In the competitive world of print on demand (POD) businesses, finding unique ways to stand out and create a memorable customer experience is crucial.
One powerful offering that significantly enhances your POD store is branded packaging.
In this article, we will explore the concept of branded packaging, why it matters for print on demand, and how it can elevate the customer experience, establish trust and credibility, and differentiate your business.
Also, we will guide you through building your branded print on demand store and highlight some of the best POD suppliers with branded packaging options.
What is branded packaging?
Branded packaging refers to custom-designed packaging that protects your product during shipping. Branded packaging features the company's logo, name, colors, and other unique branding elements.
A successful branded packaging design combines aesthetics, functionality, and strategic messaging that resonate with your brand identity and target audience.
It involves not just the outer shipping box but also the interior elements such as product wrappers, labels, inserts, and even the packing tape used!
Why branded packaging matters for print on demand
In the highly competitive print on demand (POD) landscape, branded packaging can give you a distinctive edge. It creates an immediate, tangible connection with the customer.
Here are some reasons why you should consider branding the packaging for your POD store:
Elevating the customer experience
Imagine receiving a generic brown box with your purchase versus a carefully designed package that resonates with the brand's messaging.
The latter, no doubt, makes you feel more special.
It's like receiving a gift rather than a mere purchase.
This perceived value and the delight of unboxing can significantly elevate the customer experience, fostering loyalty and encouraging repeat purchases.
Establishing trust and credibility
Branded packaging acts as a testament to your commitment to quality and professionalism.
It shows you care enough about your product and customer experience to invest in the detail of your packaging.
This enhances credibility, establishes trust, and reassures customers of your product's worth and quality.
Differentiating your POD business
In the sea of POD businesses, your packaging is an opportunity to stand out and differentiate your brand.
It's a way to reinforce your brand image and make a memorable impression.
Whether you choose bold designs or minimalist elegance, your unique branded packaging helps you cut through the noise and make your mark in the marketplace.
Building your branded print on demand store
Here are the three ways you can find out how to find the perfect branding package design for your POD business!
1. Defining your brand's personality and values
Your brand personality and values form the cornerstone of your packaging design. Is your brand fun, formal, rebellious, or eco-conscious?
Your packaging should reflect that.
For example, if your brand values sustainability, use eco-friendly materials and showcase this choice prominently on your packaging!
2. Crafting a compelling brand story
A compelling brand story can make your product more relatable and appealing.
Perhaps your brand contributes a portion of profits to a cause, or maybe the inspiration behind your designs has a unique story.
Weave these elements into your packaging through messaging or visual elements.
3. Developing a consistent visual identity
Consistency is key in branding. The colors, typography, and design elements used in your packaging should align with your overall brand aesthetic.
This consistency strengthens brand recognition and creates a cohesive customer experience.
The best POD suppliers with branded packaging options
Let's look at three great POD suppliers offering branded product packaging!
Known for its global reach and premium quality, Gelato offers custom packaging options for businesses and individuals who want to create a unique unboxing experience for their customers.
Gelato+ subscribers can choose from two custom packaging options: inserts and branded labels. For more info, check out their branding packaging page.
Related article: Gelato Review: Is it the Best Print on Demand Supplier of 2023?
Printful provides various branding options, including custom packing slips, inside-label printing, and pack-ins like flyers, business cards, and stickers.
For more info, check out their branding packaging page.
The Print Space is a UK POD supplier that allows you to add custom slips and packaging, enabling you to maintain a branded touchpoint with your customer throughout delivery.
For more info, check out their branding packaging page.
And if you want to see more great print on demand suppliers, check out our in-depth list here!
Before we go to the final verdict, we've created a quick summary of this article for you, so you can easily remember it:
- Branded packaging is more than just a protective layer for your product. It's a tactile and visual representation of your company and its values.
- By elevating the unboxing experience, branded packaging becomes a powerful marketing tool, transforming your customers into brand ambassadors as they share their experiences on social media.
- This enhances credibility, establishes trust, and reassures customers of your product's worth and quality.
- Your brand personality and values form the cornerstone of your packaging design. Is your brand fun, formal, rebellious, or eco-conscious?
- A compelling brand story can make your product more relatable and appealing.
- Consistency is key in branding. The colors, typography, and design elements used in your packaging should align with your overall brand aesthetic.
Leveraging the power of branded packaging can have a transformative impact on your POD business. It enhances customer experience, bolsters trust and credibility, and makes your brand stand out.
By defining your brand's personality, crafting a compelling story, and developing a consistent visual identity, you can create a unique unboxing experience that leaves a lasting impression.
Remember to choose a POD supplier that aligns with your branding needs to capitalize on the benefits of branded packaging fully.
Whether you're just starting your POD journey or you're looking to rebrand, take the time to consider your packaging.
Thank you for reading, and have a great day!
Want to learn more about POD?
Ready to move your print on demand store to the next level? Check out the articles below:
- How Do You Handle Print on Demand Returns in 2023?
- 10 Best Print on Demand Tools for your Business in 2023
- 15 Most Successful Print on Demand Store Examples in 2023
Plus, don't forget to check out our in-depth how to start a print on demand business guide here!