Are you looking to start your own subscription box business?
If so, finding the perfect Shopify theme is vital as it will be the foundation for branding and user experience on your store.
But don't worry; we've done all the hard work and rounded up the best Shopify themes for subscription boxes – each with its own feel and unique features that'll have your customers returning for more!
At A Glance: Our Top 5 Picks for Shopify Themes for Subscription Boxes
Let's dive into the article!

The Best Shopify Subscription Themes: An Overview
Looking for a quick recommendation on the best Shopify theme?
Awesome! Check out our table below:
Theme | Designed For | Price | Read Review |
Be Yours | Any online store with a strong focus on mobile-first design and interactive shopping. | $280 | Be Yours Review |
Fresh | Food and drink stores. | $350 | Fresh Review |
Minion | Primarily for pet niche stores. | $250 | Minion Review |
Champion | Creating a visually impactful and conversion-optimized store. | $350 | Champion Review |
Sense | Stores that want to present their products in an engaging and visually appealing manner. | Free | Sense Review |
Impulse | Stores that want to keep the focus on their products. | $350 | Impulse Review |
Impact | Stores looking to create a modern and unique shopping experience. | $350 | Impact Review |
Retina | Stores looking for a design that boldly showcases their products. | $220 | Retina Review |
Envy | Stores running regular promotions. | $350 | Envy Review |
Yuva | Fashion, cosmetics, and jewelry stores. | $210 | Yuva Review |
The 10 best Shopify themes for subscription boxes
So, which Shopify themes are the best for online stores that offer recurring subscriptions?
Let's find out!
1. Be Yours Review
This theme is the best, so diverse and has so many in-built features, it's simply incredible. Used it to build multiple stores now. Support has been immensely helpful too and it's priced so well compared to other themes with far less features.
Jewelled Me (Be Yours Theme user)

Designed for | Any online store with a strong focus on mobile-first design and interactive shopping. |
Great for | Providing a personalized and intuitive shopping experience. |
Price | $280 |
Unique features | – Mobile-first design – Shop The Look |
Demo stores | View here |
Reviews | 98% Positive (226 Reviews) |
Be Yours is known for its unique design that prioritizes an intuitive user experience – in other words, it's made to impress and convert!
This theme makes shopping a breeze for your customers, regardless of where they are or what device they use:

Unique features
- Mobile-first design. Be Yours puts mobile users first. Its sleek, responsive, and super-fast design ensures your mobile customers have the best shopping experience!

- Shop The Look. This feature lets customers see exactly what they can expect in each box. The result? Customers get a clear visual understanding of their subscription and are more likely to hit that ‘purchase' button!

Pricing
The Be Yours theme costs $280 on the Shopify Theme Store.
When the Be Yours theme is great for you:
- If you're an online store focusing on mobile shoppers.
- If you want to showcase your subscription boxes in an engaging way.
2. Fresh Review
Best theme investment ever. Team is super helpful with customisations, and quick to react. Theme works well & many customers have good feedback about the theme design.
BoundbyWine (Fresh Theme user)

Designed for | Food and drink stores. |
Great for | Subscription box businesses looking for a clean design, advanced filtering, and a built-in age check feature. |
Price | $350 |
Unique features | – Age verification – Advanced product filtering |
Demo stores | View here |
Reviews | 78% Positive (18 Reviews) |
Say hello to Fresh – a clean Shopify theme tailored for food and drink stores.
Fresh has an attention-grabbing design, which could be great for your store.
For instance, you can find a case study here where a store called Bud of Love implemented Fresh and saw a 30% conversion boost!
The founder of Bud of Love gave the following reason for choosing the Fresh theme:
It's simplicity and easy customer experience. I think what the others lacked was great UX.
Founder of Bud of Love (Source)

Unique features
- Built-in age check. When dealing with age-restricted products, you want a seamless way to verify your customer's age!

- Advanced product filtering. Filter by type, color, size, or whatever you can think of – making it easier for customers to find the subscription box that fits their needs.

Pricing
The Fresh theme costs $350 on the Shopify Theme Store.
When the Fresh theme is great for you:
- If your online subscription box service deals with age-restricted products.
- If you have a wide range of subscription boxes with various brands, types, colors, or sizes.
3. Minion Review
We absolutely love our new e-comm store and so are our clients! The theme offers so many possibilities and flexibility. The client service is also amazing! We would recommend 10/10.
Camoli Distribution (Minion Theme user)

Designed for | Primarily for pet industry businesses. |
Great for | Subscription box businesses looking for high customizability and highly functional product pages. |
Price | $250 |
Unique features | – Customizability with 24 sections – Mobile-first design |
Demo stores | View here |
Reviews | 100% Positive (3 Reviews) |
Minion is a Shopify theme that's particularly ideal for the pet industry. (But don't worry, it's also flexible enough to fit a variety of niches.)
With a high level of customizability, mobile-first design, and multifunctional product pages, Minion might just be the theme your subscription store needs!

