Dropshipping Price Calculator
Have a product in mind, but you're not sure what you can realistically
charge for it?
This calculator helps you check the price against the costs behind each
order. That includes the product and shipping, plus payment fees and the
monthly costs your store still needs to cover.
You can also factor in expected order volume and how expensive you think
traffic will be.
Add your numbers below. You'll see your break-even floor, a healthier
target price, and a starter price you can take into testing.
How to use your price result
Start with the break-even floor. If you price below that, there isn't
enough room in the numbers you've entered to cover the costs behind the
sale.
Then look at the healthier target. That gives you more breathing room
than simply pricing as close to break-even as possible.
The starter price is the number I'd use as a testing point, not something
you have to keep forever.
If customers aren't buying at that price, don't immediately discount the
product. Check the offer and product page too, but if the economics only
work at a price customers won't pay, that's useful to know before you
spend much more on it.
What goes into the calculation
We start with the costs attached to each order.
Your supplier price and shipping cost are the obvious ones. Payment
processing takes another piece from the sale.
Then we spread your fixed monthly costs across the number of orders you
expect to receive. That helps avoid treating software and other recurring
expenses as if they don't affect the product economics.
Traffic matters too. If acquiring a customer is expensive, you need more
room between your costs and selling price than you would with cheaper
traffic.
Put together, those inputs give you a pricing range to work from rather
than relying on a simple markup rule.
What this calculator can't tell you
A price that works on paper isn't automatically a price customers will
accept.
Perceived value matters. So do your competitors, the offer you're making,
and how convincing the product page is.
Your real costs can move around too. Ad costs may rise, refunds can eat
into the margin, and supplier or shipping prices can change.
So use the calculator to avoid obvious underpricing first. Once you have
real sales, come back and replace your assumptions with the numbers
you're actually seeing.
Want to understand the pricing strategy behind it?
The calculator gives you the numbers. Our
full dropshipping pricing guide
goes deeper into how we think about markup and margin. It also covers
perceived value and how pricing can change across lower- and
higher-ticket products.
Once you have a price in mind, these tools can help you check whether the
rest of the numbers and product decision still hold up.
