You don’t need a full website to start selling online.
Plenty of merchants make their first sales through Facebook Marketplace, Instagram DMs, or other third-party platforms.
While these methods work, they have limitations such as trust issues, manual order processing, and difficulty scaling.
A landing page is a powerful alternative.
And the best part?
You don’t need coding skills or a big budget to set one up.
This guide will show you how to create a landing page without a website, step by step.
Let’s dive in!
What is a landing page?
A landing page is basically a single-page website built to convert visitors into customers.
Unlike a full ecommerce website with multiple pages—like a homepage, product categories, and blog—a landing page has one clear goal: to get the visitor to take action.
Here's an example:
For ecommerce and dropshipping merchants, this action could be:
- Buying a product
- Signing up for an email list
- Claiming a discount or offer
- Pre-ordering an upcoming product
Why do you need one?
If you’re selling through Facebook Marketplace, Instagram DMs, or third-party platforms, you've probably run into:
- Trust issues. Buyers hesitate to give their money to a brand without a dedicated page.
- Low conversions. Manually responding to every message slows down purchases and leads to lost sales.
- No automation. Without an automated checkout, you have to manage orders, payments, and confirmations by hand.
- Limited scalability. You feel overwhelmed when handling repeated questions about a product from different customers.
A landing page solves these problems by giving you a dedicated space to showcase your product, build trust, and automate the sales process.
How is a landing page different from a website?
Here is an overview of how it's different:
| Feature | Landing Page | Full Website |
| Number of pages | Single page | Multiple pages (homepage, product pages, blog, etc.) |
| Purpose | Conversion-focused (one specific goal) | Multi-purpose (brand-building, SEO, blog, multiple products) |
| Speed of setup | Quick—can be built in minutes | Takes longer—requires multiple pages and integrations |
| Best for | Selling one product, running ads, testing a niche | Building a long-term brand and store |
| Ease of use | Simple, minimal setup required | More complex, needs website management |
Examples of when to use a landing page
Many successful sellers start with a landing page before investing in a full store.
Here’s when using a landing page makes the most sense:
- Testing a new product without a full store. If you want to see if a product will sell, a landing page is a low-cost, low-risk way to test demand before committing to a full store.
- Selling a trending product with ads. If you plan to run Facebook, TikTok, or Instagram ads, a landing page can provide a high-converting shopping experience instead of sending users to a cluttered website.
- Capturing leads before launching a store. If you plan to launch a full ecommerce store later, a landing page can collect emails and build anticipation to have an audience ready when you launch.
Best landing page builders for ecommerce and dropshipping
Creating a landing page without a website is easier than ever, thanks to a variety of tools that let you build a professional, high-converting page without coding or design skills.
Which one you choose depends on your budget, sales strategy, and how much customization you need.
Below, we’ve split the top options into free (or budget-friendly) builders and premium tools with more advanced features.
Best free & budget-friendly landing page builders
Let's start with the free or budget-friendly options:
1. Carrd
Best for. Minimalist one-page product showcases
Price. Free (with paid upgrades starting at $9/year)
Features:
- Simple drag-and-drop editor
- Mobile-friendly designs
- Can embed PayPal or Stripe for basic payments
- Best for selling single products or capturing leads
Why use it?
If you need a clean, no-frills landing page to showcase your product and collect inquiries, Carrd is a great option.
However, the free version won’t let you embed PayPal or Stripe for direct payments—you’ll need the paid plan (still very affordable at $9/year) for that.
2. Kit (Previously ConvertKit)
Best for. Building an email list before launching a store.
Price. Free plan available (Paid plans start at $9/month)
Features:
- Pre-designed landing page templates
- Email collection and automation
- No need for a full website
- Best for lead magnets, giveaways, and pre-launch campaigns
Why use it?
If you want to capture emails before launching your store or running pre-orders, Kit makes it easy to build a landing page that integrates with email marketing.
Tip: If you need advanced ecommerce features like segmentation and predictive analytics, Klaviyo is often a better choice. Klaviyo does not offer a full-featured landing page builder, but their sign-up form builder has similar capabilities.
3. Linktree
Best for. Driving traffic from Instagram, TikTok, or Pinterest
Price. Free (Pro version at $5/month)
Features:
- Customizable single-page layout with multiple links
- Quick setup (just a few minutes)
- Perfect for Instagram or TikTok bio links
- Can integrate product links or checkout pages
Why use it?
If you sell through social platforms, Linktree gives you a simple landing page that funnels visitors to your offers, whether they’re on Amazon, another marketplace, or a direct checkout form.
