Are you looking for new ways to promote your dropshipping or ecommerce business?
Google Ads can be a great starting point.
With the proper training and guidance, you can create profitable campaigns that will drive leads and conversions for your business.
Thankfully, there are numerous excellent Google Ads courses available online that can teach you everything you need to know about setting up and optimizing successful campaigns for free.
We've rounded up the seven best free Google Ads courses available online.
Each one of these will give you the knowledge and skills you need to create effective campaigns and begin driving results for your business.
Without wasting any more time, let's get started!
What is Google Ads?
Google Ads is a powerful and innovative way for businesses to advertise their products or services.
With direct access to the billions of users who use Google each day, Google Ads can be a powerful digital marketing tool to help expand your dropshipping or ecommerce business.
Whether you are creating brand awareness or trying to generate more sales, Google Ads can be used to efficiently reach your desired target audience and turn prospects into customers.
Add Do Dropshipping as a preferred source on Google to see more of our trusted dropshipping guides when you search.
The 7 best free Google Ads courses
A great way to save money while scaling your business is by learning new ways to grow your business for free!
The options are vast; from Shopify Academy, free courses from Google, and LinkedIn Learning, you'll surely find an option that suits you.
1. Coursera
The first Google Ads course is offered on Coursera; it is beginner-friendly and excellent for those starting with Google Ads.
Coursera's course is approximately two hours long and will help you understand the principles of online search marketing campaigns, guiding you step by step through setting up your first Google Ads search campaign.
The Google Ads course from Coursera will guide you through the following things:
- Google Ads account creation
- Setting up your first campaign
- Designing great ads
- Setting up conversion tracking
2. Google Skillshop
What's a better way to learn about Google Ads than from Google itself?
With Google's Skillshop, you can learn about Google Ads and how to use each tool and solution that Google offers.
Each course is taught by a Google specialist and is suitable for learners of all levels.
With the Google Skillshop, you will learn the following things about Google Ads:
- How to succeed with Google Ads
- The fundamentals of each type of ad Google offers
- How to set up and optimize campaigns so you can get the most out of Google Ads
What's unique about Google Skillshop is that it's the official site for getting certified in Google Ads.
Here are the current certifications you can receive for Google Ads
Awesome, right?
3. Shopify Academy (previously Shopify Learn)
Shopify Academy is a learning platform created by Shopify, and it includes multiple courses that you can take to learn skills that you can apply to Google Ads, as well as other skills to help grow your ecommerce business.
With their free marketing fundamentals course, you can learn things such as:
- Converting site visitors to first-time buyers
- Implement Shopify's marketing products
- Staying engaged with customers to boost LTV
What's great about Shopify Academy is that you can learn all this information for free!
4. Udemy
Udemy is a great learning platform, offering hundreds of courses in multiple categories, including Google Ads!
With interactive modules and lessons full of engaging content, and its video player featuring closed captioning and note-taking functions, Udemy is a great platform to learn more about Google Ads.
The course we've linked to is free, but Udemy also offers other paid courses.
The free Google Ads course offered by Udemy is approximately two hours long and is self-paced, allowing you to complete the course at your own pace.
With Udemy's free Google Ads course, you get access to 12 detailed video lessons and complete access to Udemy's student discussion forum.
You'll also be able to ask the instructor questions you may have when going through the course and completing the lessons.
You can expect to learn the following with this course:
- Understand the basic concepts of Google Ads and how they can help you increase sales and leads for your online business
- Create and manage effective search, display, YouTube, and remarketing campaigns
- Learn how to set up conversion tracking to grow your ecommerce business
5. Semrush
Semrush is a keyword research tool, but what you may not know is that it offers free courses through its academy on various topics, including Google Ads.
Like some others on this list, Semrush offers a certificate when you complete any one of its free courses.
The PPC Fundamentals Course by Semrush Academy focuses on teaching students about Pay-per-Click (PPC) advertising and advancing their Google Ads expertise.
It is a comprehensive program that covers the basics of PPC, from setting up your campaigns to analyzing and optimizing your results.
The course is designed for both those with little or no knowledge and those who are more advanced and want to learn more about PPC.
The course is approximately five hours long and is divided into 36 separate video modules.
This course will guide you through the following things:
- An introduction to PPC advertising
- How to set up the various Google Ads most effectively
- How to budget your campaigns
6. LinkedIn Learning
Similar to other course platforms on this list, LinkedIn Learning isn't a platform with just one course. With LinkedIn Learning, you get access to over 20,000 courses.
The main difference between LinkedIn Learning and others is that LinkedIn Learning covers a wide range of topics, rather than focusing on a select few.
LinkedIn Learning offers a free one-month trial, followed by a monthly subscription of $19.99 if billed annually.
What's cool about LinkedIn Learning is that with each course, you get a certificate of completion that you can proudly put on your LinkedIn profile!
That's cool, right?
Some things you can expect to learn from taking one of LinkedIn's Google Ads courses are:
- An in-depth and thorough guide to understanding Google Ads and how they operate.
- Discover how to create campaigns, write ads, and optimize them for higher click-through rates.
- Learn how to write great ad copy that converts. Tips and tricks for creating your first advertisement.
7. SkillUp
Skillup by Simplilearn is a platform offering numerous free courses that allow you to learn valuable skills, such as Google Ads.
The main focus of Skillup's courses is to help you advance your career or business with high-quality, self-paced courses taught by industry experts who specialize in the areas you want to learn.
The Complete Google AdWords Professional course by Skillup provides an in-depth overview of the entire Google AdWords (now known as Google Ads) platform, teaching students everything they need to know to become experts in the field.
The course covers all aspects of the platform, ranging from understanding keywords and their usage to campaign creation, campaign types and settings, bidding and bid modifiers, analytics analysis, and more.
The entire course comprises approximately 13 hours of content in a self-paced video format, and you will have access to it for 90 days.
Upon completion, you will receive a certificate of completion!
Taking action
Reading and absorbing information and knowledge is great (definitely if it's free!), but do you know what's even better?
Taking action!
So, to help you with taking action with what you have learned in this article, take a look at the bullet points:
- Look into one of these free online courses provided by established companies specializing in digital marketing and advertising.
- Choose what course you want to take based on what you need to learn and the information we have provided.
- Take the course and begin your Google Ads journey!
- If you feel like the free courses were not enough, you can consider trying some of the paid courses, which might offer more in-depth knowledge.
- Remember that places like YouTube are also great resources for learning for free!
Conclusion
That's it!
The seven best free Google Ads courses to learn about Google Ads and gain knowledge for free.
Whether you need to learn how to set up campaigns or write effective ad copy, these courses have you covered!
Overall, there are numerous free online resources that enable entrepreneurs to acquire valuable skills necessary for growth at no cost.
With some research and dedication, anyone can acquire advanced knowledge in any area without spending exorbitant amounts of money!
Start learning today and begin scaling your dropshipping or ecommerce business!
Plus, for more information, don't forget to check out our article here with 15 great Google Ad examples from ecommerce stores.
And don't forget to check out our complete Google Ads for dropshipping guide here!
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