Selling artwork can be a real grind, right? But hey, good news for artists!
With today's ecommerce scene and online love for cool art, learning how to sell on Redbubble and get your work out there from home has never been easier.
Are you trying to handle art prints, stock, and shipping while being an artist?
It sounds crazy hard. It's a good thing Redbubble stepped in! They've made selling on Redbubble surprisingly manageable, even for beginners figuring out how to sell art online.
Let's take a look at how!
What is Redbubble?
Redbubble is an online marketplace where you can have your designed artwork on various products you can purchase.
It started in 2006 in Melbourne, Australia. The founders wanted to create a hassle-free way for independent artists to sell their creations.
With over 700,000 artists supported on their platform, Redbubble has given freedom of expression, and unique print-based products are being sold and enjoyed worldwide.
Why should you sell on Redbubble?
Redbubble's killing it in the online art marketplace world because it's SO easy to buy stuff. Plus, they handle everything about making the product and shipping it. That's a HUGE win for artists wanting to sell on Redbubble!
Because Redbubble makes it so convenient and does so much of the heavy lifting, selling on Redbubble boils down to this: you focus on your incredible artwork and then get the word out!
You also don't need to handle your website; it doesn't cost you anything to upload as many designs and products as you like.
You need to supply the designs to be uploaded and printed. The quality and quantity of your designs are entirely up to you. It would help if you also found ways to get people to visit your store on Redbubble so they can purchase your print products.
No need to worry; here's a quick guide on setting up your Redbubble store!
5 Steps to start selling on Redbubble
Are you pumped to jump in and start selling on Redbubble? Let's do it! Here's a quick guide to set up your account and get you rolling as a Redbubble seller.
Here's a quick guide on how to do that and start selling.
1. Create an account
Step one for selling on Redbubble is creating an account. This is the easiest part—it's just the usual online signup stuff.
The' signup' button is in the upper right-hand corner of the header.
Now you're given two choices of an account type:
- An artist account
- Or a customer account
You will want the artist account to upload your designs and sell them. Customer accounts can only purchase from artist accounts.
Once you decide on your shop's name and login credentials, you'll see its main dashboard. From here, you can add designs, set up more information about your shop, and find ways to get paid for your sales.
2. Make designs that sell
This is easier said than done, or everyone would be making many sales.
It can be challenging for a new artist because it's not what you create as people like what you make.
Here are some essential tips for understanding why some art sells more than others:
Relatable
People like things they can see themselves wearing or using in their lives. That's why models that look like the type who would use the design fit well.
When it comes to creating art that sells, you need to know who would purchase it. Motorcycles for burly men and princesses for young girls are ideas that help resonate with your ideal customer.
Uses design principles
People want to purchase artwork they feel proud of and want to show it off. It's pretty tricky to do that when the art isn't pleasing.
What makes it pleasing, you might ask?
It follows four principles that work wonders to ensure your design looks fantastic. They are:
- Contrast: are the colors and objects different from one another so that they are easily seen and legible if there's text.
- Repetition: Is the overall style the same throughout the design? Repetition ensures that the plan focuses on a type instead of doing too many at once.
- Alignment: Is the artwork presented in a way where all objects are proportionate to each other? For instance, the anonymity of a person's body can look awkward if the size or positioning of the limbs is not in the correct spot.
- Proximity: Is there enough space for the details of a design to be seen? A problem with a lot of artwork is a lot is going on, and it gets too busy to see everything. Proximity is the skill to make sure that doesn't happen.
Creates an emotion
Emotions are what make us human at our core. Emotions mean anything that creates a feeling that is being noticed and remembered.
Probably the best emotion people like to see in art is a sense of awe.
Feel-good emotions like humor, joy, and love also make great choices because we can never have too many.
That isn't to say negative emotions won't sell. It's more challenging to show emotions like sadness and anger pleasingly.
Maybe these emotions suit: either by creating you or positive emotiRemember, it's about showing emotion so that your audience feels something.