However, if you want to feature multiple products with detailed images or advanced customization, Linktree might feel too basic.
4. Systeme.io
Best for. Selling a product directly with built-in checkout
Price. Free plan available (Paid plans start at $27/month)
Features:
- Drag-and-drop landing page builder
- Built-in email marketing and sales funnel tools
- Checkout and payment integration
- Can set up one-product stores without a website
Why use it?
Systeme.io is one of the best free options for ecommerce merchants who want a full sales funnel and checkout system without needing Shopify.
Best paid landing page builders
And here are the best paid options:
1. Shopify Starter Plan
Best for. Selling a single product with a Shopify checkout
Price. $5/month
Features:
- No full website needed—just a landing page + checkout
- Seamlessly integrates with Shopify’s payment system
- Can embed a 'Buy Now' button anywhere
- Perfect for one-product stores
Why use it?
If you want to start selling with Shopify but don’t need a full store, this plan lets you create a landing page and use Shopify’s trusted checkout system.
2. ClickFunnels
Best for. Running sales funnels with upsells
Price. Starts at $97/month
Features:
- Fully optimized for high-converting landing pages
- Advanced upsell and order bump features
- Email automation and CRM included
- Best for high-ticket dropshipping and paid ad campaigns
Why use it?
If you’re using Facebook or Google Ads to sell high-margin dropshipping products, ClickFunnels gives you all the tools to squeeze out maximum revenue per visitor.
Tip: Not sure whether Shopify or ClickFunnels is the better fit? Check out our article here. And if you’re looking for other robust platforms, don’t miss our 11 Best ClickFunnels Alternatives in 2025 (Free & Paid) for more great options!
3. Leadpages
Best for. Creating polished, professional-looking landing pages
Price. Starts at $49/month
Features:
- Drag-and-drop builder with customizable templates
- Optimized for fast-loading, mobile-friendly pages
- Built-in lead capture forms & checkout integrations
- Ideal for pre-sell pages, lead magnets, or product launches
Why use it?
Leadpages helps create clean, high-converting landing pages that work well for ads, email lists, and direct sales. However, A/B testing is only available for the Pro and Conversion plans.
Step-by-step guide to creating a landing page without a website
Now that you know why having a landing page matters and which tools to use, it's time to actually build one.
This guide will walk you through each step and show you how to create a high-converting page that's perfect for your ecommerce or dropshipping business!
Step 1: Choose the right landing page builder
Your first move is to pick a builder that matches your budget, your selling strategy, and the level of customization you need.
Just to recap:
If you need a free or budget-friendly option:
- Carrd. Great if you need a free or budget option for simple product showcases, although it doesn’t have built-in checkout.
- Kit (previously known as ConvertKit). Best for email-driven landing pages to collect leads.
- Systeme.io. An all-in-one tool that offers checkout, email marketing, and automation on a free plan.
If you’re okay spending a bit more:
- Shopify Starter ($5/month). Lets you use Shopify’s checkout without running a full store.
- ClickFunnels. Perfect for running sales funnels, upsells, and high-converting ad campaigns.
- Leadpages. Best for creating sleek, high-converting product landing pages with built-in lead capture.
Once you choose a tool, sign up for an account and pick a landing page template that fits your product or goal.
In this tutorial, we’ll use Kit to demonstrate how to build a landing page without a website.
Step 2: Define your goal
A successful landing page starts with a clear question: 'What do I want visitors to do?'
That single goal guides everything else, from the layout to your choice of platform.
Selling a product directly
If you’re a dropshipper running TikTok or Facebook Ads for a trending product, build your landing page around persuasion and conversions.
Platforms like Shopify Starter, Systeme.io, or ClickFunnels let you integrate a simple checkout without needing a full-blown ecommerce site.
Capturing emails
If you’re looking to build a list or nurture leads, go for a page optimized for signups.
Kit, Leadpages, or Systeme.io can help you collect emails (through a discount or a giveaway) and then nurture those leads until they’re ready to buy.
Testing a high-ticket product
If you’re testing a high-ticket product, a pre-sell page can warm up potential buyers before directing them to an external checkout.
This extra step establishes trust and often leads to higher conversions, especially if you’re running paid traffic. Leadpages or ClickFunnels can help you set up these pages quickly.
Running limited-time offers
If you’re hosting a flash sale, pre-order event, or any time-sensitive deal, highlight urgency with countdown timers, social proof, and bold calls to action.
