When searching for low-competition niches, you've probably seen Google suggest really broad niches like "Technology," "Finance," or "Marketing."
Can you imagine someone starting an ecommerce store in the "Technology" niche and expecting low competition?
Yes, that's an industry worth billions of dollars and served by millions of companies.
You start to think how these niches are supposed to be "low competition", and the same goes for the niches listed in most articles.
Well, this article will be different.
We're here to give you 15 specific niches with low competition! (And at the end, we'll tell you how to find even more!)
15 Niches with low competition
Many low-competition niches fall within one of the following categories:
- It is a recent trend. This means not many companies have taken the opportunity yet to offer a product around it or have had the time to build a loyal audience. Also, some of these trends will die again, but others are here to stay.
- It is a high-ticket product. These products often have lower competition because the barrier to entry is higher. However, with today's technology, it's even possible to dropship high-ticket products.
- It is a lower-demand niche. We're sorry to break it to you, but high-demand, low-competition niches hardly exist (unless that niche has some sort of other big disadvantage).
Many low-competition niches simply have lower-than-average demand (at least long-term). This doesn't mean that they can't be profitable, it's just that the saying "the sky is the limit" doesn't apply as much anymore.
Without further ado, here's a list of niches that you can use for dropshipping, print on demand, ecommerce, or even for your Etsy, Amazon, or Redbubble store:
Part 1: Low-competition niches for dropshipping
Let's start with some niches that could be perfect for dropshipping!
1. Mushroom lamps
| Niche type | Trending |
| Keyword difficulty (KD) | 0 |
| Cost per click (CPC) | $0.30 |
| Average monthly search volume | 21,000 |
| Number of search results | 16.7 Million |
| Search volume to results ratio | 0.13% |
Note: The search volume to results ratio (SVRR) represents the monthly search volume divided by the number of search results. The higher the SVRR, the lower the competition!
Imagine walking into a room and instantly feeling the charm of a soft-glowing mushroom lamp.
It helps to create a warm atmosphere, right?
That's why these are a hot trend in the home decor industry!
Fun fact: This product is also featured in our list of winning dropshipping product examples!
These lamps can add something unique to any room, making them popular among people looking for something different.
Mushroom lamps come in various styles, from sleek and modern to vintage and rustic. Sizes vary, too, with options for small bedside lamps and large statement pieces.
The same goes for the materials, as you'll find glass, wood, ceramic, and even eco-friendly options.
2. Bamboo pajamas
| Niche type | Trending |
| Keyword difficulty (KD) | 7 |
| Cost per click (CPC) | $1.00 |
| Average monthly search volume | 13,000 |
| Number of search results | 7.43 Million |
| Search volume to results ratio | 0.17% |
Bamboo pajamas are a growing trend in sustainable fashion that can definitely be classified as a low-competition niche.
As more people become aware of the benefits of sustainable living, they are actively looking for products that align with their values.
Bamboo pajamas fit perfectly into this narrative.
They are not only incredibly soft and breathable but also hypoallergenic and moisture-wicking, making them ideal for a good night's sleep.
Your dropshipping supplier will probably offer a range of colors and patterns, so there's something to suit every preference and every season.
3. Waterproof drones
| Niche type | High-ticket |
| Keyword difficulty (KD) | 5 |
| Cost per click (CPC) | $0.20 |
| Average monthly search volume | 1,200 |
| Number of search results | 11.3 Million |
| Search volume to results ratio | 0.01% |
What if you could fly your drone through the rain without worrying about it being damaged?
Waterproof drones are making this possible, and the competition for this niche is still relatively low.
One of the biggest reasons to consider selling waterproof drones is the high-ticket nature of the product.
These have a high price tag (a so-called high-ticket product), which means you don't need to sell a huge volume to make a significant profit. A few sales each month can already result in a healthy income.
Another benefit is that waterproof drones come in various models.
Some are compact and perfect for hobbyists, while others are designed for professional use, with high-resolution cameras and advanced features like GPS and autopilot.
There are even specialized drones for underwater exploration, equipped with powerful lights and cameras to capture clear footage in deep waters.
Disclaimer: If you're a beginner, be careful with dropshipping niches like electronics, watches, or computer equipment. These can be harder to succeed in and can potentially carry more risks!
