If you're thinking about starting a dropshipping business, the first big question is: What should I sell?

Finding the right niche is one of the most important steps, and also one of the hardest.

Select the wrong niche, and you may struggle to generate sales or end up with products that nobody wants.

But choose the right one, and you can build a profitable business with loyal customers.

The good news? You don't need to guess.

There are proven ways to find a winning niche, even if you're just starting out.

In this article, I'll show you seven methods to help you discover the best dropshipping niche for you.

Let's begin!

7 Ways to find the best dropshipping niche

Now, the exciting part! I've got seven ways for you to find the best niche possible for your dropshipping store.

Just remember that these tips are designed to help you find a new niche, but after you've identified one (or a few), I still suggest checking to see if it has a chance to be profitable.

If you're interested in learning how to see if your dropshipping niche could be profitable, then I suggest reading my other article:

How to Find out If a Dropshipping Niche Could Be Profitable in 2025?

Option 1: Choosing a dropshipping niche that you're passionate about

Someone searching for a niche for their business

Ask yourself these questions: "Am I passionate about something?" or "If I could buy something right now, what would it be?"

If you're passionate about a niche, such as gardening, you can leverage that knowledge to select the best products and better assist your customers.

Another bonus is that you have a higher chance of staying motivated during periods when you may not close many sales.

You can help your customers by providing them with tips that you have personally experienced or discovered while learning about a specific niche. You can put this kind of information inside a newsletter or a blog!

Of course, there needs to be an audience for your specific niche that you're passionate about.

For example, you really enjoy making little parrot cookies without gluten, but perhaps you're the only one who likes giving your parrot these kinds of cookies!

So don't forget to check something like Google Trends to see if you have an audience for your passion.

Option 2: The hobbies niche

With this option, you will search for all the hobbies of other people!

Search for something like 'hobbies' or go to the list of hobbies on Wikipedia.

This way, you will get an idea of all the hobbies out there.

Do you know why hobbies are so great?

It's amazing how much money passionate hobbyists will spend. Mountain bikers will drop hundreds on lightweight accessories to shave a few pounds, and avid fishermen will invest tens of thousands of dollars in boats and related accessories.

Shopify blog
Fishing store example

After you've found some hobbies that you think are interesting, you need to test out if they are steady or not. One way to test this is to return to Google Trends and type the name of the hobby there.

I'll take playing guitar as an example. As shown below, demand remains high throughout the year, with a slight increase between November and December:

Google Trends guitar

Option 3: Checking Amazon niches

You can check Amazon for literally anything. For example, when you're writing product descriptions, or when you're finding products to sell.

If you're at Amazon, then you can see all the categories they have:

Amazon categories

Now, simply click on a niche that interests you and press the search button without entering any text. I clicked on Home & Kitchen.

As you can see below, you will then have a range of ideas for various niche markets. You might even get some ideas about what kind of products to sell!

Amazon kitchen category

Option 4: Checking AliExpress niches

Another great option to check for possible niches for your store is to go to AliExpress.

Just hover your mouse over a category, and you will see a variety of niche ideas appear.

In the image below, I hovered my mouse over the Home & Garden category. As you can see, you can get so many ideas from this screen alone!

What about selling umbrellas, wall clocks, or kitchen tools?

finding dropshipping niches through AliExpress

For the example below, I clicked on Kitchen Tools & Gadgets. Don't forget to sort the results by orders and see what kind of products in that niche are selling the best!

AliExpress dropshipping niche example

I've got one more tip for you: if you're at AliExpress, then the niches are already separated for you, as you can see in the image below.

  • 1. Home & Garden. Biggest niche; here you can sell everything from arts to furniture.
  • 2. Kitchen. Middle niche; here you can sell everything from bakeware to kitchen tools.
  • 3. Kitchen Tools & Gadgets. Smallest niche; the only thing you can sell now are kitchen tools and gadgets.
dropshipping niches examples on AliExpress

Keep in mind that the bigger the niche is, the more competition you will get, but this will also mean that there will be more customers.

If you're using AliExpress for dropshipping, then I suggest clicking here to learn how to find the best AliExpress dropshipping suppliers!

Option 5: Checking our big niche ideas list

The 25 Best Dropshipping Niche Ideas for Your Store in 2025

Another option for finding an awesome niche for your dropshipping store is to use our other articles for inspiration.

This article contains 25 great dropshipping niche ideas that you can use today for your store!

If you were second-guessing your niche or weren't sure yet, then definitely check out this article.

