Minea Review: The Best Ad Spy Tool for Ecommerce? (2025)

As an ecommerce entrepreneur, finding winning products way before they hit the market or while they're still hot is super valuable.

However, the usual process of finding a winning product is tedious.

It takes significant time, effort, and sometimes money.

However, tools like Minea can help.

In this Minea review, we'll explain what Minea does, citing its features, strengths, weaknesses, alternatives, and so much more!

Minea Overview
Trustpilot Rating	4.1 out of 5.0 (266 Reviews)
Pros	- Huge ad/product database. - Generous trial period. - Chrome extension. - Powerful product research tool. - Easy to use. - Affordable. - Dropshipping-oriented.
Cons	- Limited ad network coverage. - Limiting credit system. - Limited product research capabilities.
Pricing	- Starter plan at $34/month (billed annually) - Premium at $69/month (billed annually) - Business at $299/month (billed annually)
Free Trial?	Get 200 free credits here

What is Minea?

Minea is an ad spy and product research tool:

It helps you discover high-performing ads faster by giving in-depth insights into millions of ads.

However, as we explore, you'll learn that its capabilities extend far beyond ad spying and product research.

Minea's features

Here's an overview of Minea's features:

Ad scraping

Minea's crawlers frequently scrape platforms like Facebook, Instagram, Pinterest, and TikTok for ads and store them in their database.

Although they don't disclose the exact frequency, the rate is high if the freshness of their ads is anything to go by.

Product discovery

There are two ways to discover new products for your dropshipping store on Minea:

• Browse Ads
• Browse shops tools 

These tools let you sift through millions of ads and products by category, store type, and many more parameters to find high performers.

Competitor analysis

With Minea, analyzing your competitors' activities has never been easier.

It helps you discover their:

• Ad campaigns
• Overall website ranking
• Winning products
• Pricing strategies
• Product copy
• Target audience
• Promotions

Together, these things simplify decision-making by breaking down problems into measurable metrics that you can use to gauge a product's market performance.

Advanced filtering

Minea's huge database requires a powerful filtering tool to help users quickly and easily find high-quality, relevant results.

And they don't disappoint. 

For instance, when browsing ads:

• General parameters include an ad's publication date, call to action, media type, and ecommerce platform
• Engagement metrics include likes, comments, shares, and reactions
• Advanced parameters include target audience, country, and language

These parameters change depending on the tool you use, but they are great for reducing the time you spend finding relevant ads.

Ad performance insights

Ad spying is more than finding your competitor's ads. It's about understanding their performance, creatives, and more.

Minea understands this, so they provide insights beyond the usual vanity metrics like impressions.

With every ad on the platform, you can see:

• Similar products that other advertisers are promoting
• Other ads from the advertiser you select
• Engagement history
• Audience insights
• Ad status (is it running or not?)

Supplier research

Finding a winning product is one thing, but finding a reputable, reliable supplier?

Whole other thing.

This is why you'll be glad to know that Minea scraps supplier directories like AliExpress and finds suppliers selling your product.

Do we recommend that you completely rely on Minea to find suppliers?

No.

However, it's a good starting point.

It's also worth noting that Minea appears to be discontinuing this feature at the time of writing. When prompted to find a supplier for a product, they recommend using Zendrop to find a supplier.

Read our comprehensive guide to learn how to find reliable suppliers on AliExpress.

Minea's pros and cons

Minea has many powerful features to help your dropshipping business succeed speedily, but like any other tool, it falls short in some areas.

That said, let's discuss Minea's pros and cons.

Minea's pros

• Huge ad/product database. Minea's database has over 900 million frequently updated Facebook, Pinterest, and TikTok ads. It's one of the largest in the ad/spying industry. There's a good chance you'll always find what you need in there.
• Free trial credits. Although limited, Minea's free plan provides 200 free credits and access to features like its Facebook Ads spy tool. This is different from most of its competitors, who don't offer decent trial periods.
• Chrome extension. Minea's Chrome extension provides useful insights on individual websites as you browse the internet. For instance, it shows you the best-performing ads and top-selling products on any Shopify website you visit.
• Easy to use. If it's your first time using Minea, the modern, intuitive user interface will help you navigate the platform seamlessly. That said, it still takes some time to get used to because Minea is feature-packed.
• Dropshipping-oriented. Minea is developed with the dropshipper in mind. For instance, one of its advanced filters lets you filter results by actively dropshipping websites.
• Real-time data. Minea refreshes its data frequently to ensure you have the most recent and relevant insights into potential winning products. Real-time data is essential for catching trends at their infancy stage.

