Wondering how to sell Amazon products on Shopify and manage both platforms efficiently?

We put serious effort into breaking down the process into seven clear, actionable steps, so you can expand your sales without confusion or wasted time.

Quick Answer: How to sell Amazon products on ShopifySell Amazon products on Shopify by creating an Amazon Seller Central account, listing your products on Amazon, and connecting them to your Shopify store with an integration app such as Shopify's Marketplace Connect or CedCommerce.Set up your payment gateway, manage inventory tracking, and fulfill orders through your Shopify dashboard while following Amazon's selling policies.

In this guide, you'll learn exactly how to integrate Amazon and Shopify step-by-step and what to watch out for.

Let's get started!

How to Sell Amazon Products on Shopify

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The benefits of selling Amazon products on Shopify

310 million people shop on Amazon, and 60% of US online shoppers find their products on Amazon.

It's a popular destination for merchants and sellers to boost traffic, exposure, and sales.

Amazon homepage

Amazon's reach is hard to ignore. But it's also a competitive platform, and sales rarely start the moment you open a seller account.

A smart decision can be to sell your products through multiple channels. The more locations you have, the more customers are likely to discover your products.

Shopify, AliExpress, BigCommerce, Magento, Walmart, and eBay are popular product-selling platforms.

Among them, Shopify lets you create your own storefront without any technical expertise. In the long run, your own store can lift your conversion rates and reach buyers who don't shop on Amazon.

Selling products on both Shopify and Amazon has its distinctive advantage to offer.

Connecting the two can bring several benefits:

  • Can raise your brand's visibility and give you more chances to show up in search results.
  • Allows control over the loyal customer base for remarketing. Amazon doesn't give access to customer details, but you can generate more leads from Shopify.
  • Lets you manage one inventory for both channels and set your own prices.
  • Synchronizes your Shopify account with your Amazon seller account to link product information, images, and variants.

7 Steps to selling Amazon products on Shopify

So, you have decided to sell products from Amazon on Shopify.

We have listed all the processes in seven steps, covering everything from product approval criteria to completing orders. Here are those listed below:

  1. Check for product category approval
  2. Create your Amazon Seller Central Account
  3. Create and connect an Amazon product listing to your Shopify store
  4. Add an Amazon integration app to your Shopify store
  5. Set up your payment gateway
  6. Choose a policy for your inventory tracking
  7. Fulfill orders on your Shopify store

Let's look at the steps in detail.

1. Check for product category approval and eligibility

If you begin with the conventional belief that Amazon is an ecommerce giant, it sells almost everything, right?

Actually, no!

There are some restricted product categories that need Amazon's approval before you can sell in them. So, your first step should be to check out your selected products and get Amazon approval.

Related article: Wondering how to advertise restricted products? Check out our guide here!

2. Create your Amazon seller central account

Create your Amazon seller central account

Before starting, make sure you meet all eligibility requirements to sell your products on Amazon; otherwise, Amazon can't let you open an Amazon professional seller account.

Now, start with the following steps to create an Amazon seller account:

Once an Amazon account is created, a page will appear where you must enter the following details:

  • Business email address or Amazon customer account
  • Internationally chargeable credit card
  • Government ID (identity verification protects sellers and customers)
  • Tax information
  • Phone number
  • A bank account number and routing number
  • Taxpayer Identification Number (For US taxpayers)

3. Create and connect an Amazon product listing to your Shopify store

In most cases, you'll need a UPC (universal product code) for each product you list on Amazon, unless Amazon grants you a GTIN exemption.

A UPC is a 12-digit barcode number that identifies your product. You can buy one from GS1, an NGO that specializes in global retail product identification.

After creating an Amazon Seller Central account, it's time to add new Amazon product listings by following the steps below:

  • Check on the Amazon Seller Central account's menu bar.
  • Click on the 'Inventory' dropdown menu and select 'Add products'.
  • On the 'Add product' page, you can select one of three options.
Add product

First, if you want to add an already-existing Amazon product to your listing search by name or ID.

