Dropshipping has taken off in recent years.

Nowadays, it's a common practice for small entrepreneurs and business owners to get started with dropshipping. It's a business model that enables people to start a business without taking out any loans or spending much upfront.

However, more and more people are starting to question whether or not dropshipping will be around for much longer.

Some people say that dropshipping is dead. Others say that the business model is just changing and evolving, but what does that really mean? And what does this all mean for AliExpress?

In reality, dropshipping is not dead in 2023. Currently, the interest in dropshipping is near its all-time high. Besides that, dropshipping is not a product or service; it's just a fulfillment method. Dropshipping with AliExpress also is not dead yet, it's still a profitable business model in 2023!

In this article, we will take a deep dive to explain our opinion about this age-old discussion; is dropshipping dead? Or is it still a viable business model in 2023?

What is dropshipping?

Before we start, let's take a look at the meaning of dropshipping. Here is our short and simple explanation for it:

Dropshipping is a business model where you sell products on your online store without keeping them in stock. Once you get an order, you forward it to your dropshipping supplier, who will ship the product directly to your customer.

If that sounds complicated, here is an infographic that visualizes the concept:

The dropship model - Infographic

The thing that is important here is that dropshipping is just a fulfillment method.

In other words, it is just a way of getting products from the factory to your customer.

If you want to sell products online, you could also use different fulfillment methods, like in-house fulfillment or third-party fulfillment.

However, dropshipping is the easiest and most accessible one since your dropshipping supplier will handle everything for you. (Producing the products, shipping, storing, etc.)

And yes, the dropshipping fulfillment method has existed for quite some time now; you can see a quick history lesson about dropshipping here!

With that out of the way, let's see if people are still using dropshipping in 2023!

Is dropshipping a dying practice in 2023?

Let’s see if dropshipping is dead in 2023 by checking Google Trends.

This way, we can check if people are still Googling the term “dropshipping”.

Here are the results for the United States and the past five years:

Dropshipping Google Trends US past 5 years

Furthermore, here are the worldwide results for the last five years:

Dropshipping Google Trends worldwide past 5 years

And last but not least, the worldwide results for the last 12 months:

Dropshipping Google Trends worldwide past 12 months

As you can see, the results bounce up and down a bit during the years, but an uptrend can definitely be seen here.

In other words, there is generally a higher interest in dropshipping now compared to a few years ago!

So, is dropshipping dead in 2023?

No! According to Google Trends, there are currently more people interested in dropshipping than ever, so it's definitely not dead.

Is dropshipping saturated in 2023?

With this many people currently being interested in dropshipping, you might start to worry about something else.


Are you still able to start a successful dropshipping store in 2023? Or is dropshipping so saturated that you will have no chance to stand out amidst your competition?

Well, the question “Is dropshipping saturated?” implies that it is dropshipping itself that is saturated. But here is the thing:

Dropshipping is not a product or service; it's just a fulfillment method!

If dropshipping were saturated, it would mean that all dropshipping products you could possibly sell would be saturated as well.

And in my opinion, saturated dropshipping products are a myth.

Yes, it is true that some products are popular among dropshipping stores, but the demand for these products is often so large that it does not matter that many people are selling them.

Example of a popular dropshipping product
Example of a popular dropshipping product (Source)

Often, people think a product is saturated because all dropshippers use the same image, video, and ad copy to sell it!

If we assume that there is such a thing as dropshipping saturation, this would mean that the business model of dropshipping itself is dead.

And as you could see previously, it’s not!

However, if this question still bothers you, I recommend reading our detailed article about saturation in the dropshipping industry.

You will read about the causes of market saturation, four reasons why dropshipping is still profitable, and much more!

What about AliExpress? Should you still use it in 2023?

Some people believe that AliExpress is done for.

They think all products sold on the platform are already saturated, and there is no way to build a profitable dropshipping business with the long shipping times of AliExpress.

Others believe that dropshipping using AliExpress is still profitable.

So, who is right?

Well, in my opinion, you can still make money dropshipping with AliExpress.

If you don't believe me, take a look at these dropshipping success stories on the AliDropship blog.

AliDropship dropshipping success stories

However, let's be fair, this isn't 2015 anymore.

If you are worried about things like long shipping times and frustrating suppliers when dropshipping with AliExpress, then there are plenty of other options as well.

For instance, you can look into using:

While some of these are really nice options, remember that nothing is perfect, and all of them come with disadvantages!

AliExpress is ranked second in our list of the best dropshipping suppliers, so it is still a great choice to use in 2023.

It will depend on your personal situation and preference whether you continue dropshipping with AliExpress, or switch to some of the other options.

How do you differentiate yourself from your competitors when dropshipping?

As you saw before, interest in dropshipping is rising and rising.

As said, this doesn't mean dropshipping is saturated, but with so many people now opting for this type of business model, the competition can be stiff.

In order to stay competitive in this market, you need to be at the top of your game and set yourself apart from your competitors.

Here are some ways you can do that and prepare yourself for the future of dropshipping.

1. Don't copy everything directly from other dropshipping stores

Yes, this might seem obvious, but you don’t know half how many dropshipping stores are out there that look exactly the same…

People that create these copied stores are too lazy to create a unique dropshipping store.

What you need to do is shift your mindset. Instead of thinking you will get rich quickly, you will need to start treating your dropshipping store like a real business. (More information here)

To beat your competition, you will have to write your own product descriptions and ad copies. And if you can take your own product images and videos, then you will have even more chance of succeeding!

Product description example ecommerce
One of our eight featured product description examples (Source)

2. Make your store unique

There are so many ways of making your store unique and therefore differentiating yourself from your competitors.

