Wondering how to display rich snippets—including Shopify product reviews, ratings, pricing, and more—on Google search results?
Or perhaps you’re curious if you need any technical skills to make it happen?
Don’t worry! I’ve got you covered.
Displaying rich snippets for your Shopify store on Google is an excellent way to stand out from your competitors. But that’s not all—it’s also a powerful tool to increase your click-through rate and boost conversions.
In this article, I’ll show you all the steps to display rich snippets on Google without using code. I’ll explain how Google uses structured data from your store to show important details, like product reviews and availability, directly in search results.
I’ll also list apps that will help you do it quickly so you can focus on growing your online store.
Tip: Have you already created your Shopify account? If not, sign up by clicking this link here to get a free 3-day trial + 3 months for $1 each!
What are Google rich snippets (and types of rich snippets)?
Before I explain how to implement Google rich snippets for your Shopify store, let’s first understand what they are and why they matter for your business.
Let’s start with what a simple Google search result looks like:
These search results, also called ‘snippets,’ offer basic information such as title, meta description, and URL. It’s helpful, but as a reader, you want more context beyond these elements.
And as a business owner, you want your potential customers to see more detailed information that helps them make faster decisions.
This is where Google 'rich snippets’ come in. Rich snippets are search results with extra visual and interactive data.
Here’s what rich snippets for products look like:
You can see ratings, review stars, pricing, stock, and other essential details that a consumer needs to make a purchase decision.
Here’s a complete list of all the major types of Google rich snippets that you can implement for your Shopify store:
- Product Snippets. Display important product details such as price, availability, and ratings.
- Review Snippets. Show customer ratings and reviews, which can boost credibility and encourage more clicks.
- Price Snippets. Highlight the price of products directly in search results, which helps attract customers looking for specific price points.
- Aggregate Rating Snippets. Present the average rating based on multiple reviews.
- Q&A Snippets. Display frequently asked questions and answers, providing users with key information upfront.
- Breadcrumb Snippets. Help users navigate the structure of your site more easily.
- Local Business Snippets. If your store has a physical location, these snippets show business hours, reviews, and addresses, useful for attracting local customers.
You can find other types of rich snippets here.
How Google displays Shopify rich snippets on SERPs?
Fair warning一it’s about to get a bit technical! But I promise you it’ll be brief.
Rich snippets are structured data gathered from the HTML code of your Shopify store pages. This structured data is written in a format called JSON-LD (JavaScript Object Notation for Linked Data), which follows the Schema.org standards.
JSON-LD is not only easy to implement, but it’s also Google’s preferred format for structured data because it loads quickly and seamlessly integrates into your site’s code.
In short, JSON-LD is fast and user-friendly, and Schema.org acts as a guide to help you structure data properly on your web pages.
When Google crawls your website, it recognizes this structured data. Once Google analyzes it, the information is displayed as rich snippets on search engine results pages (SERPs).
And that’s it! That’s how Google uses structured data from your Shopify store to display rich snippets in search results.
Why do you need rich snippets for your Shopify store?
By now, you’re probably wondering if there are any real advantages to displaying Shopify product reviews and other details through Google rich snippets.
Well, the answer is a big yes! Here are three compelling reasons why you need rich snippets for your Shopify store:
1. Increase organic traffic
First and foremost, Google prioritizes websites that use structured data, which rich snippets rely on.
So, when you implement rich snippets, you can potentially improve your search rankings and get more organic traffic.
Let’s take a quick example. Here are two Google search results side by side:
Which one do you think is more attractive and informative?
I’m sure you’ll find the second one more attractive. And you’re not alone!
Most users prefer to click on results that show more information. In fact, a study by iPerceptions found that people were more likely to purchase from a store with visible product reviews.
When more people click on your link, your click-through rate (CTR) increases. And if the CTR increases, the higher engagement signals indicate to Google that your site is valuable—leading to more organic traffic.
Isn’t that great? But wait, there’s more!
2. Improves search engine rankings
The second reason you should add rich snippets is that it improves your organic rankings indirectly.
By ‘indirectly,’ I mean rich snippets don’t boost your search ranking but influence other factors.
One of the most important is CTR. According to a study by Search Engine Land, search results with more visual data, like rich snippets, can increase click-through rates by up to 677%.
Listings that include detailed information such as ratings, pricing, and availability are far more likely to be clicked than those that don’t.
That extra information makes a big difference when people are deciding where to shop.
Why does this matter?
Because when Google notices that people are clicking on your link more often, it interprets this as a sign that your site is relevant and trustworthy, which can improve your rankings over time.
The more engaging your search results are, the more likely they are to stand out from the competition—and the better your chances of appearing higher in Google’s search results.
3. Increases user experience and sales
Finally, rich snippets are a powerful way to build trust and credibility with your audience.
If you’re a new company, you need to gain trust before people buy from you. An easy way to do it is with social proof.
Consumers are more likely to visit your Shopify store and make a purchase if they see people rate your products highly.
Still not convinced? Here are three studies that support this:
- A study by BrightLocal found that 88% of users trust online reviews as much as personal recommendations.
- Another study found that an impressive 83% of people trust reviews over ads.
- Medill Spiegel Research Center found that the likelihood of purchasing a product with five reviews is 270% more than purchasing a product with no reviews.
In short, rich snippets don’t just improve your store’s visibility—they improve user experience by providing the information your customers want to see right upfront.
In today’s fast-paced, often skeptical online environment, people appreciate seeing crucial details upfront.
