If you want to sell digital products online, Shopify is a fantastic platform to build and manage your store.
But with seemingly endless Shopify themes available, which is the best?
In this article, we've compiled a list of the best Shopify themes based on what's most important when selling digital products!
At A Glance: Our Top 5 Picks for Shopify Themes for Digital Products
Are you ready to find the perfect look for your store without designer fees or coding headaches?
Then read on!
Tip: Have you already created your Shopify account? If not, sign up by clicking this link here to get a free 3-day trial + 3 months for $1 each!
The Best Shopify Themes for Digital Products: An Overview
Looking for a quick recommendation on the best Shopify theme?
Awesome! Check out the overview table below:
| Theme | Designed For | Price | Read Review |
| Motion | Brand and product storytelling. | $350 | Motion Review |
| Be Yours | Any online store with a strong focus on interactive shopping. | $280 | Be Yours Review |
| Creator | Content creators and personal brands. | $300 | Creator Review |
| Parallax | Offering flexibility and creating a dynamic storefront. | $240 | Parallax Review |
| Highlight | Displaying products in a creative way. | $300 | Highlight Review |
| Champion | Creating a visually impactful and conversion-optimized store. | $350 | Champion Review |
| Debutify | Limitless design possibilities. | $0 to $149 monthly | Debutify Review |
| Publisher | Conveying your narrative in a unique, creative style. | Free | Publisher Review |
The 8 best Shopify themes for digital products
So, which Shopify themes are the best for online stores that offer digital products?
Let's find out!
1. Motion Review
Great theme. Super clean and simple. Customer service is also phenomenal!
Bola Grills (Motion Theme user)
| Designed for | Brand and product storytelling. |
| Great for | Showcasing digital products with animations and video. |
| Price | $350 |
| Unique features | - Animation and video capabilities - Quick add to cart - Mobile-first design |
| Demo stores | View here |
| Reviews | 98% Positive (438 Reviews) |
Are you searching for a Shopify theme that can bring your digital products to life?
Look no further than Motion!
It's designed with a minimalist aesthetic that highlights your products:
And be aware, screenshots don't do this theme justice; check out their demo stores here to check out all its animations!
Let's dive into what makes Motion such a terrific choice for your online digital product store:
Unique features
- Animation and video capabilities. Motion lets your products shine. You can use videos and animations to help customers visualize their purchases!
- Mobile-first design. With more people shopping on their mobile devices than ever before, a mobile-optimized theme is a must.
- Quick add to cart. No one likes a cumbersome checkout process. Motion's quick add-to-cart feature lets customers swiftly select their desired product and add it to their cart without leaving the collection page.
Pricing
The Motion theme costs $350 on the Shopify Theme Store.
When the Motion theme is great for you:
- If you're a digital product creator looking to tell a captivating product story.
- If you want to provide a seamless shopping experience.
2. Be Yours Review
Love this theme! It's beautiful and has so many dynamic features. Plus, the customer service is incredible. I have had many questions for the developer and he has been awesome!
Bake Me Healthy (Be Yours Theme user)
| Designed for | Any online store with a strong focus on interactive shopping. |
| Great for | Providing a personalized and intuitive shopping experience. |
| Price | $280 |
| Unique features | - Mobile-first design - One-product store compatibility |
| Demo stores | View here |
| Reviews | 99% Positive (235 Reviews) |
Be Yours is known for its unique design that prioritizes an intuitive user experience - in other words, it's made to impress and convert!
This theme makes shopping a breeze for your customers, regardless of where they are or what device they use:
Unique features
- Mobile-first design. Like Motion, Be Yours puts mobile users first. Its sleek, responsive, and super-fast design ensures your mobile customers have the best shopping experience!
- One-product store compatibility. If you have one main digital product to sell, you can use this theme's one-product store landing pages to explain and highlight everything about it!
Pricing
The Be Yours theme costs $280 on the Shopify Theme Store.
When the Be Yours theme is great for you:
- If you're an online store focusing on mobile shoppers.
- If you are looking to build a one-product store.
3. Creator Review
Just got the Creator theme by Purple Labs and I'm in love! Still setting it up though. The design is sleek and customizing is super easy, even for a newbie like me. Tons of new to me templates and add-ons to choose from.
Double Your WDW (Creator Theme user)
| Designed for | Content creators and personal brands. |
| Great for | Digital product creators with a strong social media presence. |
| Price | $300 |
| Unique features | - Social media-inspired interface - Community hub |
| Demo stores | View here |
| Reviews | 100% Positive (1 Review) |
Creator is a theme designed with content creators and personal brands in mind.
So, if you have a strong media presence, this is likely to be the best theme for you!
It features everything you need to let your personal brand shine, including video, podcast, author sections, and much more!
Unique features
- Social media-inspired interface. Leveraging the familiar interface of social media, Creator makes browsing your store a comfortable experience for your followers.
- Community hub. With Creator, you can build more than just a store; it's a hub for your community. You can share event listings, social links, collaborations, and more!
