Facebook Shops is a feature of Facebook that allows users to promote their products or services.

However, you must understand how this feature works to create a successful Facebook Shop.

In this article, we compiled a list of the best examples of Facebook Shops from ecommerce stores.

But before getting started, let's introduce you to Facebook Shops.

What is a Facebook Shop?

Facebook Shop Meta page

Facebook Shops is a feature allowing businesses to showcase their products on Facebook.

Although Facebook Shops can seem similar to the Facebook Marketplace, they are significantly different.

Facebook Marketplace is mostly for individuals who want to sell an item (generally used items), and it doesn't support transactions.

At the same time, Facebook Shops is more aimed at businesses, with the option for consumers to view and purchase goods directly from their Facebook Shop.

Now that you know what a Facebook Shop is, we'll show you examples from the best ecommerce stores.

But before that, let's see how a Facebook Shop works!

How does it work?

A Facebook Shop allows you to sell products on Facebook and Instagram, and anyone with a Facebook account can create one for free.

You can create product listings for your Facebook Shop, which include the store's name, logo, and other details like its address, phone number, and website URL.

Facebook Shop example

You can use the 'Related Products' section to place a few products from your other stores in this album if you have multiple Facebook Shops.

You can also add products from stores built on various ecommerce platforms. Facebook has integrations with Shopify, BigCommerce, WooCommerce, and others.

The 15 best Facebook Shop examples from ecommerce stores

To help you get the most out of this article, we've created a table that summarizes all the stores discussed:

Stores nameNicheSocial MediaFollowers
MeowingtonsPet Twitter
Dog KrazyPet Twitter
Best Pet SuppliesPetTwitter
Pet Supplies PlusPetTwitter
Pixie MoodClothingTwitter
David OutwearClothingInstagram
Kirrin FinchClothingInstagram
Robinsons AppliancesHome applianceTwitter
House & HomeHome applianceTwitter
Anson'sHome applianceInstagram
BradlowsHome applianceTwitter
OK FurnitureHome applianceInstagram

The 5 best Facebook Shop examples in the pet niche

Here are some fantastic Facebook Shop examples from ecommerce stores in the pet niche.

1. Meowingtons

Meowingtons Facebook home page

Meowingtons's pet supplies are perfect for those who love their feline friends but don't have the time to go shopping at local pet stores.

They offer many pet-related accessories and goods on the Meowingtons Facebook Shop.


Meowingtons currently doesn't display reviews on its Facebook page.

2. Dog Krazy

Dog Krazy Facebook home page

Dog Krazy is a company that sells dog-related products.

It's an excellent example of a pet niche Facebook Shop. The 'Shop Now' button brings visitors to their online website, and the 'View shop' brings them to their Facebook Shop.

Introducing the products and their details allows the store to gather great results from the audience.


The overall rating of Dog Krazy's page is 4,5/5, with over 700 reviews.

Rating Dog Krazy

3. Best Pet Supplies

Best Pet Supplies Facebook page

Best Pet Supplies is a company that sells cat and dog supplies.

Their Facebook Shop is about showing off its products in a layout that's easy to navigate.

The page includes large images of all the available products. There's also an option to filter by size to see how many bags or containers you need for each product.


The overall rating of their Facebook page is 4,7/5, which is fantastic.

Best Pet Supplies rating

4. Pet Supplies Plus

Pet Supplies Plus Facebook page

Pet Supplies Plus is also a Facebook Shop for pet supplies.

It is an excellent example of creating a Facebook Shop that looks professional yet still captures your brand's personality.

The layout is clean and easy to navigate, with navigation elements such as 'View Shop' that allows you to view all the products available for sale.

There are also helpful images throughout the shop emphasizing pet products; this makes it easy for people looking for a specific product or service to find them quickly.


Pet Supplies Plus currently doesn't display reviews on its Facebook page.

5. PetSmart

PetSmart Facebook page

PetSmart's Facebook Shop has an elegant layout; you can use it for your pet niche store, special products, animal rescue, or any pet-related business.

The 'View collection' allows you to filter products by category on their shop, and their shop is fully responsive and looks great on every screen size.


PetSmart currently doesn't display reviews on its Facebook page.

The 5 best Facebook Shop examples in the fashion niche

The following are the best examples of Facebook Shop examples from ecommerce stores in the fashion niche.

1. PinkTag

PinkTag Facebook page

PinkTag is a social shopping site for women. It now offers a collection of women's clothing and accessories and has built out an ecosystem of other brands that are part of its network.

Their success comes from the fact that on their Facebook Shop, product tags are frequently used (even in stories and ads), and the Facebook live shopping feature is used for product launch events and checkout.