Unique features
- High-level customizability. With 24 sections to choose from, Minion gives you a lot of control over the layout of any page.

- Mobile-first design. Minion has a compact, fast, and thumb-friendly design that ensures an optimal shopping experience for your mobile customers:

Pricing
The Minion theme costs $250 on the Shopify Theme Store.
When the Minion theme is great for you:
- If you want a high level of customization to tailor your store to your brand and vision.
- If you want to ensure an excellent user experience on mobile devices.
4. Champion Review
I selected the Champion Shopify theme, which was the best decision for this project. The Champion theme looks great, functions well, and their support is incredible! Thank you so much! I am happy to be one of your customers.
RhondaSings (Champion Theme user)

Designed for | Creating a visually impactful and conversion-optimized store. |
Great for | Subscription box services looking for a feature-packed and visually appealing theme. |
Price | $350 |
Unique features | – Great team – Cart goal |
Demo stores | View here |
Reviews | 100% Positive (2 Reviews) |
Get ready to meet Champion, a Shopify theme built to launch your brand into success.
Champion is developed by a team of experts with over five years of experience working at Shopify, having built and maintained many themes over those years (including the popular Dawn theme).

Unique features
- Feature-packed design. Including mega menus for easy navigation, color swatches, custom product badges for highlighting unique selling points, and quick view.
- Cart goal widget. This innovative feature is designed to boost your sales by encouraging customers to increase their order value to get free shipping (or something else!):

Pricing
The Champion theme costs $350 on the Shopify Theme Store.
When the Champion theme is great for you:
- If you want to boost your average order value.
- If you want a theme built by trusted experts with a proven track record at Shopify.
5. Sense Review
It's incredible how many awesome features are packed into this free theme. Thank you for providing a solid foundation for web designers to build upon. We absolutely love it.
Tonja Howard (Sense Theme user)

Designed for | Stores that want to present their products in an engaging and visually appealing manner. |
Great for | Providing comprehensive product details and building trust through testimonials and videos. |
Price | Free |
Unique features | – Fresh and bright design – Detailed product information |
Demo stores | View here |
Reviews | 55% Positive (31 Reviews) |
Sense is the first free Shopify theme on this list!
And when you look at it, it brings fresh air to your brand with its vibrant color palette, soft gradients, and curved elements that gently guide buyers through your store.

Unique features
- Fresh and bright design. Sense uses a fresh color palette and soft gradients to bring an energizing feel to your online store!
- Detailed product information. The detailed product layouts offer a great opportunity to describe your subscription boxes accurately:

Pricing
The Sense theme is free on the Shopify Theme Store.
When the Sense theme is great for you:
- If you aim for a vibrant, engaging, and fresh look for your online store.
- If you want to establish trust with testimonials and videos.
6. Impulse Review
Impulse theme exceeded expectations! It's stylish, user-friendly, and creates an impressive website. Highly recommended!
Toy & Novelties Wholesale (Impulse Theme user)

Designed for | Stores that want to keep the focus on their products. |
Great for | Featuring products in a clean and minimal layout. |
Price | $350 |
Unique features | – Powerful promotions – Strong focus on products and messaging |
Demo stores | View here |
Reviews | 95% Positive (875 Reviews) |
Impulse is a premium Shopify theme that keeps the spotlight on your products.
With its powerful features, Impulse is excellent for selling subscription boxes, mainly if you're operating in the fashion, beauty, fitness, or accessories industry.

Unique features
- Powerful promotions. Impulse lets you highlight promotions almost anywhere on your site!
- Strong focus on products and messaging. This theme lets your products shine; there's lots of space for your product imagery and videos:

Pricing
The Impulse theme costs $350 on the Shopify Theme Store.
When the Impulse theme is great for you:
- If you are looking for a clean design that keeps the focus on your products.
- If you want a theme that allows you to boost sales and product awareness.
7. Impact Review
Great theme, very snappy and fast, great support as well.
Atalon Sportswear (Impact Theme user)

Designed for | Stores looking to create a modern and unique shopping experience. |
Great for | Achieving a high conversion rate with features like quick buy, sticky add to cart, and product suggestions. |
Price | $350 |
Unique features | – Integrated cross-selling – Lots of animations – Unlimited free trial |
Demo stores | View here |
Reviews | 94% Positive (53 reviews) |
We think Impact is one of the best-looking Shopify themes!
Just look at a product page example built with Impact:

Unique features
- Integrated cross-selling. The Impact theme has a built-in cross-selling feature for your product page and cart drawers. Using it, you can offer complementary products and increase your average order value!

