Are you looking for new ways to promote your dropshipping or ecommerce business?

Google Ads can be a great place to start.

With the proper training and guidance, you can create profitable campaigns that will drive leads and conversions for your business.

Thankfully, there are plenty of excellent Google Ads courses online that can teach you everything you need to know about setting up and optimizing successful campaigns for free!

We've rounded up the seven best free Google Ads courses available online.

Each one of these will give you the knowledge and skills you need to create effective campaigns and begin driving results for your business.

Without wasting any more time, let's get started!

What is Google Ads? 

Google Ads is a powerful and innovative way for businesses to advertise their products or services.

With direct access to the billions of users who use Google each day, Google Ads can be a powerful digital marketing tool to help expand your dropshipping or ecommerce business.

Whether you are creating brand awareness or trying to generate more sales, Google Ads can be used to efficiently reach your desired target audience and turn prospects into customers.

The 7 best free Google Ads courses

A great way to save money while scaling your business is by learning new ways to grow your business for free!

The options are vast; from Shopify Learn, free courses from Google, and LinkedIn learning, you'll surely find an option that will suit you!

1. Shopify Learn

Shopify Learn home page

Shopify Learn is a learning platform created by Shopify, and it includes multiple courses that you can take to learn Google Ads as well as other skills to help grow and advance your ecommerce business.

With their free different Google Ads course, you can learn things such as:

  • What Google Ads are and how they can be beneficial when marketing your business
  • Everything you need to know to set up Google Ads
  • The different types of ads you can run with Google
  • How to read analytics, optimize your campaigns, and win with Google Ads
Shopify course page

What's great about Shopify learn is that you can learn all this information for free!

2. Coursera

Coursera homepage

The next Google Ads course is from Coursera; this course is beginner friendly and is excellent if you're starting with Google Ads.

Coursera's course is around two hours and will help you understand the principles of online search marketing campaigns and will guide you step by step through setting up your first Google Ads search campaign.

Coursera course page

The Google Ads course from Coursera will guide you through the following things:

  • Google Ads account creation
  • Setting up your first campaign
  • Designing great ads
  • Setting up conversion tracking

3. Google Skillshop

Skillshop homepage

What's a better way to learn about Google Ads than from Google itself?

With Google's Skillshop, you can learn about Google Ads and additionally how to use each tool and solution that Google offers. Each course is taught by a Google specialist and is perfect for learners of any level.

With the Google Skillshop, you will learn the following things about Google Ads:

  • How to succeed with Google Ads
  • The fundamentals about each type of ad Google offers
  • How to set up and optimize campaigns so you can get the most out of Google Ads

What's unique about Google Skillshop is that it's the official site if you want to get certified in Google Ads.

Here are the current certifications you can receive for Google Ads

Skillshop certifications

Awesome, right?

4. Udemy

Udemy homepage

Udemy is a great learning platform, offering hundreds of courses in multiple categories, including Google Ads!

With interactive modules and lessons full of engaging content and its video player that comes with features like closed captioning and note-taking functions, Udemy is a great platform to learn more about Google Ads.

The course we've linked to is free, but Udemy also offers other courses which are paid.

Udemy course page

The free Google Ads course offered by Udemy is about two hours long and is self-paced so that you can go through the course at your own pace!

With Udemy's free Google Ads course, you get access to 12 detailed video lessons and complete access to udemy's student discussion forum.

You'll also be able to ask the instructor questions you may have when going throughout the course and completing the lessons.

You can expect to learn the following with this course:

  • Understand the basic concepts of Google Ads and how they can help you increase sales and leads for your online business
  • Create and manage effective search, display, youtube, and remarketing campaigns
  • Learn how to set up conversion tracking to grow your ecommerce business

5. Semrush

Semrush homepage

Semrush is a keyword research tool, but what you may not know is that they have an academy where they offer courses for free on various topics, including Google Ads.

Like some others on this list, Semrush offers a certificate when you complete any one of their free courses.

Semrush course page

PPC Fundamentals Course by Semrush Academy focuses on teaching students all about Pay-per-Click (PPC) advertising as well as advancing you in your Google Ads know-how.

It is a comprehensive program that covers the basics of PPC, from setting up your campaigns to analyzing and optimizing your results.

The course is designed for both those with little or no knowledge and those who are more advanced and want to learn more about PPC.

The course is around five hours and divided into 36 different video modules.

This course will guide you through the following things:

  • An introduction to PPC advertising
  • How to set up the various Google Ads most effectively
  • How to budget your campaigns

6. Linkedin Learning

LinkedIn Learning home page

Similar to other course platforms on this list, LinkedIn Learning isn't a platform with just one course. With LinkedIn Learning, you get access to over 20,000 courses.

The main difference between LinkedIn learning and others is that LinkedIn Learning deals with many different topics instead of just a select few.

LinkedIn Learning offers a free one-month trial and then $19.99 a month if billed annually.

What's cool about LinkedIn Learning is that with each course, you get a certificate of completion that you can proudly put on your LinkedIn profile!

That's cool, right?

LinkedIn Learning course page

Some things you can expect to learn from taking one of LinkedIn's Google Ads courses are:

  • An in-depth and thorough guide to understanding Google Ads and how they operate.
  • Discover how to create campaigns, write ads, and optimize them for higher click-through rates.
  • Learn how to write great ad copy that converts. Tips and tricks to creating your first advertisement.

7. SkillUp

Skillup homepage

Skillup by Simplilearn is a platform with many free courses you can take to learn valuable skills, such as learning about Google Ads.

The main focus of Skillup's courses is to help you advance your career or business with high-quality self-paced courses taught by industry experts who specialize in what you want to learn.

Skillup course page

The Complete Google AdWords Professional course by Skillup offers an overview of the entire Google AdWords (now known as Google Ads) platform and teaches students everything they need to know to become experts in the field.

The course covers all aspects of the platform, ranging from what keywords are and how to use them, campaign creation, campaign types and settings, bidding and bid modifiers, analytics analysis, and more.

The whole course is about 13 hours of content in self-paced video format, and you get access to it for 90 days. When you're finished, you get a certificate of completion.

Taking action

Reading and absorbing information and knowledge is great (definitely if it's free!), but do you know what's even better?

Taking action!

So, to help you with taking action with what you have learned in this article, take a look at the bullet points:

  • Look into one of these free online courses provided by established companies specializing in digital marketing and advertising.
  • Choose what course you want to take based on what you need to learn and the information we have provided.
  • Take the course and begin your Google Ads journey!
  • If you feel like the free courses were not enough, you can consider trying some of the paid courses, which might offer more in-depth knowledge.
  • Remember that places like YouTube are also great places to learn for free!


That's it!

The seven best free Google Ads courses to learn about Google Ads and gain knowledge for free.

Whether you need to learn how to set up campaigns or write effective ad copy, these courses have you covered!

Overall, there are so many free resources online that allow entrepreneurs to obtain valuable skills needed for growth at no cost whatsoever.

With some research and dedication, anyone can acquire advanced knowledge in any area without spending exorbitant amounts of money!

Start learning today and begin scaling your dropshipping or ecommerce business!

Plus, for more information, don't forget to check out our article here with 15 great Google Ad examples from ecommerce stores.

And don't forget to check out our complete Google Ads for ecommerce guide here!

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