How do you keep your finger on the pulse of marketing and ecommerce? Listening to the latest ecommerce and marketing podcasts is a great way to stay on top of your game.
Whether you’re a novice or a seasoned professional, we’re sure there’ll be some valuable nuggets of information to help grow your business. You can listen to them during your commute, while you are doing the dishes or exercising! They are free, enjoyable, and educational.
If you’re looking for a new learning resource, you’ve come to the right place! Here are ten of our favorite ecommerce and marketing podcasts.
3 reasons podcasts will benefit you
But first, let’s go over how they can benefit you.
1. Efficient learning
Ecommerce or marketing podcasts are an efficient way of learning about our trade. A multitasker’s dream – they allow us to commute, cook, clean, and exercise while improving our knowledge.
Because podcasts stimulate mental imagery, they force us to pay attention and are great at inspiring our imagination. I’ll find myself returning from a commute and making notes of areas that I’ve realized I need to research further or even new ideas worth implementing.
2. Learning new things on the run
An obvious benefit of listening to podcasts is that you can learn new things.
Podcasts come in various lengths, so it’s easy to listen to an episode even if you only have a half-hour – great use of “dead” time and an excellent tool for self-improvement.
3. Golden nuggets from industry experts
Ecommerce and marketing podcasts give us access to ‘golden nuggets’ from the many experts in our industry. In a constantly evolving industry, we can keep up to date with the latest trends and opinions.
What are the different podcast styles?
Before we jump into the list of the amazing podcasts, here’s a quick overview of the different podcast styles that are out there:
- Because we tend to learn from stories, expert interview-style podcasts help us glean insights into the ecommerce and marketing industry to grow our careers.
- I also enjoy unscripted, conversational podcasts. Usually co-hosted, these podcasts are entertaining and keep us updated with the latest opinions and trends.
- In the monologue style of podcast, a single host who is usually an expert in the field provides information on a specific topic. More educational, the audience can form their own opinion on recent events or industry developments.
- Our industry learns much from case studies. Many expert podcasters in the field of ecommerce and marketing provide valuable content by describing the successful actions they have taken for their ecommerce stores or their clients’ stores.
Alright, it’s time to dive into some great podcast recommendations!
How do you listen to these podcasts?
For Android users, Google Podcasts is a great option. Since it’s native to your phone, it smoothly integrates with both Android and Google services.
If you have an iPhone, you can use the Apple podcasts app to listen to podcasts. The Podcasts app should already be downloaded on your phone so search your apps for ‘Podcasts’. If it’s not, go to the app store and download it.
Using Spotify to listen or download your podcasts is another option. When you subscribe to a podcast, it will be added to the ‘Your Library’ section of the Spotify apps.
In addition to grouping all of your followed podcasts for easy access, the ‘Your Library’ section also automatically lists them by the date of their latest episodes.
10 fantastic ecommerce and marketing podcasts to tune into now
This list of podcasts suggestions covers a broad range of subjects from advertising and email marketing to industry trends and how to adopt the right mindset for ecommerce. Because we learn from the experiences of others, the guest interview format is powerful for identifying strategies for success.
1. The Fizzle Show
Great for newcomers to ecommerce and those who are more experienced, The Fizzle Show, started in 2013, is a popular podcast for online entrepreneurs looking to ‘do meaningful work, find an audience, and get paid.’
Topics don’t only cover ecommerce but include motivation, productivity, growing your audience, blogging, advertising, content marketing, work-life balance, and more.
These guys are so good together, and their personal stories make difficult-to-understand concepts easy. You’ll love their humor too!
Episode 372 – Scrapping selling for quick revenue in uncertain times.
Guest and ex-co-host Steph Crowder, now a community building expert, shares her experiences about the need to adjust to shorter-term strategies in times of uncertainty.
Identifying with her careful longer-term planning habit, she made me aware of creating goals for short-term profits when ‘life happens’ and demands that you change your tack.
2. Ecommerce Fuel
For more experienced ecommerce entrepreneurs, Ecommerce Fuel is a show dedicated to growing 6 and 7 figure businesses.
Hosted by ecommerce entrepreneur Andrew Youderian, the show covers all kinds of topics, from deep dives into successful brands and industry trends to strategies for business growth and leadership. Andrew interviews ecommerce masters with a serving of humor.
