If you want to sell digital products online, Shopify is a fantastic platform to build and manage your store.

But with seemingly endless Shopify themes available, which is the best?

In this article, we've compiled a list of the best Shopify themes based on what's most important when selling digital products!

Are you ready to find the perfect look for your store without designer fees or coding headaches?

Then read on!

Tip: Have you already created your Shopify account? If not, sign up by clicking this link here to get a free 3-day trial + 1 month for $1!

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The Best Shopify Themes for Digital Products: An Overview

Looking for a quick recommendation on the best Shopify theme?

Awesome! Check out the overview table below:

ThemeDesigned ForPriceRead Review
MotionBrand and product storytelling.$350Motion Review
Be YoursAny online store with a strong focus on interactive shopping.$280Be Yours Review
CreatorContent creators and personal brands.$300Creator Review
ParallaxOffering flexibility and creating a dynamic storefront.$240Parallax Review
HighlightDisplaying products in a creative way.$300Highlight Review
ChampionCreating a visually impactful and conversion-optimized store.$350Champion Review
DebutifyLimitless design possibilities.$0 to $149 monthlyDebutify Review
PublisherConveying your narrative in a unique, creative style.FreePublisher Review

The 8 best Shopify themes for digital products

So, which Shopify themes are the best for online stores that offer digital products?

Let's find out!

1. Motion Review

Great theme. Super clean and simple. Customer service is also phenomenal!

Bola Grills (Motion Theme user)
Motion Shopify theme
Designed forBrand and product storytelling.
Great forShowcasing digital products with animations and video.
Unique features- Animation and video capabilities
- Quick add to cart
- Mobile-first design
Demo storesView here
Reviews98% Positive (438 Reviews)

Are you searching for a Shopify theme that can bring your digital products to life?

Look no further than Motion!

It's designed with a minimalist aesthetic that highlights your products:

Motion Shopify theme product page

And be aware, screenshots don't do this theme justice; check out their demo stores here to check out all its animations!

Let's dive into what makes Motion such a terrific choice for your online digital product store:

Unique features

  • Animation and video capabilities. Motion lets your products shine. You can use videos and animations to help customers visualize their purchases!
  • Mobile-first design. With more people shopping on their mobile devices than ever before, a mobile-optimized theme is a must.
  • Quick add to cart. No one likes a cumbersome checkout process. Motion's quick add-to-cart feature lets customers swiftly select their desired product and add it to their cart without leaving the collection page.
Motion Shopify theme quick view feature


The Motion theme costs $350 on the Shopify Theme Store.

When the Motion theme is great for you:

  • If you're a digital product creator looking to tell a captivating product story.
  • If you want to provide a seamless shopping experience.

2. Be Yours Review

Love this theme! It's beautiful and has so many dynamic features. Plus, the customer service is incredible. I have had many questions for the developer and he has been awesome!

Bake Me Healthy (Be Yours Theme user)
Shopify Be Yours theme
Designed forAny online store with a strong focus on interactive shopping.
Great forProviding a personalized and intuitive shopping experience.
Unique features- Mobile-first design
- One-product store compatibility
Demo storesView here
Reviews99% Positive (235 Reviews)

Be Yours is known for its unique design that prioritizes an intuitive user experience - in other words, it's made to impress and convert!

This theme makes shopping a breeze for your customers, regardless of where they are or what device they use:

Shopify Be Yours theme homepage section example

Unique features

  • Mobile-first design. Like Motion, Be Yours puts mobile users first. Its sleek, responsive, and super-fast design ensures your mobile customers have the best shopping experience!
Be Yours Shopify theme mobile-first design
  • One-product store compatibility. If you have one main digital product to sell, you can use this theme's one-product store landing pages to explain and highlight everything about it!
Shopify Be Yours theme one-product landing page


The Be Yours theme costs $280 on the Shopify Theme Store.

When the Be Yours theme is great for you:

  • If you're an online store focusing on mobile shoppers.
  • If you are looking to build a one-product store.

3. Creator Review

Just got the Creator theme by Purple Labs and I'm in love! Still setting it up though. The design is sleek and customizing is super easy, even for a newbie like me. Tons of new to me templates and add-ons to choose from.

Double Your WDW (Creator Theme user)
Creator Shopify theme
Designed forContent creators and personal brands.
Great forDigital product creators with a strong social media presence.
Unique features- Social media-inspired interface
- Community hub
Demo storesView here
Reviews100% Positive (1 Review)

Creator is a theme designed with content creators and personal brands in mind.

So, if you have a strong media presence, this is likely to be the best theme for you!

It features everything you need to let your personal brand shine, including video, podcast, author sections, and much more!

Selling digital products with the Creator Shopify theme

Unique features

  • Social media-inspired interface. Leveraging the familiar interface of social media, Creator makes browsing your store a comfortable experience for your followers.
Creator Shopify theme social media-inspired interface
  • Community hub. With Creator, you can build more than just a store; it's a hub for your community. You can share event listings, social links, collaborations, and more!
Creator Shopify theme Community hub feature


The Creator theme costs $300 on the Shopify Theme Store.

