Did you ever think about adding trust badges to your dropshipping store? Or maybe you already have them, but you’re not sure if you’re using them right. Well, wonder no more! In this article, I will guide you step-by-step on why people add trust badges to their store. And why people don’t like adding trust badges.
Trust badges are there to increase the trust your store visitors have in your store. There are people that will abandon their cart if they have security concerns. Adding trust badges is one of the easiest ways to increase trust and even conversion rates for your dropshipping store in 2020!
What Is a Trust Badge?
Let’s begin with what a trust badge is.
A trust badge is what it sounds like.
It’s a badge that you place on your web page that increases trust.
You often find them during the checkout process, but more and more eCommerce store owners are placing them on their product pages or homepage.
Another trust badge is the badge that you see when you visit a website that got an HTTPS (SSL) connection.
See, for example, my blog:
Do you see that little lock there?
That’s a trust badge!
Here are some trust badge examples that you might have seen before on a website:
Or think about badges like these:
But why would people add these trust badges to their dropshipping store?
Let’s find out:
Why Should You Add Trust Badges to Your Dropshipping Store?
Do you know why people add trust badges to their dropshipping stores?
To increase the chance that people trust your little eCommerce store.
Cybersecurity and trust people have in unknown websites
Cybersecurity is an ever-growing concern for online shoppers.
Fears about online security could keep shoppers from buying from stores that they don’t know.
Here are some interesting facts for you from this study that surveyed hundreds of Americans about their online shopping habits:
- People can abandon their carts because of security concerns. Did you know that 62% of consumers have started to purchase an item online only to abandon the purchase because of security concerns?
- People don’t trust new websites as much as known websites. 95% of consumers have security concerns about providing personal information like their credit card when shopping at websites they have not heard of before, and 92% of consumers have concerns about providing personal information like their credit card when shopping at websites they have not shopped at in the past.
This is why you need to do everything in your power to make your dropshipping store look like any other real store.
I’m saying this, not because dropshipping stores are not real stores, but because most dropshipping stores don’t put any effort into their store.
They just open a store, add some products, and start advertising.
The funny thing then is that they expect to be rich the very next day or week! (Source)
How crazy is that?
Don’t worry about it.
Because you can beat them by spending more time on your dropshipping store than your competitors!
But that’s not what this article will be about.
If you do want to learn more about that, then I suggest reading 7 Tips to Beat the Competition of Your Dropshipping Store in 2020!
How to increase the trust people have in your dropshipping store?
So now, you know that security is a big concern of most people when shopping online on websites that they never shopped on before.
What can you do to make these people trust your dropshipping store more?
One of the things that you can do is to add trust badges on your store!
Do you know why?
Well, this study found out that 75% of consumers would be more likely to purchase from a small, independent website with a trustmark than one without.
That’s a lot.
But that’s doesn’t mean that you can just place trust badge on your store, which no one ever heard of and expect to increase trust people have in your store.
This is because 84% of consumers have greater confidence in trustmarks they know vs. trustmarks they’ve never seen. (Source)
For example, in that same study McAfee was one of the most popular trust badges:
Plus, their survey found that 81% of consumers say that if they landed on an online store they’d never heard of before, the McAfee Secure trustmark would increase their confidence that they’re on a legitimate and secure website.
So getting a McAfee Secure trust badge could increase your sales on your dropshipping store!
Another great benefit of trust badges is that it can increase your conversion rate.
In this case study, they will show you how they added trustmarks and boosted their sales with 14% in a 30-day test.
How awesome is that?
Let’s continue with why people don’t add trust badges to their store and what not to do with them:
Trust Badges for Dropshipping Stores: What Not to Do and Why Some People Do Not Like Them
Now that you know why people like adding trust badges on their website, it’s time to learn why people don’t like it!
Plus, I will cover what not to do with your trust badges.
What not to do with your trust badges?
Let’s begin with the most obvious one.
Ugly trust badges.
Alright, if you decided to add a trust badge (or more) to your dropshipping store, then please make sure it’s not an ugly one.
Make sure that the badge fits a bit with the rest of your store design.
For example, you don’t want an image with trust badges that contain a green ring around them while the rest of your store design only contains black and red.
Why would you pick green for your trust badges then?
It looks a bit weird, right?
I said this before in earlier articles, but if you don’t have “an eye for design”, then please show it to someone else as well and get their feedback!
Just one thing to note with that, the best thing is to ask the feedback of a person you don’t know closely.
Because otherwise, there is a chance that they just say they like it because they don’t want to hurt your feelings!
Don’t add more than one trust badge on each product page
Another thing to not do with your trust badges is to add more than one on your product page.
Adding more than one trust badge on your product page doesn’t look great, in my opinion.
Of course, you can add more than one in a row like this:
But don’t add one of these at the beginning of your product page, and then another one at the end.
I will keep this one short, so keep in mind that if you want to add a trust badge to your product page to just add one!
Why do some people not like trust badges on their store?
Some people don’t like adding trust badges to their stores.
Most of the time they are just jpeg don’t really mean anything, most of the time they are not even needed. If you looks at any website with visitors over 10m per month, you won’t see any trust badges on the product pages.
Look at the average shopify noob, you will see trust-bage-galore.
I know who I would rather copy.From Reddit
Or this one:
No, they’re total crap. and so are these pop up windows saying that someone’s just purchased something.
I’ve bought this theme from theme forest which allows to fake these recent purchases. i’m not using this functionality but i’m very careful with the websites that do cos you never know if it’s fake.From Reddit
Do you see now why some people don’t like it?
That’s why I always like to add two sides to my articles.
So everyone can do their own research, and you know that I won’t hide any facts for you!
If you have decided that you want trust badges on your dropshipping store, then you’re in luck!
I published a full guide on how to get these trust badges and how to place them on your Shopify store:
Getting Started with Your Dropshipping Store in 2020
So, are you ready to get started with dropshipping? Or maybe you have already started, but you’re looking to get some inspiration?
If so, then I suggest reading my complete Shopify dropshipping guide!
It’s a huge article, but it contains everything that you need to know to create your own Shopify dropshipping store in 2020. It’s like a dropshipping course, but then for free!
Reading this article will surely help you to get started and to stay motivated while beginning and continuing your dropshipping journey!
Just don’t forget that success takes time. Keep improving each and every day!
And here are some of my best articles:
- AliExpress Dropshipping Complete Guide for Beginners! (2020)
- The Complete Guide: Can You Start Dropshipping Without Money in 2020?
- 12 Reasons Why Most People Fail With Dropshipping in 2020 | Beat Them!
- 17 Awesome Shopify Dropshipping Store Examples
And also, if you decided to go with Shopify, and you don’t have an account yet, then you can click here to get a free 14-day trial!
Did you know trust badges can increase the trust people have in your dropshipping store before reading this article?
And that some people just abandon their cart if they don’t trust the website?
I hope I made it easier for you if you want to use trust badges on your dropshipping store or not, and keep in mind what not to do with these trust badges if you decide to use them!
If you got any suggestions for this article or if you have any questions regarding dropshipping, then let me know by commenting below or contacting me directly by pressing the “Contact Me” button at the top!
Also, are you currently using trust badges on your dropshipping store? Or do you not like them?
I wish you the best with your dropshipping store, and don’t forget that success doesn’t happen overnight!