Are you looking for unique ways to guide your customers to the product that fits them best?

One way of doing that is by building an ecommerce quiz.

But before you start, it's always great to get some inspiration. So, for this article, we've compiled a list of 35 ecommerce quiz examples!

Remember, your business must stand out from the rest, and an ecommerce quiz can be a great part of that!

The 35 best ecommerce quiz examples

Here is the list of ecommerce quiz examples:

1. Champo

Quiz type: Product recommendation

A screenshot of Champo ecommerce quiz

Champo's ecommerce quiz recommends hair care products that help customers achieve their desired hair.

The quiz starts by asking about the preferred hair type of a customer.

It then helps the customer to identify their hair texture.

After establishing the texture of the customer's hair, it asks them about their dream hair.

Next up, the quiz asks about the customer's scalp and any hair treatment regime they're on.

Champo's quiz generates a list of products that might work well with the customer's regimen.

The quiz is an example of a well-thought-out quiz that considers a customer's hair's present and possible future.

A screenshot of Champo website

2. Glamnetic

Quiz type: Educational and product recommendation

A screenshot of Glamnetic website

Glamnetic is a company that deals in lashes and nails. They have a quiz for each.

However, the quiz we'll focus on is the one on lashes. It attempts to break down the structure of a customer's eye and the area around it.

Glamnetic uses images to establish which style and length of eyelashes a customer prefers.

After collecting the attributes of a customer's preferred lashes, they ask about their age, presumably to make recommendations based on that.

Notably, they also ask about a customer's experience level with lashes.

In the end, Glamnetic uses the results as an opportunity to request the customer's email. The quiz results and recommendations are then sent to the email provided. 

Isn't that a nifty way to get the customer's email?

3. Urban Skin Rx

Quiz Type: Educational and product recommendation

A screenshot of UrbanSkinRx website

Urban Skin Rx is a skincare product company.

In their ecommerce quiz, the first thing they do is help customers point out their skin type.

They then ask questions that establish the customer's skin sensitivity. In addition, it asks the customer what skin concerns they have. They then determine why the customer is looking for a skincare product.

This quiz is unique because the second-last step prompts customers to reveal how much money they are willing to spend on skincare products.

The quiz also asks for the email address so the company can send personalized product offers suited to the customer's skin.

4. Caboodle

Quiz type: Virtual consultation and product recommendation

A screenshot of Caboodle website

Caboodle is all about our four-legged friends.

Unlike the previous brands, they start by requesting a customer's email address. Then, they query the pet's age, gender, and other relevant attributes.

A glaring similarity between the quizzes covered up to this point is that they all request the customer's email address.

An email address is invaluable. It allows companies to get in touch with their clients after taking the quiz.

With this in mind, it's no surprise that this brand also sends the results of a customer's quiz to their email.

When taking the quiz, I noticed that they couldn't offer their services to my dog because he did not meet their requirements. Even then, there was a form to provide my email address!

A screenshot of Caboodle website

Being unable to provide me with their services is good. It shows a customer that the business has limitations.

It also shows that your business is not simply trying to make a quick buck. This quality builds credibility.

5. Curlsmith

Quiz type: Educational, virtual consultation, and collection recommendation.

A screenshot of Curlsmith website

Curlsmith is a hair care brand. It offers a comprehensive quiz on hair.

After asking a series of questions about a customer's hair, Curlsmith helps customers to:

  1. Identify the type of hair they have and its qualities.
  2. Define their hair goals.
  3. Determine the products they need to use to achieve their goals.
  4. Come up with a hair care regimen.

Afterward, Curlsmith recommends a collection of products customers should use to achieve their goals.

A screenshot of Curlsmith website

Everything about Curlsmith's quiz screams 'professionals.' They know what they are doing, and that inspires confidence in the customer.

6. Get Nourished

Quiz type: Virtual consultation and product recommendation.

A screenshot of Nourished website

The primary focus of NOURISHED's quiz is to gather information on a customer's eating and sleeping habits, energy levels, and exercise habits.