Minea cons

• Limited ad network coverage. Minea's ad coverage is limited to Facebook, Instagram, Pinterest, and TikTok. If you need coverage beyond these platforms, you'll need to spend more on subscriptions to other product research tools.
• Limiting credit system. Minea's affordable $34 starter plan offers 10,000 credits. Don't get too excited, though. They'll probably only last you a few days, if not hours. That's because Minea deducts up to 100 credits for tasks like loading more results! This means that in the long term, Minea might be costly.
• Limited product research capabilities. As an ad spy tool, Minea is great. Unfortunately, the same can't be said about its product research capabilities. For instance, although it's impressive at providing real-time ad performance data, it neither provides historical data nor in-depth competitor analysis reports. These are crucial elements for supporting decision-making.

Minea pricing

Minea gives you 200 free credits to explore their platform as a new user.

However, 200 credits don't cut it if you are serious about finding a winner. You'll have to subscribe to one of their three pricing plans:

The three plans are (billed annually):

• Starter ($34/month). This plan is equipped to help you launch your first store. It offers 10,000 credits, Meta Ads with advanced filters, Minea Academy, a Chrome extension, one live weekly coaching session, and 24/7 customer service.
• Premium ($69/month). The premium plan is a step up from the basic plan with 100,000 credits and access to TikTok ads, Pinterest Ads, Shopify, and TikTok stores.
• Business ($299/month). With the Business plan, Minea grants you full access to its features. This includes 150,000 credits, Shopify and TikTok products, and the top 100 products (refreshed every eight hours).

The starter plan is enough for most beginners with a single store. But if you have multiple stores and a small team, the premium plan is your best option.

How to get started with Minea

Creating an account is where your journey with Minea begins.

A free accountless trial lets you try Minea without a commitment, but access is restricted to ten results. You also can't see the details of any listing without creating an account.

To create an account, click on the Sign In link at the top right of the header:

On the next page, click on the Register button to open the registration form and create an account:

The first thing you'll notice when you sign in and select a tool like Ads is access to more results and details.

Clicking on any of the listings will give you more details and performance insights on that listing. You'd never get that without an account.

The caveat of this endless pool of ad listings is that Minea tracks your activities and deducts from your 200 free credits.

Then, when they are depleted, you'll lose access to all listings… yep, all of them, unless you pay.

No need to panic, though. If you haven't verified your email account, Minea gives you 400 credits to verify.

Spend your free credits wisely because they run out fast! Seemingly trivial activities like loading more results through the infinity scroll will deduct 100 credits.

Enough of that, let's get into the juicy stuff: how to find what you want.

Filter results

We highly recommend you take time to understand the interface's layout.

The first step is to select the tool you want to use, as the interface adapts to each tool: 

Some of the tools you'll see on the header include:

• Ads. Use this tool to spy on your competitors' ads to discover winning products that your competitors are actively advertising.
• Shops. To identify successful Shopify stores, analyze your competitors' strategies, and gain a competitive edge by refining your advertising strategy.
• Products. Use this tool to discover trending products, identify products about to blow up, or gain market insights to make informed decisions. 
• Magic Search. With a product image or URL, Magic Search finds a product you like across Facebook, Instagram, TikTok, and Pinterest. It's a nifty way to learn more about random products you come across online.
• Success Radar. An AI-powered tool that uses product popularity, ad engagement, and market trends to identify potential winning products. Success Radar provides real-time insights to guarantee the latest data.

Note: Minea updates these tools regularly, so your interface might look different when you read this.

Let's assume you want to spy on the Facebook Ads of competitors running a Shopify store.

Here's what you need to do:

• Filter your results using options like country and media type on the left pane of the page.
• Pin down specific results by searching keywords in the search bar.
• Sort your results by parameters like creation date, likes, shares, and reactions.

Assuming you've taken these steps and applied some filters, you'll see a page like this:

Click on one result to open it.

On the next page, as shown below, you'll find important information like other similar products, more ads from the same advertiser, and a detailed analysis of the competitors selling that product:

Find winning products

Let's face it, this is why you're using an ad spy tool.

You like success and want to get to it sooner rather than later. Minea provides a way for you to do that.

You're probably wondering which tool (since we've covered a few) helps you discover a winning product.

The answer is any.

Any of those tools can help you land a winning product.

What you need to do is define what a winning product looks like.

To get you started, a winning product should:

• Have a high engagement, i.e., likes, comments, and shares.
• Have a high emotional appeal to increase the conversion rate.
• Have high demand but low competition.
• Have strong profit margins.
• Be lightweight for easy shipping.
• Be evergreen to keep sales steady all year round.

You want to find all the filters matching these parameters and apply them as needed.

