Are you using videos on your dropshipping store? Awesome, then you are part of the 81% of businesses that use video as a marketing tool (Source). If you're not part of that group yet, then follow me below to read 10 reasons why you need to implement video marketing on your dropshipping store in 2024.
Before we get started, I will show you an example from GoPromotional, a UK promotional products company. This company decided to create product videos for their products. (Source)
And these are the results:
- 100% increase in conversions from visitors watching videos.
- 7.5% increase in overall conversions.
- They gained more site traffic and visibility through video SEO benefits on Google and other search engines.
That's a lot of increases, right?
If you're excited now, then let's go!
1. Video boosts your conversions and sales
Let's start this article with the most important reason why you should add video marketing to your dropshipping store; it could boost your sales!
Here are some amazing stats:
- You can increase conversions by 80% by adding a product video to your landing page. (Source)
- 97% of video marketers reported that videos increased user understanding of a product or service, and 76% reported videos helped them increase sales. (Source)
- Consumers are 64%-85% more likely to purchase after watching a product video. (Source)
Increasing sales by these kinds of numbers sound great, right?
That's all because of video marketing!
If you like to see images more than text, then here is a great infographic from Brightcove:
2. Reduce support queries
47% of businesses say video marketing helped them reduce support queries. (Source)
What do you think will happen when people watch a product video and now understand what your product is all about?
Less work for the customer service part of your dropshipping store!
3. Google loves videos
Videos allow you to increase the time spent by visitors on your site.
The average user spends 88% more time on a website with video. (Source)
And do you know what Google thinks when people are staying longer on your website?
They will think, "This site contains some great content. People are staying longer."
Maybe not exactly like that, haha!
But yes, you’re 53 times more likely to show up first on Google if you have a video embedded on your website. (Source)
That's awesome as well, right?
Just take a look at this video:
So, if you're interested in getting free traffic to your dropshipping store, then taking a look at video marketing could be worth your time!
Plus, if you upload your video on YouTube (which is owned by Google), then you could optimize your video there as well.
This way, you can get even more traffic if you link back to your store in the video description!
If you want to learn more about YouTube and ecommerce, I suggest reading How to Use YouTube to Grow Your Ecommerce Sales by Omnistar.
4. Consumers would rather watch a product video than read a product description
You should think about adding video marketing because consumers would rather watch a product video than read a product description!
To be more precise:
Four times as many consumers would rather watch videos about products than read about them. (Source).
So that means if you included a product video on your product page, you're four times more likely that a consumer will know what your product does!
That's a lot, right?
And to make it even better, if both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. (Source)
5. The growing popularity of videos
This is according to research from Edgio; Online video continues to grow in popularity at the expense of traditional broadcast viewing.
On average, viewers spend six hours, 48 minutes per week, watching various types of online video, a 59% increase since 2016.
At the same time, television viewing fell by 10% to 7 hours and 12 minutes in the last year.
So that means that the demand for videos is growing and growing!
And it's looking like it could grow much more in the future.
For example, it’s estimated that by 2022, 82% of the global internet traffic will come from video streaming and downloads. (Source)
If you want to see an awesome infographic about this one, then look at this one from the Omnicore Group:
Videos are looking more and more awesome, right?
6. People are concerned that their products won't look the same as advertised
If there’s one thing that brick and mortar stores (normal retail stores) have over ecommerce sites, it’s that customers can actually see the products before purchasing them.
When shopping online, most of the time, all you have to inform your purchase is a product description and/or an image.
With almost 50% of people citing, “My products won’t look the same when they arrive,” as their biggest concern when shopping online, creating product videos can really help to boost your sales. (Source)
Videos allow potential customers to see products from all angles and maybe even in use, which will further persuade them to make a purchase.
7. Staying competitive
Like I said in the beginning, 81% of the businesses are now using video for marketing.
To stay competitive, you will need to find ways to beat them.
And what better way to beat them by creating videos as well. Maybe even better videos than your competition?
I don't know the exact number for dropshipping stores, but I'm guessing that number will be way lower. Maybe even below 50%.
Do you know why?
Because creating videos takes time.
And do you know what most dropshippers don't want to spend on their store?
So if you want an easy way now to beat your dropshipping competition, think about video marketing!
8. Videos can help you engage with even the laziest buyers
This is a great point from DreamGrow:
A video is a great tool for learning, but it’s also super easy to consume.
Today’s life is too busy to have time to read long product descriptions or dig deep into services.
The modern customer wants to see the product in action.
Video marketing can capture a wide audience, and it works on many levels—even the laziest ones.
9. Consumers love seeing videos on Social Media
On Social Media, video ads are the number one way that consumers have found out about a new brand/product before purchasing. (Source)
Just take a look at this great infographic from Animoto:
Plus, as you can see in the infographic above, 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision.
Oh, and 83% of users say they would share a branded video with their friends if it was entertaining. (Source)
So, now you not only know that video marketing is important to increase sales, but you also know that being present on social media can help your dropshipping store as well!
10. Video appeals to mobile users
Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. (Source)
And video consumption is on the rise as well.
For example, mobile video consumption rises 100% every year. (Source)
Even Google has something to say about why videos are important for your mobile marketing strategy:
Our research found that in addition to being more likely to watch and share ads and content from brands, smartphone video viewers were nearly 2X as likely as TV viewers to feel a sense of personal connection to brands that show video content or ads on their devices and 1.3X as likely as desktop viewers.
That's intuitive when you think about the nature of watching video on your smartphone; it's a more intimate and personal experience than watching on desktop or TV. It seems natural that mobile video would be the place for brands to build personal connections.From Google
So having a plan for your mobile store visitors is key as well!
If you want to read more about that, then I suggest reading How to Optimize Your ecommerce Website For Mobile Devices by Neil Patel.
Getting Started with Dropshipping in 2024
So, are you ready to get started with dropshipping? Or maybe you have already started, but you’re looking to get some inspiration?
If so, then I suggest reading my complete Shopify dropshipping guide!
It's a huge article, but it contains everything that you need to know to create your own Shopify dropshipping store in 2024. It's like a dropshipping course, but free!
Reading this article will help you to get started and stay motivated while beginning and continuing your dropshipping journey!
Just don’t forget that success takes time. Keep improving each and every day!
Here are some of our best articles:
- AliExpress Dropshipping: A 20-Step Getting Started Guide (2024)
- The Complete Guide: Can You Start Dropshipping Without Money in 2024?
- 12 Reasons Why Most People Fail With Dropshipping in 2024 | Beat Them!
- The 17 Best Winning Dropshipping Product Research Tools
Also, if you want to get started with Shopify, then you can click here to get a free 3-day trial + 1 month for $1!
Did you know that video marketing was so important for ecommerce stores?
I hope this article made you see that creating videos for your dropshipping store could be a great idea if you're looking to increase your sales!
If you have any suggestions for this article or if you've got any questions about dropshipping in general, let me know by commenting below or contacting me directly by pressing the “Contact Us” button at the top!
Also, do you currently use videos on your dropshipping store? Or do you plan on using them after reading this article?
Good luck with creating videos for your dropshipping store!