It then asks about their health goals and recommends gummy stacks. The gummy stacks have specific nourishments to help customers achieve their health goals.

Gummy stacks ship to the customer in their flavor of choice.

As it should be with a useful quiz, a desire to understand customers' problems and intentions is at the heart of this quiz.

7. Fenty Beauty

Quiz type: Educational and product recommendation

A screenshot of Fenty Beauty website

Fenty Beauty's quiz aims to determine the customer's skin tone and recommend suitable makeup products.

The quiz is easy to navigate. It utilizes a combination of images and text choices to help customers visualize themselves in the Fenty products.

Upon completion, Fenty Beauty does not prompt customers to provide their email. Instead, they offer various products that customers can pick (and buy) depending on their skin tone.

8. Art of Tea

Quiz type: Product recommendation

A screenshot of Art of Tea website

Art of Tea's quiz is a typical product recommendation quiz. Art of Tea first establishes the customer's experience level with tea.

They then ask about the customer's preference in terms of taste and smell.

Finally, Art of Tea asks about the customer's tea-drinking habits and then proceeds to recommend different types of tea.

In the end, there is an optional prompt for the customer to opt-in to their email program.

9. Brown Stone

Quiz Type: Product recommendation

A screenshot of Brownstone website

The Brown Stone website has a quiz tailored for women.

They ask about the attributes that the customer pays attention to when shopping. The available options are:

  1. Comfort
  2. Price
  3. Trends
  4. Style

They also ask questions to determine the following:

  1. Age of the shopper
  2. Dress size
  3. Jeans size
  4. Top size
  5. The mainstream stores where the customer prefers to shop
  6. Favorite colors
  7. Seasonal fashion taste

One thing that stands out in this quiz is that it lets customers manually provide feedback like their shoe size and where they'd like to be assisted. Only a few stores offer this option.

However, not everything gets an 'A.'

There is one question where Brown Stone presents four characters from different shows and asks you to highlight your favorite in terms of their fashion style.

A screenshot of Brownstone website

This question is odd because not all customers have watched the shows provided. Some customers can't recognize the characters.

Despite this, the quiz won't proceed until a customer makes a choice!

Considering that this affects customers' recommendations, they should consider getting rid of it or, at the very least, making it skippable.

10. Yoga Club

Quiz type: Product recommendation

A screenshot of Yoga Club website

Yoga Club helps customers find comfortable products to wear during their yoga sessions. Their website is aesthetically pleasing and easy to navigate.

Depending on their preferences, customers can make multiple selections for some questions in their quiz.

Not only does this quiz allow customers to select their preferences, but it also allows them to rate the available options depending on how they feel about the products.

Impressive, right?

For instance, when presented with two pairs of leggings, customers can rate one with a thumbs down if they don't like them, a thumbs up if they like them, or a heart if they love them.

That's awesome, right?

11. Clothes Mentor

Quiz type: Virtual consultation

A screenshot of Clothes Mentor website

Clothes Mentor uses their quiz to provide style, measurement, and color preferences to a stylist. The stylist uses the data to develop a personalized set of items at the customer's convenience.

After collecting a customer's phone number and email, a personal stylist arranges a virtual meeting to discuss their needs.

The quiz is comprehensive. It covers most features the stylist would need to offer professional advice to their clients.

12. Cubbiekit

Quiz type: Product recommendation

A screenshot of CubbieKit website

Cubbiekit is a fashion brand specializing in toddler outfits.

The brand identifies a customer's relationship with the toddler they wish to shop for through the quiz. They ask about how old they are, their gender, and when the customer would like to start receiving the gifts for the toddler.

Toddler outfits are determined by their age, so this quiz allows customers to shop in advance for toddlers when they reach a specific age. It's nice because it allows customers to get recommendations for products the toddler might need months into the future.

Recommendations for toddler products are made based on the options the customer provides.

13. Redbarn

Quiz type: Product recommendation

A screenshot of RedBarn website

Redbarn is a brand that looks out for a customer's pet through diet.

