Are you wondering how to learn new skills for free? So you can bring your ecommerce store to the next level? If so, then this article will be awesome for you!

I gathered the 16 best free online ecommerce courses for entrepreneurs in 2024.

These free courses will help you develop skills you might have never thought of before.

The 16 Best Free Ecommerce Courses for Entrepreneurs

Are you ready to learn?

Why is learning new skills for free awesome?

Free ecommerce courses are great for people that don't have the budget for paid courses, but that's not the only reason.

Free courses are also great for people that don't believe in these "get rich quick" type of courses. Trust me; there are a lot of these courses.

Of course, not all online paid courses are that type, but there are currently so many "bad apples" that I decided to create this awesome list with the best free courses to learn skills for your ecommerce store.

Also, you can use the table of contents above if you're interested in learning a certain skill. This way, you can jump directly to the skill that you want to learn!

The 16 Best Free Ecommerce Courses of 2024

So, are you ready to save some money?

Below you will find 16 awesome free ecommerce courses. There will be a lot of different options like Shopify Learn, free courses from Google, Instagram courses, and many more.

I hope this way, I can open your eyes that you can see that there are options available to learn skills for free. You don't need to purchase a paid course for everything!


Let’s go!

1. Shopify Learn (Previously Shopify Compass)

Homepage of Shopify Learn

The first free ecommerce course that you can take to improve your online business is called Shopify Learn.

This is not one course, but a whole course platform with multiple free courses that help you start and improve your business. Here are some examples of topics that they cover:

Shopify Learn overview of the free courses

The great thing about it is that you don't need to have an active store on the Shopify platform. Everyone can access it for free!

Awesome, right?

Claim Your Free Shopify Trial

2. Canva's Design School

Free Ecommerce Courses: Canva's design school

The next free online course is from Canva. It's called the Design School. This platform was launched with as goal to increase the world’s visual literacy.

This is an awesome set of online courses for people who want to learn more about Canva as a tool, the basics of design, or for people who are looking to take their existing skills to the next level.

Screenshot of the homepage of Canva

In case you're not sure what Canva is, then this is for you:

Canva is an awesome free online design tool. Yes, they do have a paid version available, but you will probably not need it yet at the beginning.

3. Meta Blueprint (Previously Facebook Blueprint)

Homepage of the Meta Blueprint

For most ecommerce store owners, Facebook is one of their most important advertisement platforms. That's why the next free course on this list is the awesome learning platform from Facebook called Meta Blueprint.

I mean, who knows Facebook better than Facebook themself, right? You can even take an exam to become a Facebook certified professional.

This might be hard if you’re just beginning, but it’s still awesome that it’s possible, and maybe you can set passing a Facebook exam as a goal for your future!

It’s always great to have goals in your life.

The great thing is that Facebook explains a lot more there than just about Facebook. For example, they have also included courses about Instagram and Messenger:

Example of some of the courses that you will find in the Facebook Blueprint

4. Dropshipping: Complete Guide

Free Ecommerce Courses: Complete dropshipping guide for 2024

Alright, this might be a little self-promotion here, but I wouldn’t do it if I didn’t think it would be valuable for you!

If you want to learn dropshipping for free, then my complete Shopify dropshipping guide will help you with that!

Quick warning, it’s a huge article! But it contains everything you need to know to create your own Shopify dropshipping store in 2024. I will even explain to you what dropshipping means.

It contains 20 easy to follow steps and almost 6000 words. How awesome is that?

If you’re interested in checking it out and learning more about Shopify dropshipping, then I suggest clicking on the link below.

Shopify Dropshipping: A 20-Step Guide to Starting Your Store

5. Google Digital Garage

Free Ecommerce Courses: Google Digital Garage

Next up are the free courses from Google in the Google Digital Garage.

Here you will learn all kinds of skills around data and tech, digital marketing, and career development. Just take a look at the screenshot below, and you will see that they have a ton of free courses available:

Examples of some of the free courses that are available on Google Digital Garage

If you want to improve your knowledge in digital marketing, then I suggest starting with this awesome online course from Google.

Screenshot of the Fundamentals of Digital Marketing course from Google

Another great thing about this course is that you will receive a certification once you complete it. You can then add this certification to your resume or LinkedIn.

Having a certification from Google is never a bad thing, right?

So, if you're interested in digital marketing, then this is one of the best free online courses for you.

But that's all not. If you want more free courses from Google, then you're in luck! Below you will find another free course platform from Google.

6. Google Skillshop

Free Ecommerce Courses: Google Skillshop

If you're using a product from Google (I'm 95% sure that you use at least one haha), then the Skillshop from Google will be perfect for you. Just take a look at the screenshot below to see if you use one of them:

All the topics that are covered in the Skillshop from Google

If you're interested in certifications, then the Skillshop won't disappoint you for sure. Here are a few examples of the certifications for Google Ads:

You can also get certifications here. This is an example of the Google Ads Certifications

7. Google Primer App

Free Ecommerce Courses: Google Primer App

The next one is also from Google and is called the Google Primer App. This app lets you learn a lot on your phone everywhere you want.

They offer quick, easy-to-understand lessons to help business owners and individuals grow skills and reach their goals.

Most lessons take around 5 minutes or less to complete. Sounds awesome, right?

8. YouTube Creator Academy

The YouTube channel for YouTube Creators

You probably know how important YouTube can be for some businesses. That's why the next free course on this list is the YouTube Creator Academy.

This is a great place to get started with creating YouTube videos for your channel. They cover a lot of different topics!

At first, it was at a different site, but now they moved it over to a YouTube channel.

