15 Temu Statistics You Should Know in 2026 (Backed by Data)

8 key Temu statistics and market facts in 2026

These first eight tell you the most about Temu's size, regulatory position, cross-border shipping environment, and the company behind it.

1. The EU fined Temu €200 million in 2026 over its assessment of illegal-product risks

• The key takeaway: Don't treat product safety as something Temu has already solved for you. If you're sourcing a product, you still need to check the listing and its compliance yourself.

On May 28, 2026, the European Commission fined Temu €200 million under the Digital Services Act.

The Commission found that Temu had failed to diligently identify, analyze, and assess the systemic risks of illegal products being offered on its platform and the resulting harm to EU consumers.

Its investigation also found that EU consumers were very likely to encounter illegal items on Temu.

One problem was Temu's 2024 risk assessment. According to the Commission, it relied on general information about ecommerce rather than enough evidence about Temu's own service.

There's one important update if you've seen older coverage of the fine: Temu no longer holds the marketplace record under the DSA. AliExpress received a larger €550 million fine in July 2026.

2. The EU lists Temu at 75 million average monthly active users

• The key takeaway: Temu isn't a niche shopping app anymore. Its EU audience is large enough to put it under the EU's strictest platform rules.

Just how big is Temu in the EU?

The European Commission's DSA supervision database lists Temu at 75 million average monthly active users.

For comparison, the threshold for designation as a very large online platform is 45 million average monthly EU users. Temu is comfortably above it.

3. Pinduoduo is on the 2025 US Notorious Markets List, while Temu is not

• The key takeaway: Keep Temu and Pinduoduo separate when you assess risk. They share a parent company, but a US listing against Pinduoduo is not evidence about a specific Temu product.

The Office of the US Trade Representative publishes an annual Notorious Markets List covering online and physical markets reported to facilitate substantial counterfeiting or piracy.

Pinduoduo appears on the 2025 list, but Temu does not.

Both platforms belong to PDD Holdings, which makes the connection useful background when you're researching the company. It doesn't turn the Pinduoduo listing into a finding about Temu.

USTR also makes an important limitation clear: inclusion on the list does not itself constitute a finding of a legal violation.

4. US Customs collected over $1 billion in duties on more than 246 million low-value shipments

• The key takeaway: The old duty-free US parcel model is gone. If a Temu order crosses the US border, calculate the landed cost using today's rules rather than the old $800 exemption.

Now for the shipping side.

US Customs and Border Protection reported collecting over $1 billion in duties on more than 246 million low-cost shipments after the de minimis phaseout began in May 2025.

The change started with China and Hong Kong on May 2, 2025, before expanding worldwide on August 29, 2025.

CBP also reported an 82% increase in seizures of unsafe and non-compliant low-value goods after duty-free treatment ended for China and Hong Kong.

A February 2026 White House order continued the suspension of duty-free de minimis treatment for all countries.

These are US-wide customs figures, not Temu figures, but if your order enters the US as a low-value import, the old assumption that anything below $800 arrives duty-free no longer works.

5. In 2024, 4.6 billion low-value ecommerce items entered the EU, and 91% came from China

• The key takeaway: Temu operates inside a huge China-to-EU ecommerce flow, but this is market-wide data. Don't read the 91% figure as Temu's own share.

Europe has its own huge low-value import market.

The European Parliament reports that 4.6 billion ecommerce items worth no more than €150 entered the EU in 2024.

Of those items, 91% originated from China.

The total was almost twice the 2023 level and more than three times the 2022 figure.

Again, those numbers cover ecommerce imports across the EU rather than Temu alone.

They do help explain why low-value parcels became such a big customs and product-safety issue.

6. Since July 1, 2026, qualifying EU low-value consignments have faced a temporary €3 customs duty per tariff item

• The key takeaway: Don't budget a flat €3 per parcel. It depends on tariff classification, so a mixed-product consignment can cost more than €3.

This EU change now matters most for cheap cross-border orders.

Since July 1, 2026, qualifying low-value ecommerce consignments worth up to €150 have faced a temporary €3 customs duty per tariff item.

An "item" here isn't one product unit, and it isn't automatically one parcel. The charge is based on tariff classification within the consignment.

The Commission's examples make that easier to see:

Five identical T-shirts traveling together cost €3 because they share one classification. Three T-shirts and a watch cost €6 because that's two classifications.

And this charge is separate from VAT.

Who actually pays it first? The customs declarant does. Depending on the setup, that can be the platform, seller, carrier, or customs agent.

For your store, the real question is whether that cost gets passed on to you. Ask your supplier or platform who acts as the declarant before you set your margin.

Useful links:

• See our EU cross-border VAT and €3 customs duty guide

7. PDD Holdings reported RMB431.8 billion in 2025 revenue

• The key takeaway: A large company stands behind Temu, but don't mistake PDD's revenue for Temu's revenue. The group doesn't report Temu as a separate financial segment.