4. Neuropathy socks
| Niche type | Lower-demand |
| Keyword difficulty (KD) | 3 |
| Cost per click (CPC) | $0.45 |
| Average monthly search volume | 4,900 |
| Number of search results | 4.0 Million |
| Search volume to results ratio | 0.12% |
Neuropathy is a condition that causes pain and numbness, often in the feet, and affects millions of people worldwide.
But what if you could relieve the discomfort of neuropathy by putting on a pair of specially designed socks?
That's the difference that neuropathy socks make for a lot of people!
You can find socks with varying levels of compression, designed to improve blood flow and reduce swelling.
Some have additional padding for extra comfort, while others are made with materials that help regulate temperature and keep feet dry.
5. Wood stoves
| Niche type | High-ticket |
| Keyword difficulty (KD) | 5 |
| Cost per click (CPC) | $0.25 |
| Average monthly search volume | 36,000 |
| Number of search results | 229 Million |
| Search volume to results ratio | 0.02% |
Wood stoves are making a comeback, and for good reason.
They offer a sustainable and charming way to heat a home, and they're perfect for off-grid living and outdoor adventures.
And let's not forget about the rising energy costs and growing interest in sustainable living!
When starting an online store specializing in wood stoves, you can offer various types.
For example, there are small models that are ideal for camping and larger stoves designed to heat entire homes. Some stoves are even designed for cooking!
But before starting, you should know that there's a big seasonality effect in this niche:
6. Portable nebulizers
| Niche type | Lower-demand |
| Keyword difficulty (KD) | 6 |
| Cost per click (CPC) | $0.60 |
| Average monthly search volume | 7,000 |
| Number of search results | 13.2 Million |
| Search volume to results ratio | 0.05% |
Portable nebulizers are devices that make it easier to manage conditions like asthma, COPD, and other respiratory issues on the go.
They are perfect for people who need immediate relief from breathing difficulties, especially when they’re away from home.
You can fill your product catalog with portable nebulizers for various needs, such as battery-operated models for travel, rechargeable units for everyday use, or ultra-compact nebulizers that easily fit into a purse.
7. Cervical pillows
| Niche type | Lower-demand |
| Keyword difficulty (KD) | 9 |
| Cost per click (CPC) | $0.45 |
| Average monthly search volume | 14,000 |
| Number of search results | 11.4 Million |
| Search volume to results ratio | 0.12% |
Cervical pillows are designed to provide the perfect support for your neck and spine while you sleep.
Therefore, they provide a huge benefit for your customers: waking up every morning feeling refreshed and free from neck pain!
With our modern lifestyles, many people suffer from neck and shoulder discomfort.
Your target audience includes:
- People with neck pain. People who suffer from chronic neck pain or stiffness due to poor posture while sleeping.
- Office workers. Those who spend long hours at desks have an increased likelihood of neck and shoulder discomfort.
- Health-conscious consumers. People who are looking for ways to improve their sleep quality.
- The elderly. Older adults who often experience neck pain and are looking for a solution.
Awesome, right?
The bottom line is that switching to cervical pillows can benefit many people by improving their sleep quality, reducing headaches, and reducing neck pain!
Part 2: Low-competition niches for print on demand
Generally, finding low-competition niches for the print on demand space isn't too hard.
The reason for this is twofold.
First, there are just so many different types of audiences you can target with your designs. Second, many of these audiences are rather small, which, together with the relatively low profit margins of print on demand, creates a low-competition niche.
8. Skeleton hoodies
| Niche type | Lower-demand |
| Keyword difficulty (KD) | 0 |
| Cost per click (CPC) | $0.25 |
| Average monthly search volume | 5,700 |
| Number of search results | 16.7 Million |
| Search volume to results ratio | 0.03% |
Skeleton hoodies (and apparel) are an example of a low-competition print on demand niche that appeals to those who enjoy a bit of gothic flair in their outfits.
However, there's a particular time every year during which anyone could be wearing a skeleton hoodie.
That's right, it's Halloween!
Here are some ideas on how you can design your skeleton apparel for your print on demand store:
- Glow-in-the-dark prints. Designs that light up in the dark, adding a fun effect.