Pricing
The Creator theme costs $300 on the Shopify Theme Store.
When the Creator theme is great for you:
- If you have a strong social media presence.
- If you're focused on community building.
4. Parallax Review
The parallax theme has served my company well for a few years now and their support has been solidly excellent with quick, effective responses. Thank you, guys
Six Scents (Parallax Theme user)
| Designed for | Offering flexibility and creating a dynamic storefront. |
| Great for | Anyone who loves parallax (animated depth) effects. |
| Price | $240 |
| Unique features | - Parallax effects - Sticky navigation - Product zoom |
| Demo stores | View here |
| Reviews | 96% Positive (240 reviews) |
The next theme is Parallax, designed by Out of the Sandbox.
Maybe you've heard about this theme before, as it has been around for quite a while now.
However, don't worry; it's still relevant in 2025, as the team behind the theme has put a lot of work into keeping it updated. So, of course, it's also compatible with Shopify OS 2.0!
Unique features
- Parallax effects. Parallax creates an animated depth effect as you scroll down the page. If you've never seen it, look at this demo store here!
- Sticky navigation. The sticky navigation feature keeps menus fixed to the top of your page as you scroll down:
- Product zoom. Give customers a closer look at a clothing item when they hover over an image!
Pricing
The Parallax theme costs $240 on Shopify Theme Store.
When the Parallax theme is great for you:
- You're a fan of having the parallax effect on your store.
- You want to use bold imagery, slideshows, and video on your store.
5. Highlight Review
I really like this theme. It looks very alive and modern. It is easy to use and the customer support is amazing!
House Of Oysters (Highlight Theme user)
| Designed for | Displaying products in a creative way. |
| Great for | Store owners selling artistic digital products. |
| Price | $300 |
| Unique features | - Parallax vertical slider - Asymmetrical product grid - Highlights product benefits |
| Demo stores | View here |
| Reviews | 93% Positive (30 Reviews) |
Is it your goal to showcase your digital products in a super creative way?
If so, Highlight might be the perfect Shopify theme for you!
Whether you're selling NFTs or showcasing your digital products using creative 3D mockups, this theme would fit perfectly!
Unique features
- Parallax vertical slider. Parallax creates an animated depth effect as you scroll down the page.
- Asymmetrical product grid. Highlight uses a creative asymmetrical product layout that helps each item stand out. Combine it with Parallax, and you've got a fantastic effect!
- Highlights product benefits. With Highlight, each product page has a dedicated section highlighting the product benefits in an icon list or image slider:
Pricing
The Highlight theme costs $300 on the Shopify Theme Store.
When the Highlight theme is great for you:
- You're looking for a modern Shopify theme that feels alive.
- You want to sell artistic digital products or creatively showcase your products.
6. Champion Review
I selected the Champion Shopify theme, which was the best decision for this project. The Champion theme looks great, functions well, and their support is incredible!
RhondaSings (Champion Theme user)
| Designed for | Creating a visually impactful and conversion-optimized store. |
| Great for | Digital product sellers looking for a feature-packed and visually appealing theme. |
| Price | $350 |
| Unique features | - Feature-packed design - Cart goal widget |
| Demo stores | View here |
| Reviews | 100% Positive (2 Reviews) |
Get ready to meet Champion, a Shopify theme built to launch your brand into success.
Champion is developed by a team of experts with over five years of experience working at Shopify, having built and maintained many themes over those years (including the popular Dawn theme).
Unique features
- Feature-packed design. Including mega menus for easy navigation, color swatches, custom product badges for highlighting unique selling points, a quick view, and a before/after slider:
- Cart goal widget. This innovative feature is designed to boost your sales by encouraging customers to increase their order value:
Pricing
The Champion theme costs $350 on the Shopify Theme Store.
When the Champion theme is great for you:
- If you want to boost your average order value.
- If you want a theme built by trusted experts with a proven track record at Shopify.
7. Debutify Review
| Designed for | Limitless design possibilities. |
| Great for | Optimizing conversion rates. |
| Price | $0 / $29 / $79 / $149 per month |
| Unique features | - Uses an add-on system - Conversion-focused product pages - Fully customizable |
| Demo stores | View here |
| Reviews | N/A |
Debutify is a theme that promises to provide everything you need to create a successful online store.
It's designed to be an all-in-one solution, so you won't need many Shopify apps when using it!
Unique features
- Uses an add-on system. Debutify is packed with over 50 add-ons to help you with everything from social proof to marketing and sales:
- Conversion-focused product pages. As ecommerce experts themselves, Debutify's founders know how vital the product page is for a successful website.
- Fully customizable. There is a lot of flexibility when it comes to customizing Debutify. For instance, you can add many things to a product page, including different sections, FAQ blocks, testimonials, and add-ons:
Pricing
Debutify comes with four different plans, ranging from $0 to $149 per month:
Debutify also offers a 14-day free trial with no credit card required, so you can try it out before deciding if it's the suitable theme for your store!
When the Debutify theme is great for you:
- You want to optimize your store's conversion rates.
- You want your digital product store to be highly customizable.