The design is clean and easy to navigate without extra content cluttering the screen, and it makes it easy for customers to find what they want based on their browsing history and interests.


PinkTag currently has a rating of 4/5 on its Facebook page.

PinkTag Facebook rating

2. Pixie Mood

Pixie Mood Facebook page

PixieMood is a shop selling stylish and affordable handbags.

With a wide range of styles to choose from, there's something for everyone at PixieMood. Whether you're looking for a casual everyday bag or something more glam for a special occasion, you'll find it on their Facebook Shop.

PixieMood's primary goal is to provide its fans with a more convenient way to browse and purchase its products.


PixieMood currently doesn't display reviews on its Facebook page.

3. David Outwear

David Outwear Facebook home page

David Outwear's shop is user-friendly and easy to navigate.

There are several sections to the Facebook Shop, including the main page, a product page, and an Ask David Outwear section. The main page features posts that showcase the latest products and deals.

The product page includes an extensive list of the products offered by David Outwear.

The 'Ask David Outwear' section answers commonly asked questions about the products and services provided by David Outwear. This section also includes a questionnaire where people can ask questions personally.


David Outwear currently doesn't display reviews on its Facebook page.

4. Kirrin Finch

Kirrin Finch Facebook home page

Kirrin Finch’s Facebook Shop is filled with posts introducing menswear-inspired clothing brands to accommodate non-binary and feminine bodies.


The overall rating of their Facebook page is 4,1/5.

Kirrin Finch rating

5. Rothy's

Rothy's Facebook home page

Rothy's is a famous brand for footwear and bags.

The Facebook Shop features Rothy's most popular styles and makes it easy to find the perfect product for any occasion.

With Rothy's Facebook Shop, you can browse through all available styles, filter by size and color, and see real-time inventory availability. You can also easily share your favorite pairs with friends and family.


Rothy's currently doesn't display reviews on its Facebook page.

The 5 best Facebook Shop examples in the home niche

The following section will discuss the best examples of Facebook Shops we selected in the home niche.

1. Robinsons Appliances

Robinsons Appliances Facebook home page

Robinsons Appliances is one of the leading electronics providers in the Philippines.

They offer the most up-to-date technology through a diverse range of high-quality, smart kitchen solutions.

Founded in 2000, they have a nationwide network of more than 90 stores, and with their Facebook Shop, you can browse through all available appliances in their store.


Robinsons Appliances currently doesn't display reviews on its Facebook page.

2. House & Home

House & Home Facebook page

House & Home is a leading Facebook store that showcases household products.

They post new items regularly on their Facebook Shop; so you can stay up-to-date with all the latest trends in fashion and home décor.

The 'All products' button allows their customer to see all of their product in the shop.


House & Home has a rating of 1,5/5 on its Facebook page. They still have to do a lot to improve their customer service.

House & Home Facebook rating

3. Anson's

Anson's Facebook home page

Like Robinsons Appliance in the Philippines, Anson's is also one of the best Facebook Shop examples in the home appliance niche.

It offers a wide range of products available to order on the website or can be picked up in-store.

Its Facebook platform shows all home appliances and gadgets deals, including brands like Bosch, Samsung, LG, and more.

It also has an extensive range of kitchen tools and gadgets like food processors and mixers that are perfect for creating delicious meals every time.


Anson's currently doesn't display reviews on its Facebook page.

4. Bradlows

Bradlows Facebook home page

Bradlow's online platform offers a wide range of products. The Facebook Shop showcases products that look natural and are incredibly durable.

And what people personally like is that they offer trendy, affordable products and efficient customer service.


Bradlows doesn't display reviews on its Facebook page

5. OK Furniture

OK Furniture Facebook home page

OK Furniture is a home appliance brand with an established Facebook Shop.

With their Facebook Shop, you can find new kitchen appliances, comfortable seating for your living room, helpful storage for your bedroom, or hundreds of other homeware.


OK Furniture has a rating of 2,5/5 on its Facebook page, and despite having an incredible shop, they still have to do a lot to improve its customer service.

OK Furniture rating

Why should you create a Facebook Shop for your ecommerce store?

Creating Facebook Shop

Facebook is being used as a marketing tool by many ecommerce brands.

But why should you create a Facebook Shop for your ecommerce store?

Let's find out!

Here are four reasons you should consider making a Facebook Shop for your ecommerce store.

1. Increase customer engagement

Customer engagement on Facebook  example

Using social media platforms such as Facebook to create your online shop, you can connect with your customers and build a community around your brand.

Posting interesting content and engaging with your followers can help increase your reach.

2. Setting up a Facebook Shop is simple and free.

Facebook Shop is available to eligible businesses worldwide, and the setup process is simple, quick, and accessible.