The more transparent and informative you are in search results, the more likely they are to trust your site—especially with so many questionable and scammy sites out there.
How to Display Rich Snippets on Google for Your Shopify Store
To display rich snippets for your Shopify store on Google (which can include product reviews, pricing, availability, and more), you need to add structured data to your website's code.
You can do it in two ways:
- You can manually add JSON-LD structured data to your Shopify store's theme files if you have some web development experience.
- You can use Shopify apps.
The easiest way to display Shopify product details on Google is by installing an app from the Shopify app store.
These apps automatically add the necessary structured data to your store without requiring any technical knowledge. They ensure that your product reviews, pricing, and other key information are properly marked up so that Google can display them as rich snippets.
You don’t need to worry about which Shopify app to choose because I’ll list the best Shopify apps to display product reviews on Google below!
3 Best apps to display Shopify product reviews on Google
Here are the three best apps to display rich snippets on Google.
I have specifically picked these apps because they use JSON-LD format, which is recommended by Google, allowing you to display Shopify product views, customer reviews, and more.
You can choose any one of these, add it to your Shopify store, and then simply click the ‘Enable’ button. It’s that simple!
1. JSON-LD for SEO
The first app on our list is JSON-LD for SEO.
JSON-LD for SEO is quite easy to install and has 590+ reviews and a 5.0 rating on the Shopify app store.
It also provides unlimited support with direct access to the app developer. You also get a free audiobook that explains everything you need to know about SEO, Shopify, and how to drive traffic to your store.
JSON-LD for SEO integrates with 20+ popular Shopify review apps. So you can swiftly collect product reviews for your Shopify store and display them on Google.
The only downside to this app is its pricing. JSON-LD for SEO has a one-time fee of $399, which can be steep.
Although it’s expensive, you only have to pay the fees once, and after that, you get free support and updates for life!
If you’re looking for a comprehensive and hands-off approach to rich snippets, this app is worth the investment.
But if you’re on a budget and don't want to invest in an app without a free trial, you can choose the next app on our list.
2. Get Clicked! SEO
The second app on our list — Get Clicked! SEO not only displays your Shopify product reviews on Google but also provides you with tools to improve your SEO.
This app gives you an SEO scanner, SEO keyword, keyword rank tracker, and 404 redirect error tools, to name a few.
Get Clicked! SEO optimizes your Shopify product reviews on Google search and provides VIP chat support for app-related issues.
The best part about this app is that it only costs $19.99 monthly and offers a 7-day free trial!
If you want rich snippets plus additional SEO optimization features, this is a cost-effective solution.
But if you feel you don't want to commit to an ongoing subscription, choose the next app, which has a free plan!
3. Webrex AI SEO Optimizer Schema
The third and final app on our list is Webrex AI SEO Optimizer Schema (previously known as SEO, JSON‑LD SCHEMA).
It has a free plan with basic features, along with Pro, Premium, and Premium 5000 plans that offer more advanced options.
So, if you’re on a budget, this is the perfect app for you!
The free plan only adds structured data to your Shopify store. Other features like Schema error removals and additional Schema types like Recipe Schema are reserved for the paid plan.
The SEO JSON‑LD SCHEMA app has 550+ reviews and a 4.9 rating. It provides 24/7 customer support for both plans and integrates with the best Shopify product review apps, such as Loox and Yotpo.
If you’re just getting started and want a no-cost way to add rich snippets, the free plan is an excellent option. As your store grows, you can easily upgrade to one of the paid plans.
Note: Once you've implemented rich snippets, test if Google is reading them correctly. You can use tools like Google's Rich Results Test to validate that your structured data is properly configured and will show up as rich snippets in search results.
How long does it take for Google to display your Shopify product reviews?
It can take anywhere between 4 to 11 weeks for Google to display your Shopify rich snippets.
However, some Shopify stores have reported seeing results in as little as 2 to 3 weeks.
The timing depends on when Google’s bots crawl your website, analyze its structured data, and begin displaying the rich snippets in search results.
This time can vary based on factors out of your control. To ensure Google displays your Shopify rich snippets correctly, make sure you optimize your store data using the apps we have listed above.
Taking action
Reading and absorbing information and knowledge is great (definitely if it’s free!), but do you know what’s even better?
Taking action!
So, to help you with taking action with what you have learned in this article, take a look at the bullet points:
- Pick one of the Shopify apps from the list and download it.
- Follow the instructions included in the app's FAQs.
- If you're not sure how to install the app on your Shopify store, you can contact the app developer for help.
- Wait 4 to 11 weeks for Google to display your Shopify product details.
Conclusion
Did you know that displaying rich snippets for your Shopify store on Google could be this simple? Thanks to Shopify apps, you can get the work done without any coding skills.
I understand you might even be on a budget, so we have shared a free option in this guide.
If you still haven't sorted out how to get product reviews on your Shopify store, you can read our beginner-friendly article.
And if you have some feedback for us or have any questions, please let me know by commenting below. You can also contact me directly by clicking the 'Contact Us' button at the top!
Want to learn more about Shopify?
Ready to move your Shopify store to the next level? Check out the articles below:
- The 16 Best Shopify Apps for Successful Dropshipping Stores
- How to Get Product Reviews on Shopify? (Even With No Sales)
- Google Ads Keyword Research for Dropshipping Stores (Learn How)
Plus, don’t forget to check out our in-depth how to start a Shopify store guide here!
