As a dropshipper in 2024, you can access hundreds of tools that promise to help run and grow your store.

Some of them, like Spocket or Sell The Trend, are hugely popular, while others don't get the attention they may deserve.

Today, we will check out one of those under-the-radar tools to see if it's any good; Google News.

What is Google News?

Google News is a service from Google that combines news from different sources, like newspapers, magazines, or blogs, into one digital platform.

Google News homepage

It offers a personalized experience for viewers, customizing each news feed based on your interests.

The news is updated several times an hour and is categorized into various topics and categories.

5 Tips for using Google News for dropshipping

So, is Google News of any value to you as a dropshipping store owner?

At first thought, this idea might seem a bit far-fetched. But remember, sometimes, you must think out of the box to discover new ideas.

We found that there is definitely some value in using Google News for dropshipping!

Here are our five tips:

1. Find dropshipping-related news

One of the best ways to use Google News for your dropshipping store is to find news stories related to dropshipping.

You can do this by searching for terms like 'dropshipping,' 'dropship,' or 'dropship.'

This will help you find news stories specifically about dropshipping, which you can then use to keep your store up-to-date.

Google News dropshipping

As you can see above, you will find articles about the future of dropshipping or the success stories of other dropshipping entrepreneurs!

2. Discover new tools and products

Another tip for Google News is to find dropshipping-related news about new tools or products.

This can be helpful if you want to add new products to your store or if you want to try a new tool or service for your store.

For example, we stumbled upon this interesting news article:

Google News discovering new dropshipping tools

It's a promotional article about Droppery, a new startup from the Netherlands.

Droppery is a tool for dropshippers that specializes in partnering with suppliers in Europe and connecting them with dropshipping stores.

Droppery homepage

According to the founder, many online store owners are moving away from dropshipping with AliExpress and are now looking for local suppliers that offer trustworthy logistics, good quality, and fair margins.

Droppery finds these suppliers in Europe, collects them on a central platform, and automates the connection between the dropshipping store and the supplier!

From that perspective, you can see it as a competitor for platforms like Spocket or Syncee.

An interesting discovery, right?

3. Stay up-to-date on changes in the industry or your niche

Another way to use Google News is to stay up-to-date on changes in the dropshipping industry.

This can be helpful if you want to be aware of anything that could impact how you run your dropshipping store in the future.

While following the dropshipping industry on Google News, you will find articles like the one below about the expected dropshipping market development in the future.

Google News dropshipping market future development

Awareness of the latest industry trends can help you make strategic business decisions that can protect your store's profitability and competitive advantage.

One more tip is to search for Google News articles related to your niche.

For example, if you have a dropshipping store in the pet niche, you could search for keywords like 'online pet store,' 'pet retail,' or 'pet ecommerce' to stay up to date in the pet industry.

You may find articles about new trends in the pet industry:

Google News pet niche trends

Or even some articles like the one below about product ideas for the pet niche!

Google News dog product ideas article

4. Keep an eye on your competition

Another tip you can apply with Google News for your dropshipping store is keeping an eye on your competition.

This can be helpful if you want to see what they are doing well and what areas they could improve in.

Using this information, you can adjust your own store as needed to compete better against them.

For example, if you've seen our list of branded dropshipping store examples, this homepage below might be familiar to you:

Pillow Slides branded dropshipping store homepage

It's the homepage of Pillow Slides, a successful dropshipping store.

Imagine that you're also selling these sandals on your dropshipping store.

In that case, you could type in 'pillow slides' on Google News and find a bunch of interesting news articles about the store:

Google News Pillow Slides

From these articles, you will learn that TikTok works amazingly as a marketing platform for this store.

However, you can also read the review articles to find any negative things about the sandals from Pillow Slides and possibly rework your own product to improve on those things!

And as a tip, if you want to learn more about how to beat your competition, take a look at this article!

5. Learn from the mistakes and problems of other companies

Our last tip on using Google News is to learn from the mistakes and problems of other companies.

Obviously, this can be helpful if you want to avoid making the same mistakes that they have made.

And you can also learn about the problems they're having and think about what you would do if you experienced those same problems:

Google News learning from problems of other ecommerce brands

FAQs about dropshipping and Google

Check out the FAQs section below for some other questions about dropshipping and Google:

Is dropshipping allowed on Google?

Dropshipping is allowed on Google. You can also use Google Ads to market your dropshipping store as long as you comply with Google's advertising policies.

Is Google Ads worth it for dropshipping?

Google Ads can be worth it for dropshipping if managed correctly, as it provides a platform to reach a large audience and drive targeted traffic to a website.

Do I need SEO for dropshipping?

SEO is unnecessary for making sales with your dropshipping store, as some stores only attract traffic from channels like Facebook Ads or TikTok. However, SEO is beneficial for dropshipping as it can attract organic traffic and potentially increase sales.

Summary

Before we go to the final verdict, we've created a quick summary of this article for you, so you can easily remember it:

  • As a dropshipper in 2024, hundreds of tools are available to help run and grow your store.
  • Google News is one such tool that combines news from different sources into one digital platform, offering a personalized news experience for viewers.
  • There are several ways to use Google News for dropshipping, including:
    • Finding relevant news stories;
    • Staying up-to-date on changes in the industry;
    • Discovering new tools and products;
    • Keeping an eye on the competition;
    • Learning from mistakes or problems of other companies;
  • Lastly, it is possible to use Google and Google Ads for your dropshipping store. SEO can be beneficial, but not essential, for making sales with your dropshipping store.

Conclusion

Google News can be a great way to stay up-to-date on what’s happening in the dropshipping industry, find new products and tools, and learn from the mistakes of other companies.

By following these five tips, you can use Google News as a helpful tool to ensure that you stay ahead of the competition.

Do you have any other tips for using Google News for dropshipping? Please share them with us in the comments below!

Want to learn more about dropshipping?

Ready to move your dropshipping store to the next level? Check out the articles below:

Plus, don’t forget to check out our in-depth guide on how to start dropshipping here!

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