Print on demand (POD) makes starting a business as simple as pressing a button, and it makes sense why many people are doing it!
But if you want your POD store to be successful in 2023, you need to find great products to sell.
That’s why we’ll be looking at the best-selling products from a top POD supplier, Printful, to help you find out which of their hundreds of products are worth having in your store.
19 Most popular print on demand products of 2023
So what makes a popular POD product?
There’s a lot to consider like the material, pricing, style, and uniqueness of a product.
When we’re going over these products, we’ll make note of them to ensure you have the information you need to know if this is the right product for your customers.
We will also include the number of product reviews these products have received. We included this selection of products in our list because they all have many reviews on Printful.
So what are you waiting for? Let’s get started!
The hoodie is one of the most successful products because of its practical and comfortable everyday use.
Mainly this premium hoodie uses a front pouch that’s big enough to carry a lot of everyday things and drawstrings for that specific fit.
Materials like ringspun cotton and polyester are used to ensure it’s comfortable and costs enough to make a solid profit.
This hoodie has a 4.5/5 rating out of 733 reviews on its product page.
This hoodie is the same style as the premium hoodie. Still, this version has 70% polyester, 27% cotton, and 3% elastane to ensure it can carry an all-over design without wearing out the materials and ensuring it lasts for a long time.
This hoodie has a 4.5/5 rating out of 325 reviews on its product page.
The classic t-shirt that so many POD stores use. It makes sense too! Bella + Canvas has been one of the favorites for shirt brands because of the balance of cost and quality.
Not only that but the amount of custom graphics you can place on the shirt goes beyond the sweater. It’s combined with many different color options available it a no wonder why Bella + Canvas is the most commonly used shirt on Printful.
This shirt has a 4.5/5 rating out of 3221 reviews on its product page.
The matte paper poster is the go-to poster quality, and it’s one of the more inexpensive products with a lot of options for the customer in what they can do with it.
The thickness and durability of 10.3 mils (0.26 mm) mean it’ll last a while and is difficult to damage.
This poster has a 5/5 rating out of 593 reviews on its product page.
This classic mug is known for casual everyday use for hot and cold beverages.
Due to its versatility, it’s the most common use of drinkware for POD products! Do note it does not have options for colors, though.
This mug has a 5/5 rating out of 1167 reviews on its product page.
Unlike the glossy mug, ceramic mugs have more options for color, although on the inside and handle. This is due to the heat pressing your graphic, so the color holds up for many uses.
Ceramic material is also highly heat resistant, so you don’t have to worry about cracking your mug when making a hot drink!
This mug has a 5/5 rating out of 497 reviews on its product page.
The classic dad hat has the word classic for a reason, and that’s because it’s a universal product that fits everyone – especially the dads!
The adjustment and the space for a design make it a form-fitting accessory that fits many outfits while creating your design look great!
This cap has a 4.5/5 rating out of 587 reviews on its product page.
8. Vintage Cap
The vintage cap has a rugged outdoor style that fits adventure-style apparel. It also comes with a bronze buckle enclosure, so keep in mind what to look for to keep the design stylish.
This cap has a 5/5 rating out of 170 reviews on its product page.
9. Knit Beanie
The beanie is perfect for cold weather conditions!
Turbo acrylic fabric keeps your customers warm while having a place for your designs. While Printful has multiple colors, many are suited for dark colors, so keep them in mind for your next design idea.
This cap has a 4.5/5 rating out of 173 reviews on its product page.
This pillow is the headrest for a tough day or needs a good night’s sleep. It is also a perfect size for a couch decoration, so your design won’t be hidden when it’s not used.
It also allows all-over printing, so you can make a beautiful design that can be seen from all angles!
This cap has a 4.5/5 rating out of 269 reviews on its product page.
11. Throw Blanket
This blanket is the ideal POD product for your cozy warm vibes and romantic ideas.
Since the size is up to 60″ × 80″ (153 × 203 cm), this can be for the whole family and 100% Polyester, so the fabric is smooth, and the design will be durable.
This blanket has a 5/5 rating out of 329 reviews on its product page.
12. iPhone Case
The iPhone case has to be the most popular POD product, and it makes sense because people want to protect the device they depend on every day!
Combine the safe feeling with a design that shows their interests or values on the back.
This case has a 4.5/5 rating out of 588 reviews on its product page.
Sweatshirts are up there as best sellers for the same reason T-shirts are. They’re casual, flexible in what you can print, and come in various colors.