Episode 365 – The major shift in influencer marketing.
The show’s guest is Josh Zhang, the Founder, and CEO of Gainfluence.com, a successful influencer marketing agency in Los Angeles.
Josh talks about the future of post-pandemic influencer marketing and suggests that we look beyond the primary benefit of influencer marketing (getting eyeballs in front of our brand). He discusses how it is more important than ever to focus on content creation and gives us tips on the platforms we can use.
3. Ecommerce Paradise
Host Trevor Fenner and his wife travel the world while creating ecommerce businesses. They focus on building the business, automating it, and using dropshipping to fulfill orders. This podcast is a “must listen” show with a worldwide perspective and is great for dropshippers.
The hosts show ecommerce business owners how it’s possible to work smarter rather than harder – and make more money at the same time!
A daily episode focuses on ecommerce business startup and scaling tips and includes tutorials on how to use high-ticket dropshipping to achieve bigger goals.
They have a great blog worth visiting too.
Episode 13 – How to increase sales with Google Shopping ads.
Guest, Daryl Mander of BigFlare.com, a digital ad agency with an ecommerce focus, dives into Google Shopping ads. This episode is excellent for beginners and even experienced Google Shopping advertisers looking for some golden nuggets.
The podcast reminds us to focus on price optimization as a driver of impressions. While we don’t want to enter a race to the bottom, price certainly is a variable that we can tweak and test to optimize our Google Shopping ads.
4. Ecom@One with Richard Hill
Richard Hill interviews guests from a wide range of ecommerce-related industries who share their tips for success and the challenges they have faced in ecommerce.
From advertising to email marketing and mental health, there is something here for all ecommerce store owners.
Episode 69 – How to scale your business with Facebook Ads
Shelby Fowler is the CEO of Fempire Media and the Founder of Fempire Ads Academy.
Whether you’re debating getting started with Facebook Ads, or you’re already in there and want to find ways to improve your strategy, then this is the episode for you.
5. Start Up Stories – Mixergy
Host Andrew Werner is an ecommerce entrepreneur with a wealth of personal experiences to assist the listener with navigating an ecommerce startup.
In addition to sharing his own experiences, Andrew interviews other world-class entrepreneurs, asking challenging questions which lead to real stories behind their successes and failures.
Andrews has spoken with over 1,000 ecommerce business icons, including Barbara Corcoran, Paul Graham, Jessica Jackley, Jimmy Wales, and many others.
Episode 2124 – ‘Hint’ founder on overcoming doubts and doubters
Founder of ‘Hint’ flavored water, Kara Goldin, talks about how she built up the business and more about her book, ‘Undaunted: Overcoming Doubts and Doubters’.
I found it inspirational, driving me to deal with my fears, to move forward despite uncertainty. Kara advises turning criticism into motivation and to ‘just go for it!’
6. Ecommerce Master Plan
This weekly podcast, hosted by Ecommerce Master Plan host Chloe Thomas, features interviews with inspiring ecommerce founders. The guests are often hugely successful ecommerce store owners, while others operate an ecommerce store along with a brick-and-mortar outlet.
Chloe cuts through the hype and brings us real value. You’ll get inspirational advice from entrepreneurs who have been through a similar experience – and come out even better on the other side. And if nothing else, this podcast will assure you that you are on the right track!
Episode 320 – How to quit your job and in twelve months grow your ecommerce store by 300%
Guest Daniel McClen is the Founder of Solace Jewellery. He took the brave step of leaving a promising accounting career to work on his ecommerce store full time, more than tripling his sales year on year.
His number 1 sales recommendation is growing a customer list using email to increase revenue, focusing on initially adding value rather than selling right away.
His advice to new ecommerce store owners looking to scale is to create trust on every page of our website to form an excellent foundation for traffic.
7. Brave + Boss Entrepreneurs
For a female podcaster’s take on ecommerce, check out the Brave + Boss podcast, hosted by fearless ‘girl boss’ Kristi Soomer. She’s on ‘a mission’ to empower eCommerce entrepreneurs to achieve their first million.
Kristi runs an ethical clothing line, ‘Encircled’, and regularly tackles product development, marketing, and operations challenges. And she shares all of this with us on the podcast.
Often using ‘solo episodes’, mindset and leadership are also popular topics.
