You've decided to start an ecommerce store. Well, congratulations!

As you probably know, a logo is an important part of your ecommerce store.

As such, when you design a logo for your ecommerce store, it's important to put some effort into it.

Fortunately, you don't have to spend hundreds of dollars on a great logo.

Staying true to its mission statement of 'helping people achieve independence by making it easier to start, run, and grow a business,' Shopify created Hatchful, a logo maker for online stores.

In this guide, we will go over what Hatchful is, whether it's any good, what it costs to use, and a step-by-step approach to creating a great logo for your business with Hatchful!

So, whether you're just starting out with Shopify or considering changing your logo, read on for everything you need to know about Hatchful!

Tip: Have you already created your Shopify account? If not, sign up by clicking this link here to get a free 3-day trial + 1 month for $1!

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What is Hatchful?

Hatchful home page

In a nutshell, Hatchful is an online tool powered by Shopify that can be used by any type of business. It makes it easier and takes less time to design a logo for your ecommerce store!

Logos are essential to any brand's market identity and should be instantly recognized by previous customers.

Fun fact: Did you know that the visual elements of a logo design are processed in the visual cortex of our brains in only four hundred milliseconds?


For those who like to work from the palm of their hands, Hatchful is also available as an iOS and Android mobile app!

Is Hatchful free to use?

Hatchful is free to use

If you are wondering if Hatchful is free to use, the answer is yes!

So, if you are working with a tight budget and are wondering how to hire a branding consultant or a graphic designer, don't sweat anymore.

Hatchful is free for everyone, whether you have a Shopify subscription or not. However, to download your logo package at the end of the process, you do need to sign up to create a free Shopify account.

At the start, Hatchful will ask questions about your type of business and recommend a logo from its ready-made templates. You can edit these templates to your taste and add your unique slogan, goals, and colors for free!

Hatchful also features unlimited revisions, meaning you can make as many adjustments as possible to ensure that your logo is in tandem with your business vision.

Once you are done, you can download your logo in high resolution, making it ideal for branding your site, social media pages, etc.

There are no upfront costs or hidden charges, and the logo you create is yours to own 100%.

Sounds great, right?

A man lying on the beach

Depending on your needs, Hatchful may or may not be ideal for your business.

Although the fact that it is a 'free logo creator' can make any experienced designer roll their eyes, it creates decent designs compared to other online logo creators.

Additionally, in its well-known approach of continually improving its products, Shopify always enhances the templates and interface to make it better for different needs.

So, when should you use Hatchful?

We would recommend Hatchful if you are:

  • Launching your first online store and need a presentable and memorable logo.
  • Testing out different logo designs for your store to see how they perform.
  • Creating several online stores, which all require a simple and free logo.

A fast-growing store with enough cash flow that wants to create a recognizable name may pass Hatchful. Nonetheless, that does not mean the platform is not worth it. It is a great solution for brainstorming different logo ideas.

It allows you to create a great logo early in your startup days as you continue to grow.

Then, after you start making sales, you can hire a professional designer.

Can you use Hatchful for your business? (Commercial use)

We read through the terms and conditions and came across a statement saying that Hatchful provides designs 'as is,' and you can use them at your own risk.

Hatchful may also utilize third-party elements in the logos, but it is your responsibility to ensure that the elements do not interfere with anybody else's rights.


In other words, Hatchful provides you with the logo as is, and you are free to use it as you want (also for commercial use).

However, you will be using the designs at your own risk. So if there's any third party that has an issue with your design (for example, if your logo looks like the logo they use), it's not Hatchful's responsibility.

4 Features to expect from Hatchful

Features of Hatchful

Here are some brilliant features you get with Hatchful by Shopify:

1. Polished interface and quick design process

You can design logos almost instantaneously with Hatchful.

The entire procedure is designed to be as quick and painless as possible. Hatchful bills itself as a tool that 'creates magnificent logos in seconds,' and we must say that the 'in seconds' part is absolutely correct.

So, Hatchful is intended for folks who strongly emphasize convenience and speed. You can adjust how much of the template you want, and if you're not picky, you can create a functioning logo in no time.

2. A vast collection of templates for different industries

You do not have to design a logo from scratch. So if you have little or no design experience, do not worry.

All you have to do is answer a few questions, and Hatchful will give you different template suggestions related to your industry. There are designs for furniture stores, services, sports teams, restaurants, etc.

3. Many deliverables and file formats

While the logo maker only offers PNG file formats, you get social media assets for YouTube, Instagram, Facebook, Twitter, online store, etc.