What about the company behind Temu?

PDD Holdings' 2025 Annual Report reports RMB431.8457 billion (about $61.8 billion) in total revenue for 2025.

That's up 9.7% from RMB393.8 billion in 2024.

The figure covers PDD Holdings as a whole, including Temu and Pinduoduo. PDD doesn't publish Temu revenue separately.

8. Temu became a very large online platform in the EU on May 31, 2024

• The key takeaway: Temu's size brings extra responsibilities. Its VLOP status lets the EU apply stricter DSA rules on systemic risks and illegal products.

Temu's growth didn't just increase its customer base, but it also changed its legal status in the EU.

The European Commission's DSA database records Temu's designation as a very large online platform on May 31, 2024.

VLOP status applies to platforms reaching at least 45 million average monthly active users in the EU.

It comes with extra DSA obligations, including requirements around systemic risk assessment and mitigation.

That's also why regulators now provide some of the strongest public data points on Temu.

Temu's EU enforcement timeline

The €200 million fine didn't appear overnight. Temu had already been under formal EU scrutiny for well over a year.

9. The EU opened formal DSA proceedings against Temu on October 31, 2024

• The key takeaway: Temu's marketplace controls have been part of a formal EU investigation since 2024. That's more serious than a complaint or an unfavorable headline.

The Commission opened formal DSA proceedings against Temu on October 31, 2024.

The investigation covered several areas, including systems designed to limit illegal products, potentially addictive design, recommender systems, and researchers' access to data.

The €200 million decision in 2026 dealt with Temu's assessment of illegal-product risks, but it shouldn't be read as the final word on every issue examined in the original proceedings.

10. The EU issued preliminary findings against Temu on July 28, 2025

• The key takeaway: Regulators had already put the main risk-assessment problem on the record about ten months before the fine. Check the date before relying on older Temu compliance advice.

The case didn't jump straight from investigation to a €200 million penalty.

The Commission's DSA supervision database records preliminary findings against Temu on July 28, 2025.

The later 2026 decision said Temu's 2024 assessment relied too much on general ecommerce information instead of evidence specific to its own service.

For you, the practical lesson is that Temu's regulatory position can change quickly. A sourcing guide from even one year ago can now miss important rules.

How Temu compares to other major marketplaces

Temu isn't the only major marketplace facing regulatory scrutiny, so how does it compare with AliExpress, Shein, DHgate, and TikTok Shop?

The table below uses the EU's DSA supervision database and the USTR's 2025 Notorious Markets List.

Remember that EU user counts are provider-reported regulatory figures, while the USTR list covers reported counterfeiting and piracy concerns. They measure different things:

Marketplace	EU monthly active users	Current EU DSA status	Named on USTR 2025 Notorious Markets List?
Temu	75 million	Proceedings opened 2024; fined €200 million in 2026	No; sister platform Pinduoduo is listed
AliExpress	104.3 million	Proceedings opened 2024; fined €550 million in 2026	No
Shein	108 million	Proceedings opened in 2026	No
DHgate	No VLOP figure	Not listed as an EU VLOP	Yes
TikTok Shop	No separate TikTok Shop figure (TikTok: 135.9 million)	TikTok Shop is not separately designated; TikTok itself is a VLOP	No; the report separately discusses stakeholder concerns about TikTok Shop

The biggest change since the earlier 2026 data is AliExpress. Its €550 million July fine now exceeds Temu's €200 million penalty.

So Temu is under serious EU enforcement, but it no longer stands alone among large ecommerce marketplaces.

Useful links:

• Compare Temu vs. AliExpress for dropshipping

Company, scale, and merchant base

11. PDD's operating profit fell about 14% in 2025 even as revenue rose

• The key takeaway: PDD stayed highly profitable in 2025, but profit moved in the opposite direction from revenue. That still doesn't tell you whether Temu itself made or lost money.

Revenue went up in 2025, but Operating profit didn't.

PDD Holdings' audited 2025 Annual Report reports RMB93.1 billion (about $13.3 billion) in operating profit, down from RMB108.4 billion in 2024.

That's a decline of about 14%.

You may see RMB94.6 billion and a 13% decline quoted elsewhere. Those figures came from PDD's March 2026 unaudited earnings release.

The later audited annual report reports RMB93.1 billion, so that's the figure used here.

And like the revenue number, this is a group-level PDD figure. It can't tell you Temu's standalone profitability.

12. PDD says Temu and Pinduoduo primarily serve merchants in China

• The key takeaway: Temu may look local on your screen, but its merchant base is still centered in China. Check the actual fulfillment route instead of assuming where your parcel ships from.

PDD Holdings' 2025 Annual Report says both Temu and Pinduoduo primarily serve merchants in China.