When the Creator theme is great for you:

  • If you have a strong social media presence.
  • If you're focused on community building.

4. Parallax Review

The parallax theme has served my company well for a few years now and their support has been solidly excellent with quick, effective responses. Thank you, guys

Six Scents (Parallax Theme user)
Parallax Shopify theme
Designed forOffering flexibility and creating a dynamic storefront.
Great forAnyone who loves parallax (animated depth) effects.
Unique features- Parallax effects
- Sticky navigation
- Product zoom
Demo storesView here
Reviews96% Positive (240 reviews)

The next theme is Parallax, designed by Out of the Sandbox.

Maybe you've heard about this theme before, as it has been around for quite a while now.

However, don't worry; it's still relevant in 2024, as the team behind the theme has put a lot of work into keeping it updated. So, of course, it's also compatible with Shopify OS 2.0!

Parallax Shopify theme homepage section example

Unique features

  • Parallax effects. Parallax creates an animated depth effect as you scroll down the page. If you've never seen it, look at this demo store here!
  • Sticky navigation. The sticky navigation feature keeps menus fixed to the top of your page as you scroll down:
Parallax theme sticky navigation
  • Product zoom. Give customers a closer look at a clothing item when they hover over an image!


The Parallax theme costs $240 on Shopify Theme Store.

When the Parallax theme is great for you:

  • You're a fan of having the parallax effect on your store.
  • You want to use bold imagery, slideshows, and video on your store.

5. Highlight Review

I really like this theme. It looks very alive and modern. It is easy to use and the customer support is amazing!

House Of Oysters (Highlight Theme user)
Highlight Shopify theme
Designed forDisplaying products in a creative way.
Great forStore owners selling artistic digital products.
Unique features- Parallax vertical slider
- Asymmetrical product grid
- Highlights product benefits
Demo storesView here
Reviews93% Positive (30 Reviews)

Is it your goal to showcase your digital products in a super creative way?

If so, Highlight might be the perfect Shopify theme for you!

Whether you're selling NFTs or showcasing your digital products using creative 3D mockups, this theme would fit perfectly!

Highlight Shopify theme homepage section example

Unique features

  • Parallax vertical slider. Parallax creates an animated depth effect as you scroll down the page.
Highlight Shopify Theme Parallax vertical slider
  • Asymmetrical product grid. Highlight uses a creative asymmetrical product layout that helps each item stand out. Combine it with Parallax, and you've got a fantastic effect!
Highlight art theme asymmetrical product grid
  • Highlights product benefits. With Highlight, each product page has a dedicated section highlighting the product benefits in an icon list or image slider:
Highlight Shopify Theme product benefits section


The Highlight theme costs $300 on the Shopify Theme Store.

When the Highlight theme is great for you:

  • You're looking for a modern Shopify theme that feels alive.
  • You want to sell artistic digital products or creatively showcase your products.

6. Champion Review

I selected the Champion Shopify theme, which was the best decision for this project. The Champion theme looks great, functions well, and their support is incredible!

RhondaSings (Champion Theme user)
Champion Shopify theme
Designed forCreating a visually impactful and conversion-optimized store.
Great forDigital product sellers looking for a feature-packed and visually appealing theme.
Unique features- Feature-packed design
- Cart goal widget
Demo storesView here
Reviews100% Positive (2 Reviews)

Get ready to meet Champion, a Shopify theme built to launch your brand into success.

Champion is developed by a team of experts with over five years of experience working at Shopify, having built and maintained many themes over those years (including the popular Dawn theme).

Champion theme homepage section example

Unique features

  • Feature-packed design. Including mega menus for easy navigation, color swatches, custom product badges for highlighting unique selling points, a quick view, and a before/after slider:
Champion Shopify theme before/after slider
  • Cart goal widget. This innovative feature is designed to boost your sales by encouraging customers to increase their order value:
Champion theme cart widget feature


The Champion theme costs $350 on the Shopify Theme Store.

When the Champion theme is great for you:

  • If you want to boost your average order value.
  • If you want a theme built by trusted experts with a proven track record at Shopify.

7. Debutify Review

Debutify homepage
Designed forLimitless design possibilities.
Great forOptimizing conversion rates.
Price$0 / $29 / $79 / $149 per month
Unique features- Uses an add-on system
- Conversion-focused product pages
- Fully customizable
Demo storesView here

Debutify is a theme that promises to provide everything you need to create a successful online store.

It's designed to be an all-in-one solution, so you won't need many Shopify apps when using it!

Example product page of Debutify store

Unique features

  • Uses an add-on system. Debutify is packed with over 50 add-ons to help you with everything from social proof to marketing and sales:
Add-ons of Debutify
  • Conversion-focused product pages. As ecommerce experts themselves, Debutify's founders know how vital the product page is for a successful website.
Debutify conversion focused product pages
  • Fully customizable. There is a lot of flexibility when it comes to customizing Debutify. For instance, you can add many things to a product page, including different sections, FAQ blocks, testimonials, and add-ons:
Designing product page Debutify


Debutify comes with four different plans, ranging from $0 to $149 per month:

Debutify Shopify theme pricing

Debutify also offers a 14-day free trial with no credit card required, so you can try it out before deciding if it's the suitable theme for your store!