Sweatshirts also work well for the colder weather so that you can fit your marketing accordingly.
This sweatshirt has a 4.5/5 rating out of 107 reviews on its product page.
Yoga leggings are one of the best POD products for women because they’re flexible to any size, go with many different outfits, and allow full creativity on how you want your designs on them!
If you’re targeting women in your niche, look into yoga leggings to fulfill that.
These leggings have a 4.5/5 rating out of 344 reviews on their product page.
Students often use backpacks, and since these are 100% polyester and water resistant, hikers are a great fit too. So if those are in your niche, then it’s worth considering.
Backpacks aren’t the most common POD products, so you’ll also have less competition.
This backpack has a 4.5/5 rating out of 244 reviews on its product page.
While fanny packs may not be the most stylish accessories, that does mean you can’t make them with your designs!
They’re a helpful way of storage, and it could be fun and challenging to try to make them look great.
This fanny pack has a 5/5 rating out of 160 reviews on its product page.
The swimwear for women is great for the summer season! With 82% polyester and 18% spandex, there are many durabilities and form-fitting stretching without losing quality.
Bear in mind chlorine in a pool can make your designs fade over time, so be aware of cleaning it thoroughly afterward.
This swimsuit has a 4.5/5 rating out of 127 reviews on its product page.
Stickers are one of the most beloved products people love to use on their belongings, such as cars and laptops.
They’re a great way to boost your brand because stickers are easy to produce and can stick to anything.
There are a ton of niches that will work well if stickers, so the limits are your imagination.
These stickers have a 4.5/5 rating out of 440 reviews on their product page.
This jacket is made for rainy and windy days, so the outdoor goer would love to have this!
There are a lot of pockets and room for your designs, so it’s stylish and practical to have. It’s no wonder why it’s a best seller.
Due to the thin materials of 100% polyester micro poplin, detailed graphics can crumble the fabric, so it’s best to keep it to minimalistic designs.
This case has a 5/5 rating out of 271 reviews on its product page.
How do you find design ideas for print on demand?
Finding the right products for your niche is one of the biggest problems POD store owners have. What also is another problem is finding the trends to base designs on!
Luckily there are ways to find ideas for your next design, such as:
- Finding products from other POD stores
- Searching Amazon and Etsy
- Finding products from Facebook Ads and Instagram Ads
- Using product research tools
Our choice is to use product research tools as the easiest and fastest way to find the products for you.
Specifically, Profit Busters opens many opportunities for you.
Profit Busters helps you identify designs that are performing well on social media ads like Facebook and Etsy.
Also, don’t get too inspired by the designs, or you might risk a copyright issue with the original design owner!
What products should you avoid?
Not all POD products will be equal in terms of market appeal. Some niches are more popular but also can be generic.
The good news is that you can still compete despite how many shirts, phone cases, mugs, etc., are sold in every POD store.
How? By your designs!
Even though materials matter in a product, your creativity and the quality of your product design work also matter.
So there isn’t any product you should avoid unless you know your target audience wouldn’t care about it.
Where do you find niche ideas for a print on demand store?
We recommend these 15 successful POD stores if you’re looking for more niche ideas!
When in doubt, it’s best to choose the products and designs that interest you and are passionate about.
The journey of your store should bring some joy because when the times get tough, you’ll be more energized to get through it. A lot of success is about persistence!
Reading and taking this info for product ideas is essential but don’t forget to apply it as well!
So here are some of the main points to take away from this article:
- Before finding your product, know who your ideal customer is and do you see them using it.
- Remember, your designs will matter more than your products in competing with other similar products,
- Always be willing to experiment, and don’t let assumptions get in the way of testing.
- Before using a product for your store, look at the reviews and try to order for yourself.
A lot of the success of POD stores lies in the products and designs. Not only that but to be set at a competitive price.
Knowing where to start and whether the effort is worth it can be challenging. The good news is that enough knowledge and learning from past mistakes will lead you to the results you’re looking for.
Remember, there are no guarantees of success when it comes to POD. Know your target market, your design work, and your product materials.
Best of luck on your POD journey!
Want to learn more about POD?
Ready to move your print on demand store to the next level? Check out the articles below:
- 27 Best Print on Demand Niche Ideas for Your Store in 2023
- 15 Most Successful Print on Demand Store Examples in 2023
- 13 Lessons I Learned From My Print on Demand Business (2023)
Plus, don’t forget to check out our in-depth how to start a print on demand business guide here!