As an ecommerce store owner, you can’t afford for your customers to have a bad experience due to typos, grammatical errors, or just a slip of the fingers. The last thing you want is for your customers to leave your store because they find it hard to read what you have to say.
This is where Grammarly comes into play.
In this article, you will learn everything about Grammarly and all the reasons why ecommerce store owners should start using it today.
What is Grammarly?
Look, when you’re writing, you don’t want to have to worry about making mistakes with your grammar and punctuation, right?
That’s exactly what Grammarly will help you with.
Grammarly is a program that checks your text for spelling, grammar, and punctuation errors and flags them for you so that you can fix them.
It’s a powerful tool for proofreading and writing.
You can use Grammarly for free, but they also have a paid version, which has a few more features.
But can you also use this tool for your ecommerce store? Let's find out:
Can you use Grammarly for your ecommerce store?
Really simply said, yes!
You might think you won't need Grammarly because:
- It's only for writers
- Your English is already awesome
- And so on.
But I'm here to tell you that you can still use it!
As you will see below, in the reasons to use Grammarly, you will find out how this tool can bring your ecommerce store to the next level:
6 Reasons to use Grammarly for ecommerce
Ready to see the reasons why to use Grammarly for ecommerce?
Just don't forget that if you don't want to use Grammarly but still want a service like this to double-check your grammar and writing, I included a few alternatives at the end of this article.
One great tip before I start, you can use it for your personal tasks a well. For example, writing emails, documents, to-do lists, etc.
1. It's not just for writers
First of all, you might think, ‘But Grammarly is only for writers, right?'
It's indeed a great tool for writers (I'm currently using it for this article as well), but don't forget that you write a lot for your ecommerce store as well. For example:
- Product descriptions
- Text in your advertisements (FB ad copy, IG shoutout caption, etc.)
- Support emails
- The standard pages on your store (for example, your about page)
- Communicating with, for example, your suppliers
Can you already see how Grammarly can help you?
2. It’s great if English isn’t your first language
While English is the dominant language of the world, there are still people in the world who don't speak English as their first language.
If you're one of those people, using a grammar checker like Grammarly can benefit you a lot!
For example, did you ever wonder if you wrote something correctly in English? Or did you hit send on an email, and you realized that it's full of mistakes?
If that's you, then don't worry; it's perfectly normal!
The great thing about what the internet is right now is that it got so many solutions for so many problems.
You don't need to see Grammarly as your go-to tool for this, as I will mention a few alternatives at the end for you as well.
The reason I mention that a tool like this could help you a ton is that:
- It could help you become more confident with your English by having one double-check before pressing send or publish.
- And it could help you learn more about the English language (Grammarly will explain why they think it's a mistake, so you can learn not to do it anymore).
3. It's a fast and easy way to proofread your ecommerce store
Even if English is your first language, it's still an awesome way to have a quick proofread of the content you want to publish (for example, a product description).
Grammarly is awesome because it not only catches typos in your ecommerce store, but it also catches spelling mistakes and grammatical errors.
This way, you can have more confidence that everything you put online has been double-checked for mistakes!
Plus, if it's an important piece of text, I suggest reading it one time out loud to see if you catch anything more.
4. It could increase your conversion rate
Another great reason to use Grammarly is that it might increase your conversion rate, which means that you could get more sales on your ecommerce store.
I mean who wouldn’t want that, right?
The only problem is that there's not that much research yet about this, so it's hard to confirm whether grammar and spelling mistakes impact an online store's conversion rate.
If you're interested in this, then I suggest reading this awesome article by CXL.
Their conclusion goes as follows:
Correct spelling is one of many factors that impact the credibility of a website. Broken grammar and incorrect spelling certainly make you seem less credible, but to what degree that impacts your credibility, no one really knows.
So as you see, it's hard to know if it has an impact on your conversion rate, but it will definitely not harm you if your content has fewer mistakes, right?
However, fixing these mistakes could also help you decrease your bounce rate, which means that more potential customers will stay on your store.
Let's go over that now:
5. It could lower your bounce rate
As I mentioned above, another reason to fix these mistakes is that it could lower your bounce rate as well.
This one is interesting because if your bounce rate is lower, it means that you have more potential customers on your site, which means that it could theoretically increase your sales.
Just take a look at the results from this awesome study below:
The analysis of more than 5,000 site visits over a two-week period showed that the bounce rate—the percentage of visitors who leave a website after only looking at a single page—on landing pages with sloppy spelling and grammar was 85 percent more than those that were correctly written and spell-checked.
And not only do nearly twice as many potential customers or clients leave, the research found that they leave quicker, too—the time on site was reduced by 8 percent on landing pages with deliberate typos and grammatical errors placed in them.
6. No more wondering about plagiarism
To prevent this, ensure that all the content that is published on your website is unique and original.
Wondering now how you can double-check if your website has copied content?
Well, wonder no more!
Another great reason to use Grammarly is that they have a plagiarism checker.
This one is for free available on the website, but if you have the pro plan, then it's integrated directly with the app.
So that when you're checking for your grammar mistakes, you can press on ‘Plagiarism', and it will check for you:
If you're interested in this, then I suggest getting the pro plan from Grammarly because copying it over each time to the free version on the website can be a bit of a hassle.
Reasons to use Grammarly for ecommerce: An overview
If that was a lot to take in, then don’t worry!
We have created an amazing infographic for you that you can save for later:
Getting started with Grammarly
So, are you interested now in using Grammarly for your ecommerce business?
If so, I'll help you to get started below:
First of all, you can sign-up for a free Grammarly account here.
After that, you can install Grammarly on your preferred browser:
- Microsoft Edge
You can also install Grammarly on Windows, your mobile, and Microsoft Word. You can find more information about that here.
After you have installed Grammarly where you want it to be, simply follow their set-up steps and you're all set!
For example, take a look at the ‘Language Settings', where you can edit which English you're writing in:
Don't forget that the free version is awesome, but their paid plan also has some great benefits, which you can learn more about here.
Their current pricing depends on how you want to pay. Currently, this is:
- $30 per month (if you want to pay monthly)
- $20 per month (if you want to pay quarterly)
- $12 per month (if you want to pay yearly)
Keep in mind that I rounded it up to the nearest number, so it's easier for you to read.
I do have one more big tip for you if you're interested in the premium version of Grammarly: Subscribe to their email list.
They usually run a 40% or 50% discount promotion campaign! (Which makes the yearly plan only around $70 for the whole year)
Grammarly alternatives for ecommerce
Grammarly will do the job just fine for most, but for some, they might need one of the Grammarly alternatives below.
For example, if you want to check a different language than English.
The great thing is that most writing assistants (yes, there are more tools out there) have free trials/accounts available for you.
This way, you can check it out for free and see if it fits your needs and the language you want to double-check.
If you're looking for a writing assistant tool that can check in multiple languages, then check out LangueageTool.
They currently support around 30 languages!
And just like Grammarly, they have a free, premium, and a plan for teams:
Another alternative that you can take a look at is Linquix.
One awesome feature is that they have so-called ‘snippets‘. This will help you save time by creating snippets of your most frequently used messages.
This way, you can insert them directly by using shortcuts:
Wondering now how much it cost?
No worries! You can use their free version, or you can upgrade to one of their premium plans:
There you have it; everything you need to know about using Grammarly for your ecommerce store and why it's so important to have a double-checker like this tool.
With all the benefits you will receive from using Grammarly, there is no reason not to start today, right?
Plus, don't forget that the free version is great already. You don't need to start with the paid plan!
Let us know in the comments below if you're going to use Grammarly for your ecommerce store or not.
Good luck with everything!