If it's not listed, select 'Create a new product listing' and fill out all the following details:

  • SKU (stock keeping unit) and product identifier (GTIN, UPC, or ASIN)
  • Name, brand, category, details, and images of the product
  • Price and shipping options
  • Product condition, available quantity
  • Keywords, search terms, target audience, intended use

Or if you want to upload products in bulk, you have a third option, 'bulk upload'.

Once your Amazon product listing is complete, it's time to switch over to Shopify.

If you already have a Shopify store, you can proceed directly; if not, you must create a Shopify store.

Now, connect your Amazon listings to your Shopify store:

  • Set up an Amazon integration app in your Shopify store (see step 4).
  • Connect your Amazon seller account inside the app.
  • Link your Amazon listings to the matching products in your store.

4. Add an Amazon integration app to your Shopify store

Adding products one by one takes a lot of time, especially if you sell hundreds of them.

Instead, some multichannel integration apps like CedCommerce can transfer high-resolution product images and their details in the right format, saving a buttload of time.

Adding an integration-supported app from the Shopify App Store cuts down the manual work of importing products, managing marketplace inventory, and processing orders.

CedCommerce works through an API-based connection that imports your product information and keeps your inventory in sync.

Some of the key features of CedCommerce are:

  • Transfer bulk products at once
  • Manage inventory and orders
  • Change the price depending on USD and CAD in the Shopify store
  • Allows product flagging
  • Transfer of product images in high-resolution

Shopify also has its own app for connecting to Amazon, called Marketplace Connect.

It's free for your first 50 synced orders each month, then charges 1% per extra order, capped at $99 a month.

Note: Want Amazon to pick, pack, and ship your Shopify orders? Use an app that supports Amazon Multi-Channel Fulfillment, such as Amazon's own MCF and Buy with Prime app.

5. Set up your payment gateway

Next, set up the payment gateways your customers will use to pay you.

You can choose from a variety of payment gateways in Shopify, but you should compare their costs and commission fees first. Some gateways offer more features than others.

Turning now to the payment gateway setup process:

  • Go to the 'Settings' section from your Shopify store.
  • Select 'Payments'.
  • In the Shopify Payments section, click 'Activate Shopify Payments'.
  • Finish the process by entering all the necessary details and banking information.

Shopify Payments is available in about 40 countries. The US, Canada, the UK and Australia are covered. So is almost all of the EU.

If your store is in one of these countries, use Shopify Payments. With a third-party payment provider instead, Shopify charges you an extra transaction fee on every order paid through that provider. That fee depends on your Shopify plan: 2% on Basic, 1% on Grow and 0.6% on Advanced.

6. Choose a policy for your inventory tracking

Once the third step of the Shopify to Amazon integration is complete, you can use your store's inventory in Shopify for all Amazon listings.

It will be easy to track inventory numbers on Amazon if you enter your Amazon product information and manage your product inventory manually by following these steps:

  • In your Shopify admin, go to 'Products' and click the product.
  • In the Inventory section, turn on inventory tracking. Then enter the number of available units and click 'Save'.

Or if you want to go the easy route to track inventory, use the third-party integration app, for example, Amazon by CedCommerce from the Shopify App Store.

7. Fulfill orders on your Shopify store

Now, your Shopify store has a product page to sell products.

When a customer buys Amazon products listed on your Shopify product page, you can fulfill the order from your Shopify admin. If you also sell on Amazon through Shopify's Marketplace Connect app, your Amazon orders show up on the same Orders page with 'Amazon' in the Channel field. That makes it easy to see which marketplace brings in the most orders.

To fulfill the orders manually from your Shopify account, follow these steps:

  • In your Shopify admin, go to 'Orders'.
  • Click the order you want to fulfill.
  • If you use more than one location, check that the order ships from the right one.
  • If you ship from one of the 10 countries where Shopify shipping sells labels, you can use it to fulfill orders. The US, Canada, the UK and Australia are among them.
  • To buy a label, click 'Create shipping label', pick a shipping service and click 'Buy shipping label'.
  • If you ship another way, click 'Mark as fulfilled' in the Unfulfilled section. Add the tracking number from your shipping provider, then click 'Mark as fulfilled' again.

