Write a Better Product Description

[{"selector":"#anim-aebd2638-960e-419b-8f6f-893752211ca5","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(1.05)","offset":0.33},{"transform":"scale(0.995)","offset":0.66},{"transform":"scale(1)","offset":1}],"delay":0,"duration":600,"easing":"ease-in-out","fill":"both","iterations":3}] [{"selector":"#anim-b69004c1-7727-460a-abf5-d3ea039857f9","keyframes":{"opacity":[0,1]},"delay":800,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c5922f6-0d60-4e7b-a1cd-f3673721c2cd","keyframes":{"transform":["translate3d(-115.43409%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 5 July 27, 2021 By: Richard

What you'll learn...

[{"selector":"#anim-6c0241cf-658d-473a-a1e9-7494fa0f27ee","keyframes":{"opacity":[0,1]},"delay":400,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e5950bb9-d2a8-47f2-9acc-95c6eb6022b0","keyframes":{"transform":["translate3d(0px, 674.45602%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-07bad766-e14b-4746-adb5-cea8ef0618c6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aab017e9-ad43-41e8-a4c9-d737348bf099","keyframes":{"transform":["rotate(20deg) translate3d(0px, 73.37449%, 0) rotate(-20deg)","rotate(20deg) translate3d(0px, 0px, 0) rotate(-20deg)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] I will give you five quick tips for writing an excellent product description. That way, you will be even better prepared when it comes to writing a product description for your own ecommerce store! Learn more

Focus on your product’s benefits.

[{"selector":"#anim-3b29af6c-4fb4-41ee-ae78-4bf3cd161886","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d702349a-e821-4cd4-ac57-0f4eee90a569","keyframes":{"transform":["rotate(20deg) translate3d(0px, 73.37449%, 0) rotate(-20deg)","rotate(20deg) translate3d(0px, 0px, 0) rotate(-20deg)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 01. By focusing on your product’s benefits, you will not only tell your customers about what your product can do but also how it can solve their problems! Learn more

Tell a story.

[{"selector":"#anim-3dc4a378-c58d-4441-91e7-40e9436987f6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-320a8226-fabc-4f62-ba17-842eed3b9145","keyframes":{"transform":["rotate(20deg) translate3d(0px, 73.37449%, 0) rotate(-20deg)","rotate(20deg) translate3d(0px, 0px, 0) rotate(-20deg)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 02. Your visitors will feel like they are simply reading a good story instead of a description of another store trying to sell them something. Learn more

Try using GIFs, videos, and/or icons.

[{"selector":"#anim-421647a9-c1fd-4ae8-8542-649edf24b2da","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fab321f3-8eb2-486c-9bf2-be01b25564f3","keyframes":{"transform":["rotate(20deg) translate3d(0px, 73.37449%, 0) rotate(-20deg)","rotate(20deg) translate3d(0px, 0px, 0) rotate(-20deg)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 03. They can make your product description more: Interesting to watch/read, easier to understand, and exciting. Learn more

Hook your visitors to keep them reading.

[{"selector":"#anim-f5470f7e-f4b4-4fce-9ed8-37fe0a207c09","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8095febc-94c4-4e8c-9ae9-37a28720f324","keyframes":{"transform":["rotate(20deg) translate3d(0px, 73.55967%, 0) rotate(-20deg)","rotate(20deg) translate3d(0px, 0px, 0) rotate(-20deg)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 04. Your hook is what gets people interested in what you have to say or what you have to offer. Learn more

Develop your brand’s own writing style.

[{"selector":"#anim-9995da58-73c0-4f77-98c5-f3e42d92cac3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f683c97-eb2f-4e91-83fc-378a5f019826","keyframes":{"transform":["rotate(20deg) translate3d(0px, 73.37449%, 0) rotate(-20deg)","rotate(20deg) translate3d(0px, 0px, 0) rotate(-20deg)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 05. Developing your brand’s own writing style can be a great strategy to make your store more unique and to differentiate yourself from the competition. Learn more

Want to learn more?

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