products on Amazon?

If you can see a wide range of products within your niche that appear to be dropshippable and are generating a high volume of orders, then that's a great sign that money is being made in that niche.

The great thing is that you can also see what sub-niches there are inside your niche:

The next website that you can check is AliExpress:

Again, do you see a lot of different products with a lot of orders?

If so, that's again a great sign that people are making money in that niche!

Keep in mind that you don't need to use AliExpress for dropshipping; it's just a reference point to see if people are purchasing products inside your niche.

You could even combine this step with your product research!

The goal of this step is to determine if there are products within the niche available on either Amazon or AliExpress (or both) and to verify whether these products are being sold or not.

If there are numerous products available and being sold, then this could indicate a highly profitable niche.

4. Check paid advertisement options

The last, and best, option is to check the paid advertisement options.

To see if there are people inside your niche on these platforms!

Do you know why this is one of the best options?

Because there is a high chance that you will use paid advertising to promote the products on your dropshipping store.

You can also use this research to see which platform to target first with your paid advertising.

I will cover the two most important below (Google & Facebook).

But if you're interested in learning more about different ways to advertise your dropshipping store, then I suggest reading 14 Ways to Advertise Your Dropshipping Store (No Facebook!), written by me.

Just use the same tactics for these advertisement platforms as you've learned above and will learn below!

This way, you can research your niche on these platforms as well.

How awesome is that?

Google Keyword Planner

First, check the Google Keyword Planner.

This way, you can research how competitive that niche is on Google.

This will give you a good idea of what your success in that niche might be.

For example:

As you can see, there are a lot of monthly searches for these ads.

And Google will even give you some tips on how to broaden your search.

Check Meta Ad Library

Another smart way to determine if your dropshipping niche could be profitable is by checking the types of ads other sellers are running, especially on Facebook and Instagram.

This is where the Meta Ad Library comes in.

It's a free tool that lets you look behind the curtain and see all the active ads any brand is currently running:

If you notice several stores running ads in your niche, that's a strong sign that there's demand.

Businesses don't spend money on ads unless they're getting results, so if you're seeing consistent advertising in your chosen niche, there's a good chance it's making someone money.

You can also look at how long each ad has been active. If an ad has been running for weeks or even months, it's likely generating solid returns. Otherwise, it would've been shut down.

Conclusion

So, there you have it!

All the platforms and tools that you can use to check to see if your dropshipping niche could be profitable in 2025 or not.

Don't forget that the most important thing about selecting a niche for your dropshipping store is not profit, but whether you like the niche or not.

The first few months are going to be hard if you, for example, hate dogs and you create a dog store...

If you're interested in more tips for your niche store, check out this article, where you will find seven great tips on how to start your own niche store!

And if you have any suggestions for this article or if you've got any questions about dropshipping in general, let me know by commenting below or contacting me directly by pressing the “Contact Us” button at the top.

Also, let me know if this article helped you gain more confidence in your dropshipping niche!

I wish you the best with your dropshipping niche research!

Want to learn more about dropshipping?

Ready to move your dropshipping store to the next level? Check out the articles below:

• ImportYeti Review: Find Any Online Store's Suppliers! (2025)
• 12 Ways Dropshipping Stores Lose Money (Increase Your Profits)
• 6 Tips to Not Get Sued When Dropshipping in 2025 (Must Read)

Plus, don't forget to check out our in-depth guide on how to start dropshipping here!