The order screen will then be updated with whether your Shopify orders were fulfilled or not.

Note: Since your products are from Amazon listings, make sure to follow Amazon's selling policies.

Things to consider when integrating your Shopify store with Amazon

The multichannel selling process seems simple but becomes challenging once it reaches the core stage.

While connecting Shopify and Amazon, you must keep in mind some factors to facilitate the way to success in this business.

Competition

The first factor is competition. Both Amazon and Shopify are competitive places to run a business. Amazon gives you access to a marketplace used by millions of shoppers, while Shopify lets you keep running your own storefront.

Requirements

After considering its competition, please pay attention to the requirements; otherwise, it will hamper your efforts. These are:

  • You must have your own unique Shopify store where you can add products to the relevant categories.
  • Make sure to create a Professional seller account (not the Individual one). Only the Professional plan includes access to Amazon's selling API, which apps like CedCommerce use to connect Amazon to your store. Some product categories also require a Professional plan.
  • When shipping your products, make sure to follow Shopify's shipping policy.
  • Check that your prices match your Amazon marketplace's currency, such as USD for Amazon.com or CAD for Amazon.ca.
  • Have a UPC for each item you list on Amazon, unless Amazon has granted you a GTIN exemption.

Charges

Selling on Amazon comes with its own fees, on top of your Shopify plan:

Amazon plans: Individual ($0.99 per item sold) or Professional ($39.99 per month).

Other costs: Amazon referral fees, which vary by product category, plus any fees your integration app charges.

FAQs about selling Amazon products on Shopify

If there was anything previously overlooked, you can find it in this FAQ section.

Which is cheaper to use, Shopify or Amazon?

It depends on how much you sell. Amazon charges a plan fee plus a referral fee on every sale, while Shopify charges a monthly plan fee plus payment processing fees.

Can you sell the same product on Amazon and Shopify?

Selling the same product on Amazon and Shopify is possible. It allows online merchants to expand their market and potential customer base.

Does Amazon partner with Shopify?

Amazon and Shopify work together through apps. Shopify dropped Amazon as a sales channel on September 27, 2021, so today you connect your store to Amazon with an app such as Shopify's Marketplace Connect or CedCommerce. Amazon also has its own Shopify app for Buy with Prime and Multi-Channel Fulfillment.

Can you do dropshipping on Amazon?

Technically, it is possible to do dropshipping on Amazon. However, Amazon's dropship policy makes Amazon one of the most challenging platforms to use for dropshipping. (More info here)

Summary

Before moving on to the concluding part, we've created a quick summary so you can easily remember it:

  • Amazon has a large customer base that is difficult to find on Shopify. In contrast, Shopify offers the ability to create a distinct brand identity that is difficult to find on Amazon. They are complementary to one another.
  • Remember product category approval and eligibility to create an Amazon Central Seller account and accurately set it up.
  • Get a UPC for each product (unless Amazon grants you a GTIN exemption) and create your product listings on Amazon. Then, add them to your Shopify store manually or link them with an integration app such as Marketplace Connect or CedCommerce.
  • Manage the inventory manually or with the multichannel fulfillment-supported app, set your payment settings, and complete the order.

Conclusion

Multichannel selling is one way to put your products in front of shoppers who never visit your own store.

The Shopify-Amazon integration in this guide does exactly that, with your listings on Amazon and your store still running on Shopify.

Just make sure you do your due diligence before connecting Amazon and Shopify.

Want to learn more about Shopify?

Here's what we'd look at next:

New to Shopify? We cover what it actually takes in our how to start a Shopify store guide here.

Author at Do Dropshipping
Author

Ruzel is a writer and content specialist who contributes ecommerce and marketing articles to Do Dropshipping. He focuses on explaining online business topics clearly.

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