Episode 9 – 5 Easy ways to personalize your store
Kristi discusses ways of infusing ‘more of you’ into your ecommerce store to avoid the cookie-cutter trend that ecommerce stores often follow. How often do you see brands that look similar, especially if they use the same Shopify theme?
After listening to this, I’ve made a note to improve and personalize my ‘About Us’ page. Kristi also recommends using video to demonstrate how your product is made (if that applies to your store).
8. The Take Traction Show
The Take Traction Show, hosted by 2 UK-based ecommerce entrepreneurs, gives us actionable, practical content.
With a dash of British humor, you’ll get some helpful information that will help to propel your business into profitability.
Episode 34 – How to get 5000 Facebook followers for less than $100.
This episode is for you if you want to launch a Facebook page with some immediate, targeted results without tools.
Building a quality following on social media is no easy task. And the truth is, there aren’t any shortcuts. It takes a lot of great content over a long period to build a following of people that care about what you do.
Testing out video ads to build your page is also suggested. Try it. You will stand out from the rest.
Mike Jackness delivers information on super essential topics suitable for more ecommerce entrepreneurs and beginners alike.
You’ll learn more about building your brand, sourcing products, and develop marketing strategies that will help you build your million-dollar ecommerce store.
If you’re looking for a no-fluff podcast, Mike Jackness and Dave Bryant’s EcomCrew podcast should be on your “must listen” shortlist. You’ll learn a bunch of actionable information to increase the performance of your ecommerce store.
Episode 360 – How content can give you a leg up in ecommerce
Mike discusses how creating valuable content has given his ecommerce business a significant advantage in the current competitive ecommerce landscape.
In this solo episode, he explains how to find your brand’s voice or tone, researching keywords that will ensure people are reading your content and using content as part of your funnel.
10. My Wife Quit Her Job
The My Wife Quit Her Job podcast is about entrepreneurs who quit their jobs to start successful online businesses.
Entrepreneur Steve Chou is your host, and through a series of personal interviews, he uncovers the exact strategies that led to their success.
Steve is known for digging deep and extracting the detail that we all need to know.
The theme that runs through each interview is how the guest managed to quit their jobs and dramatically improve their lifestyles.
He’s never afraid to ask hard questions, and he leverages his extensive knowledge running his two 7 figure businesses to get to the point. Hearing guests’ journeys to success, initially with very few resources, is inspiring, and you’ll learn several beneficial ecommerce strategies.
Episode 366 – How to use TikTok to blow up your business
Steve Chou interviews Keenya Kelly. She is the CEO of ‘If You Brand It.’ She helped Steve get started on the platform, and he has built his account to 47 000 subscribers in 3 months!
You don’t have to dance, and you don’t have to be a teenager to be on TikTok! The platform allows you to consume the content that is right for you, and you’ll then find the right audience for your products.
I learned more about the importance of “edutainment” and how my content needs to be repurposed for TikTok to catch the trend and the audience’s attention within seconds.
Alternatives to podcasts
Many additional resources are available to take your store to the next level without enrolling in a paid course.
In this article, we gathered the 16 best free online ecommerce courses for entrepreneurs. These cover subjects like Shopify Learn, free courses from Google, Instagram courses, and many more.
We also recently posted in our Facebook Group about audio courses. They call themselves ‘the Spotify of eLearning.’ There is currently a waitlist where you receive 3 months for free. Worth checking out!
And then, of course, there is YouTube. Apart from using YouTube as a sales channel, it serves up incredible video learning tutorials to new ecommerce store owners and can often assist with solving minor technical issues without the help of a professional.
The advice given regarding learning from YouTube videos is to follow the guidance from just one expert and not rely solely on recommendations and advice from those with affiliate marketing motives.
And there is, of course, our blog Do Dropshipping, containing comprehensive beginner guides to a wealth of information – subjects like how to handle refunds, customer service while dropshipping and pricing strategies are covered in detail.
You can check out our dropshipping checklist page here to get started!
Podcasts are a great way to learn more about the tools and tricks of the ecommerce and marketing business in a convenient and easily digestible form.
While they are a great source of entertainment, ecommerce and marketing podcasts specifically help us stay connected with experts in the field and lead us to produce extraordinary results due to the additional knowledge we consume on the run!
What are you listening to? We’d love to hear about your ecommerce and marketing podcast recommendations in the comments.