Besides writing your own product descriptions and ad copies like I just talked about, you can:

If you are interested in beating your competition by creating a truly unique dropshipping store, then check out this article for 11 amazing tips!

Unique Dropshipping Store: 11 Amazing Tips to Create One in 2021!

3. Optimize your pricing strategy

When running a dropshipping store, picking a price based on your feelings often won't be the best choice.

You will have to form a pricing strategy by considering expenses like product costs, marketing costs, taxes, hosting fees, app costs, and psychology.

Pricing strategy for dropshipping stores; what to consider

But once you have taken those things into account, you can take a look at your competitors and see if you can undercut them!

For example, selling your product for $19.99 instead of their $21.

While this can be a great strategy for some, keep in mind that undercutting in price is not always the answer.

If you can't undercut your competitors in price due to high expenses, then it is still possible to beat them with the other tips on this list!

For more information about choosing the correct price, check out our complete guide here.

4. Offer faster delivery times

Imagine you are looking to buy a new calculator online.

You find an online store offering it for $19.99 with free 14-day delivery. Another store you find sells the exact same calculator for $19.99 with free delivery, but you will have it delivered to your house in just three days.

In this situation, everyone would choose the store with a faster delivery time, right?

Even if the calculator at the second store were $24.99, a lot of people would still order it here, depending on their need for a new calculator.

Offering faster delivery times is a surefire way of beating your competition!

But how do you offer fast delivery times when dropshipping?

Well, a popular way of doing this is using local dropshipping suppliers. These are suppliers with warehouses located in the same country as your customers.

A popular platform for finding these suppliers is called Spocket. Around 80% of their suppliers are from the US and Europe! If you are interested, you can check out Spocket here.

Offer faster shipping times when dropshipping using Spocket

Lastly, if you are looking for more information regarding fast delivery times when dropshipping, check out this article of ours!

5. Try out new things

Finally, you can differentiate yourself from competitors by trying out new things!

For example, you can try reaching “untapped” audiences by using alternative advertising methods like Pinterest or Reddit Ads.

Pinterest feed dog products

Or, you can target a country that few other people are targeting.

Since you are dropshipping, you can let your supplier send your product to almost anywhere!

If you see that your competitor is only selling in a certain country, then a great way to beat them is to sell in other countries as well.

This way, you have a chance of getting more customers than them because you’re targeting way more people!

If you’re wondering now which countries to target and which to avoid, then take a look at our 15 best & worst countries to target as a dropshipper.

Is dropshipping worth it in 2023? Or are there better opportunities?

Considering the increased interest in dropshipping, you may be wondering if it is still worth it to start a dropshipping store now or if there are better opportunities around.

Don't get me wrong; there are many ways of making money online.

You can do freelance work, start a blog, do affiliate marketing, flipping items, and more!

In my opinion, all options are worth a try. Whichever one will be the best for you will depend on your interest, budget, experience, and skills.

However, with the right dedication and mindset, any online venture can become successful, dropshipping included!

So, dropshipping is definitely worth it in 2023, but don't expect to quickly be earning tons of money while working on your laptop on the beach.

This is definitely possible once you automate and scale your store, but for most people, it takes a really long time of hard work and dedication!

Dropshipping success stories for 2023

Let's end the article with some dropshipping success stories for motivation!

I hope these stories will inspire you and show you it is still possible to start a successful dropshipping store in 2023!

Note: We are almost certain that these dropshipping success stories are real, but keep in mind there are also many fake gurus out there who post photoshopped screenshots and fake sales. (Source)

Lastly, if you would rather take a look at some of the most successful dropshipping stores instead of reading these stories, then take a look at our article featuring the 23 most successful Shopify dropshipping stores!


In the last few years, dropshipping has gone through a number of changes.

At the very start, you could almost literally take a random product from AliExpress, create a simple product page for it, and start selling it profitably using a plain Facebook image ad.

Because of the increased interest in dropshipping in recent years, there is now an additional challenge for dropshippers, competition.

But if there is one thing that we can conclude from the increased interest, it is that dropshipping is not dead!

To succeed, you just have to beat your competition and have the right mindset.

So, what are your thoughts on dropshipping in 2023? Do you agree that dropshipping is not dead?

Tell us about your opinion in the comments below, and have a great rest of your day!

Want to Learn More?

Do Dropshipping - Author Logo

Hey! My name is Patryk and I've been dropshipping for 2+ years now! After being exposed all the time to dropship "gurus" trying to sell their courses and learning from my mistakes, I decided to help build Do Dropshipping and make all information you need to succeed in dropshipping available for free to everyone!

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  1. Thank you. Thank you. Thank you. I just became aware of your site. It is a Godsend. Much appreciate you doing this. Blessing to you always.

    • Do Dropshipping - Author Logo
      Patryk Reply

      Hi Dervie,

      That’s a lot of thank yous! We appreciate your amazing comment and hope you learn a lot here 😊

      Have a great day!
      – Patryk

  2. Suresh Bhatt Reply

    Exactly Patryk, it’s time to understand that competition is getting fierce in dropshipping (and everywhere else) & you need to do something better than the crowd. That’s where the most money is.

    It’s a common mistake amongst beginners that they try to find proven methods & copies, which brings nothing in this competitive world.

    Right from designing your unique store to offering faster delivery times, you need to look at everything to make the business work out.

    This article is worth a read! Thanks, Patryk.

    • Do Dropshipping - Author Logo
      Patryk Reply

      Hi Suresh,

      Thank you for this fantastic comment. You are completely right as well!

      Thanks for reading the article, and have a great rest of your day!
      – Patryk

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