9. Hubspot Academy

Free Ecommerce Courses: Hubspot Academy

Do you want to learn more skills for your online business? Then the Hubspot Academy might be a great place for you!

Here you can learn all kinds of different skills ranging from marketing to sales:

Examples of some of the free courses that you can follow on the Hubspot Academy

This is also a great place if you want to get more certifications:

Screenshot of the certifications that you can earn with the Hubspot Academy

10. SEO Learning Center from Moz

Free Ecommerce Courses: SEO Learning Cetner from Moz

Do you want to learn more about SEO to get free traffic to your Shopify store? Then the SEO Learning Center from Moz is a great (and free) place to start.

In this learning center, they organized all their articles and videos in easy to follow categories. This way, you can easily go to the topic that you want to learn more about:

Screenshot of all the topics that they cover in their SEO Learning Center

Another great option if you want to learn more from Moz is to enroll in their free Udemy course.

Example of a free Udemy course from Moz to learn more about SEO

If you want to learn more about Search Engine Optimization, then here are a few more great websites to follow:

11. Buffer's Introduction to Social Media Strategy

Free Ecommerce Courses: Buffer's introduction to Social Media Strategy

The next free online course on this list is the introduction to Social Media strategy by Buffer.

After taking this class, you will be able to create a custom social media strategy that will help you drive your business goals and achieve the results you want.

The only downside is that the course is hosted on Skillshare, which does offer a free trial but isn’t free forever.

However, they do currently offer a free two months trial, which is more than enough time to complete this 45-minute long course from Buffer.

12. Later's Free Instagram Courses

Free Ecommerce Courses: Later's free Instagram courses

Next up are the free Instagram courses from Later. In these free courses, you will learn a lot about Instagram for free. Plus, they even got two TikTok courses, as you can see in the screenshot above.

One example is their one hour free course that helps you learn everything about using Instagram Stories for your business.

Example of one of the free Instagram courses, the how to use Instagram stories for your business course

13. WordStream's Growth Academy

Free Ecommerce Courses: WordStream's growth academy

The next free online ecommerce course is the Growth Academy by WordStream. This awesome free course will teach you tons of things to grow your business.

You will learn the basics of online advertising, getting more leads, how to sell more products online, and you will learn how to grow an agency.

Another option from WordSteam is their PPC University. This one is great for people that want to learn a bit more about PPC (Pay Per Click) marketing.

Screenshot of the PPC University by WordStream

14. Twitter Flight School

Free Ecommerce Courses: Twitter Flight School

Twitter Flight School is an online learning platform that teaches you everything you need to know about advertising on Twitter.

Whether you’re new to Twitter or a seasoned digital professional, Twitter Flight School offers courses tailored to every level of expertise.

If you saw the Blueprint from Meta above, then the layout from Twitter Flight School will look familiar to you:

Example of some of the free courses that you can take on Twitter Flight School

15. Phlearn: Free Photoshop Courses & More

Free Ecommerce Courses: Phlearn free Photoshop courses & More

Next up is Phlearn. This is a great place if you want to learn more about Photoshop and Lightroom.

Yes, they do have a paid option available with way more courses, but you will surely learn a lot from their free courses already, definitely, if you're completely new to these tools.

One awesome example of a free course that you can take right now is their 30 days of Photoshop series. You can watch the video below for their introduction to this course:

Welcome to 30 Days of Photoshop!

I do have one more option for you if you want to learn more about any of the Adobe programs for free. Just go to their website and search for the product that you want to learn more about. For example:

Example of how to learn Photoshop for free on the Adobe website

Then simply press on 'Tutorials', and you will be taken to a page with tons of tutorial videos:

Screenshot of the free Photoshop courses on the Adobe website

Awesome, right?

16. Wishpond's Email Marketing Masterclass

Free Ecommerce Courses: Wishpond's email marketing masterclass

Next up is Wishpond’s email marketing masterclass. This course is perfect for people that are just beginning with learning about email marketing.

In this free course, you will learn about the common email marketing mistakes most people make (and how to avoid them), you will also learn how to create an email marketing funnel, and much more.

So, if you’re interested in using email marketing, then this is a great free course for you.

Another option if you want to learn more about email marketing is to watch the free email marketing course on the Shopify Learn platform.

You can also learn email marketing on Shopify Learn. This is a screenshot of that free course

If you prefer reading articles, you can check out our complete beginner’s guide here to learn all the basics of email marketing.

How do you create an ecommerce store without holding any inventory?

Are you wondering what dropshipping is? Or why ecommerce stores use it to have no inventory at all? If so, then I suggest reading the article I linked to below:

Dropshipping for Beginners: What Is It & How to Start Today?

That article will explain everything to you about what dropshipping is and why people start dropshipping stores.

How does dropshipping work - Infographic

If you already know about dropshipping, then take a look at these awesome articles that will help you create a much better dropshipping store:

And also, if you didn’t create a Shopify account yet (to get your online store online), then you can click here to get a free 3-day trial + 1 month for $1!


So, there you have it! 16 awesome free ecommerce courses that will surely help you start or grow your ecommerce business.

I hope you now see that there is a lot of information about marketing, SEO, and running a business in general, available on the internet for free.

And don't forget that there are a lot more ways to learn for free. For example, take a look at these top ecommerce and marketing podcasts! Or the five best print on demand courses here.

If you know any more free ecommerce courses or if you have any questions, then let me know by commenting below or contacting me directly by pressing the “Contact Us” button at the top!

Good luck with everything that you're going to do; I believe in you!

Want to learn more about ecommerce?

Ready to move your online store to the next level? Check out the articles below:

Plus, don't forget to check out our in-depth how to start an online store guide here.

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