Its quiz contains questions about whether the customer owns a dog, cat, or both. It asks about the pet's preferred food choice, growth phase, and size.

And the best one yet; it asks the customer how their pet likes to chew its food!

Interestingly, they don't force customers to answer all the questions or provide their email. Regardless, they still offer product recommendations based on the information provided by the customer.

14. Tailored

Quiz type: Product recommendation

A screenshot of Tailored Pet website

None of the examples we've reviewed up to this point has had a unique feature like Tailored.

It allows customers to see an overview of the profile they're building as they go along.

The profile overview feature is an excellent addition since it gives customers a holistic view of their pets' needs.

15. Felix Fetch

Quiz type: Product recommendation.

A screenshot of Felix Fetch website

Felix Fetch's quiz is a great example of a simple, minimalistic approach to building ecommerce quizzes.

It doesn't complicate the process. You're only required to answer questions about potential issues that your pet could be experiencing.

Product recommendations are then made based on the information you provide.

It's simple, and it gets the job done!

16. The Honest Kitchen

Quiz type: Product recommendation

A screenshot of Honest Kitchen website

The Honest Kitchen has a great pet diet quiz that does a good job.

The only downside to this quiz is the delay when you click on one of the available options. Even though this might not be a deal breaker for many, it's pesky and unnecessary.

The quiz uses a combination of images and text to help users make quick decisions. Using images is a good practice.

17. Undersun

Quiz type: Product recommendation

A screenshot of Undersun website

The quiz from Undersun doesn't go into much detail about workout routines or diet but gives the gym instructors enough information to get the customers started.

After completing the quiz, customers are offered various workout tips.

18. Foot and Ankle Center

Quiz type: Virtual consultation & Educational

A screenshot of Foot and Ankle website

The self-assessment quiz from Foot and Ankle Center takes a different approach. It's not automated but allows customers to answer questions using varying scores for each question.

Customers are expected to sum up their scores and use the provided scoring table to interpret their results.

19. Up & Running

Quiz type: Product recommendation.

A screenshot of Up and Running website

The quiz on Up & Running helps customers find a pair of sports shoes ideal for their workout type, feet type, and workout routine frequency.

At the end of the quiz, it offers the customer a single product that's perfect for them.

20. Personalized Co.

Quiz type: Educational & product recommendation

A screenshot of Personalized Co. website

Personalized Co. promises to get customers' "glow" back. They achieve this by collecting information about customers' goals, lifestyles, and diets.

Then, they recommend customized supplement routines.

Depending on a customer's experience level with multi-vitamins, they'll offer information to convince customers (if they're doubtful) that multi-vitamins work and can improve their lives.

However, the quiz is confusing since, at one point, it asks whether a customer is currently taking any vitamins.

After responding negatively, the follow-up question inquires about how many supplements the customer is taking.

This issue goes a long way to show how important it is to stay consistent with the questions you ask your customers to avoid awkwardness.

21. Wear Well

Quiz type: Product recommendation

A screenshot of Wear Well website

Wear Well has a comprehensive quiz. It covers all the information a stylist would want to know about their customer.

However, the comprehensiveness of the quiz might be counterproductive because it lengthens the quiz. It also provides an overwhelming number of choices for a potential customer.

Customers might be discouraged from taking the quiz or quit halfway.

22. Rag Tag

Quiz type: Product recommendation

A screenshot of Rag Tag website

Like a few other websites we've covered, Rag Tag uses a unique approach to hosting a quiz.

They utilize Google Forms to create a style personality quiz. The form automatically picks the Gmail email a customer is using.

That's an ingenious trick!

23. Shepherd's

Quiz type: Product recommendation

A screenshot of Shepherd's website

The quiz from Shepherd's is another typical product recommendation quiz. It collects your preferences and recommends fashion products based on those.

24. Bug Bakes

Quiz type: Product recommendation

A screenshot of Bug Bakes website

Bug Bakes' quiz is swift, responsive, and good-looking. It blends well with the rest of the website.