4. Handy customization tools

With Hatchful's logo builder, you can create various free logo designs and styles to help you display your business correctly in the light it deserves.

The Hatchful Shopify logo designer asks for desired colors and color combinations and then presents you with numerous designs based on your choices and parameters.

Also, you can edit your store's name, slogan, fonts, colors, and icons in just a few clicks. You can tinker with your logo's appearance further In the 'Layouts' area.

How do you create a great logo with Hatchful?

A man thinking

Creating a logo with Hatchful is relatively easy, and to make it even easier, we will go through the process here.

Let's dive straight in!

Step 1: Head to Hatchful's website and click the blue 'Get Started' button.

Getting started with Hatchful

Step 2: Next up, Hatchful will ask you to choose your business space/niche. This will help the tool recommend a logo design that is ideal for that industry.

For instance, you can choose health and beauty, pets, sports, children, and so on.

Business space of Hatchful

Choose your niche and click the 'Next' button at the bottom. In this example, let's select the 'services' space. On the next page, you will be presented with different visual styles to choose from.

Among others, they include Reliable, Classic, Bold, and Calm. Choose one that you think will fit well with your type of business. Then, hit 'Next.'

Hatchful visuals

If you don't know where to start, try reading the following logo creation articles to get your creative juices flowing:

Fun fact: Did you know that approximately 40% of fortune five hundred companies use blue in their logo? It represents trust, cooperation, purity, and tradition.


Step 3: The next step is to choose your business name and slogan. This step is optional, so if you don't have a name or slogan or you do not want to add either to your logo, you can hit the 'Next' button to continue.

Business name and slogan

You can also check out our guide on 10 Tips to Choose the Best Name for Your Dropshipping Store for inspiration.

Step 4: The next step is to choose where you will use the logo. Many options are available, like an online store or website, print and swag, business cards, or social media.

In this case, we are using Hatchful to create a logo for a Shopify store, so we will go for the 'Online store or website' option. 

Hatchful options

Then hit the 'Next' button. 

Step 5: On the next page, you will see all the logos Hatchful has created for you based on your provided details. Scroll down to find one that you like.

Hatchful logo suggestions

Step 6: Once you find one you like, hover your mouse around it, and then hit the 'Edit logo' button that appears to open Hatchful's design function. It has five different tabs that allow you to edit and customize the logo:

  • Name. You can change the name or continue with the one you entered before. You can also edit or remove the slogan. 
  • Fonts. Here, you can see the different fonts available for your logo. Select the font that you like.
  • Colors. View the available colors. You can hit the 'Load More' button to see more colors.
  • Icons. In this tab, you can choose an icon you prefer.
  • Layout. Here, you can view available layouts and select one that you prefer.

After selecting your preferred options, click the 'Next' button.

Step 7: Congratulations, you have successfully created your logo with Hatchful, and it is ready for download! Now, hit 'download,' and it will be sent directly to your email.

Your new Hatchful logo

Note that you will need to create a Hatchful account to download your files at this point.

And the best part is that it is so easy and quick, and you do not have to share any payment details. All you have to do is enter your email address and a password.

Hatchful email and password

The link to download your logo will appear in your inbox, which you must click to be sent back to your browser, which will initiate the download.

Also, if you don't like the logo and want to change it, you can click on the 'Back' button at the top right corner of Hatchful to go back and edit the logo or start the process afresh.

The logos will be downloaded to your computer in a zipped folder. The zipped file of branded assets will include the following:

  • High-resolution PNG with transparent background
  • High-resolution PNG with full color
  • Instagram profile image
  • Favicon
  • Facebook profile image and cover photo (x2)
  • LinkedIn profile image and banner (x2)
  • Twitter profile image and banner (x2)
  • Pinterest profile image and board photo
  • YouTube profile image

For a 100% free logo maker, these logo formats are very helpful and diverse. You can use them for various purposes. Also, because the background of the logos is transparent, it makes it seamless to display them in different web contexts.

The only drawback is that the logo maker does not support scalable vector files meaning that you cannot print the logo on t-shirts or any other large file.

How does Hatchful compare with other logo makers?

Are there any good Hatchful alternatives you can use to create professional logos for your business?

Yes, there are!

Below are the top Haltchful alternatives we've hand-picked to help you make an informed decision.

Each platform has unique features, so read the comparisons carefully before deciding. Let's see if you like these alternatives more than Hatchful!

Are you ready?

Hatchful vs. home page

Both and Hatchful feature social media assets and design templates for logo inspiration. However, charges a fee.

