When running a dropshipping business, choosing the right platform is essential.

Two of the most popular platforms are Shopify and Shift4Shop, each offering distinct advantages.

In this article, we'll compare and contrast these two platforms, highlighting their features and benefits so you can decide which is best for your business.

Ready? Let's get started!

Overview: Shopify vs. Shift4Shop

Shopify and Shift4Shop are two popular ecommerce platforms for dropshipping. Both offer a variety of features and benefits that can help businesses succeed.

Shopify is a cloud-based platform allowing easy online store setup, management, and hosting.

It features many built-in tools to help with marketing, SEO, payments, shipping, and more.

Shift4Shop is another top choice for dropshippers. It's an on-premise solution that gives users control over their data while offering the same flexibility as Shopify.

Shift4Shop offers user-friendly customization options, automated order management tools, and its own payment gateway.

Both platforms have their strengths and weaknesses; however, when it comes to dropshipping, they offer great solutions that can help businesses maximize profits while minimizing overhead costs.

When comparing Shopify and Shift4Shop, we'll be comparing them in these areas:

  1. Pricing
  2. Payment processor integrations
  3. Product descriptions tools
  4. Customer support
  5. Marketing and SEO tools 

Below is a comparative overview between Shopify and Shift4Shop:

Pricing Starts at $39 per monthFree if you process a minimum of $500 per month and are from the US (otherwise, $29 per month with Paypal)
Transaction feesFrom 2.4% – 2.9% per transaction, depending on the planNo transaction fees (only fees required by the payment processor)
Payment processorsShopify Payments, PayPal, Authorize.NetPayPal, BitPay, Shift4 Payments, Payflow Pro
Templates/themes120 free and paid templates110 free and paid templates
Mobile appAvailable for iOS and AndroidNot available, but you can make your online store into an app using Shift4Shop's Unbound partnership.
App MarketplaceOver 8,000 apps and integrations are availableOver 200 apps and integrations are available

What is dropshipping?

Before comparing these two platforms, let's first understand what dropshipping is.

Dropshipping is an ecommerce business model allowing entrepreneurs to run their online store without managing inventory or shipping products.

How does dropshipping work - Infographic

The concept is simple: a dropshipper partners with a third-party supplier who manufactures and ships products directly to customers on behalf of the dropshipper.

As the dropshipper, you're responsible for promoting and selling your products, while the third-party supplier handles everything else.

Dropshipping eliminates the need to buy inventory upfront, allowing entrepreneurs to test different products without investing too much money.

It also doesn't require technical knowledge or experience in order fulfillment; you only need an internet connection and a payment processor like PayPal or Stripe.

What is Shopify?

Homepage of Shopify

Now that we've gone over the basics of dropshipping, let's talk about Shopify.

Shopify is an all-in-one ecommerce platform that makes it easy for entrepreneurs to set up and manage their online stores. With Shopify, you can create a website, list products, accept payments, fulfill orders, and manage inventory from one place. 

You don't need any technical knowledge or coding experience. The platform provides simple tools and templates so you can get started quickly.

Shopify also offers hundreds of apps to help you customize your store and 24/7 customer support if you ever encounter any issues. 

Shopify's pros

  • Easy to set up and manage online store. Shopify is designed for entrepreneurs of all levels, making setting up and managing your online store from any device easy. The platform comes with drag-and-drop tools, pre-made themes, and helpful resources that make it simple to customize your store's look and feel.
  • A comprehensive suite of tools and features. The platform offers a complete suite of tools and features to help you run your store more efficiently. From marketing automation to email campaigns and analytics. 
  • Hundreds of apps to customize your store. Shopify also has hundreds of apps available in its App Store to help you customize your store. With these apps, you can add features like customer ratings and reviews, loyalty programs, live chat, and more.
  • Ability to sell on multiple channels. With Shopify, you can sell on multiple sales channels using the same platform and interface. With Shopify's integrated web-based platform, you can easily connect your store to marketplaces like Amazon, eBay, and others. 

Tip: Want to learn more about Shopify's pros? Check out our article: Why Is Shopify so Popular for Ecommerce? (7 Great Reasons)

Shopify's cons

  • Expensive hosting and transaction fees. Shopify has one of the most costly hosting plans on the market. They also charge a transaction fee for each sale you make, which can add up quickly if you're making high-volume sales.
  • You have limited customization options. Changing your store's overall look and feel with different themes is relatively easy. Still, you don't have complete control over the layout or design elements as you would if you used another ecommerce platform like WordPress. 
  • SEO limitations. Shopify offers essential SEO optimization tools but lacks SEO customization plugins like other platforms such as Wix. With WordPress SEO plugins, you'd have more flexibility in terms of customization features.

What is Shift4Shop?

Shift4Shop homepage

Shift4Shop is a comprehensive ecommerce platform that provides entrepreneurs with everything they need to launch and manage an online store.