Most pet product recommendation quizzes work with similar question templates, and Bug Bakes is no exception. However, the questions are sufficient to enhance a customer's shopping experience.

25. Compass Coffee

Quiz type: Product recommendation

A screenshot of Compass Coffee website

Compass Coffee offers a well-thought-out set of questions that help the company establish which coffee is right for its customers.

A critical missing element from the quiz is proper navigation. If a customer makes the wrong choice somewhere along the way, they must go back to the beginning.

26. Dis&Dis

Quiz type: Product recommendation

A screenshot of DisnDis website

The quiz from Dis&Dis' stands out with its ingenious technique of using fruit taste to determine a customer's wine preference.

This technique is useful to novel wine tasters. It helps them associate the tastes of unfamiliar wines with fruits they've had before.

27. Westward Whiskey

Quiz type: Product recommendation

A screenshot of Westward Whiskey website

Westward runs two quizzes.

The first one is brief and asks about a customer's age and whether they're legally permitted to drink alcoholic beverages in their home country.

The second establishes a customer's drinking habits, whiskey experience level, and preferred consumption method.

28. Tusol Wellness

Quiz type: Educational and product recommendation

A screenshot of Tusol Wellness website

TUSOL recommends smoothies based on taste preferences, overall health goals, and the total number of consumers.

All recommendations are sent to the customer via email and provided at the quiz's end.

29. Naturally Healthy

Quiz type: Virtual consultation and collection recommendation

A screenshot of Naturally Healthy website

The quiz from Naturally Healthy helps customers reach their health goals. It assesses their feeding and exercise habits.

The quiz makes supplement recommendations to improve customers' health based on the data it collects.

30. Woolino

Quiz type: Product recommendation

A screenshot of Woolino website

Woolino's quiz assesses a customer's toddler's attributes like height, age, and weight. It also queries environmental attributes like temperature.

It then uses those attributes to recommend a suitable sleeping bag for the toddler.

31. Fakeeh Vision

Quiz type: Product recommendation

A screenshot of Fakeeh Vision website

Fakeeh vision collects data about customers' facial features, like the shape of their heads.

It combines that with a customer's frame preference, last date of eye examination, and other details to recommend suitable glasses.

32. Eyetamins

Quiz type: Product recommendation

A screenshot of Eyetamins website

The Eyetamins quiz is for customers who spend long hours in front of a screen or have an artificial eye condition.

The Eyetamins quiz helps them find the correct blend of eye vitamins to boost their vision. The vitamins also help them manage other conditions that might affect their eyesight.

33. Branch Furniture

Quiz type: Product recommendation

A screenshot of Branch Furniture website

Branch Furniture has an ideal quiz for building a home office.

It recommends the perfect office chair based on customers' posture, sitting time, height, and adjustment needs.

34. Mavi

Quiz type: Product recommendation.

A screenshot of Mavi website

Mavi's quiz is the simplest one we've come across. It only has one question about customers' preferences regarding pants (for men).

It is simple but gets the job done. Customers would like most of the recommended pants.

35. Genuine Health

Quiz type: Product recommendation

A screenshot of Genuine Health website

Genuine Health is another excellent example of a product recommendation quiz. It helps customers achieve their health goals by understanding their health needs.

Types of ecommerce quizzes

Quizzes are grouped depending on the goal they seek to establish.

Examples of ecommerce quizzes are

  1. Product recommendation quiz.
  2. Virtual Consultation quiz.
  3. Educational ecommerce quiz.
  4. Collection recommendation quiz.

Let's have an in-depth look.

1. Product recommendation quiz

Shop quiz app
Shop Quiz app on the Shopify App Store

Let's look at a practical use case to understand what a product recommendation quiz is.

Shall we?

Pretend you have a shop. In your shop, a customer wants to buy a pair of sneakers. However, they don't know which sneakers to get.

A product recommendation quiz would help them get the sneakers they wanted. It achieves this by asking relevant questions about sneakers.