Tip: You can read our extensive review of the Debutify theme here!
8. Publisher Review
| Designed for | Conveying your narrative in a unique, creative style. |
| Great for | Stores that sell any sort of artistic digital products. |
| Price | Free |
| Unique features | - Progressive, high-contrast design - Contextual navigation |
| Demo stores | View here |
| Reviews | N/A |
Are you a digital artist looking for a unique Shopify theme?
In that case, you should take a look at Publisher!
Shopify calls it an 'avant-garde' theme, which means it contains many new and unusual ideas. And the best part; it's free!
Unique features
- Progressive, high-contrast design. This theme's demo store uses subtle gradients with dark, immersive product cards to create a high-contrast design:
- Contextual navigation. Instead of using a traditional navigation bar, the Publisher theme puts your brand narrative first and uses contextual links to products and categories:
Pricing
The Publisher theme can be downloaded for free on the Shopify Theme Store.
When the Publisher theme is great for you:
- You like the 'avant-garde' style of the theme.
- You like the moody design and minimalist navigation that the theme offers.
What to consider when picking a Shopify theme for your digital product store?
If you run an online store selling digital products and don't know which Shopify theme fits you best, here are a few key aspects to consider:
- The design of the theme. This is a personal decision, but do you like the theme's design?
- Does it fit your budget? A free theme is your best option if a paid theme doesn't fit your budget. At the same time, remember that paid themes have a lot of extra features which could save you in Shopify app costs!
- Test their support. Did you think about testing your theme's support? You can try contacting the support of multiple themes to compare their response quality and time.
- Product preview options. A theme that allows potential customers to preview your digital products can be a game-changer. For example, an audio clip for a music file, a video trailer for a movie, or a sample chapter for an ebook.
- Customer reviews. Customer reviews play a significant role in building trust with potential buyers, especially for digital goods.
- Online Store 2.0. Try to pick a theme that is Online Store 2.0 enabled. With OS2.0, you can use drag-and-drop sections to create custom pages throughout your store. It's Shopify's new standard in customizability and speed!
If you want more tips on picking the right Shopify theme for your store, check out this article with eight great tips!
FAQs about selling digital products on Shopify
If you've any more questions about selling digital products through Shopify, check out these FAQs:
Can you put digital products on Shopify?
You can sell digital products on Shopify. Use the Digital Downloads app from the Shopify App Store to add digital products to your store and manage the delivery of these products to your customers.
How do I bundle digital products on Shopify?
To bundle digital products on Shopify, you'll typically need a Shopify app designed for bundling products. Apps like Rebolt Bundles allow you to create custom product bundles, including digital products.
How do I protect my digital products on Shopify?
To protect your digital products on Shopify, ensure you use Shopify's official Digital Downloads app. Also, provide each customer with a unique, encrypted download link rather than a single static link.
Summary
Before we go to the final verdict, we've created a quick summary of this article for you, so you can easily remember it:
- One of the best but also most expensive themes for Shopify digital product stores include Motion, Be Yours, and Creator.
- Do you want a theme with lots of animations? If so, Motion or Parallax are fantastic choices!
- If you have a significant social media presence, Creator is the theme you should choose.
- If you're looking for the best free Shopify theme, check out Publisher.
Other great Shopify themes
Not sure yet about starting a digital product store? Or are you interested in creating more stores in different niches?
We've got you covered!
Check out the lists below to find more amazing Shopify themes:
- Best Shopify Dropshipping Themes
- Best Shopify Themes for Artists
- Best Shopify Themes for Clothing
- Best Shopify Themes for Print on Demand
- Best Shopify Themes for Subscription Boxes
- Best Shopify Themes for Your One-Product Store
- Best Free Shopify Themes for Your Online Store
Final verdict
There you go; those were our top Shopify themes for digital product stores!
But what is our verdict on which is best?
Final verdict: The best Shopify themes for digital product stores are Motion, Be Yours, and Creator.
These themes come out on top due to their striking looks, features, customizability, and performance!
If you're still second-guessing, let's look at our overview from earlier:
| Theme | Designed For | Price |
| Motion | Brand and product storytelling. | $350 |
| Be Yours | Any online store with a strong focus on interactive shopping. | $280 |
| Creator | Content creators and personal brands. | $300 |
| Parallax | Offering flexibility and creating a dynamic storefront. | $240 |
| Highlight | Displaying products in a creative way. | $300 |
| Champion | Creating a visually impactful and conversion-optimized store. | $350 |
| Debutify | Limitless design possibilities. | $0 to $149 monthly |
| Publisher | Conveying your narrative in a unique, creative style. | Free |
Want to learn more about Shopify?
Ready to move your Shopify store to the next level? Check out the articles below:
- The 17 Top Dropshipping Store Examples (Get Inspired Now)
- How Do You See What Theme a Shopify Store Is Using? (2025)
- Top 28 Shopify Tips to Create a Great Ecommerce Store in 2025
Plus, don’t forget to check out our in-depth how to start a Shopify store guide here.