It includes a drag-and-drop website builder, robust inventory management tools, secure payment processing services, and shipping integrations with popular carriers like FedEx and USPS.

Additionally, Shift4Shop offers built-in SEO tools to help boost your site's visibility in search engine results pages (SERPs) and analytics to track your store's performance.

With its wide range of customizable features and competitive pricing plans, Shift4Shop is an ideal solution for businesses setting up an online presence quickly and easily.

Shift4Shop's pros

  • Drag-and-drop website builder with customizable themes and templates. Shift4Shop's drag-and-drop website builder makes creating a custom online store easy. With its wide selection of themes and templates, you can customize the look and feel of your store to match your brand's style.
  • Free ecommerce platform. If something makes this platform stand out from the competition, it is free. They have all the tools to kick-start your ecommerce store for free from the get-go.
  • Built-in SEO tools to help boost visibility in SERPs. Shift4Shop provides a simple yet powerful set of built-in SEO tools. They allow you to customize your store's meta tags, URL structure, inner pages, and key phrases to product listings. 

Shift4Shop's cons

  • Small app selection. While Shift4Shop offers a range of built-in features and integrations, the choice of third-party apps and plugins is more limited compared to platforms like Shopify.
  • Poor customer support. Some users have reported that Shift4Shop's customer support can be slow to respond and that there are limited options for getting help with technical issues.

Which one has a better pricing plan?

Both Shopify and Shift4Shop offer competitive pricing plans, but it is essential to consider the various costs associated with each platform before deciding.

Shopify's basic plan offers comprehensive features at $39 per month.

However, suppose you require more advanced features like abandoned cart recovery or product reviews and ratings. In that case, you must upgrade to either the Shopify plan ($105/month) or the advanced Shopify plan ($399/month).

Meanwhile, Shift4Shop's standard plan starts for free as long as your monthly sales meet the minimum amount of $500 (also, this is only for US citizens).

That said, assuming you're not from the US or neither your store meets the minimum monthly sale of $500, you're going to have to pay $29, which is still an affordable option, in my opinion.

Ultimately, both platforms offer excellent value for money and are suitable for most dropshipping businesses. However, comparing each forum carefully before deciding is essential, depending on your specific requirements.

Which plan is right for me if I decide to use Shopify?

Shopify pricing table

When considering which plan is right for you if you decide to use Shopify, it is essential to consider your business requirements and budget.

The basic Shopify plan is an excellent choice for those just starting with dropshipping. It offers comprehensive features at an affordable $29 per month.

However, if you require more advanced features, such as abandoned cart recovery or product reviews and ratings, you may need to upgrade to either the Shopify plan ($79/month) or the advanced Shopify plan ($299/month).

Pricing of Shopify

Shopify offers four different pricing plans for businesses to choose from:

  • Basic Shopify. The Basic Shopify plan is the most affordable at $39 per month (or $29 per month if you pay one year's worth of the plan).
  • Shopify. The Shopify plan is priced at $105 monthly (or $79 per month if you pay one year's worth of the plan).
  • Advanced Shopify. The Advanced Shopify plan is priced at $399 per month (or $299 per month if you pay one year's worth of the plan).
  • Shopify Plus. Finally, the Shopify Plus plan is designed for enterprise-level businesses and is priced on request.

Which plan is right for me if I decide to use Shift4Shop?

Shift4Shop pricing

Shift4Shop offers a variety of plans that are tailored to different business requirements.

The Starter plan is an excellent choice for those just starting with dropshipping, and it is free if your website makes at least $500 per month and if you live in the US.

Of course, if you just built your store, achieving this goal in the first month will be difficult, but it's a great incentive if you plan to keep your store for a long time.

Note: The free plan is only available to people in the US, otherwise is $29 per month.

Pricing of Shift4Shop

Shift4Shop offers four different pricing plans for businesses to choose from:

  • Free plan. The free plan (only for US residents) is available if you process a minimum of $500 monthly. It includes access to basic features such as unlimited products and bandwidth, plus the ability to accept credit card payments.
  • Other plans. For merchants outside the US, the standard plan is $29 per month.

Payment processors

Shift4shop payment processor

Choosing a suitable payment processor for your business is essential.

Payment processing services allow merchants to accept and process payments from customers securely.

Shift4Shop's payment solution allows you to accept various payment methods, including credit and debit cards, PayPal, Apple Pay, and Google Pay. But let's see more in detail.

Shift4 payments

Shift4Shop has an integrated end-to-end payment solution for its users.

The platform has developed a wide range of features to streamline payments in various industries, such as ecommerce, hospitality, retail, casino, and gambling.

So, what does it offer?