For instance, it can ask them about the brand they like, the color they prefer, the size they want, etc.

These questions help the customer narrow down the available options quickly.

Up to 59% of interviewed shoppers suggested that they would shop with a business that offers them personalization. Therefore, it makes sense to offer them personalization using a quiz.

You can strategically bring up product recommendation quizzes on your website when customers take too long before adding items to the cart.

Alternatively, you can make it possible for a customer to select a quiz whenever they feel stuck by clicking on a button.

Picture this.

The average conversion rate for an ecommerce site on mobile devices is about 1.6%. This number implies that more than 98.7% of the inbound traffic doesn't convert.

Raising the bottom line to about 2% or even 3% using product recommendation quizzes can increase your revenue significantly.

2. Virtual consultation quiz

Virtual Consultation Quiz example

Let's create an imaginary scenario where a customer looking to buy a dinner dress visits your website.

The customer wants to know the following:

  1. The measurement system you use.
  2. How does it convert to the system that they know?

In this case, a virtual consultation quiz can help them figure it out.

Virtual consultation quizzes give the user tools to understand how a particular product applies to them.

For instance:

  1. Users may want to understand whether the shade of foundation they purchase from a makeup website suits their skin tone.
  2. Users may want to know whether a specific kitchen accessory will fit in their kitchen's designated space.

Virtual consultations help to reduce the number of returns a business gets.

Customers return up to 19% of items they buy online because of compatibility issues, fitting issues, or misrepresentation. All these reasons validate the need for a virtual consultation quiz on your online store.

3. Educational purposes quiz

Someone searching for a niche for their business

Imagine you have a store that sells skin care products.

A customer with a certain skin condition logs on to your website. They are looking for a product to alleviate the effects of a skin condition they have.

However, since your store has hundreds or even thousands of products, they need help finding the right one.

An educational quiz is great for this role.

It would not only help the customer understand their skin condition better but also help them find the right treatment product.

This situation is a win-win for the customer and your business. Your business achieves a higher average order value, and the customer gets a solution to their problem.

4. Collection recommendation

A collection recommendation quiz is similar to a product recommendation quiz. The only difference is that it recommends a collection of products rather than single items.

One should use a collection recommendation quiz when they have products that work well together.

For instance, a beard-shaving machine would go well with batteries, clipper guards, power cords, etc.

Whenever a user adds a shaving machine to their cart, a collection of the machine, clippers, and power cords are recommended at a discounted price.

Remember, customers also want to see and feel the value of buying the additional items. Collections must be strategic to leverage opportunities.

What are the benefits of using ecommerce quizzes?

Let's dive deeper into the benefits that ecommerce quizzes can have.

1. Improved user experience through personalization

Quizzes are a great way to determine customer needs.

Imagine a scenario of a user who has to attend a wedding tomorrow and needs to get the right outfit.

They need shoes, a coat, a nice shirt, and pants that fit the wedding theme.

How can your website make it easier for them to find what they want?

By asking what they are looking for, right?

You can then help them find what they need based on the information they give you.

The customer finds what they need faster. In exchange, you get a high order value since the customer buys all three items from your store.

It's a win-win situation.

2. Collect zero-party data

Aah, zero-party data.

The thing everyone wants, but only some know how to get without leaving a wrong impression.

It's not a good idea to ask users unsolicited personal questions when they visit your website.

Would you spend an extra second on a website that asked you to provide your date of birth and location for no reason?

Probably not.

An ecommerce quiz allows you to collect personal information by asking users questions relevant to their goals.

For instance, asking customers what their bust is without context is weird, but not if they are looking for a bra.

Once you get their bust size, you store that information and offer more personalized bust-related products in the future.

3. Higher conversion rate (CVR) and average order value (AOR)

A person tracking his profits

High average order values result from a quiz's ability to find complementary items for the items a customer buys.

For instance, pairing the product a customer wants with another and offering it in a bundle at a discount can prompt a customer to spend more.

4. Save abandoned carts

Customers abandon over 70% of carts they create on ecommerce platforms.