The 25 Best Dropshipping Niche Ideas for Your Store in 2025

Option 6: Checking Facebook for competitors

Facebook is a great place to check for possible niches.

You know why?

Because if you find Facebook Ads are running right now with good engagement and clicks, then you know that these niches are working. Because no one would keep an ad running if it's not profitable!

You can either search through Facebook by typing in words like:

  • 50% / 60% Off (or any other percent off)
  • Get Yours Now / Here
  • Free Shipping
  • Get It Here
  • Get It Now
  • Just Pay Shipping
  • Click Link
  • Buy Now
  • Limited Supply

Or you can use this free Chrome extension called My Ad Finder. This will automatically show you all the ads on your Facebook news feed. Awesome, right?

My AD Finder in the Chrome Web Store

If you're interested in learning more ways to do research on Facebook, then I suggest reading this article of mine here.

Option 7: Finding successful dropshipping stores

Another great way to find the best niche for your dropshipping store is to copy the success of others.

Old Money product page

Of course, don't copy everything, but if you find a lot of successful dropshipping stores in, for example, the pet niche, then maybe you could try that niche as well and see if you could replicate their success!

Click here to see my tips on how to find successful dropshipping stores.

Also, if you're interested in seeing a list of the most successful dropshipping stores, then you can click here.

Dropshipping niches to avoid

Top 10 Dropshipping Niches to Avoid as a Beginner in 2025

If you're just starting out with dropshipping, it's tempting to choose niches like watches, clothing, or generic lifestyle products, such as bracelets.

However, you should avoid these niches as a beginner because they can be too general, broad, or have tech-savvy clientele.

If you're interested to learn which niches are best to be avoided when dropshipping, then I suggest reading the article I linked to below:

Top 10 Dropshipping Niches to Avoid as a Beginner in 2025

And if you want to learn more about what kind of products to avoid with dropshipping, then I suggest clicking here to read my other article about products to avoid while dropshipping.

Summary

Before we go, we've created a quick summary of this article for you, so you can easily remember it:

  • You can start by choosing a niche that you're passionate about, which helps you stay motivated and connect better with your customers.
  • You should explore hobbies because people often spend a lot of money on things they enjoy, like fishing or biking.
  • You can use Amazon to browse categories and discover trending or best-selling products in different niches.
  • You can also check AliExpress to see what kinds of products are popular and get niche ideas directly from their categories.
  • You should look at Facebook Ads to find active, profitable niches by analyzing what competitors are successfully promoting.
  • You can study successful dropshipping stores to discover what niches are already working well in the market.
  • You should also be cautious and avoid certain niches that are too competitive or not ideal for beginners, such as watches or generic clothing.

Conclusion

So, there you have it, now you know what a dropshipping niche is, and you know seven ways to pick the best niche for your dropshipping store possible!

I hope the dropshipping niches to avoid were also helpful for you!

And don't forget, it takes time before you start seeing results. Don't give up!

Let me know if you have any other ways to find a dropshipping niche by commenting below or contacting me directly by pressing the "Contact Us" button at the top.

Good luck with your dropshipping store!

Want to learn more about dropshipping?

Ready to move your dropshipping store to the next level? Check out the articles below:

Plus, don't forget to check out our in-depth guide on how to start dropshipping here!

Author

My name is Richard, and I created Do Dropshipping after I saw so many paid dropshipping courses popping up. The goal of Do Dropshipping is to put these “gurus” out of business by giving everyone access to the information that they need to start their own dropshipping business today. No more paid dropshipping courses!

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6 Comments

  1. Great article on selecting a good dropshipping niche. Most people are not sure about selecting a good niche (which is the basis for a good foundation of any dropshipping store). Thanks for sharing your tips.

  2. Hello!

    What if i am really passionate cloths and want to start a dropshipping focused on that niche ? is that really bad couse of the sizes ?

    • Hi Alin,

      That’s a great question! If you love clothing and want to start dropshipping them, then you can of course still do that. Just be aware of the cons like the extra returns from customers that ordered the wrong size. You can find more information about handling returns here.

      I also suggest you take a look at this article here and scroll down to the comment from Jason. He explains there really well what he did to start his clothing store.

      I hope that helps you further, and let me know if you got any more questions!
      – Richard

  3. Thanks for all the details. I can’t stop reading your blogs; I just keep reading from morning to night. Valuable information.

    • Hi Godfry,

      Thank you for your great comment! It’s great to hear that you like our articles 😊

      Good luck with everything!
      – Richard

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