  • Fraud prevention tools. Their fraud prevention tools allow you to detect and prevent suspicious transactions, leading to lower chargebacks thanks to their machine learning.
  • Built-in blog platform. Explaining the story of your company as well as the products that you sell through a blog can give a better insight to your customers about your brand. 
  • Track sales. You can track sales with their backend control panel to monitor your store's performance.
  • Migrating. They help you migrate your store from different platforms, like Shopify and BigCommerce.


They also partner with PayPay to give even wider payment options to their customers.

PayPal is one of the most popular payment methods, as people are more likely to trust the seller if they have a known payment method.

Apple Pay

Another option is Apple Pay, which is, in my opinion, one of the fastest ways to make payments.

It's secure, convenient, and allows customers to pay with their Apple devices. The feature that we love the most is being able to pay through the Touch ID.

Product descriptions tools

Shopify product description

Product descriptions are part of any ecommerce business. They help customers to understand the product and make an informed buying decision.

Shopify and Shift4Shop both offer powerful tools for creating product descriptions.

Shopify has a built-in product descriptions feature that allows merchants to quickly create detailed product descriptions for their products without needing any coding or design knowledge.

Shift4Shop also provides robust tools for creating product descriptions, including a built-in editor with drag-and-drop features and options for customizing HTML and CSS code.

With these tools, merchants can quickly create detailed and compelling product descriptions to attract customers and boost sales.

Customer support

Shopify help center

Providing excellent customer support is essential for any ecommerce business. Shopify and Shift4Shop offer 24/7 customer support via phone, email, and live chat.

Shopify's customer service team is known to be knowledgeable and friendly, offering assistance with product setup, technical issues, billing inquiries, and more.

Shiftfourshop customer service

Shift4Shop also provides excellent customer service, offering helpful support articles and tutorials. Their customer service team is available to assist merchants with onboarding, technical issues, product setup, and more.

Marketing tools and SEO optimization capabilities

Marketing and SEO are critical elements of any dropshipping business.

Both Shopify and Shift4Shop offer powerful marketing tools that allow merchants to optimize their online stores for search engine visibility and reach customers more effectively.

Both platforms share pretty much the same SEO capabilities. But let's see more in-depth what these SEO features are:


  • URLs optimization. They allow merchants to change the URL structure to ensure their products are visible to search engine crawlers.
  • Sitemap. Automatically generates a sitemap for your store.
  • Google tracking tools. Allows for easy integration with Google Analytics and Google Search Console.
  • 301 redirects. Oftentimes we need to change the product page URL or delete a page, so 301 redirects are important for protecting your SEO authority. Shopify and Shift4Shop both offer 301 redirects to help merchants maintain their rankings.


  • Robots capabilities. They allow you access to the robots.txt file to control search engine crawling and indexing.
  • Image optimization. Includes automatic image optimization to improve page load times and overall site speed.
  • 301 redirect. Allows for the creation of custom URL redirects for improved SEO and user experience.
  • Schema markup. Provides built-in tools for schema markup and structured data to help improve search engine visibility.

However, when it comes to SEO, in my opinion, they both shares almost the same features, ‘except for the schema markup.' You'll need to install an app.

So, the main difference is that Shift4Shop has more built-in features, while with Shopify, you'll most likely need to install an app, adding more weight to your website.

That said, WordPress has more flexibility, and the Yoast SEO plugin provides more advanced optimization capabilities than both Shopify and Shift4Shop.

You can learn more about it in a recent comparison here.

Taking action

Reading and absorbing information and knowledge is excellent (definitely if it's free!), but do you know what's even better?

Taking action!

So, to help you with taking action with what you have learned in this article, take a look at the bullet points:

  • Make sure to thoroughly research Shopify and Shift4Shop before deciding which one is best for your dropshipping business.
  • Evaluate each platform's features, customer service, and marketing capabilities to see which works best for you.
  • Consider using WordPress for SEO optimization if you need more advanced capabilities than Shopify and Shift4Shop offer.
  • Once you have decided which platform is right for you, take action by setting up your store, adding products, and optimizing your SEO.

Final verdict

So, what's the verdict?

Ultimately, it depends on the needs of your business and the type of products you are selling!

We'd choose Shift4Shop if we were on a limited budget because it has more powerful features, but Shopify is great for those who don't need the advanced capabilities and need an easy setup.

Also, as you scale your business, Shopify will charge you more based on the revenue you generate, while Shift4Shop will charge you a flat monthly rate no matter how much revenue you make.

Both platforms offer excellent customer service and marketing capabilities, take your time to decide which platform is best for your business, and start with the basics.

Finally, remember to take action on what you've learned so you can get started with dropshipping.

Want to learn more about dropshipping?

Ready to move your dropshipping store to the next level? Check out the articles below:

Do Dropshipping - Author Logo

Hey everyone! My name is Fabrizio, I'm a blogger and website designer, I've created multiple dropshipping websites with Shopify and WordPress, I love to share my case studies with people.

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