- Lots of animations. The Impact theme has so many animations it will blow your mind! From scrolling texts to the smoothness of opening a new menu, check out their theme styles here, and you will understand what we're talking about.
- Unlimited free trial. Impact comes with an unlimited free trial. In other words, you can test and customize the theme with your store and products for an unlimited time, as long as you don't publish the theme.

Pricing
The Impact theme costs $350 on the Shopify Theme Store.
When the Impact theme is great for you:
- You like all the animations that the Impact theme offers.
- You want to build a store that looks different from your competitors.
8. Retina Review
Very happy with this theme and the tech support that I received so far. I’m able to manage a very clean minimal appearance that I was looking for.
Cicca (Retina Theme user)

Designed for | Stores looking for a modern design that showcases their products boldly. |
Great for | Subscription stores that are community-oriented or want to emphasize social proof. |
Price | $220 |
Unique features | – Various sections that help build a brand – Mobile-friendly design – User-friendly |
Demo stores | View here |
Reviews | 96% Positive (282 Reviews) |
Next up, we have Retina!
It's a luxurious name, so you might think it will have a high-end feel, and that's right!
Even the most successful stores like Melanin Is Life use it:

Unique features
- Various sections that help build a brand. You can create a branded feel on your store by using Retina's beautiful testimonial sections or featured product callouts:

- Mobile-friendly design. Retina's developers focused on creating a mobile-friendly design with swipeable, space-saving, thumb-friendly layouts:

- User-friendly. Retina is not only user-friendly for your customers but also for you, so creating a professional-looking store is as simple as possible.
Pricing
The Retina theme costs $220 on the Shopify Theme Store.
When the Retina theme is great for you:
- You're searching for an easy-to-use Shopify theme.
- You want to emphasize social proof for your subscription boxes.
9. Envy Review
I bought the theme a few weeks ago and I am super happy with it! It has almost all the features I wanted in my online store. The support is amazing and also very fast, I would 100% recommend this theme!
Lisa Eleni (Envy Theme user)

Designed for | Stores running regular promotions. |
Great for | Subscription stores seeking a versatile theme that allows showcasing special offers and increasing the average order value (AOV). |
Price | $350 |
Unique features | – Ideal for regular promotions – Fast and friendly support |
Demo stores | View here |
Reviews | 91% Positive (219 Reviews) |
Say hello to Envy, a Shopify theme that believes in the power of cleanliness.
Designed especially for stores with regular promotions, Envy offers various sections perfect for showcasing your featured products and offers:

Unique features
- Ideal for regular promotions. Envy’s clean and visually appealing design makes it a perfect canvas for highlighting regular promotions!
- Fast and friendly support. With an average response time of under nine hours and 52% of queries resolved in the first reply, you can rely on Envy's support team to help you overcome any challenges.
Pricing
The Envy theme costs $350 on the Shopify Theme Store.
When the Envy theme is great for you:
- If your subscription box store runs regular promotions and you want a theme that beautifully highlights these.
- If you are looking for a theme with pre-designed presets for quick setup.
10. Yuva Review
Great theme and amazing, friendly support. Small tweaks and requests were seen too and executed within 24 hours. Very happy with Yuva and the team behind it.
Sunnieside (Yuva Theme user)

Designed for | Fashion, cosmetics, and jewelry businesses that aim to provide a modern shopping experience. |
Great for | Subscription box stores looking for features like shipping estimation, selling plans, and re-ordering capability. |
Price | $210 |
Unique features | – Modern design – Re-order feature |
Demo stores | View here |
Reviews | 97% Positive (33 Reviews) |
Yuva is a Shopify theme that focuses on delivering a superior experience not just to the eyes but also to the fingertips.
It's designed to beautifully accommodate fashion, jewelry, and cosmetics businesses:

Unique features
- Modern design. Yuva is built with modern design principles in mind. Its clean typography, multi-level menus, and responsive design ensure a superior look and feel for your store.
- Re-order feature. Yuva introduces a quick way for customers to reorder items they've already purchased directly from their account page. This feature can save time and increase repeat purchases!