If you have a Facebook business account, you can import existing product collections from your company's ecommerce site or create new collections using Commerce Manager.

3. Buyers' direct interaction

WhatsApp button Facebook

Facebook Shops enables your customers to contact you directly via Messenger, WhatsApp, or Instagram with questions about specific products or tracking information.

It encourages your customers to place an order with your shop confidently.

4. Mobile-friendly

Facebook Shop mobile version

One of the reasons Facebook Shop is important for your store is its mobile-friendly navigation.

A poorly designed mobile website undermines all your efforts to build and promote a website. A site with an uncomfortable mobile version will be avoided by 57% of customers.

Meanwhile, mobile devices are used by 81.8% of active Facebook users. Furthermore, mobile devices account for over half of all internet traffic worldwide. As a result, mobile compatibility is critical for sellers and online stores.

Facebook's ecommerce platform was designed with mobile users in mind, enabling you to create responsive showcases on Facebook and Instagram.

After discussing the reasons to set up a Facebook Shop, let's see what you can do to promote it properly.

How should you promote your Facebook Shop?

When speaking about promoting your Facebook Shop, the first thing to consider is your target audience.

Select your target audience

Audience Insights Facebook

The most crucial step is to identify your target audience.

Your products are only suitable for some types of people but adapt to the needs of a specific market, and knowing your target audience allows you to target your promotion and increase sales.

Facebook has created a tool called Facebook Audience Insights, which is now Meta Business Suite Insights that allows you to look into insights about your audience.

It provides the information you need about your audience, how they interact with your brand, and their needs and desires.

Meta Business Suite Insights include:

  • Page likes (Facebook only)
  • Followers (Instagram only)
  • Age
  • Gender
  • Top cities and countries
  • Location
  • Interests

Make targeted Advertising Campaigns

Detailed  targeting Facebook Ad

With Facebook Ads, you can target your customer based on their interests. You can personalize it to their demographics, age, location, and gender.

As a result, this is an excellent way to promote your Facebook Shop and expand your audience. Targeted advertising campaigns are commonly used in marketing strategies to increase the number of likes and interactions with your brand.

Interact with customers

Posting only about promotions and new products won't help you to increase sales. People will not identify with a brand only concerned with increasing sales.

Instead, they will opt for a brand that is more than just increasing sales and values its customers' opinions and feedback.

Interacting with customer Facebook

As a result, it is critical to respond to your customers' comments, questions, and reviews as soon as possible. There will also be negative comments and reviews, but the most helpful thing is honesty.

Customer interaction is essential because it allows you to connect with your customers as a brand promoting its Facebook Shop.

So, how can you improve your customer communication? Here's how:

  • Be genuine, honest, and transparent. People are wary of brands that are not transparent and are unwilling to accept their mistakes, so be simple as possible.
  • Be sympathetic and thankful. You don't have to criticize your customers. They need a brand that understands their problems and issues and treats them with humility and gratitude.
  • Maintain consistency. If you have many interactions, more than simply responding to a few comments or questions per day is required. Consistency in responses and your attitude toward customers will make them loyal to your brand.

FAQs about Facebook Shops

Below are some frequently asked questions about Facebook Shops if you're interested in learning more about this topic!

Do I need Shopify if I have a Facebook Shop?

No, Shopify is not required to sell on Facebook Shops. On the other hand, sellers on Shopify can quickly sync their inventory, customer, and sales data between Facebook and Shopify.

Can I create a Facebook Shop without having an ecommerce store or website?

You can create a Facebook Shop without having an ecommerce store or website, and Facebook makes it super easy to set up a shop within its platform.

Is it beneficial for ecommerce owners to create a Facebook Shop?

Yes, it is beneficial for ecommerce owners to create a Facebook Shop. It can be a great way to introduce your business and get more customers.

Taking action

Reading and absorbing information and knowledge is great (definitely if it’s free!), but do you know what’s even better?

Taking action!

So, to help you with taking action with what you have learned in this article, take a look at the bullet points:

  • Make sure that your business is eligible for a shop.
  • Get your catalog ready, use an existing one, or set up a new one.
  • Sign up with Commerce Manager.
  • Fill in your business information.
  • Configure your settings.
  • Fill in the Payouts section.


Overall, having a Facebook Shop is highly beneficial for ecommerce brands. Not only does it make the purchasing process easier for customers, but it also allows businesses to take advantage of Facebook's massive user base.

In addition, Facebook Shops are easy to set up and manage, so there's no excuse for people not to have one.

Setting up a Facebook Shop should be one of your top priorities if you're looking to take your ecommerce business to the next level.

Want to learn more about ecommerce?

Ready to move your online store to the next level? Check out the articles below:

Plus, don't forget to check out our in-depth how to start an online store guide here.

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