Shopify Starter, ClickFunnels, and Systeme.io all provide built-in checkout features alongside scarcity-driven marketing tools.
Step 3: Design your landing page
When it comes to turning visitors into customers, design is everything! You want your page to look great, flow naturally, and encourage immediate action.
Let’s look at how I set up a Kit landing page for a pet brand, Pawfecto, where I’m offering a discount in exchange for an email signup.
Choose a template that matches your product niche
The good news is most landing page builders offer pre-designed templates that are optimized for different industries.
Since my goal is lead generation, I chose a template with a simple email signup form.
If your brand is fun and playful—like a pet or beauty brand—choose a bright, engaging design. If you sell high-end or minimalist products, go for a clean, modern look.
For Pawfecto, my landing page uses:
- A user-friendly dog-themed design that aligns with my brand.
- A large image of a happy dog using one of our products.
- A clear, bold headline that highlights the offer.
Write a clear, benefit-driven headline
Your headline is the first thing people see, so it needs to be compelling.
Don’t just say 'Premium Dog Products.'
Try 'Spoil Your Pup – Grab 10% Off Today!' to incentivize customers to take immediate action.
Along with the headline, a short subheadline adds credibility, such as:
- 'Join thousands of happy pet parents who love Pawfecto’s premium dog products!'
- 'Sign up now and treat your furry friend to Pawfecto’s premium accessories—because they deserve the best. :)'
This combination tells visitors what they get (10% off) and why they should trust Pawfecto (thousands of satisfied customers).
Use high-quality product images or videos
Since shoppers can’t see or touch your items in person, photos and videos become essential.
Use:
- Professional images with a clean background (avoid messy, low-quality photos).
- Lifestyle images showing the product in use.
- A short video (optional) showcasing features or customer testimonials.
If you’re sourcing from AliExpress or suppliers, make sure to edit or enhance their images to match your branding.
Add a compelling call-to-action (CTA)
A CTA button should be bold, action-oriented, and stand out on the page. Instead of a generic 'Submit' or 'Buy,' use conversion-focused CTAs:
- 'Claim Your 10% Discount Now'
- 'Limited Stock – Order Today'
- 'Unlock Your Exclusive Offer'
For best results, place the CTA above the fold (visible without scrolling) and repeat it throughout the page.
Once someone signs up, Kit automatically sends them a discount code via email, directing them to wherever you handle your orders—be it a website or Instagram DMs.
Tip: If you’re running a limited-time campaign, add a countdown timer. Urgency often nudges visitors to act right away instead of 'thinking about it.' In my experience, this simple addition can dramatically boost conversions, especially for impulse buys.
Step 4: Edit the welcome email
Your welcome email should go out automatically, deliver the discount code, and guide each new subscriber toward their next step.
Here’s how I set mine up for Pawfecto, my dog-products brand on Instagram:
- Personalized greeting. You want readers to feel like they’re talking to a real person, not just signing up for another mailing list.
- Explain how to use the discount. Tell them exactly where to enter the code, whether that’s on your website, Instagram DMs, or another checkout process.
- Outline payment and next steps. Let them know how they can pay and what happens after they place their order. If you don’t have a website, be crystal clear about the process (e.g., 'Send us a quick DM to confirm your order!').
- Reassure customers with reviews or guarantees. Add a line or two about your happy customers, any guarantees you offer, or your return policy. For Pawfecto, I included a line like 'Join thousands of pet parents who trust our brand!' to boost credibility.
- Push for action. Encourage them to use their discount right away. Urgency helps convert curiosity into purchases, so let them know the offer won’t last forever.
Step 5: Publish and promote your landing page
Once your landing page and welcome email are set up, it’s time to get the word out.
If you don’t have a website, promotion becomes even more important—you need people to land on your page and sign up or buy right away.
Get a custom domain (optional)
If you own a domain, connect it to your landing page builder for a professional look.
By default, Kit gives you a free landing page URL: 'pawfecto.kit.com/discount.'
But if you use a custom domain like 'pawfecto.com/discount,' it’ll be much easier for your customers to remember and more trustworthy.
If you’re just testing a product and want to keep costs low, the default URL is fine; you can always use a link shortener like Bitly to tidy it up.
If you’re building a long-term brand, a branded domain builds trust and is easier to share on social media.
Post it anywhere your audience hangs out: Instagram bios, TikTok bios, pinned Facebook posts, niche-related groups, Pinterest boards, Reddit threads, or Quora answers.
Make it simple for potential customers to click and see your offer.