- Colorful skeletons. Use vibrant colors instead of traditional white.
- Day of the Dead. Use elements from the Mexican holiday, like sugar skulls and floral patterns.
- Animal skeletons. Instead of human skeletons, feature designs with animal skeletons, like cats, dogs, or dinosaurs.
You can also add other related products to your store, such as skull-themed jewelry, bags, and hats!
Tip: Looking for a good print on demand supplier? Here is our list of the best POD suppliers of 2024!
9. Camo leggings
| Niche type | Lower-demand |
| Keyword difficulty (KD) | 1 |
| Cost per click (CPC) | $0.25 |
| Average monthly search volume | 4,200 |
| Number of search results | 20.4 Million |
| Search volume to results ratio | 0.02% |
The camouflage pattern was initially developed to help conceal military operations, but it has since transitioned into fashion by symbolizing strength and resilience.
Therefore, camo leggings can be seen as a blend of fashion and function!
Traditionally, the camouflage patterns are green and brown, but when it comes to camo leggings, they can also have vibrant colors like pink or blue.
The color is something you can play a lot with in your print on demand designs.
You can even try creating unique looks by combining camo with other patterns, like floral or geometric designs!
10. Dad hats
| Niche type | Lower-demand |
| Keyword difficulty (KD) | 0 |
| Cost per click (CPC) | $0.60 |
| Average monthly search volume | 13,000 |
| Number of search results | 62.8 Million |
| Search volume to results ratio | 0.02% |
Dad hats are casual caps that are loved for their relaxed fit and timeless style.
They are also characterized by their soft, unstructured crown and curved brim.
This simplicity makes them versatile enough to pair with almost any outfit, whether you’re hitting the gym, running errands, or just hanging out with friends.
Here are some ideas on how you can design your POD dad hats:
- Custom embroidery. Personalized names, initials, or unique phrases can make each hat special.
- Graphics and logos. Simple designs, like small logos or symbols, can add a stylish touch without overwhelming the hat's classic look.
- Pop culture references. Tap into current trends by adding popular quotes, memes, or icons.
11. Neon swimsuits
| Niche type | Lower-demand |
| Keyword difficulty (KD) | 2 |
| Cost per click (CPC) | $0.70 |
| Average monthly search volume | 1,500 |
| Number of search results | 61.6 Million |
| Search volume to results ratio | 0.002% |
Did you know that neon colors became extremely popular in the 1980s because they symbolized energy and rebellion?
And in 2024, they continue to represent fun, excitement, and a bold fashion choice.
While neon swimsuits are particularly popular during the summer months, they also see demand when people take winter vacations to tropical destinations, spring break, and any time people head to indoor pools.
Their bright colors bring a sense of summer fun no matter the season!
12. Golf hoodies
| Niche type | Lower-demand |
| Keyword difficulty (KD) | 0 |
| Cost per click (CPC) | $2.00 |
| Average monthly search volume | 4,200 |
| Number of search results | 156 Million |
| Search volume to results ratio | 0.002% |
Golf hoodies are perfect for players who want to stay warm and look good while playing their favorite sport.
They are particularly popular during cooler months when extra warmth is needed.
And don't worry too much about the traditional golf dress code.
Yes, golf was once a sport with strict attire rules, but thanks to the influence of younger players, it's now allowing more casual and comfortable clothing options.
Part 3: Low-competition niches for ecommerce
In the last part, let's look at some low-competition niches for ecommerce!
13. Padel rackets
| Niche type | Trending |
| Keyword difficulty (KD) | 0 |
| Cost per click (CPC) | $0.30 |
| Average monthly search volume | 1,700 |
| Number of search results | 17.6 Million |
| Search volume to results ratio | 0.01% |
Padel is an exciting sport that combines the best elements of tennis and squash.
With its rising popularity, the demand for padel rackets is also quickly increasing:
The sport is known for being fun, social, and easy to learn, which is why it appeals to a wide range of people.
And, because padel can be played both indoors and outdoors, there is a year-round demand for equipment like padel rackets!
14. Pool vacuum robots
| Niche type | High-ticket |
| Keyword difficulty (KD) | 15 |
| Cost per click (CPC) | $1.00 |
| Average monthly search volume | 4,800 |
| Number of search results | 61.9 Million |
| Search volume to results ratio | 0.008% |
The first pool cleaning robot was introduced in the early 1970s.
