Is Shopify a website builder, and is it actually the best choice for 2026?
If you're planning to sell anything online, finding the right website builder can feel overwhelming. There are so many options, and not all are built for ecommerce.
We've put real effort into testing and comparing platforms so you can get the clearest, no-fluff answer to whether Shopify is right for you.
Quick Answer: Is Shopify a website builder?
Yes, Shopify is a website builder designed specifically for creating online stores. It allows users to easily build, customize, and manage ecommerce websites without coding knowledge.
Shopify also offers features such as marketing tools, payment processing, and third-party app integration to help businesses grow online.
In this guide, you'll discover exactly what Shopify offers, when it's the best option (and when it's not), plus six clear advantages and three potential drawbacks you need to know.
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Is Shopify a website builder?
Are you looking for a website builder to start an online store?
If so, you may have heard of Shopify, but is it really the website builder you need to launch your dreams?
It's time to dig into the details and find out the answer!
Yes, Shopify is a website builder you can use to build an online website and sell your products.
Shopify is an online ecommerce platform that provides a website builder for merchants.
It lets you easily create fully functional websites, regardless of your experience level.
Shopify also supports a number of third-party apps, allowing you to customize your website's look, feel, and functionality.
Shopify's intuitive interface makes it easy for anyone to build a website - there's no need to have any coding skills or depend on outside help from web developers.
Take a look at the theme customizer on Shopify:
If you're interested in seeing some online websites built with Shopify, take a look at our list of the most successful Shopify store examples!
But that's not all.
In reality, Shopify provides so much more than just a website builder!
For example, it also helps you with marketing, search engine optimization, and even analytics, so that you can make informed decisions about your stores and customers.
Despite Shopify's user base typically being small businesses, it can also power large-scale websites, as many companies have successfully built enterprise websites on its infrastructure. (You can find some store examples in this article!)
Therefore, we can confidently say that yes, Shopify is certainly a website builder!
Is Shopify the best website builder?
If you're considering Shopify for your website, you probably want to know whether it's as good as everyone says.
You may know that besides Shopify, there are other website builders you may want to consider.
The truth is, there are a few website builders we could call 'the best,' but that doesn't mean they are the best for you.
For example, in our article about the five best ecommerce platforms, this was our conclusion:
| You need: | The best option(s) for you: |
| The best platform overall | Shopify or BigCommerce |
| The best SEO performance | WooCommerce |
| The platform built specifically for dropshippers | ShopBase |
| The cheapest option | Shift4Shop (in the US) or ShopBase |
| The platform that offers the best resources | Shopify |
| The most flexible and customizable platform | WooCommerce |
| The platform with the easiest setup for a dropshipping store | ShopBase |
As you can see, the conclusion is that, overall, Shopify is the best website builder and ecommerce platform (even though for a specific need, another platform may be better).
If you're unsure of which ecommerce platform to pick, take our quiz here to get a personalized recommendation based on your needs:
6 Advantages of using Shopify as your website builder
It's hard to argue against Shopify.
It is the third-largest retailer behind Amazon and eBay. Their premium product, Shopify Plus, is used by well-known corporations such as Pepsi, Heinz, and Tesla, as well as celebrities such as Lady Gaga.
But what exactly makes it one of the best website builders overall?
Let's check out some of the top arguments:
1. Ease of use
Shopify is one of the easiest website builders to use today.
The platform is designed for everyone, including people with no prior experience in website design.
Once you've signed up for the free trial, you are helped in every way imaginable with the help of checklists, tutorials, and courses:
Even without watching any courses, you'll find that the interface is intuitive thanks to features like drag-and-drop store building.
The interface is intuitive anyway, and the drag-and-drop store builder lets you set up your store in minutes without technical skills.
While it is easy to set up a Shopify store, running and managing it is a learning curve. There is a lot more to learn, like marketing, to make your store visible to the online world.
2. No coding is required
A significant advantage that follows naturally from its ease of use is that Shopify does not require coding knowledge.
Every Shopify account comes with an easy-to-use editor that lets anyone with basic computer skills customize the site's layout and design.
Shopify also offers pre-made themes that are simple yet eye-catching, so you can be sure that your website will look professional without the time or commitment of coding a site from scratch:
Last but not least, Shopify takes care of all the technical aspects, such as hosting, payment processing, and setting up SSL certificates, so you can focus on growing your business instead.
3. A wide range of features
Next, Shopify offers a wide range of features to help you create a professional-looking website.
These include creating customizable storefronts, managing inventory efficiently, accepting secure payments via various payment gateways, setting up customer accounts, and more.
