Wondering how to display Shopify product reviews on Google? Or perhaps curious if you need technical skills to do it?
Don't worry! We've got you covered.
Displaying Shopify product reviews on Google is an excellent way to stand out from your competitors, increase your click-through rate, and boost conversions.
In this article, we'll explain how Google uses your store's data to display product reviews, show you all steps to get your Shopify product reviews on Google, and discuss some apps that will help you with this!
Tip: Have you already created your Shopify account? If not, sign up by clicking this link here to get a free 3-day trial + 1 month for $1!
How does Google display your Shopify product reviews on search results pages?
Before we explain how Google displays your Shopify product reviews on search engine result pages (SERPs), let’s see what a simple Google search result looks like:
These search results, also called 'snippets,' offer basic information, such as title, meta description, and URL. It’s helpful, but as a reader, you want more information.
This is where 'rich snippets' come in. Rich snippets are search results with more visual and interactive data.
Here’s what rich snippets for products look like:
You can see ratings, review stars, pricing, stock, and other essential details that a consumer needs to make a purchase decision.
So how does Google display Shopify product reviews and other information on SERPs?
Fair warning — it’s about to get a bit technical! But we promise you it’ll be brief.
Rich snippets are structured data gathered from the HTML code of your Shopify store pages. This information exists in the JSON-LD format based on Schema.org standards.
JSON-LD is a data format that is fast and easy to use. And Schema.org is a guide that shows how to structure the data on web pages.
Google recognizes this structured data when it crawls your website. After that, Google analyzes the data and adds it as rich snippets on SERPs.
That’s it! That’s how Google displays your Shopify product reviews. Now, let’s discuss how you can ensure that Google displays your Shopify product reviews.
How to display your Shopify product reviews on Google
To display your Shopify product reviews on Google, you need to add structured data that describes your product information to your website code.
You can do it in two ways:
- You can add the code manually if you have some web development experience.
- You can use Shopify apps.
The easiest way to display Shopify product reviews on Google is by installing an app from the Shopify app store.
You don’t need to worry about which Shopify app to choose because we’ll list the best Shopify apps to display product reviews on Google below!
3 Best apps to display Shopify product reviews on Google
Here are the three best apps to display Shopify product reviews on Google. We have specifically picked these apps because they use JSON-LD format, which is recommended by Google.
You can choose any one of these, add it to your Shopify store, and then simply click the 'Enable' button. It’s that simple!
JSON‑LD for SEO
The first app on our list is JSON-LD for SEO.
JSON-LD for SEO is quite easy to install and has 450+ reviews and a 4.9 rating on the Shopify app store.
It also provides unlimited support with direct access to the app developer. You also get a free audiobook that explains everything you need to know about SEO, Shopify, and how to drive traffic to your store.
JSON-LD for SEO integrates with 20+ popular Shopify review apps. So you can swiftly collect product reviews for your Shopify store and display them on Google.
The only downside to this app is its pricing. JSON-LD for SEO has a one-time fee of $299, which can be steep.
Although it’s expensive, you only have to pay the fees once and after that, you get free support and updates for life!
If you’re on a budget and don't want to invest in an app without a free trial, you can choose the next app on our list.
Get Clicked! SEO
The second app on our list — Get Clicked! SEO, not only displays your Shopify product reviews on Google but also provides you with tools to improve your SEO.
This app gives you an SEO scanner, SEO keyword, keyword rank tracker, and 404 redirect error tools, to name a few.
Get Clicked! SEO optimizes your Shopify product reviews on Google search and provides VIP chat support for app-related issues.
The best part about this app is that it only costs $19.99 monthly and offers a 7-day free trial!
If you feel you don't want to commit to an ongoing subscription, choose the next app, which has a free plan!
SEO, JSON‑LD SCHEMA
The third and final app on our list is SEO, JSON‑LD SCHEMA. It has two plans: a free plan with limited features and a 'Schema Pro' plan with advanced features.