For instance, on the Ads spy tool, ensure you provide a high value for likes, comments, and shares to get high-engagement ads.

Select the country of your target market, you'll see all the ads targeting that market.

The Products spy tool provides more data on this front because it lets you filter products sold by dropshipping stores only.

How cool is that?

It also lets you filter by price. This is important if the products you're looking to sell must fit a specific price range.

When all is set, use your best judgment to pick the right product based on your business interests and niche.

Minea's alternatives

Competition is bound to rise wherever there's a great business opportunity, and ad spying and product research are no exceptions.

Below is a list of strong Minea competitors and how they compare to Minea.

Minea vs Sell The Trend

Sell The Trend is an all-around tool for dropshippers.

It streamlines product research, ad spying, store automation, and supplier research.

Here's what you can expect from Sell The Trend:

Features (Unique selling points)

• Facebook and Viral TikTok Ads explore. These tools help you discover trending and viral product ads on Facebook and TikTok, respectively.
• Nexus product research. An AI-powered product research tool that combines data from sources like AliExpress, Amazon, Shopify, and Facebook to identify trending products.
• Store automation. Sell The Trend lets you automate routine tasks like order fulfillment and product imports. This lets you focus on more productive tasks, like product research.
• Supplier database. Sell The Trend claims its supplier database includes over 1,200 verified and trusted suppliers. I'd still do my due diligence on the suppliers, but it's not a bad starting point.

Head to head

• Sell The Trend uses sophisticated AI algorithms designed to discover trends before they go viral. In contrast, Minea helps you discover winning products by providing in-depth insights into hundreds of millions of ads.
• Compared to Minea, Sell The Trend has a relatively less robust Facebook and TikTok ads database. Minea offers a wider ad scope and more insights.
• You can find suppliers on both platforms. However, Minea focuses on finding suppliers for high-performing ads. Sell The Trend allows you to import products from Amazon, CJdropshipping, and AliExpress to your store for most products.

Pricing

All things considered, Sell The Trend is cheaper than Minea. Sell The Trend's prices start at $32.97. Minea starts at $34 when billed annually.

Our take

Both tools provide a great ad-spying user experience through their easy-to-use user interfaces.

Sell The Trend can be mildly overwhelming to new dropshippers because of its numerous features, but ultimately provides them more value than Minea all-round.

Although Minea can serve newbies too, it's built with a more seasoned dropshipper in mind, one who relies on deep ad insights to find and validate new products.

Read our full Sell The Trend review for more information.

Minea vs Dropship.io

Dropship.io is a product research and ad spy tool. It lets you see what your competitors are selling in their stores, their ads, prices, revenue, and so much more. 

It provides extensive insights into competitors with Shopify stores because it was initially developed as a Shopify spy tool.

Features (Unique selling points)

• Ad Library. Dropship.io collects millions of Facebook Ads and stores them in a massive database. It allows you to search this database by applying filters to your queries for relevant results.
• Ad Spot. Discovering the best-performing ads from a database with millions of ads can be overwhelming. Ad Spot alleviates this pain by revealing the best-performing ads in your selection.
• Competitor research. Knowing what your competition is up to can change your fortunes. The competitor research tool tells you who your competitors are and what they are selling to help you stay competitive.

Head to head

• Both platforms provide relatively accurate and detailed analytics. However, Minea emphasizes ad data freshness while Dropship.io leans more toward product and competitor analysis.
• Because of how the platforms are built, Dropship.io niches down on dropshippers and other ecommerce store owners, while Minea is generally good for marketers interested in ad creatives and performance.

Pricing

Both platforms have three pricing plans. Dropship.io's plans are cheaper, starting at $29 when billed annually, while Minea's starts at $34.

Our take

Minea and Dropship.io have exceptionally modern, easy-to-use, and organized user interfaces.

Their functional differences are rooted in their respective founding visions, with Minea focusing on ad spying and Dropship.io on product research.

Your goal ultimately determines which tool you choose.

Read our full Dropship.io review here for more information.

Minea vs AdSpy

AdSpy is one of Minea's fiercest competitors.

It competes with Minea by maintaining one of the largest frequently updated Facebook and Instagram Ads databases in the industry.

Features (Unique selling points)

• Enhanced basic search. AdSpy offers various filtering parameters like ad text, country, language, gender, and age. You can find your desired ads with precision using these parameters.
• Intuitive user interface. AdSpy's user interface is easily the simplest in the market. It provides everything you need to search its huge database fast and reliably.