3. Upload your designs
There are two ways to upload a design, and that's either through a new design or copying from one from a previous store on Redbubble you've already owned.
Once you've uploaded your design, the requirements will be very easy to meet, but you'll want to go above that to make sure it prints out nicely.
Ideally, you would want to use:
- 300ppi resolution minimum to ensure a high-quality print.
- Transparent PNG file, so the art background doesn't get in the way of the color of your product.
- A more oversized design than you need because you can always scale down to ensure everything fits.
Once your design is uploaded, you'll immediately see mockups with a variety of products you can add to your store—you can use all of them if you wish!
You then have the option to make it public or private. If it's ready to sell, click public and prepare for a challenging task: Getting your design seen to make sales.
Tip: Are you unsure which print on demand niche to sell? Check out this article with 27 great POD niche ideas!
4. Get your designs seen on Redbubble
Now that you have uploaded your designs and the products, it's time to market them.
There are a lot of different types of marketing you can do depending on your skill set. For the easiest to jump into, we'll look at some digital strategies you can start today:
SEO
Search Engine Optimization (SEO) uses specific ranked keywords so your products will show up for them when someone searches for these keywords.
It's one of the most effective ways of getting visitors to your RedBubble without spending anything, so It's a strategy everyone is using.
The catch is that it can be created by determining what ranks well and what you should focus on. SEO can be a full-time job because it's an ongoing process that never stops.
Here's a guide we've made on how you can get started with SEO and apply it to your website.
Social Media
Social Media in both paid and organic advertising is a strategy that has led many RedBubble stores to success.
The challenge in social media marketing is that not all platforms perform equally. Depending on your ideal customers, they may not be the ones you like the most.
Older generations prefer Facebook, professionals are best for Lon, and women love to use Pinterest.
Once you know what the average person is doing on these social media platforms will be easier to identify which one to spend your time and energy towards.
Here are helpful guides on maximizing a social media strategy that will get you the results you're looking for:
- 12 Reasons Why You Need Google Ads for Your Ecommerce Store
- 13 Ecommerce Store Instagram Account Examples
- 14 Great Facebook Ad Examples for Ecommerce
Email marketing
Email marketing is using the email addresses you've captured to send them promotional emails about your products.
While Redbubble doesn't have a built-in way to build an email list on its website, many businesses allow you to do so quickly.
The most common is Mailchimp, and they're the leading provider helping businesses have email lists without needing a website.
We also have previous articles on email marketing guides that will help you learn everything you need to know about this profitable strategy.
You can check them out here!
5. Get paid on Redbubble
Creating an account, uploading designs, and receiving payment from RedBubble is free. There is nothing to lose in starting since there are no fees.
You must reach $20 in royalty payment to receive payment from Redbubble into your PayPal account, and there are no hidden fees.
When entering the payment details, you'll have to confirm your email address, add your residential address, and choose your currency. After entering that information, you'll be able to select either PayPal or your banking information for a direct deposit.
Once you're finished with filling that out, you'll be ready to get paid in the way you want!
Now that we have learned everything you should do to sell your ar,t let's look at the mistakes that could hinder it.
4 Common mistakes to avoid
Knowing what to do to boost your Redbubble sales is key, for sure. But hey, knowing what NOT to do is just as important!
Avoid these common mistakes that can make or break your Redbubble success between being super successful and not making a sale.
1. Making too many discounts/pricing too low
Determining the price is a common problem amongst beginner Redbubble store owners, who feel the best way to compete is on price.
Price is where they learn the hard way. That is not a good strategy.
While we like to think that if it's low cost, it'll beat the competition, that's just a race to the bottom strategy where no one will win.
Instead, focus on creating the best designs possible and as much value as you can for what you're selling.
2. Being too inspired
Being inspired is essential to being creative since it's all about ideas and presenting them in new ways. When you don't do it in a new way, it can be difficult for anyone who has purchased your product.