So if you’re on a budget, this is the perfect app for you!
The free plan only adds structured data to your Shopify store. Other features like Schema error removals and additional Schema types like Recipe Schema are reserved for the paid plan.
The SEO, JSON‑LD SCHEMA app has 250+ reviews and a 4.9 rating. It provides 24/7 customer support for both plans and integrates with the best Shopify product review apps, such as Loox and Yotpo.
Reasons to display Shopify product reviews on Google
By now, you’re probably wondering if there are any advantages to displaying Shopify product reviews on Google.
Well, the answer is a big yes! Here are three compelling reasons to display Shopify product reviews on Google:
Increase organic traffic
Do you want to increase organic traffic to your Shopify store? Then displaying product reviews on Google is the easiest way to do it!
Here are two search results from Google:
Which one do you think is more attractive and informative?
I’m sure you’ll find the second one more enticing. And you’re not alone!
Most people prefer to click on results that show more information. In fact, a study by iPerceptions found that people were more likely to purchase from a store with product reviews.
Displaying product reviews on Google increases the chances of consumers clicking through to your website. And if the click-through rate increases, you get more organic traffic.
Isn’t that great? But wait, there’s more!
Improves search engine rankings
The second reason you should add Shopify product reviews on Google is that it improves your organic rankings indirectly.
By ‘indirectly,’ we mean product reviews don’t boost your search ranking but influence other factors.
For instance, search results with more visual data increase click-through rates by a massive 677%, as per a study by Search Engine Land.
Since people engage more with search results with product reviews, Google will likely consider those sites more credible and rank them higher.
Displaying Shopify product reviews on Google builds trust with your audience and improves sales.
If you’re a new company, you need to build trust and credibility before people buy from you. An easy way to do it is with social proof.
Consumers are more likely to visit your Shopify store and make a purchase if they see people rate your products highly.
Still not convinced? Here are three studies that will change your mind:
- A study by BrightLocal found that 88% of users trust online reviews as much as personal recommendations.
- Another study found that an impressive 83% of people trust reviews over ads.
- Medill Spiegel Research Center found that the likelihood of purchasing a product with five reviews is 270% more than purchasing a product with no reviews.
Now that you’re convinced, you’re probably wondering how much time Google takes to display product reviews.
How long does it take for Google to display your Shopify product reviews?
It can take anywhere between 8 to 11 weeks for Google to display your Shopify product reviews.
However, some Shopify stores have reported seeing results in as little as two to three weeks.
That’s because it takes time for Google to crawl your website, analyze its data, and display rich snippets for your store.
This time can vary based on factors out of your control. To ensure Google displays your Shopify product reviews correctly, make sure you optimize your store data using the apps we have listed above.
Reading and absorbing information and knowledge is great (definitely if it’s free!), but do you know what’s even better?
So, to help you with taking action with what you have learned in this article, take a look at the bullet points:
- Pick one of the Shopify apps from the list and download it.
- Follow the instructions included in the app's FAQs.
- If you're not sure how to install the app on your Shopify store, you can contact the app developer for help.
- Wait 8 to 11 weeks for Google to display your Shopify product reviews.
Did you know displaying your Shopify product reviews on Google would be this easy? Thanks to Shopify apps, you can get the work done without any coding skills.
I understand you might even be on a budget, so we have shared a free option in this guide.
If you still haven't sorted out how to get product reviews on your Shopify store, you can read our beginner-friendly article.
And if you have some feedback for us or have any questions, please let me know by commenting below. You can also contact me directly by clicking the 'Contact Us' button at the top!
Want to learn more about Shopify?
Ready to move your Shopify store to the next level? Check out the articles below:
- The 16 Best Shopify Apps for Successful Dropshipping Stores
- How to Get Product Reviews on Shopify? (Even With No Sales)
- Google Ads Keyword Research for Ecommerce Stores (Learn How)
Plus, don’t forget to check out our in-depth how to start a Shopify store guide here!