Head to head

• Minea covers three social platforms: Facebook, TikTok, and Pinterest. AdSpy focuses on Facebook and Instagram.
• Minea is all about performance. It finds ads with high engagement using parameters like likes, comments, and shares. Comparatively, AdSpy focuses on conversion-driving creatives to bolster your campaigns.
• While Minea's filters are effective, AdSpy's filters are more robust, allowing you to conduct deeper analysis.

Pricing

AdSpy has one $149 plan, granting unlimited platform access. This is different from Minea's tiered pricing plan, with the cheapest plan being $34 a month.

Our take

For a beginner on a budget, Minea is the obvious choice.

Not only does it have a cheaper starter plan, but it also offers more value with related tools for product research and competitor analysis.

Minea vs PowerAdSpy

PowerAdSpy is a robust multiplatform ad spy tool with over 350 million ads in its database.

It supports platforms like Facebook, Instagram, YouTube, Google, and Pinterest.

Features (Unique selling points)

• Multiplatform support. By offering analytics on a wide range of advertising platforms, PowerAdSpy gives you more insights. This allows you to make more strategic marketing decisions.
• Advanced search and filtering. Advanced filtering supports enhanced result granularity. Consequently, refined results let you focus on highly relevant ads and extract actionable insights more efficiently.

Head to head

• Minea and PowerAdSpy have free Chrome extensions that provide quick ad insights on the ecommerce stores you visit. Browser extensions let you access the platforms' databases from any website on demand.
• Both platforms are built with marketers in mind. However, Minea is ideal when you're looking to improve campaign performance using better creatives. In contrast, PowerAdSpy is great when you need historical ad performance data.
• Although both platforms help marketers improve their campaigns and strategies, Minea leans more toward ecommerce marketers. PowerAdSpy is a general tool for any marketer to improve their paid marketing campaigns.

Pricing

PowerAdSpy's payment plans are more complicated but cost less than Minea's when paid annually. For instance, the basic plan costs $29 a month (when paid annually), while Minea's costs $34.

With PowerAdSpy, you get access to more platforms when you spend more.

The basic plan covers Facebook, Instagram, Google Ads, and YouTube, while Minea's covers Facebook, Instagram, TikTok, and Pinterest.

Our take

As a marketer, you'll find value in Minea and PowerAdSpy.

Nevertheless, we recommend Minea if you're a dropshipper.

Its tools are designed with dropshippers in mind, while PowerAdSpy is ideal for any marketer looking to improve their campaigns.

FAQs about Minea

Here are some more FAQs about Minea:

Taking action

Reading and absorbing information and knowledge is great (definitely if it's free!), but do you know what's even better?

Taking action!

So, to help you with taking action with what you have learned in this article, take a look at the bullet points:

• Define your objective. Arguably, the most important step in choosing a tool is having a clear objective. Why do you need it? Do you need it for ad spying only, ad spying and product research, or both? Some tools handle certain tasks better than others.
• Shop around before settling on a tool. Regardless of your objective, several tools can meet your needs, so comparing alternatives is important to see which best meets your needs. You don't want to commit to a tool only to discover a better alternative later because most plans are expensive. Also, use the free trials whenever you can.
• Pick a payment plan. Nearly all tools (except a few like AdSpy) offer monthly and annual pricing plans. While annual payments are cheaper in the long run, they are costly upfront. Conversely, monthly payments are cheaper in the short term but expensive in the long run. Pick a plan that aligns with your budget and objective.
• Create an account. The next step is to create an account. This is fairly straightforward for most tools, and we've covered how to sign up on Minea earlier in this article.
• Start browsing. When everything is set, it's time to explore. Browse around using all the tools we've covered. Experiment with filters, bookmark (save) ads, analyze competitors, and find suppliers.

Conclusion

Minea brings you closer to success in dropshipping.

Whether you're just starting out, looking to expand your business, or revitalize your ad campaigns, Minea's got your back.

It offers real value for money regardless of your growth stage as a dropshipper.

This doesn't mean marketers in other fields can't use it. You can use it purely as an ad spy tool on your competitors.

From this analysis, you can deduce that Minea is among the best in its category. However, all that power won't do much for you if you can't use it right.

You must take the time to intentionally explore Minea if you want to experience its true power.

The more of its capabilities you discover, the closer you will be to landing multiple winning products and making your dreams come true.

Want to learn more about dropshipping?

Ready to move your dropshipping store to the next level? Check out the articles below:

• Best TikTok Spy Tools for Competitor Research in 2025
• Best Facebook Ads Spy Tools for Competitor Research (2025)
• Best Ways To Spy On Dropshipping Stores in 2025 (Competitor Research)

Plus, don't forget to check out our in-depth guide on how to start dropshipping here!