Pricing
The Yuva theme costs $210 on the Shopify Theme Store.
When the Yuva theme is great for you:
- If your subscription box store includes fashion, cosmetics, jewelry, or similar items.
- If you want to provide a modern shopping experience with features like shipping estimation and reordering.
What to consider when picking a Shopify theme as a subscription box store?

If you're a subscription box store having doubts about which Shopify theme fits you best, here are a few key aspects to consider:
- The design of the theme. This is a personal decision, but do you like the theme's design?
- Does it fit your budget? A free theme is your best option if a paid theme doesn't fit your budget. At the same time, remember that paid themes have a lot of extra features which could save you in Shopify app costs!
- Test their support. Did you think about testing your theme's support? You can try contacting the support of multiple themes to compare their response quality and time.
- Online Store 2.0. Try to pick a theme that is Online Store 2.0 enabled. With OS2.0, you can use drag-and-drop sections to create custom pages throughout your store. It's Shopify's new standard in customizability and speed!
- Product display. A theme that allows you to beautifully display what's inside each subscription box can help customers understand the value they're getting, thereby influencing their purchase decision.
If you're interested in more tips on picking the right Shopify theme for your store, check out this article with eight great tips!
FAQs about Shopify themes for subscription box stores
If you've any more questions about your Shopify theme, check out these FAQs:
Can you run a subscription business from Shopify?
Yes, you can run a subscription business from Shopify. There are various apps available in the Shopify App Store that can be integrated into your store for managing recurring payments and subscription boxes.
Yes, investing in a Shopify premium theme can be worth it for several reasons. Premium themes come with extra features, more flexibility, and often superior design aesthetics compared to free themes.
Can I sell mystery boxes on Shopify?
Generally, selling mystery boxes on Shopify is not recommended. Although Shopify's policy does not explicitly prohibit it, most payment providers view selling mystery boxes as a form of gambling. Therefore, it's against their terms of service.
Summary
Before we go to the final verdict, we've created a quick summary of this article for you, so you can easily remember it:
- One of the best but also most expensive themes for Shopify subscription box stores include Be Yours, Fresh, and Minion.
- Do you want a theme with lots of animations? If so, Impact is a fantastic choice!
- If you prioritize conversions and speed, Champion is the theme you should choose.
- If you're looking for the best free Shopify theme, check out Sense.
Other great Shopify themes
Not sure yet about starting a subscription box store? Or are you interested in creating more stores in different niches?
We've got you covered!
Check out the lists below to find more amazing Shopify themes:
- Best Shopify Dropshipping Themes
- Best Shopify Themes for Artists
- Best Shopify Themes for Clothing
- Best Shopify Themes for Digital Products
- Best Shopify Themes for Print on Demand
- Best Shopify Themes for Your One-Product Store
- Best Free Shopify Themes for Your Online Store
Final verdict
There you go; those were our top Shopify themes for subscription box stores!
But what is our verdict on which is best?
Final verdict: The best Shopify themes for subscription box stores are Be Yours, Fresh, and Minion.
These themes come out on top due to their striking looks, features, customizability, and performance!
If you’re still second-guessing, let's look at our overview from earlier:
Theme | Designed For | Price |
Be Yours | Any online store with a strong focus on mobile-first design and interactive shopping experiences. | $280 |
Fresh | Food and drink stores. | $350 |
Minion | Primarily for pet niche businesses. | $250 |
Champion | Creating a visually impactful and conversion-optimized online store. | $350 |
Sense | Stores that want to present their products in an engaging and visually appealing manner. | Free |
Impulse | Stores that aim to keep the focus on their products. | $350 |
Impact | Stores looking to create a modern, unique, and engaging shopping experience. | $350 |
Retina | Stores looking for a modern design that showcases their products boldly. | $220 |
Envy | Stores running regular promotions. | $350 |
Yuva | Fashion, cosmetics, and jewelry businesses that aim to provide a modern shopping experience. | $210 |
Want to learn more about Shopify?
Ready to move your Shopify store to the next level? Check out the articles below:
- Dropshipping Pricing Strategy: The Definitive Guide (2023)
- Shopify Dropshipping: A 20-Step Guide to Starting Your Store
- 23 Most Successful Shopify Dropshipping Store Examples | Inspiration
Plus, don’t forget to check out our in-depth how to start a Shopify store guide here.