Besides the drag-and-drop website builder and pre-built themes, Shopify has tools for launching marketing campaigns and tracking valuable data on customer behavior:
Shopify also provides more advanced marketing tools, such as customer segmentation, abandoned cart recovery, and discounting solutions, helping you re-engage customers effectively.
4. Excellent customer support
Another advantage of Shopify is its excellent customer support.
If you have questions or problems while using Shopify, you can contact the customer support team 24/7 via phone, email, or live chat:
Their team is made up of knowledgeable experts who are willing to go above and beyond to help clients resolve any issues they may encounter.
Additionally, the knowledge base provides a wealth of information on product features, setup instructions, and general ecommerce tips.
5. Scalability
Shopify is highly scalable, meaning it can grow with your business over time.
The easiest way to understand Shopify's scalability is to look at Shopify's pricing plans.
As you can see, it starts with the Shopify Basic plan, which gets you access to Shopify's online store feature for $39/month + 2.9% and 30¢ USD per transaction.
That means you can create a professional online store to showcase your products. It also means being able to manage your products, orders, customer information, and more via the Shopify admin.
However, Shopify also has more feature-rich plans, such as the Advanced plan, which unlocks the custom report builder and lower transaction fees.
And that's not all.
You can't see it in the screenshot, but Shopify also offers Shopify Plus, an enterprise ecommerce solution designed for some of the most high-volume businesses.
So, if you start with the Basic Shopify plan but find you need more features as your business grows, you can easily upgrade to the Shopify or Advanced Shopify plan without any issues!
6. Integrates with thousands of third-party apps
While Shopify provides the essentials to start your dropshipping business, not every business need is built in right out of the box.
This is where Shopify's third-party apps come in!
The Shopify app store offers thousands of third-party apps.
Just about every business requirement can be found in this store, from currency converters and analytics to upsell applications, to name a few.
We also have a full article covering the 16 best Shopify apps if you want to learn more!
3 Disadvantages of using Shopify as your website builder
Nothing is perfect, so let's take a look at some of the negatives that come with using Shopify:
1. Monthly subscription fees
Compared to other website builders, such as WooCommerce and Shopify, Shopify's monthly costs are considerably higher.
However, it's important to note that for $39 a month, you also have much less to worry about than other ecommerce platforms.
Everything, from security to hosting, will be handled for you!
It basically comes down to whether you think all of this is worth $39 a month to you.
Even if you're inexperienced and that's a lot of money for you, it could be worth it for the convenience and added peace of mind!
2. It's a hosted platform
Shopify is a hosted platform, meaning you don't have control over your server environment.
If you're experienced in ecommerce and want complete control over your website, or if you want to use certain plugins that aren't compatible with Shopify, this can be a disadvantage.
In other words, this can be limiting if you want to customize your website beyond what Shopify allows.
3. Transaction fees
Shopify's transaction fees can be expensive, especially for high-priced items.
With the Basic plan, Shopify charges 2.9% + 30¢ per transaction, which can add up quickly if you make many sales.
Shopify also offers its own payment gateway, which is available in a few selected countries called Shopify Payments.
The advantage of using Shopify Payments is that transaction fees are slightly lower!
Related article: Shopify Payments: The Definitive Guide (2026)
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Summary
Before we go to the final verdict, we've created a quick summary of this article for you, so you can easily remember it:
- Shopify is a website builder that provides an easy-to-use platform for creating online stores, with no coding skills required.
- It offers an extensive range of features, such as customizable themes, product management tools, marketing capabilities, and excellent customer support.
- Shopify is highly scalable, so as your business grows, you can easily upgrade your plan.
- The major disadvantages of using Shopify include monthly subscription fees, limited control over the server environment, and transaction fees.
Conclusion
Considering all these points, it's clear that Shopify is one of the top website builders on the market.
However, Shopify may not always be the best option for everyone's needs.
It can be cost-prohibitive if you need more advanced features or want to host your own domain.
But despite these drawbacks, we think that, for many people, Shopify is a good website builder that offers an enjoyable user experience.
The support you get is second to none, too!
We can confidently say that Shopify is definitely worth considering when building a website, whether you're a first-time builder or an experienced developer looking to switch platforms.
Have a great rest of your day!
Want to learn more about Shopify?
Ready to move your Shopify store to the next level? Check out the articles below:
- The Best Shopify AI Website Builders in 2026 by Use Case
- The 14 Best Free Shopify Apps to Install To Save Money in 2026
- Shopify Payments Alternatives: Best Payment Gateways for You
- Shopify vs WooCommerce Dropshipping in 2026: Best Choice?
Plus, don't forget to check out our in-depth how to start a Shopify store guide here.