Too much inspiration is a common problem that happens to all creative people. We like something so much we want to use it in our work, and the next thing we know, we practically copied it!
Being too inspired isn't the same as outright copying artwork and hoping no one or the original artist will know.
It's illegal, and you could very well be sued if you don't receive a formal warning to remove it from your store. So beware of your inspiration for your food incorrectly. You
3. Skimping on the design process
As you may know from the design principles that help you get sales, the opposite is very accurate.
You wouldn't like it if the chef of a restaurant prepared your food incorrectly. You undoubtedly won't feel like you got your money's worth. That's how customers feel when they see your design if you skimp on the process.
Many designers upload as many designs as possible to increase their chances of a sale. While this can work, it's also not a smart strategy.
Instead, understand your brand position, what your customers like, and your strengths, and you'll find a deeper meaning in the direction you should go to get sales.
Rushing makes you more prone to mistakes, and why it's best to think of it as honing your skills in a journey instead of only caring about the destination.
4. Trying to appeal to everyone
There's an old saying, 'If you try to appeal to everyone, then you won't appeal to anyone.
It's like trying to get everyone you meet to like you. Sounds impossible, considering you don't want everyone you've met, right?
You can only please certain people, and the rest will ignore you. Not appealing to everyone isn't bad because 'not for me' is an acceptable way of knowing you shouldn't win them over when there are always people who like what you're doing.
Focus on those who care. Life is too short to worry about people who don't.
Alternative websites like Redbubble
Maybe you don't like the process of Redbubble or had too many bad experiences with their product handling. The good news is there are other websites like Redbubble out there.
I've made a list of the three biggest and will govern what makes them great and worth checking out.
1. Etsy
Etsy is the powerhouse of all things handmade, but there is some leeway in what you can sell on their marketplace.
It's crucial to note that Etsy is not a fulfillment model business so that they won't handle your inventory and shipping for you.
While this is not dropshipping, Etsy is the largest platform for your products to be noticed. There are also a lot of helpful resources for you to handle a traditional ecommerce store.
Maybe it's not for you, but it's worth checking out the possibility.
2. Society 6
Society 6 is the largest competitor to Redbubble, and they capture a lot of what made them great.
The reliable customer service combined with a variety of consistent quality products means Society6 is one of the best options.
As you look around at other designs from Redbubble, you'll notice a difference in the average person who visits Society 6.
The difference in the type of design that sells well is that it is more contemporary than other traditional art styles. These styles include minimalism and ongoing trends.
Society 6 consists of those who identify themselves as fine artists rather than graphic artists. So if that's your preferred style, then your artwork may be more profitable with them.
3. Zazzle
As you'll notice from the designs that sell the most on Zazzle are in the style that fits in contemporary homes and weddings. They're also festive and more feminine than masculine.
With this information, you can see if your work aligns with that or be the graphic artist who favors Redbubble's customers.
Zazzle has a big advantage over the rest of these marketplaces because it offers the most product variants. So, if you want the most comprehensive variety, Zazzle is the best choice.
Related article: How Do You Price Products With Different Variants? (6 Ways)
Conclusion
As you keep rocking your print on demand adventure and selling on Redbubble, you'll see that ecommerce lessons you learn here work just as well on other marketplace sites too.
Once you've mastered who your customers are and why they love your designs, you'll find them satisfying, quite profitable, and fun to show off!
If you're looking for a print on demand supplier, then check out these two articles here:
- 14 Best US Print on Demand Suppliers in 2025 (Fast Shipping)
- 15 Best Print on Demand Companies and Suppliers in 2025
Best of luck on your journey!
Want to learn more about POD?
Ready to move your print on demand store to the next level? Check out the articles below:
- 10 Best Print on Demand Tools for your Business
- Is Print on Demand Still Profitable Today in 2025? Or Not?
- Dropshipping vs. Print On Demand: What Is the Difference?
- Printful vs. Printify: Which One for Print on Demand? (2025)
Plus, don’t forget to check out our in-depth how to start a print on demand business guide here!