This is where quizzes come in handy.

You can prompt a customer to provide their email during the interactive session with the quiz.

If they leave their email, you can attach it to their cart and remind them about it later if they abandon the cart.

5. Increased on-platform engagement

Every website has a bounce rate.

The higher the bounce rate, the lower your revenue.

Ecommerce quizzes can keep visitors on your website longer. They can achieve this by constantly engaging and showing them different products.

In SEO, longer session durations are desirable. They are desirable because they signal to search engines that visitors like what they find on your website.

Therefore, search engines send more people to your website at zero cost!

6. Create better re-engagement campaigns (email and SMS)

Someone using Facebook

So far, we've seen just how crucial on-site personalization is in ecommerce.

However, off-site personalization is just as important.

Off-site personalization is where you curate a personalized offer using data collected about a customer with the help of an ecommerce quiz. You send the offer to their email or phone as a text message.

The benefits of doing this are immense.

Additionally, the overall cost is low since sending emails and text messages is inexpensive.

While the opening rate for emails stands at approximately 20%, that of text messages (SMS) is around 98%.

The best part is that text messages are almost always opened instantly.

The more data you collect using ecommerce quizzes, the better the re-engagement campaigns you can create.

Tips for creating better ecommerce quizzes

We know you're eager to start running quiz experiments on your website, and you should be. But before you do, it is worth looking at the tips we have compiled for you below.

1. What is the goal of your quiz?

Any online business uses a quiz to increase its profitability.

However, businesses shouldn't overlook that quizzes must be helpful to customers.

Quizzes can do this by dissolving customers' doubts about a product or reassuring them of the correctness of their choices.

2. What are the most popular product questions your customers ask?

Imagine your website as a traditional store and customers coming to you for help finding specific products.

  • What kind of questions would they ask?
  • What questions would you ask if you were in their shoes?
  • If you have a brick-and-mortar store, ask customers what you can do to improve your services.

Note these questions and use them to craft meaningful questions.

3. How does it help the customer find the right product?

A quiz's most crucial phase is the product or service recommendation phase. You can not afford to make mistakes with this part.

The only complication is that the products or services an algorithm recommends entirely rely on the answers provided by a customer. The answers also depend on the questions asked in the quiz.

This is why you must have the customer's intention in mind when coming up with the questions. Good questions lead to good answers. Good answers lead to better recommendations.

Better recommendations leave your customers happy and satisfied.

4. Keep it short.

Keep your quiz short.

Customers are bound to get bored and exit if you ask too many questions or provide too many intricate options for them to choose from.

5. Request customer emails when you can.

Acquiring a customer's email allows you to send them personalized offers depending on their quiz results.

It is a great way to cut down on your ad spending. Moreover, most customers are happy to see a personalized list of recommended products. One of those products is likely to meet their needs.


Before we go to the final verdict, we've created a quick summary of this article for you, so you can easily remember it:

  • An ecommerce quiz is a great way to understand your customers' needs at a granular level.
  • While they are great tools for collecting information, their main goal is to help customers find what they need faster. Don't get carried away by the data collection process.
  • A good ecommerce quiz should be simple, short, and easy for the customer to understand. Simplifying the simple details is key to winning them over.
  • To build a useful ecommerce quiz, visualize yourself from a customer's perspective. This way, you find answers to your customers' most fundamental questions.
  • Before you embark on building an ecommerce quiz, vividly define the goal of the quiz first. This gives you direction and purpose.


An ecommerce quiz is a powerful tool to change the fortune of your store.

It's highly recommended that you set one up if you haven't. But before you do, take time to research your customer. Understand who they are and what matters to them.

By understanding this, you can create a powerful quiz. A powerful quiz helps increase your conversion rate and average order value. It also grows your business.

Start with a simple quiz and then improve as you observe and learn more about your customer.

Finally, a quiz does not need to be too technical. If you don't have the skills to create a quiz and can't afford a skilled developer, use a tool like Google Forms.

Want to learn more about ecommerce?

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