That tells you something useful about the platform's supply side, but it doesn't mean every Temu parcel physically ships from China.

PDD also says Temu works with a global network of logistics vendors and fulfillment partners.

So when delivery speed or customs exposure matters, check the product's actual ship-from location.

Useful links:

• See where Temu ships from

13. Temu launched in September 2022 and reached Europe seven months later

• The key takeaway: Temu is still under four years old. Check the date on anything you read about it because its markets, customs rules, and regulatory position have changed fast.

Temu's age is easy to lose sight of because it expanded so quickly.

PDD Holdings' 2025 Annual Report says Temu was founded in September 2022 in Boston and launched in North America that same month.

It expanded to Oceania in March 2023 and Europe in April 2023.

By the end of 2025, Temu was serving consumers in markets including the US, Japan, Germany, the UK, France, Canada, and Italy.

That's a lot of expansion in less than four years!

Useful links:

• See how Temu's business model works
• Check Temu's shipping times

Counterfeit and customs context

The final two figures need a different label.

They're global counterfeit statistics, not measurements of Temu itself.

They're included because they show the wider customs environment around small cross-border shipments, but don't use them as a Temu counterfeit rate.

14. Global trade in counterfeit goods was worth about $467 billion in 2021

• The key takeaway: Counterfeiting is a huge global trade problem, but a $467 billion worldwide estimate tells you nothing about whether one Temu listing is genuine. Check the actual product.

In Mapping Global Trade in Fakes 2025, the OECD and EU Intellectual Property Office estimated global trade in counterfeit goods at approximately $467 billion in 2021.

That represented 2.3% of total global imports, with China identified as the primary source of counterfeit goods.

But this is worldwide customs research; it isn't a Temu statistic, and it shouldn't be used to imply that the same percentage applies to Temu products.

For sourcing, the useful takeaway is narrower: branded products deserve extra scrutiny because counterfeit trade is large enough to be a major customs-enforcement problem.

15. Shipments containing fewer than 10 items made up 79% of counterfeit seizures

• The key takeaway: Small shipments dominate counterfeit seizures, but that doesn't mean 79% of small parcels contain fakes. Don't confuse the size of seized shipments with your odds of a parcel being counterfeit.

The same OECD and EUIPO research found that shipments containing fewer than 10 items accounted for 79% of counterfeit seizures in 2020 and 2021.

That share was 61% during 2017 to 2019.

This statistic describes the size of shipments customs authorities seized; it does not tell you what percentage of ordinary Temu parcels contain counterfeit goods or get stopped at the border.

If you're sourcing for resale, keep unverified branded products off your list unless you can confirm their authenticity and your right to resell them.

What the Temu numbers actually tell you

Here's a quick summary:

• Temu is fairly new and already huge. It launched in September 2022 and now reports 75 million average monthly active users in the EU.
• EU regulators found a serious risk-assessment failure. Temu received a €200 million DSA fine in May 2026 over its assessment of systemic risks from illegal products.
• Temu no longer holds the marketplace fine record. AliExpress received a larger €550 million DSA fine in July 2026.
• The US counterfeit-list link is indirect. Pinduoduo is named on the 2025 Notorious Markets List, while Temu is not.
• PDD's financial figures are group-level. Its RMB431.8 billion revenue and RMB93.1 billion operating profit do not tell you Temu's standalone revenue or profit.
• Cheap cross-border shipping has changed. The US suspended duty-free de minimis treatment, while qualifying EU low-value imports now face the temporary €3-per-tariff-item customs duty.

For shoppers, EU enforcement means Temu now faces serious scrutiny over how it assesses illegal-product risks. It still doesn't guarantee that every listing is safe.

For a reseller, more moving parts come into play: product checks, customs costs, fulfillment, packaging, and returns.

Before you rely on Temu for anything customer-facing, place your own test order and calculate the landed cost rather than judging the product by the checkout price alone.

Questions about Temu statistics

Conclusion

Temu's numbers tell you more than its low prices do.

In less than four years, it went from a September 2022 launch to 75 million average monthly EU users and VLOP status. At the same time, its marketplace controls became the subject of formal EU enforcement and a €200 million fine.

Just keep the comparison current. AliExpress has since received a larger €550 million DSA penalty, so Temu no longer holds the marketplace fine record.

The shipping math has changed too. The US duty-free de minimis model has been suspended, while qualifying EU low-value consignments now face the temporary €3-per-tariff-item customs duty.

If you're shopping for yourself, check the seller and pay extra attention to products where safety matters.

If you're sourcing for a store, go further. Test the exact product, verify the fulfillment route and compliance details, then calculate the real landed cost before you rely on it.

Good luck, and check the landed cost before you trust the checkout price!

Learn more about Temu

• Is Temu dropshipping?
• Temu shipping time guide
• Temu vs. AliExpress for dropshipping
• Where Temu ships from