Since then, the technology has advanced significantly, making these devices more efficient, user-friendly, and affordable.
The latest pool robots are designed to automatically clean the pool floor, walls, and even the waterline, removing debris, dirt, and algae with minimal effort from the owner.
However, since it's a higher-ticket product, there aren't as many online stores selling it. This means it's a low-competition niche!
15. Tofu cat litter
| Niche type | Trending |
| Keyword difficulty (KD) | 1 |
| Cost per click (CPC) | $0.40 |
| Average monthly search volume | 1,700 |
| Number of search results | 5.6 Million |
| Search volume to results ratio | 0.03% |
Pet owners are always on the lookout for better ways to take care of their furry friends, and tofu cat litter is one of the latest innovations in pet care.
As you can see, tofu cat litter is gaining popularity because of its many advantages over conventional cat litter.
It is made from compressed tofu byproducts, making it sustainable and environmentally friendly.
Tofu litter is also biodegradable, meaning it can be safely composted or flushed down the toilet in small quantities, reducing waste. Additionally, it is highly absorbent and gentle on cats' paws!
How do you find low-competition niches?
Finding low-competition niches is becoming increasingly difficult, especially if you're planning to sell in top countries like the US.
Business models like dropshipping have made it much easier to start an online store in pretty much any niche, so there are already many online stores selling different products.
Another challenging factor is measuring the competitiveness of a niche.
When is a niche "low competition" and how do you measure it? (Especially with limited time on your hands.)
There is no perfect answer to these questions, but here's how we have tackled them:
First, the primary indicator we've used to determine whether a niche has low competition is the keyword difficulty (KD) score from Ahrefs:
The Ahrefs KD score looks at the top 10 websites for a particular keyword and checks how many backlinks each website has. The more backlinks, the higher the KD score.
It's a simple metric, much simpler than Google's ranking systems, and it's therefore far from foolproof.
However, it does give a pretty okay indication of how competitive a niche is, especially since you can look it up for any niche in just a couple of seconds.
You can also find similar keyword difficulty scores on tools like Semrush or Moz.
With that in mind, here are some of our best tips for finding more low-competition niches:
- Trends. When it comes to trending low-competition niches, one of our favorite resources is the trending topics article from Exploding Topics. It is updated every month with the top 100 trending topics in the US, so it gives a lot of inspiration (and it's free!)
- High-ticket niches. Besides looking at our list of high-ticket product examples, you can check sites like The Home Depot, Lowe's, and Costco for inspiration.
- Lower-demand niches. Product research tools are great for finding these low-competition niches. Check out tools like Sell The Trend, Jungle Scout, or Dropship.io.
Keyword research using a tool like Ahrefs is also a super effective way to find low-competition niches.
One of our favorite strategies is to look for long-tail keywords, which are more specific phrases that customers use when searching for a product.
For example, starting from a broad keyword like "cat litter," you can find "tofu cat litter" as a less competitive niche:
Summary
Before we go to the conclusion, we've created a quick summary of this article for you, so you can easily remember it:
- Most low-competition niches are either recent trends, consist of high-ticket products, or have lower demand.
- High-demand, low-competition niches are super rare.
- A quick way to check the competition level of a particular niche is by checking the keyword difficulty (KD) of its primary keyword.
- We covered 15 low-competition niches, from eco-friendly products like tofu cat litter to trendy items like neon swimsuits and gadgets like portable nebulizers.
- You can find more low-competition niches by following trends, using keyword research tools, or using product research tools.
Conclusion
Finding and focusing on low-competition niches is a smart way to build a successful online business.
Hopefully, this article has helped you generate new niche ideas for your store or at least inspired you to think about what is possible.
If you have any more questions, let us know in the comments below!
Want to learn more about ecommerce?
Ready to move your online store to the next level? Check out the articles below:
- The 25 Best Dropshipping Niches for Your Store in 2024
- How to Find the Best Niche for Dropshipping? (7 Methods)
- How to Find out If a Dropshipping Niche Could Be Profitable in 2024?
Plus, don't forget to check out our in-depth how to start an online store guide here.