Here’s an example for Pawfecto’s Instagram:
🐶 Premium Dog Accessories | Loved by 10K+ Pet Parents
🛍 Get 10% Off Your First Order! 👇
🔗 pawfecto.kit.page/discount
Use paid ads
If you’re serious about fast growth, consider Facebook, TikTok, or Google Ads.
- Facebook & Instagram Ads. Best for retargeting warm audiences (people who engaged with your content). You can show your product in action and mention the exclusive discount.
- TikTok Ads. Best for viral products or impulse buys.
- Google Ads (Search & Shopping). Best for buyers actively searching for your product. Target keywords like 'Best dog harness for small dogs' and direct users to your landing page.
Leverage influencers & affiliates
Influencer marketing is one of the best ways to build trust and reach a wider audience—especially if you’re selling through Instagram or TikTok.
But how do you find influencers?
- Look for micro-influencers (5K–20K followers) in your niche.
- Use influencer marketing platforms such as Heepsy, where you can discover more than 11 million influencers worldwide.
You can then DM them offering a free product in exchange for a shoutout and ask them to mention your discount link in their bio or posts.
But if you want influencers to actively promote your landing page, offer them an affiliate commission for every sale they generate.
Landing page optimization tips for higher conversions
Now that you know how to create a landing page without a website, let's look at some key elements that will give you a greater chance of turning visitors into buyers.
1. Test Test Test
A/B testing will help you find what works for you and what doesn't. However, many people only run these tests on headlines, images, or button text.
Yes, those are important, but you can push things further by experimenting with layout variations and checkout flows.
For example, some audiences might prefer a hero image and feature bullets right at the top, while others respond better to a quick video before seeing any text.
2. Make sure it's mobile-optimized
Most visitors will see your page on their phones, so focus on short, easy-to-fill forms and large, thumb-friendly buttons.
A responsive design ensures that everything looks great and works smoothly, regardless of the screen size.
To keep the mobile experience smooth and engaging, especially on slower data connections, consider lazy loading images and minimizing scrolling.
3. Optimize page speed
Images are often the biggest culprit when it comes to slow loading times, so compress them as much as you can without losing quality.
Also look at any extra scripts that might slow down your page, and remove them if they’re not important.
4. Use exit pop-ups
Exit-intent pop-ups can rescue a potential sale when someone tries to leave your page. The trick is timing it well and offering real value, like a special discount or freebie.
But you don’t want to bombard visitors the second they arrive, so give them a moment to explore before popping up with your offer.
5. Analyze beyond basics
Google Analytics is a good start for tracking who’s visiting and what they do on your page, but heatmap tools (like Hotjar ) show you exactly where people click, scroll, or linger.
This can highlight issues you might have overlooked, like a confusing layout or an unclear call-to-action.
Summary
Before we go, we've created a quick summary of this article for you so you can easily remember it:
- Unlike a full website, a single-page setup focuses on one clear goal—such as collecting leads or driving product sales—without the need for complex hosting or site-building.
- Free or low-cost tools (Carrd, Kit, Systeme.io) can get you started fast, while premium platforms (Shopify Starter, ClickFunnels, Leadpages) offer advanced features like built-in checkout and sales funnels.
- Use a clear headline, attention-grabbing visuals, and a standout call-to-action (CTA) to prompt immediate action. Keep it mobile-friendly and short and sweet.
- Promote your landing page via social media, paid ads, and influencer collaborations. If you don’t own a domain yet, consider a branded link shortener or custom domain for a more polished look.
- Finally, watch out for slow page speeds, buried CTAs, and mobile responsiveness issues. Always check for broken links or forms, and review your analytics to spot any weak spots early on.
Final thoughts
As you probably know by now, you don’t need a full website to start your business.
A well-built landing page can boost trust and conversions far beyond what you might get from just social media.
If you’re on a tight budget, start with free or low-cost tools like Systeme.io—then upgrade later when you’re ready.
And don’t forget that traffic is everything: consider targeted ads or teaming up with influencers in your niche to get more eyes on your page.
Above all, never stop experimenting with different headlines, images, or offers.
That’s the fastest way to discover what really resonates with your audience and turn clicks into customers!
Want to learn more about ecommerce?
Ready to move your online store to the next level? Check out the articles below:
- 9 Ecommerce Landing Page Examples in 2025 (+ 9 Tips)
- PageFly Review: Great Landing Pages for Shopify? (2025)
- The 10 Best PPC Landing Page Examples in 2025 (+ 5 Tips)
Plus, don't forget to check out our in-depth how to start an online store guide here.