The basic plan starts at $20. On the other hand, Hatchful by Shopify is entirely free, making it ideal for those seeking a free logo maker.

FeatureHatchful by
PriceFreeFrom $20.00/download
Free downloads
Sign-up required
Customization tools
Customer supportEmailEmail

Hatchful vs. Canva

Canva home page

Hatchful and Canva both feature editing tools that help you create unique and recognizable logos.

Nonetheless, while Hatchful has basic features to help you create a decent logo, Canva has additional design services. Also, Canva features both paid and free plans, while Hatchful is 100% free.

FeatureHatchful by ShopifyCanva
PriceFreeFree and paid plans
Free downloads
Sign-up required
Customization tools
Customer supportEmailEmail

Hatchful vs. Zarla

Homepage of Zarla

Although both Zarla and Hatchful are free to use, Zarla has the edge over Hatchful as it allows you to download resizable vector logo files.

This means you can print the logo on t-shirts and other large surfaces. Hatchful, however, only allows you to download PNG logo files.

However, you can use an image editing app if you want to change your logo file format. Nonetheless, both tools are very easy to use and have several customization options and logo templates to choose from.

FeatureHatchful by ShopifyZarla
Free downloads
Sign-up required
Customization tools
Customer supportEmailEmail

When do we not recommend Hatchful?

Packages falling in Europe

Now that we've explored some great parts of Hatchful, it's time to take a breather. Let's examine some aspects you might not like about Hatchful.

Now, like most tools with simplified processes, Hatchful too has its limitations.

Here are some reasons why Hatchful might not be ideal for some online stores:

1. If you need more creative fonts

Preformatted logo templates make things easier by allowing you to generate a logo quickly. However, you have no control over things like particular fonts and shapes, pictures, and other elements.

Fonts are crucial in a logo or other logo asset. Creating creative fonts adds a personal touch to your logo that is tough to do using predefined fonts in the free logo maker.

2. If you need originality

Hatchful's results are a bit generic. There's always the possibility that another Shopify store or online business creates a logo using the same symbols or typeface as yours.

And because you do not own the copyright, you will have no right to stop or sue them.

3. If you need hundreds of options for customization

Although Hatchful by Shopify allows you to choose a logo color in the 'color' area, your options are very limited. Different color schemes are available, but they are grouped into categories, meaning you can only use them in their entirety.

You cannot set various colors for specific elements of a logo. A hex or color wheel may come in handy here.

What about Hatchful's customer support?

Although Shopify offers robust customer support for its core services, support for Hatchful is limited to email only. There's no live chat or phone support, but at the bottom of Hatchful's minimalistic website, you'll find five FAQs.

Nonetheless, we don't think the average user will have a problem finding their way around the site.


Before we go to the final verdict, we've created a quick summary of this article for you, so you can easily remember it:

  • Hatchful by Shopify is a tool created by Shopify that allows you to create your own logo for your business.
  • It is entirely free to use the tool to design and even download logos for your online store.
  • You will get your logo in high-resolution PNG format, and it will include branded assets like Facebook, Twitter, Instagram, website, etc.
  • It is available as an iOS and Android mobile app that can help online business owners design great logos easily, even when on the go.
  • Though the platform isn't straightforward on whether you can use it for commercial use, many people are already using it for commercial purposes.
  • Also, there isn't anywhere in the terms and conditions section where the platform prohibits anyone from using it for commercial use.
  • You do not have to be a graphic designer to use the tool. The logo creator will guide you from the beginning to the end with minimal effort.
  • You can edit your store's name, slogan, fonts, colors, and icons in just a few clicks.


There you have it!

All in all, Hatchful is free and quick. It's really quite impressive for a free tool when you see the final designs, especially for small businesses.

If you're ready to design your logo with Hatchful, then click this link here to get started!

Sure, you'll see many logo designs that look rough or simplistic, but scrolling through the suggestions and changing your response to some of the questions helps reveal some gems.

After that, you can upload the logos to various parts of your website and see your social media branding come together.

With Hatchful, you can create a professional-looking logo in a matter of minutes at absolutely no cost. And there's always the opportunity to get it redesigned by a professional once you start making more money!

If you have any other ways to get a free logo or any questions, let us know by commenting below or contacting us directly by pressing the 'Contact Us' button at the top. Good luck with designing your Shopify store!

Want to learn more about Shopify?

Ready to move your Shopify store to the next level? Check out the articles below:

Plus, don’t forget to check out our in-depth how to start a Shopify store guide here!

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