When the Debutify theme is great for you:

  • You want to optimize your store's conversion rates.
  • You want your digital product store to be highly customizable.

Tip: You can read our extensive review of the Debutify theme here!

8. Publisher Review

Shopify Publisher theme
Designed forConveying your narrative in a unique, creative style.
Great forStores that sell any sort of artistic digital products.
Unique features- Progressive, high-contrast design
- Contextual navigation
Demo storesView here

Are you a digital artist looking for a unique Shopify theme?

In that case, you should take a look at Publisher!

Shopify calls it an 'avant-garde' theme, which means it contains many new and unusual ideas. And the best part; it's free!

Shopify Publisher theme product page example

Unique features

  • Progressive, high-contrast design. This theme's demo store uses subtle gradients with dark, immersive product cards to create a high-contrast design:
Shopify Publisher theme newest arrivals section example
  • Contextual navigation. Instead of using a traditional navigation bar, the Publisher theme puts your brand narrative first and uses contextual links to products and categories:
Shopify Publisher theme contextual navigation example


The Publisher theme can be downloaded for free on the Shopify Theme Store.

When the Publisher theme is great for you:

  • You like the 'avant-garde' style of the theme.
  • You like the moody design and minimalist navigation that the theme offers.

What to consider when picking a Shopify theme for your digital product store?

Finding dropshipping stores

If you run an online store selling digital products and don't know which Shopify theme fits you best, here are a few key aspects to consider:

  • The design of the theme. This is a personal decision, but do you like the theme's design?
  • Does it fit your budget? A free theme is your best option if a paid theme doesn't fit your budget. At the same time, remember that paid themes have a lot of extra features which could save you in Shopify app costs!
  • Test their support. Did you think about testing your theme's support? You can try contacting the support of multiple themes to compare their response quality and time.
  • Product preview options. A theme that allows potential customers to preview your digital products can be a game-changer. For example, an audio clip for a music file, a video trailer for a movie, or a sample chapter for an ebook.
  • Customer reviews. Customer reviews play a significant role in building trust with potential buyers, especially for digital goods.
  • Online Store 2.0. Try to pick a theme that is Online Store 2.0 enabled. With OS2.0, you can use drag-and-drop sections to create custom pages throughout your store. It's Shopify's new standard in customizability and speed!

If you want more tips on picking the right Shopify theme for your store, check out this article with eight great tips!

FAQs about selling digital products on Shopify

If you've any more questions about selling digital products through Shopify, check out these FAQs:

Can you put digital products on Shopify?

You can sell digital products on Shopify. Use the Digital Downloads app from the Shopify App Store to add digital products to your store and manage the delivery of these products to your customers.

How do I bundle digital products on Shopify?

To bundle digital products on Shopify, you'll typically need a Shopify app designed for bundling products. Apps like Rebolt Bundles allow you to create custom product bundles, including digital products.

How do I protect my digital products on Shopify?

To protect your digital products on Shopify, ensure you use Shopify's official Digital Downloads app. Also, provide each customer with a unique, encrypted download link rather than a single static link.


Before we go to the final verdict, we've created a quick summary of this article for you, so you can easily remember it:

  • One of the best but also most expensive themes for Shopify digital product stores include Motion, Be Yours, and Creator.
  • Do you want a theme with lots of animations? If so, Motion or Parallax are fantastic choices!
  • If you have a significant social media presence, Creator is the theme you should choose.
  • If you're looking for the best free Shopify theme, check out Publisher.

Other great Shopify themes

Not sure yet about starting a digital product store? Or are you interested in creating more stores in different niches?

We've got you covered!

Check out the lists below to find more amazing Shopify themes:

Final verdict

There you go; those were our top Shopify themes for digital product stores!

But what is our verdict on which is best?

Final verdict: The best Shopify themes for digital product stores are Motion, Be Yours, and Creator.

These themes come out on top due to their striking looks, features, customizability, and performance!

If you're still second-guessing, let's look at our overview from earlier:

ThemeDesigned ForPrice
MotionBrand and product storytelling.$350
Be YoursAny online store with a strong focus on interactive shopping.$280
CreatorContent creators and personal brands.$300
ParallaxOffering flexibility and creating a dynamic storefront.$240
HighlightDisplaying products in a creative way.$300
ChampionCreating a visually impactful and conversion-optimized store.$350
DebutifyLimitless design possibilities.$0 to $149 monthly
PublisherConveying your narrative in a unique, creative style.Free

Want to learn more about Shopify?

Ready to move your Shopify store to the next level? Check out the articles below:

Plus, don’t forget to check out our in-depth how to start a Shopify store guide here.

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